Shiba Social Club
Communicating on NFT's creations
Objectives : To promote the new NFT Shiba collection
Shiba Social Club created NFTs representing shibas. The aim of this communication campaign was toto broaden their target group and present the new shibas collection.
The Instagram filter was to first project the NFT shiba in 3D dancing. The second filter was a 3D model of a shiba's head that projected onto the user's head.
To ensure the success of both filters, the Shiba Social Club has chosen specific activations.
For NFTs, the 3D modelling is important in order to provide a quality experience. The shiba is articulated to make the movements fluid and real.
The Shiba Social Club's Instagram filters have very few branded elements. Thus, users are less reluctant to share their videos.