Augmented reality monuments to appear in Los Angeles

The Los Angeles County Museum of Art, better known as LACMA, is partnering with Snapchat to launch an augmented reality campaign in the city of Los Angeles.

Monuments available all over the world

This project aims to display five monuments representing the history of different communities that once lived in the area. All you have to do is open the Snapchat app and find the LACMA's Lenses to discover the monuments. The whole world will soon be able to enjoy this immersive experience without being in Los Angeles.

The augmented reality monuments will be located in various places such as MacArthur Park, Earvin Magic Johnson Park and Los Angeles Memorial Coliseum. In addition, Snapchat says that it will be possible to find out where the monuments are by using markers in the Snapmap. This project shows how augmented reality can be used to showcase modern works of art.

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AR art experiences are increasingly being developed

It was in 2017 that Snapchat decided to take the plunge and become the first to offer art in augmented reality. With the help of several painters, such as Jeff Koons, the social network and allowed Snapchatters to admire various works of art in several defined cities in the US. A famous British painter, Damien Hirst, also partnered with Snapchat in 2017 to launch the local lens on Carnaby Street in London.

Through all these experiments, Snapchat would like to show that augmented reality is a new artistic movement and not just a medium. The possibilities are numerous and artists can connect with their audiences more easily.

More and more companies are realising the advantages and benefits of augmented reality for different purposes. Discover them on our website!