{"id":8385,"date":"2021-08-09T10:00:00","date_gmt":"2021-08-09T08:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=8385"},"modified":"2023-11-10T08:32:22","modified_gmt":"2023-11-10T08:32:22","slug":"promovare-filtru","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/promovare-filtru\/","title":{"rendered":"5 lucruri pe care s\u0103 nu le faci atunci c\u00e2nd \u00ee\u021bi promovezi filtrul"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8385\" class=\"elementor elementor-8385\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1e0fe40 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1e0fe40\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5cb2aa exad-glass-effect-no exad-sticky-section-no\" data-id=\"f5cb2aa\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-170115f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"170115f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">5 lucruri pe care s\u0103 nu le faci atunci c\u00e2nd \u00ee\u021bi promovezi filtrul<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-06cd4fc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"06cd4fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fcd561d elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"fcd561d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ffb45a elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"2ffb45a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1ac5065 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1ac5065\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-051fde0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"051fde0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-836d433 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"836d433\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Dup\u0103 ce am men\u021bionat 5 lucruri pe care trebuie s\u0103 le face\u021bi atunci c\u00e2nd promova\u021bi un filtru, iat\u0103 5 lucruri pe care nu trebuie s\u0103 le face\u021bi atunci c\u00e2nd promova\u021bi un filtru. Anumite ac\u021biuni nu sunt recomandate \u0219i v\u0103 pot strica \u00eentreaga promovare. <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/interesul-pentru-media-sociale-strategie\/\">strategia de comunicare<\/a><\/span>. \u00cen acest articol, ve\u021bi g\u0103si cele mai simple ac\u021biuni (sau non-ac\u021biuni) pe care trebuie s\u0103 le evita\u021bi \u0219i care v\u0103 vor ajuta s\u0103 v\u0103 promova\u021bi filtrul cu succes.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d5f78e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5f78e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e3a247 exad-glass-effect-no exad-sticky-section-no\" data-id=\"2e3a247\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4192477 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4192477\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Nu face\u021bi nimic \u00een timpul promo\u021biei<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6f260 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6c6f260\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Primul lucru pe care nu trebuie s\u0103-l faci este s\u0103 nu faci nimic. Un filtru de realitate augmentat\u0103 este un instrument de marketing foarte eficient pentru m\u0103rci, dar dac\u0103 nu este comunicat, este inutil.\u00a0<\/p><p>Este ca \u0219i cum o companie ar lansa un produs nou, dar nu ar comunica despre el \u0219i s-ar a\u0219tepta s\u0103 aib\u0103 rezultate bune. De asemenea, exist\u0103 milioane de filtre pe Snapchat, Instagram \u0219i Facebook. A\u0219adar, utilizatorii trebuie s\u0103 fie ghida\u021bi prin filtru pentru a-l descoperi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-41ebb1c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"41ebb1c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edceadb exad-glass-effect-no exad-sticky-section-no\" data-id=\"edceadb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-803c725 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"803c725\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/mKx7vX?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_ro\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-53ef467 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"53ef467\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-748f784 exad-glass-effect-no exad-sticky-section-no\" data-id=\"748f784\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c5a643 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3c5a643\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Neglijarea calit\u0103\u021bii comunic\u0103rii <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b313b9f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b313b9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Atunci c\u00e2nd promova\u021bi un filtru, este important s\u0103 ave\u021bi grij\u0103 la comunicare pentru a nu-i frustra pe utilizatori. \u00centr-adev\u0103r, dac\u0103 elementele vizuale nu sunt \u00eengrijite sau \u00een concordan\u021b\u0103 cu tema filtrului, acesta nu va atrage curiozitatea utilizatorilor. Scopul acestei comunic\u0103ri este de a transporta publicul \u00een lumea filtrului \u0219i de a-l face s\u0103 doreasc\u0103 s\u0103 \u00eencerce efectul.