{"id":95989,"date":"2023-04-10T07:43:00","date_gmt":"2023-04-10T07:43:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=95989"},"modified":"2023-11-09T15:52:53","modified_gmt":"2023-11-09T15:52:53","slug":"5-tendinte-marketing-digitala-2023","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/ro\/stiri\/5-tendinte-marketing-digitala-2023\/","title":{"rendered":"5 tendin\u021be de marketing digital pentru 2023"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"95989\" class=\"elementor elementor-95989\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf9d5f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bf9d5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62550bb exad-glass-effect-no exad-sticky-section-no\" data-id=\"62550bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4021ba9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4021ba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cele 5 tendin\u021be de marketing digital pentru 2023<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a7b26b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a7b26b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9368c75 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9368c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd3de8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"afd3de8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-14deaa5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"14deaa5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8ed969 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c8ed969\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35f2f9f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"35f2f9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketingul digital este \u00een continu\u0103 evolu\u021bie \u0219i schimbare, iar acest lucru se datoreaz\u0103 noilor tehnologii \u0219i instrumente care evolueaz\u0103 \u00een mod regulat. A\u0219adar, iat\u0103 care sunt cele 5 tendin\u021be de marketing digital care vor fi importante \u00een 2023.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-73204f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"73204f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c1fc1f exad-glass-effect-no exad-sticky-section-no\" data-id=\"9c1fc1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9613850 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9613850\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1- Tendin\u021ba de marketing digital : <b>noile \"KPI-uri<\/b> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe5a4ad exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fe5a4ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Utilizatorii sunt din ce \u00een ce mai mult implica\u021bi de reclame \u0219i m\u0103rci pe internet \u0219i pe re\u021belele de socializare, iar companiile doresc s\u0103 transmit\u0103 mesaje mai umane. Prin urmare, m\u0103rcile trebuie s\u0103 creeze rapid con\u021binut captivant \u0219i memorabil. Astfel, au fost inventa\u021bi doi noi KPI: m\u0103surarea aten\u021biei \u0219i a memorabilit\u0103\u021bii con\u021binutului v\u0103zut de utilizatori, care sunt doi parametri axa\u021bi pe \"oameni\".\u00a0<\/span><\/p><ul><li><b>Aten\u021bie :<\/b><span style=\"font-weight: 400;\"> Aceasta este o m\u0103sur\u0103 a gradului \u00een care o persoan\u0103 \u00ee\u0219i aminte\u0219te c\u0103 a v\u0103zut o reclam\u0103.<\/span><\/li><li><b>Memorabilitate :<\/b><span style=\"font-weight: 400;\"> Acesta m\u0103soar\u0103 m\u0103sura \u00een care utilizatorul a re\u021binut con\u021binutul \u0219i elementele anun\u021bului.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-bf7883f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"bf7883f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2833a4e exad-glass-effect-no exad-sticky-section-no\" data-id=\"2833a4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e32a0c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"2e32a0c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"video1\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/805048881?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-75461ef exad-glass-effect-no exad-sticky-section-no\" data-id=\"75461ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-222e403 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"222e403\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Este foarte dificil de m\u0103surat aceste dou\u0103 variabile, dar ele sunt totu\u0219i foarte importante de luat \u00een considerare pentru a cunoa\u0219te impactul real al con\u021binutului \u0219i al publicit\u0103\u021bii dumneavoastr\u0103. Ace\u0219ti doi KPI pot fi lua\u021bi \u00een considerare pentru campaniile de con\u0219tientizare, dar \u0219i pentru campaniile de conversie \u0219i de fidelizare.<\/span><\/p><p><span style=\"font-weight: 400;\">Aten\u021bia \u0219i capacitatea de memorare pot fi, de asemenea, KPI foarte buni atunci c\u00e2nd oferi\u021bi experien\u021be imersive, cum ar fi publicarea de filtre Instagram, Snapchat \u0219i TikTok.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-40187dd elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"40187dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e14c004 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e14c004\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16dfff6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"16dfff6\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/mKx7vX?