Promote your product with a filter on social networks
Augmented reality filters are an effective way to promote new products and collections.
Why use filters to promote a new product?
The promotion of a product or a new collection is very important in order to reach a maximum of its target. It is necessary to establish strong omnichannel communication to ensure a good promotion. Here are some use cases that will help you discover the different ways to promote a product or a collection.
Use case: TF1
Brief :
The purpose of the Instagram filter was to promote her new TV series: I Promise You.
Recommendation and production :
The beginning of the story of the TV series took place in the same year as the presidential elections in which Mitterand won. It therefore seemed logical to contextualise this for the promotion of the filter. The filter then followed the same spirit as the official announcement of the results in order to let users discover the atmosphere of this new series through an Instagram filter.
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Use case : Adopt
Brief :
To promote its new perfume collection in collaboration with Monsieur et Madame, Adopt asked us to design a random filter in the colours of the new collection.
Recommendation and production :
For this purpose, we have highlighted the products in addition to the random so that users can see the fragrances in the new collection. The use of the filter is intuitive and allows a simple but effective promotion of the new products. As the promotion was based on a collaboration, it was necessary to highlight the Mr and Mrs elements. So the key characters also appear on the user's face thanks to the face animation so that the collaboration is well identified.
Use case : Adopt
Brief :
To promote its new perfume collection in collaboration with Monsieur et Madame, Adopt asked us to design a random filter in the colours of the new collection.
Recommendation and production :
For this purpose, we have highlighted the products in addition to the random so that users can see the fragrances in the new collection. The use of the filter is intuitive and allows a simple but effective promotion of the new products. As the promotion was based on a collaboration, it was necessary to highlight the Mr and Mrs elements. So the key characters also appear on the user's face thanks to the face animation so that the collaboration is well identified.
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