The benefits of the metaverse for consumers are multiple. Indeed, this technology offering a unique digital experience for Internet users through a total immersion. Users have the possibility to see products in these connected virtual worlds: a good way to visualise a product before potentially making a purchase. The boundary between the physical and virtual worlds is thus becoming even more blurred to the benefit of brands and their development.

The metaverse also offers many advantages for brands, including The Sandbox. It is a metaverse represented in 3D pixels within which Internet users can walk around, rent, and even buy elements via crypto-currency. Indeed, content can be monetised on the platform through NFTsThese are the so-called non-fungible tokens. Virtual gateways can be purchased in the form of NFTs (certified purchase through registration in the blockchain) in order to to build houses, shops, etc. Everything is possible! Owners can use their land as they wish to "broadcast games, create multiplayer experiencesThe Sandbox is the first of its kind in the world to offer a wide range of services, from housing to communities. The Sandbox currently has over 200 brands from various sectors such as Adidas, Ubisoft, Warner Music, Gucci...