\u00a0<\/p><p>Ca \u00een orice strategie de comunicare, cuvintele trebuie s\u0103 fie precise, propozi\u021biile scurte \u0219i elementele vizuale str\u0103lucitoare. F\u0103r\u0103 toate acestea, pute\u021bi fi siguri c\u0103 promovarea filtrului nu va fi at\u00e2t de eficient\u0103 pe c\u00e2t ar fi putut fi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ba3ab3c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ba3ab3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4944850 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4944850\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e35e202 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e35e202\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Oferirea de prea multe instruc\u021biuni<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9611e07 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9611e07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De cele mai multe ori, filtrele create de m\u0103rci sunt \u00eenso\u021bite de un concurs cu instruc\u021biuni de participare. Este \u00een aceste instruc\u021biuni c\u0103 nu trebuie s\u0103 fi\u021bi prea lacomi. Participan\u021bilor ar trebui s\u0103 li se cear\u0103 s\u0103 \u00eendeplineasc\u0103 maximum 3 condi\u021bii, cum ar fi :\u00a0<\/p><ul><li>distribui\u021bi filtrul \u00eentr-o poveste (\u0219i men\u021biona\u021bi marca)\u00a0<\/li><li>abona\u021bi-v\u0103 la contul m\u0103rcii\u00a0<\/li><li>s\u0103 men\u021bioneze o persoan\u0103<\/li><\/ul><p>Aceste instruc\u021biuni sunt foarte simple, dar eficiente pentru a organiza un concurs de succes \u0219i pentru a atrage comunitatea.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1f3bc48 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1f3bc48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15bbc78 exad-glass-effect-no exad-sticky-section-no\" data-id=\"15bbc78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfac8d6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"bfac8d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Nu utilizeaz\u0103 toate func\u021biile re\u021belelor sociale pentru a comunica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5777988 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5777988\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c68a183 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c68a183\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2572696 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2572696\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/filtermaker.io\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"498\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-768x498.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12439\" alt=\"filtru-comunicare-instagram\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-768x498.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-scaled-600x389.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-300x194.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-1024x664.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-1536x996.jpg 1536w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-2048x1327.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5e40182 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5e40182\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-363945c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"363945c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Instagram \u0219i Snapchat au pus la dispozi\u021bie multe func\u021bii \u00een aplica\u021biile lor pentru a oferi con\u021binut divers. Astfel, pe Instagram, de exemplu, pute\u021bi g\u0103si post\u0103ri, pove\u0219ti, pove\u0219ti pe prima pagin\u0103 \u0219i chiar reportofoane. A nu folosi toate canalele pentru a comunica pe filtru este \u00eentr-adev\u0103r o mare gre\u0219eal\u0103, deoarece v\u0103 limita\u021bi \u0219ansele de a ajunge la un public larg. \u00centr-adev\u0103r, fiecare utilizator are propriile sale obiceiuri pe re\u021belele sociale, unii vor prefera s\u0103 urm\u0103reasc\u0103 \u00een principal pove\u0219ti, al\u021bii vor derula mai u\u0219or post\u0103rile etc... Nu trebuie s\u0103 v\u0103 limita\u021bi la o simpl\u0103 poveste la lansarea filtrului pentru a ajunge la tot publicul dumneavoastr\u0103.