How to create a viral video on TikTok in 2024? The best Techniques and Strategies

Our analysis is based on 750 TikTok Viral Videos with over 10 million views

Our advice is based on in-depth study of all the trends that are driving greater visibility on TikTok. This rigorous analysis enables us to offer you proven strategies to optimise your presence and increase your impact on the platform.

Requirements for creating a Viral Video on TikTok in 2024

Types of videos Virals on TikTok in 2024

Dance videos

The dance video format is now the most popular on TikTok. You'll need to be able to follow a TikTok "trend" choreography, or even better, create the trend.

Fiction Videos

The dance video format is now the most popular on TikTok. You'll need to be able to follow a TikTok "trend" choreography, or even better, create the trend.

Story Time Videos

Videos

Step #1 to create a Viral video on TikTok: Use Top Hashtags

This advice may seem obvious, but too many creators on TikTok who want to make it big don't post videos regularly. And yet it's the number 1 key to success on TikTok in 2024.

Tip: By posting at least 2 videos a day on TikTok, you increase your chances of going viral by 137% and break through on the platform. This regularity offers greater visibility for several reasons. Firstly, TikTok's algorithm will favour your content, highlighting it to other users. This will make it easier to find you in the "For You" suggestions. of TikTok users. What's more, by posting regularly, you have a statistically greater chance of one of your videos going viral on TikTok.

Step #2 to create a Viral video on TikTok: Use Trendy TikTok Music

This advice may seem obvious, but too many creators on TikTok who want to make it big don't post videos regularly. And yet it's the number 1 key to success on TikTok in 2024.

Step #3 to create a Viral video on TikTok: Use the TikTok Trends filters

This advice may seem obvious, but too many creators on TikTok who want to make it big don't post videos regularly. And yet it's the number 1 key to success on TikTok in 2024.

Step #4 to create a Viral video on TikTok: Script your TikTok videos

This advice may seem obvious, but too many creators on TikTok who want to make it big don't post videos regularly. And yet it's the number 1 key to success on TikTok in 2024.

Here are 3 ways to save time posting regularly on TikTok

Method 1: Save your videos in TikTok Drafts once you've created them.

This strategy ensures that you have content ready for publication even if you don't have the opportunity to shoot new videos. Most TikTokeurs record sessions lasting 20 to 30 minutes a day. By saving these videos in your TikTok drafts, you build up a stock that you can publish progressively. This optimises your presence and visibility on the platform, increasing your chances of breaking through and going viral on TikTok.

Method 2: Plan ahead and schedule your TikTok videos.

Thanks to dedicated tools that enable you to plan your publications on TikTok. This method uses the TikTok API for more efficient management. The two most effective tools for this task are HootSuite and Iconosquare. These platforms are frequently used by professionals in the marketing and can be paid for. If you prefer a free solution, method 1 of our tutorial, which involves storing your videos in TikTok drafts, is an effective alternative for maintaining a regular presence and increasing your potential for virality on TikTok.

Method 3: Get organised by using a publication calendar for your videos on TikTok.

Good organisation is essential for two main reasons. Firstly, it will enable you to keep a history of your TikTok videos and identify areas where you can improve your content. Secondly, it ensures that you always have at least two videos a day to post on TikTok, increasing your chances of breaking through on the platform. We advise you to use the following planning tools such as Google Calendar for basic management, or Notion for a more advanced approach. Notion allows you to add custom properties, such as the number of views of your video, the type of content, and much more, which is crucial for optimising your virality strategy on TikTok.

Drilling advice for TikTok #2: Creating viral videos on TikTok

See our dedicated page for all the steps you need to take to create a viral video on TikTok. But here are 2 Trend Stages (2024) to create a viral video.

Create Captivating Scenarios for TikTok

There are different types of content on TikTok: dance videos, reactions, but also fiction. In the latter, you'll notice that the structure is often identical. The first two seconds are crucial for two reasons: they must both clarify the subject of the TikTok video and captivate the user so that they continue to watch. So it's essential to build in an element of suspense right from the start. The TikTok evaluates 'Watch Timei.e. how long the user stays on your video. So it's vital to keep the user's attention right to the end. Make sure the ending of your TikTok video happens in the last 5 seconds to maximise engagement and virality on the platform.

Using Trend filters on TikTok

TikTok's algorithm favours content that uses augmented reality. So it's a good idea to keep abreast of current filter trends. You can find the most popular filters by consulting the 'Filter Trends' tab on the TikTok application. This approach allows you to increase the visibility of your videos and boost your chances of breaking through on TikTok by using innovative visual elements in line with current user preferences.