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_ro\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-eaaf329 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"eaaf329\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1933db7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1933db7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b062848 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b062848\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2- Tendin\u021ba de marketing digital : <b>con\u021binut scurt \u0219i calitativ<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eec5968 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"eec5968\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dup\u0103 cum s-a explicat mai sus, consumatorii sunt inunda\u021bi de con\u021binut \u00een fiecare zi. Prin urmare, ace\u0219tia nu mai sunt sensibili la publica\u021biile simple, f\u0103r\u0103 valoare ad\u0103ugat\u0103 \u0219i f\u0103r\u0103 creativitate real\u0103. <br \/><\/span><span style=\"font-weight: 400;\">De aceea, m\u0103rcile trebuie s\u0103 se concentreze pe calitatea con\u021binutului pe care \u00eel ofer\u0103 utilizatorilor re\u021belelor sociale \u0219i internetului pentru a se diferen\u021bia de concuren\u021b\u0103. \u00centr-adev\u0103r, \u00een zilele noastre, con\u021binutul trebuie s\u0103 transmit\u0103 mesaje \u0219i valori astfel \u00eenc\u00e2t vizitatorii s\u0103 adere \u0219i s\u0103 se implice cu brandul lor.<\/span><\/p><p><strong><span style=\"font-weight: 400;\">\u00cen plus, explozia TikTok a scos \u00een eviden\u021b\u0103 faptul c\u0103 utilizatorii sunt foarte pasiona\u021bi de con\u021binutul scurt. A\u0219adar, pe l\u00e2ng\u0103 faptul c\u0103 trebuie s\u0103 ofere con\u021binut de calitate, m\u0103rcile trebuie s\u0103 \u00ee\u0219i adapteze \u0219i formatele pentru ca acesta s\u0103 fie scurt \u0219i eficient. Videoclipurile scurte au devenit, a\u0219adar, un con\u021binut care combin\u0103 at\u00e2t viteza, c\u00e2t \u0219i calitatea \u0219i, prin urmare, creeaz\u0103 reclame de impact.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3a9772f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3a9772f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8db9c4e exad-glass-effect-no exad-sticky-section-no\" data-id=\"8db9c4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b574520 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b574520\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3- Tendin\u021ba de marketing digital : <b>campanii mai segmentate<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68a1bea exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"68a1bea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00cen 2023, una dintre cele mai importante tendin\u021be de marketing digital este precizia campaniilor. Targetarea sau retargetarea masiv\u0103 a unei audien\u021be f\u0103r\u0103 a segmenta cu adev\u0103rat \u021binta acesteia nu mai func\u021bioneaz\u0103. \u00centr-adev\u0103r, consumatorii sunt din ce \u00een ce mai sensibili la campaniile care le corespund cu adev\u0103rat. Prin urmare, m\u0103rcile trebuie s\u0103 analizeze cu acurate\u021be toate tipurile de consumatori prin \u00eencruci\u0219area metadatelor \u0219i a datelor CRM pentru a \u00eemp\u0103rt\u0103\u0219i con\u021binuturi \u021bintite.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b5107c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b5107c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc8f866 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fc8f866\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7348cc7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7348cc7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4- Tendin\u021ba de marketing digital : <b>gamificare<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c0dd42 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9c0dd42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/ce-este-gamificarea-in-marketing\/\">Gamificare<\/a><\/span> este o p\u00e2rghie de marketing digital dovedit\u0103 pe care multe branduri o folosesc deja \u00een strategiile lor. Gamificarea poate lua multe forme \u0219i, prin urmare, poate fi adaptat\u0103 la multe formate de campanie.<\/span><\/p><p><span style=\"font-weight: 400;\">Gamificarea ajut\u0103 la crearea rapid\u0103 a implic\u0103rii utilizatorilor \u0219i, astfel, cre\u0219te \u0219ansele de conversie \u0219i de reten\u021bie. Gamificarea arat\u0103 astfel c\u0103 brandurile trebuie s\u0103 g\u0103seasc\u0103 \u00een mod constant noi modalit\u0103\u021bi de a g\u0103si \u0219i de a ajunge la publicul \u021bint\u0103 \u00eentr-un mod inovator.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f022be elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1f022be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-06adb70 exad-glass-effect-no exad-sticky-section-no\" data-id=\"06adb70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f52a4c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7f52a4c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"video1\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/778413979?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a7ff8fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"a7ff8fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4580a13 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4580a13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/ro\/creare-filtre-pentru-retele-sociale\/\">filtre pentru re\u021belele sociale<\/a><\/strong><\/span> sunt con\u021binuturi care pot fi utilizate pentru a crea experien\u021be de joc pe re\u021belele sociale. Filtrele de joc AR sunt experien\u021be imersive care pot fi u\u0219or adaptate la imaginea brandului, pute\u021bi crea un filtru \u00een care utilizatorul poate prinde sau evita obiecte.