Creating a 360° campaign
Objectives: Integrate a filter into their 360° campaign
DKNY created a 360 campaign entitled "Today I Feel". In addition to creating high quality video and photo content, the fashion brand wanted to integrate a Snapchat and Instagram filter.
Create a random filter that represents the atmosphere of this communication campaign. A segmentation is also added to the appearance of the response.
To spread their filters as widely as possible, DKNY used several levers.
2 social networks
The choice to offer the filter on Snapchat and Instagram allows DKNY to reach a large and different audience. Indeed, the age of the community on Snapchat is younger than on Instagram.
Integrating an AR filter into an advertising campaign allowed DKNY to offer consistency and content very different from each other.