See a saber-toothed tiger with a few clicks of your smartphone? It's possible with AR!
What if you could find out in a few clicks with your What if we were to use our smartphones to bring to life extinct species such as tigers, mammoths and elephants? It's crazy, but it's possible thanks to augmented reality.
Use on different platforms
The augmented reality allows many things to be brought to life by putting them into action. This was the wish of scientists who wanted to use AR to represent as faithfully as possible extinct species.
These filters are available on Snapchatby scanning the QR codeand also on Instagramvia the "browse effects" part of the camera, or the Sketchfab. We can then see various extinct species come to life in front of us in a very realistic way.
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A faithful representation of animals for scientific purposes
In addition to the fun and discovery aspect, these animated animals also have a scientific objective.
The Los Angeles Museum of Natural History and the Brea Tar Pits, in conjunction with a group of researchers from the University of Southern California, worked on this project to create a dozen virtual models.
The objective here was to create simple and precise models in order to be as faithful as possible to reality. This is why the animals were made with geometric shapes, mostly square. This simplicity makes it possible to propose precise animals for the MinternetThis is in keeping with the fossil evidence that researchers have on the animals represented. Indeed, aesthetics simplified allows us to avoid adding unnecessary detail and to be faithful to the archaeological evidence.
Beyond platforms, these AR animals can also be used in museums such as the Museum of Los Angeles. This technology allows you to be totally immersed in the museum's universe and live a unique optimised experience.
Augmented reality in the service of paleoart
Paleoart aims to represent prehistoric life according to the scientific evidence available. It therefore includes the representation of prehistoric animals.
These animals, projected in AR, are therefore totally in line with this movement, while contributing to the learning and transmission of current knowledge to future generations.
Thus, augmented reality can be used to implement various actions, and can, for example, be used to serve history by creating virtual models of extinct animals.
Integrating augmented reality into your business
The use of AR makes it possible to animate whatever you want, while immersing users in a unique immersive experience. Betting on augmented reality as a company is therefore a lever of action to be taken into account, particularly to reinvent the user experience. Thus, many actions can be put in place. For example, you can use a filter for the launch of a new product. This filter will then be available on different networks, such as Instagram or Snapchat.
This is what the LegoLego, a brand at the cutting edge of technology. Lego has implemented video software based on augmented reality. It has also designed a Connected Lens in partnership with Snapchat. The objective is to allow users to create their car with the universe around them: colours, elements of the universe... Users are immersed in a total immersive adventure. This experience is possible thanks to Connected Lenses, filters that allow users to interact with other Snapchatters: a perfect combo demonstrating the quality of Snapchat's features and the innovative brand that is Lego.
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