Everything you need to know about the try on / virtual fitting
What is the definition of try on?
The try on is an English term that translates asvirtual fitting. It is defined asvirtually try on objects thanks to the augmented reality. It is a technology which allows the positioning of a 3D element through his screen thanks to the recognition and tracking of body parts and space. There are two types of virtual fitting: the try-on for clothing or the try-on for decoration.
The try on for clothing
This virtual fitting allows you to projecting clothing or accessories onto parts of the body. Indeed, it allows to scan and track parts of your body to Overlay and adapt 3D elements thanks to augmented reality. Thus, it is possible totry on glasses or make-up virtually on your face, but also of the jumpers or t-shirts.
The try on for decoration
This try on allows you to visualise objects in 3D in its environment with augmented reality. For example, Ikea and Castorama offer several of their products in try on for visualise a piece of furniture in a living room or garden. Thanks to technological advances, this virtual fitting is able to take into account the space and measure a part in order to project the product in the right dimensions.
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The try on materials
There are different media that can be used to provide a try on experience.
Smartphones and tablets
These are the most widely used media to offer a virtual fitting since most consumers have them. They therefore allow this functionality to be offered easily and quickly. The try on on smartphones and tablets is done through the camera sensors and on some, the lidAR is a real advantage in order to have a qualitative experience.
Smart mirrors
The intelligent mirrors are simply mirrors that allow clothes and accessories to be projected onto the person in front. This medium is the one that allows the best try on since it is not limited by the size of the files and the lines of code. Indeed, on a smartphone, given the size of its processor, it is difficult to create try ons as efficient than with a smart mirror.
AR glasses
The augmented reality glasses allow virtual elements to be projected into one's environment thanks to the glasses and integrated cameras. For the time being, they are not yet really operational as many companies are working on their development but none of them are concrete yet. However, in the future, AR glasses will allow a a true try on experience for decoration.
Examples of try on
To illustrate this, here are some examples of try ons that enable brands to offer unique experiences.
Try on filters on social networks
For the time being, it is the best way to offer try on that are accessible to all. Indeed, almost all social networks which offer filters, also offer virtual fittings. Snapchat is the leader in try on and offers many features for brands such as product catalogues to try in AR and call-to-actions that link directly to the product page. Although the files should not be too large, the experience and the quality of the 3D products is totally reasonable.
For example, we made a try on for Galeries Lafayette on Snapchat which allows you to try on shoes through virtual fitting.
The AR web
This time, virtual fitting can be used on a website thanks to the integration of a code that allows to integrate the try on. Many e-tailers use this feature as the file size can be larger and therefore the quality of the products is much more detailed. The user therefore does not need to leave the site if he is on his smartphone or tablet and can directly try the product without opening an application.
Smart mirrors: Amazon's use case
This project has just been completed in London. This is no ordinary hairdressing salon, as it incorporates augmented reality. Indeed, mirrors integrate AR and allow you to view different shades on his own hair. This way, the customer can try out many colours before taking the plunge and can be sure of that he will come out satisfied of the hairdressing salon.
In addition to the integration of augmented reality in the hairdressing salon, the customer can also point to products and see the product description directly on a screen. Afterwards, if the person is convinced by the product, he or she can simply scan the QR code to add it directly to the basket.
The influence of the virtual fitting in the purchase decision
Increase in conversion
The try on is a very important lever for increase conversion on the internet. Indeed, it allows the potential customer to be reassured in his purchase. Thus, the consumer will be able to try and visualise the product as if they were seeing it in a real shop.
Several points of contact with the customer
Thanks to the different types of virtual fitting, it is possible to achieve a wider audience because of the possibilities. Indeed, a brand can offer a try on experience on social networks but also in a physical shop.
More positive brand image
The try on experiences are highly valued by users. This is due to the playful and innovative functionality. This makes it possible to offer content unique and entertaining Consumers who are tired of traditional content (advertisements etc.).
Today the try on in augmented reality is a real advantage for brands who use it. At Filter Maker we have already conducted virtual fitting experiments for major brands. Do not hesitate to contact us for more information!
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