Expand the audience of your filters with QR codes
Boost the number of uses and sharing your filters on social networks by integrating physical QR codes.
QR codes: an effective call to action for augmented reality filters
Our agency assists our clients in the integration of QR codes on physical media linked to augmented reality effects (Instagram, Snapchat, Facebook or even TikTok filters). The integration of QR codes can be done on magazines, website (web version), shopping area or even POS. Imagine, you scan a QR code in a magazine, on a car advertisement which allows you to make the car appear in augmented reality in front of you (Scan & play).
Use case: I'm interested
Ça m'intéresse is a magazine belonging to the Prisma Media group, dealing with various subjects. We can categorise it as a magazine of curiosities. The idea is to create a quiz-like Instagram filter, with a timer and a number of points to challenge the user on questions related to the magazine's theme, i.e. general culture. The Instagram filter includes a call to action at the end of the experience to challenge friends.
In advance of the campaign, we set up a QR code integrated into the magazines on the fourth page, directly linked to the Instagram filter. Once the QR code was scanned, users could directly play the game in augmented reality.
Contact
Use case: Unibail
Unibail is a worldwide shopping centre group. In France, the largest shopping centres belong to the Unibail group, Forum des Halles, Les 4 temps, Polygone Riviera, Confluence, etc. For a national campaign, we created an activation linked to an Instagram filter to promote the restaurants in the shopping centres. All you had to do was use the effect on Instagram and go to the shop reception desk to get a discount in the partner restaurants.
In each shopping centre we have integrated totems, strategically placed in high traffic areas so that users can scan the QR code on the totem. The QR code takes them to the Instagram filter to play the competition.
Use case: Unibail
Unibail is a worldwide shopping centre group. In France, the largest shopping centres belong to the Unibail group, Forum des Halles, Les 4 temps, Polygone Riviera, Confluence, etc. For a national campaign, we created an activation linked to an Instagram filter to promote the restaurants in the shopping centres. All you had to do was use the effect on Instagram and go to the shop reception desk to get a discount in the partner restaurants.
In each shopping centre we have integrated totems, strategically placed in high traffic areas so that users can scan the QR code on the totem. The QR code takes them to the Instagram filter to play the competition.
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