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1b9763a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1b9763a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0dbea9b exad-glass-effect-no exad-sticky-section-no\" data-id=\"0dbea9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc04579 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"dc04579\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Nu interac\u021biona\u021bi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dab2ee1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dab2ee1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Atunci c\u00e2nd lansa\u021bi un filtru, obiectivul principal este de a \u00eencuraja comunitatea dumneavoastr\u0103 s\u0103 foloseasc\u0103 acel filtru \u0219i s\u0103 \u00eel \u00eemp\u0103rt\u0103\u0219easc\u0103 cu al\u021bii. Atunci c\u00e2nd un filtru este popular sau c\u00e2nd se organizeaz\u0103 un concurs pentru a promova un filtru, multe persoane vor \u00eemp\u0103rt\u0103\u0219i efectul \u00eentr-o poveste, men\u021bion\u00e2ndu-v\u0103 pe dumneavoastr\u0103 \u00een cadrul acesteia. Ceea ce caut\u0103 utilizatorul este un fel de complicitate cu marca. Ace\u0219tia \u00eel men\u021bioneaz\u0103 pentru a ob\u021bine un r\u0103spuns din partea m\u0103rcii \u0219i pentru a se sim\u021bi aproape de aceasta. A\u0219adar, pentru a-i \u00eencuraja pe utilizatori s\u0103 \u00eemp\u0103rt\u0103\u0219easc\u0103 experien\u021ba lor \u00een realitatea augmentat\u0103, marca trebuie s\u0103 le repun\u0103 \u00eentr-o poveste.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>5 lucruri pe care nu trebuie s\u0103 le face\u021bi atunci c\u00e2nd v\u0103 promova\u021bi filtrul Contacta\u021bi-ne Dup\u0103 ce am men\u021bionat 5 lucruri pe care trebuie s\u0103 le face\u021bi atunci c\u00e2nd promova\u021bi un filtru, iat\u0103 5 lucruri pe care nu trebuie s\u0103 le face\u021bi atunci c\u00e2nd promova\u021bi un filtru. Anumite ac\u021biuni nu sunt recomandate \u0219i v\u0103 pot ruina \u00eentreaga strategie de comunicare. Ve\u021bi g\u0103si 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style=\\\"text-align: center;\\\">Apr\\u00e8s avoir cit\\u00e9 5 choses \\u00e0 faire durant la promotion d\\u2019un filtre, voici 5 choses \\u00e0 ne surtout pas faire lors de la promotion d\\u2019un filtre. Certaines actions ne sont pas recommand\\u00e9es et peuvent ruiner toute votre <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/interet-social-media-strategie\\\/\\\">strat\\u00e9gie de communication<\\\/a><\\\/span>. Vous retrouverez dans cet article les actions (ou non-action) les plus simple \\u00e0 \\u00e9viter et qui vous aidera \\u00e0 r\\u00e9ussir la promotion de votre filtre.\\u00a0<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d5f78e8\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"2e3a247\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"4192477\",\"elType\":\"widget\",\"settings\":{\"title\":\"1. Ne rien faire pendant la promotion\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"6c6f260\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>La premi\\u00e8re chose \\u00e0 ne pas faire, c\\u2019est de ne rien faire. Un filtre en r\\u00e9alit\\u00e9 augment\\u00e9e est un levier marketing tr\\u00e8s efficace pour les marques mais si aucune communication n\\u2019est faite dessus, cela ne sert \\u00e0 rien.\\u00a0<\\\/p><p>C\\u2019est comme si une entreprise sortait un nouveau produit mais qu\\u2019elle ne faisait aucune communication dessus et qu\\u2019elle s\\u2019attendait \\u00e0 avoir de bons r\\u00e9sultats. De plus, il existe des millions de filtres sur Snapchat, Instagram et Facebook. Il faut donc bien guider les utilisateurs pour qu\\u2019ils puissent d\\u00e9couvrir le filtre en question.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"41ebb1c\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"edceadb\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"803c725\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"53ef467\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"748f784\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"3c5a643\",\"elType\":\"widget\",\"settings\":{\"title\":\"2. N\\u00e9gliger la qualit\\u00e9 de la communication \",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b313b9f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Lors de la promotion d\\u2019un filtre, il faut tout de m\\u00eame soigner sa communication pour ne pas frustrer les utilisateurs. En effet, si les visuels ne sont pas soign\\u00e9s ou en accord avec le th\\u00e8me du filtre, cela n\\u2019attirera pas la curiosit\\u00e9 des utilisateurs. Le but de cette communication est de transporter le public dans l\\u2019univers du filtre et de lui donner envie d\\u2019essayer l\\u2019effet.\\u00a0<\\\/p><p>Comme toute strat\\u00e9gie de communication, les mots doivent \\u00eatre pr\\u00e9cis, les phrases courtes et les visuels tape \\u00e0 l\\u2019oeil. Sans tout cela, vous pouvez \\u00eatre s\\u00fbr que la promotion du filtre ne sera pas aussi efficace qu\\u2019elle aurai pu l\\u2019\\u00eatre.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ba3ab3c\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"4944850\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"e35e202\",\"elType\":\"widget\",\"settings\":{\"title\":\"3. Donner trop d\\u2019instructions\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"9611e07\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Le plus souvent les filtres cr\\u00e9es par des marques s\\u2019accompagnent d\\u2019un jeu concours avec des instructions \\u00e0 suivre pour participer. C\\u2019est dans ces instructions qu\\u2019il ne faut pas \\u00eatre trop gourmand. 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