Augmented reality games

Augmented reality is revolutionising the world of entertainment and social media by offering a new immersive video-game experience. Instagram, Tiktok and Snapchat filters are content marketing tools that can be used to create innovative, fully personalised augmented reality games, for a unique, interactive gaming experience. Creating an augmented reality game using a filter on platforms such as Instagram, Tiktok or Snapchat can offer a number of advantages.

First of all, augmented reality filters are an excellent way of promoting your brand, enhancing your marketing strategy and reaching your target audience. Augmented reality games created with Instagram, Tiktok or Snapchat filters can be personalised with your logo and brand charter, reinforcing your image while offering a fun and interactive gaming experience for users and prospects.

Augmented reality filters can also be shared on different social network interfaces via outputs, posts or other means, allowing your brand to be widely distributed. These different levers are an excellent way to boost your digital strategy via different social media content.

In addition, AR games offer an immersive and engaging gaming experience. Instagram, Tiktok or Snapchat filters allow players to immerse themselves in a captivating virtual world. Users can interact with their environment, play engaging games and discover new products or services in a fun way by including products in the real world through their screen and camera.

Also, AR games  can be an excellent way to bring a product to the forefront in a content marketing strategy. Indeed, after playing with the product in question in the virtual world, users can be stimulated with a buy button and taken to an e-commerce website to buy the product in question.

In short, creating an augmented reality game using an Instagram, Tiktok or Snapchat filter can offer a number of benefits, such as increased brand awareness & e-reputation, an immersive and engaging game experience for your audience and targets, as well as an acquisition relay for your brand's e-commerce website. 

Including this type of effect in your digital marketing mix & communication strategy is also an excellent way of building loyalty among a type of prospect that you might not have reached via traditional marketing and other channels such as natural referencing via search engines, an adwords strategy or a classic content strategy with a simple editorial line.

Moreover, mini-games on filters are also a very good way to generate a prolonged contact between the brand and new customers. They are therefore an excellent medium to have a relevant return on investment and an increased conversion rate, all while placing loyalty at the heart of the E marketing strategy.