Niantic aims to revolutionise the industry with augmented reality
Niantic, founder with The Pokémon Company of the highly successful Pokémon Go game, is determined to reinvent the augmented reality and video games industry. So what are his plans? Here's the lowdown!
Augmented reality
Augmented reality, also known as AR, consists of superimposing 2D and/or 3D elements on reality. By combining reality and digital, it is possible to offer unique experiences and to help Internet users discover new things. Augmented reality can take different forms. It is particularly popular on social networks with filters. Instagram, Snapchat, Tik Tok, Pinterest... AR effects give users the opportunity to project themselves and see the final rendering, which is ideal! It is now common to see augmented reality integrated into video games such as Pokémon Go for example.
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Pokémon go
Launched in July 2016, this mobile video game quickly became one of the most popular games among users. All you have to do is walk down the street with your smartphone to see pokemons appear on your screen, capture them, but also fight in arenas. The final objective is to catch pokemons to gradually gain in level. Thus, Pokémon Go uses augmented reality to superimpose the virtual world of the game onto reality and make visual elements of the game appear in real places, such as the street, a school, a park and all possible locations. Reality then becomes a giant game in which anything is possible simply by picking up your smartphone and walking around the world.
Revolutionising AR
Niantic is one of the most advanced and leading groups in the field of augmented reality. After the success of Pokémon Go and many other projects, the group now aims to make augmented reality commonplace in the industry and for businesses, thanks to its knowledge and expertise.
Niantic is developing and releasing new projects in this respect. This is the case, for example, with the visual positioning system Lightship VPS. This feature aims to integrate AR experiences into reality in a natural and optimal way. Another project of the group, the Campfire which allows users to find their friends based on their shared location. It is also an interesting tool to follow news and upcoming events to participate in. With these two tools, Niantic wants to centralise its activities while highlighting its presence in the field of augmented reality.
Undoubtedly, the group will continue to develop and new projects will be announced to provide unique, innovative and original immersive experiences.
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