Objectives: To rejuvenate the image of Ça m'intéresse magazine
In order to reach a younger target group by creating a immersive experiencePrisma Média wanted to create a campaign that linked the print magazine Ça m'intéresse to an Instagram filter.
The brief
With the help of a QR code printed on one of the magazine pagesIn this case, readers could access an Instagram filter. This effect was a general knowledge quiz with a timer and the score achieved by the person.
Contact
Filter activations
In order to make this filter viral, Prisma Média has produced a communication about this filter through various activations.
The QR Code
For a paper magazine like Ça m'intéresse, the QR code is the best solution to give quick access to an Instagram filter.
The competition
Set up a game contest around a filter allows for ancrease the rate of engagement and its visibility quickly. Indeed, in addition to giving users a challenge, it motivates them to play the game and share it in a story.
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