Karate Sheep

Communicate the release of Xilam's new Karate Sheep series on Netflix

Objective: To communicate on the new series Karate Sheep

Xilam Animation is launching a new animated series Karate Sheep on Netflix. It wanted to promote the series' release to a young audience, particularly on the American market, with an augmented reality filter available on the TikTok social network.

The brief

The TikTok filter was to offer a fun and entertaining filter for a young audience on TikTok. Like a Photobooth, the augmented reality filter lets users have fun reproducing the same postures as the cartoon characters.

Contact

Campaign activations

The promotional campaign was mainly carried out on the social network TikTok

Karate Sheep Netflix

Mass communication

The Karate Sheep animated series is aimed at a young audience, so the promotional campaign focused on TikTok. As a result, a large community has sprung up and has contributed to the success of the series. more visibility to the TikTok account for the Netflix animated series.

The TikTok filter

The filter TikTok Karate Sheep has become a trend on TikTok. It has been taken over by Oggy and the Cockroaches as well as Zig and Sharko following the release of the filter. This promotional campaign was very successful for Xliam Animation, generating more than 3 million views thanks to the series' TikTok account.

120K
Impressions
Number of times the launch video has been viewed.
25%
American target
The audience that has been reached is predominantly American.
1000
Subscribers
Number of subscribers acquired in 4 days since the launch of the filter and the first video.
15%
Best effects
This filter is one of the 15% best effects on TikTok.
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