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-56d470e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"56d470e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78c6fe9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"78c6fe9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cff14bc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"cff14bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5- Tendin\u021ba de marketing digital : <b>metaversul<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da29dad exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"da29dad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">C\u00e2nd cite\u0219ti metavers, te g\u00e2nde\u0219ti imediat la metaversul integrat \u00een realitatea virtual\u0103. Cu toate acestea, exist\u0103 un alt tip de metavers care, din p\u0103cate, este trecut cu vederea \u0219i care, totu\u0219i, reprezint\u0103 o tehnologie mult mai accesibil\u0103 \u0219i mai util\u0103. Acesta este metaversul realit\u0103\u021bii augmentate. Acest tip de metavers combin\u0103 realitatea \u0219i virtualul \u0219i, prin urmare, poate fi integrat \u00een mediul utilizatorilor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7fa1f6d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7fa1f6d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9c4cac7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9c4cac7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1139e2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"b1139e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/lego-connected-lenses.jpg\" class=\"attachment-large size-large wp-image-12133\" alt=\"lego connected lenses lego connected lenses tendin\u021be de marketing digital\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/lego-connected-lenses.jpg 940w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/lego-connected-lenses-600x337.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/lego-connected-lenses-300x169.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/lego-connected-lenses-768x431.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-02cc5a0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"02cc5a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6195eff exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6195eff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Aceast\u0103 tendin\u021b\u0103 digital\u0103 este utilizat\u0103 pe Snapchat, de exemplu, cu lentilele conectate. \u00centr-un <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/stiri\/lentila-snapchat-lego-conectata\/\">Filtru Snapchat \u00een parteneriat cu Lego<\/a><\/span>Snapchat a creat un joc de construc\u021bii AR \u00een care mai mul\u021bi prieteni pot construi o ma\u0219in\u0103 lego de pe internet. Acest tip de experien\u021b\u0103 dovede\u0219te c\u0103 metaversul realit\u0103\u021bii augmentate va deveni \u00een cur\u00e2nd o tendin\u021b\u0103 \u00een marketingul digital.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cfd3588 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cfd3588\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9ea10e exad-glass-effect-no exad-sticky-section-no\" data-id=\"c9ea10e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46be468 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"46be468\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Anul 2023 va fi, a\u0219adar, un an \u00een care vor ap\u0103rea noi tendin\u021be de marketing digital. Pentru branduri, acesta poate fi un nou teren de joac\u0103 \u0219i le va permite s\u0103 ajung\u0103 mai u\u0219or la targetul lor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Cele 5 tendin\u021be de marketing digital pentru 2023 Contacta\u021bi-ne Marketingul digital este \u00een continu\u0103 evolu\u021bie \u0219i schimbare, iar acest lucru se datoreaz\u0103 noilor tehnologii \u0219i instrumente care evolueaz\u0103 \u00een mod regulat. Iat\u0103 care sunt cele 5 tendin\u021be de marketing digital care vor fi importante pentru 2023. 1- Tendin\u021ba de marketing digital: noile \"KPI-uri\" Utilizatorii devin din ce \u00een ce mai con\u0219tien\u021bi de 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Les marques doivent donc cr\\u00e9er des contenus captivants et m\\u00e9morisables rapidement. 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Ils ne sont donc plus sensibles \\u00e0 de simples publications sans valeur ajout\\u00e9e et sans r\\u00e9elle cr\\u00e9ativit\\u00e9. <br \\\/><\\\/span><span style=\\\"font-weight: 400;\\\">C\\u2019est pourquoi les marques doivent se concentrer sur la qualit\\u00e9 des contenus propos\\u00e9s aux utilisateurs des r\\u00e9seaux sociaux et internet pour se diff\\u00e9rencier de la concurrence. En effet, de nos jours les contenus doivent transmettre des messages et des valeurs pour que les visiteurs adh\\u00e8rent et s\\u2019engagent aupr\\u00e8s de leur marque.<\\\/span><\\\/p><p><strong><span style=\\\"font-weight: 400;\\\">De plus, l\\u2019explosion de TikTok a mis en \\u00e9vidence que les utilisateurs \\u00e9taient tr\\u00e8s friands des contenus courts. Ainsi, en plus de devoir proposer du contenu qualitatif, les marques doivent aussi adapter leurs formats pour le rendre court et efficace. 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