The digital campaign proposed by EDF and produced by the Havas Media agency won theGold at the Digital Marketing Grand Prix, Twelfth Night 2023 in the Social & Influence - Experience category.

The Lens sponsored was launched in December 2022 and ended in January 2023. The choice of platform was quickly made, since a single social network makes it possible to combine a wide audience and augmented reality experiences Snapchat. Indeed, Snapchat is the pioneering social network in the immersive experiences which integrates augmented reality and offers brands the opportunity to publish high-quality and precise Snapchat filters. What's more, the site attracts more than 27 million unique visitors a month, and practically 70% of users use Snapchat filters every day to send photos and videos to their contacts.

This campaign focused on the EDF Snapchat filter aimed to reach a younger target (18-35 year olds) who are less receptive to the traditional campaigns seen on other social networks and on TV. By offering a Snapchat filter, EDF was able to combine the fun and immersive that this type of content offers to create a unique and effective experience for young users.

" It is essential for Havas Media to create the best media experiences for each of EDF's target audiences. By choosing the right partner and combining education with experience, we were able to successfully raise awareness of sobriety among 18-35 year olds, a target group that is often less receptive to traditional campaigns. "Charline Isson, Consulting Director at Havas Media