The major French group Capgemini wishes to establish itself in the metaverse and develop its presence in this virtual world through innovative and captivating solutions. In order to achieve this, the group has set up a global partnership with the famous platform Unity primarily specialised in 3D. Indeed, "Unity has key technologies, backed by years of research and development, that have been proven for massive use in real-time 3D and immersive environments." explains Alexandre Embry, Capgemini's Director of Technology and Innovation, who is at the heart of this metaverse-oriented project. 

This project is not insignificant for the group. In order to respond to new client needs and, above all, to keep up with the evolution of technology, Capgemini wants to put in place an optimal digital experience for its clients, and for this, there is nothing better than the metaverse! Indeed, this universe is a unique virtual world in which everything is possible. The metaverse offers a unique opportunity for brands to offer a unique immersive experience and therefore to make a mark. Moreover, the young generation is increasingly present in this virtual universe. By digitalising its presence, notably with the metaverse, the Capgemini group is also gaining visibility and notoriety among this young generation.