Activations on social networks to promote your filter

Our agency assists its clients in promoting filters on social networks. There are several ways and methods to communicate about your effect that will bring you visibility and notoriety among your audience.

First of all, it's important to think about referencing your effect with the various targets and followers. To do this, you simply need to use the right keywords as soon as you upload the filter on the various social media platforms such as Instagram, Tiktok or Snapchat. This optimisation and the addition of relevant keywords will boost the natural referencing of the effect with the prospects you want to reach on the targeted social network. This will make it easier for users to find the augmented reality filter in the search engines of the various platforms.

However, there are other digital marketing methods for developing your reputation on each medium. So, once this first stage has been completed, you can begin your content marketing strategy. The first digital action is to create stories, a publication, and include a guide to finding and using the filter.

These actions will undoubtedly create the first engagement on your filter. As soon as users are aware of this, they will be able to try out the augmented reality experience and become ambassadors for your brand or other e-commerce business. This kind of marketing strategy can also be used for B2B businesses.

Like a Facebook page or blogging with comments at the time, the aim of these actions will be to get these users to generate and distribute content with our brand image: UGC (user generated content). 

As well as digital communication itself, this will boost your e-reputation and potentially drive more prospects to your website (known as inbound marketing). 

To give your web marketing campaign greater impact, you can also deploy story templates so that people can re-use them. Similarly, to create a buzz and get people into shops (drive-to-store), you can set up physical displays in the stores themselves. Communicating the effect via a messaging service such as Messenger may also be an option.

All these actions can be entrusted to a social media agency or to a community manager who will be responsible for implementing all these points. However, if you want to go further, there are various social network training courses and video guides available on YouTube that will help you learn more about these community management practices.