Would you like to find out all the tips for hacking the TikTok algorithm? Go to our dedicated page

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Drilling advice for TikTok #3: Make Lives & Challenges on TikTok

Lives: The best way to increase your subscribers on TikTok

In 2024, even more than in 2023, live broadcasts have become the most effective way of winning new subscribers on TikTok. The platform offers a multitude of ways for creators and users to interact. Whether it's through comments, likes, virtual gifts or gift filters (like the one that lets you add a 3D hat to the creator's head), the possibilities are vast. Live shows on TikTok offer direct interaction with the community, allowing creators to answer users' questions in real time. This interaction fosters a feeling of closeness between followers and content creators, strengthening their presence and popularity on TikTok.

Challenges: 2024 opportunities not to be missed

Challenges on TikTok involve challenging other users to live broadcasts. These challenges are based on obtaining the highest number of likes and gifts from live viewers. When you do a challenge with other TikTok creators, you can benefit from their visibility to increase your own. This method is an excellent strategy to raise your profile and expand your audience on TikTokby taking advantage of community involvement and the interactive dynamics of lives.

It's important to note that during live broadcasts or challenges on TikTok, viewers can send gifts to the creators. These gifts represent a source of income for the creators on TikTok. For more information on how to monetise your presence and make money with TikTok in 2024, visit our dedicated page. There you'll find detailed advice and strategies for maximising your earnings on the platform.

Drilling advice for TikTok #4: Benefit from the visibility of other designers

As we saw earlier, taking advantage of the visibility of other creators via challenges can help you break through on TikTok. Here's another effective method:

Method 1: Create Duets.

When you watch videos on TikTok, you can create a Duo with them. To do this, simply click on the dedicated icon. If your interaction is fun and you manage to virally repost the other user's content, TikTok's algorithm will naturally favour your content in other users' 'For You' suggestions, increasing your visibility and your chances of becoming a successful content creator on TikTok.

Method 2: Creating videos isn't the only way to increase your visibility and break through on TikTok.

Commenting on other users' content is also an effective strategy. If your comment is funny or relevant, it has a good chance of being 'liked' by other users. The most popular comments appear at the top of the comments section, increasing their visibility to other TikTok users. Being visible in the comments of well-known creators can be a strategic method for gaining notoriety and breaking through on TikTok in 2024.

Drilling advice for TikTok #5: Interact with YOUR community

If there's one particularly important piece of advice to remember, it's this: going viral on TikTok isn't just about acquiring new subscribers, it's also about retaining your existing ones. Here's a good way to do it:

Step 1: Reply to the comments under your TikTok videos.

This direct interaction strengthens the bond with your community and shows that you value their contributions.

Step 2: Interact with your subscribers on TikTok by private message.

This personalised approach can go a long way to retaining your followers.

Step 3: Create duets with your subscribers.

This gives them visibility and reinforces their sense of belonging to your TikTok community. By sharing the space with them, you create a more inclusive and engaging experience.

Drilling advice for TikTok #6: Things NOT to do

Tip to avoid #1: Don't buy fake subscribers.

Impact on credibility :

Buying fake followers on TikTok can quickly damage the credibility of your profile. Users and brands prefer authenticity, and an artificially inflated audience is often easy to spot.

Lack of real commitment :

Fake subscribers don't actively engage with your content. This has a negative impact on TikTok's algorithms, which favour engagement (likes, comments, shares) for video promotion. Low interaction can therefore limit the visibility of your content and hamper your ability to break through and go viral on TikTok.

Tip to avoid #2: Don't spam other creators with your comments and messages.

Negative impact on reputation :

Spamming can seriously damage your online reputation on TikTok. Users and creators often perceive these practices as intrusive and unpleasant, which can damage your image.

Risk of blocking and reporting :

In the event of spam behaviour, other TikTok users may report or block your account. This can severely limit your reach on the platform and hamper your efforts to break through on TikTok.

Lack of authenticity:

Authentic interaction is essential on social networks. Spamming can give the impression that you're just trying to promote your content on TikTok, without any real consideration for the community, which goes against the principles of genuine and constructive engagement.

Tip to avoid #3: Don't delete videos that weren't as successful as you'd hoped.

Learning opportunities :

Even videos that don't perform well on TikTok offer a valuable learning opportunity. They allow you to understand what does and doesn't resonate with your audience, helping you to improve your future content.

Impact on the algorithm :

TikTok's algorithm can sometimes restore visibility to videos after a certain period of time. By deleting them, you lose this potential opportunity to reach a wider audience.

Building your history :

Each video contributes to the story of your journey on TikTok. Older videos can attract new subscribers who are curious to see how your content has developed over time.