{"id":3207772,"date":"2023-12-22T07:27:00","date_gmt":"2023-12-22T07:27:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=3207772"},"modified":"2023-11-13T09:33:22","modified_gmt":"2023-11-13T09:33:22","slug":"inovatie-snapchat-realitate-augmentata","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/ro\/stiri\/inovatie-snapchat-realitate-augmentata\/","title":{"rendered":"Snapchat continu\u0103 s\u0103 inoveze \u00een realitatea augmentat\u0103"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3207772\" class=\"elementor elementor-3207772\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf9d5f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bf9d5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62550bb exad-glass-effect-no exad-sticky-section-no\" data-id=\"62550bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4021ba9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4021ba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tot ce trebuie s\u0103 \u0219tii despre realitatea augmentat\u0103 pe Snapchat<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a7b26b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a7b26b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9368c75 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9368c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd3de8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"afd3de8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"https:\/\/filtermaker.fr\/ro\/cerere-oferta-online\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e79ecf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e79ecf8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b05583 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6b05583\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab5b6b7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ab5b6b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Realitatea augmentat\u0103 (RA) a transformat dramatic modul \u00een care interac\u021bion\u0103m cu lumea digital\u0103. \u00cen acest context, Snapchat, una dintre cele mai populare platforme de social media, se afl\u0103 \u00een prima linie a remodel\u0103rii defini\u021biei experien\u021bei digitale. Prin inova\u021biile sale continue, Snapchat \u00ee\u0219i propune s\u0103 democratizeze AR pentru fiecare utilizator.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a5361d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a5361d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b2446a exad-glass-effect-no exad-sticky-section-no\" data-id=\"4b2446a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d776727 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d776727\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Snapchat \u0219i realitatea augmentat\u0103: o combina\u021bie c\u00e2\u0219tig\u0103toare<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b255765 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b255765\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat nu este doar o re\u021bea social\u0103 pentru \u00eemp\u0103rt\u0103\u0219irea momentelor trec\u0103toare. Cu <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/lens-studio\/\">Lens Studio<\/a><\/span> \u0219i alte instrumente ale sale, compania ofer\u0103 comunit\u0103\u021bii creative modalit\u0103\u021bi puternice de a dezvolta experien\u021be AR. Prin oferirea acestor instrumente, Snapchat a generat peste 300 000 de creatori de obiective \u0219i a prezentat utilizatorilor s\u0103i peste 3 milioane de obiective, demonstr\u00e2nd poten\u021bialul enorm al RA \u00een lumea social media.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bb863fb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"bb863fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08f7636 exad-glass-effect-no exad-sticky-section-no\" data-id=\"08f7636\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feccda9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"feccda9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AR la Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-160527c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"160527c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat ofer\u0103 o varietate de formate AR pentru a \u00eembog\u0103\u021bi experien\u021ba utilizatorului:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Obiectivul: Este vorba despre <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/filtre-snapchat-2\/\">Filtre Snapchat<\/a><\/span> care poate transforma fe\u021be sau peisaje \u00een timp real.<\/span><\/li><li><span style=\"font-weight: 400;\">World Lens: Acestea interac\u021bioneaz\u0103 cu mediul utilizatorului, permi\u021b\u00e2nd introducerea elementelor 3D \u00een lumea real\u0103.<\/span><\/li><li><span style=\"font-weight: 400;\">Snap Ads \u00een AR: Ofer\u0103 brandurilor \u0219ansa de a implica utilizatorii prin experien\u021be imersive.<\/span><\/li><li><span style=\"font-weight: 400;\">Landmarkers: Aceste lentile recunosc monumente reale \u0219i le aduc la via\u021b\u0103 \u00eentr-un mod unic.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8411614 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8411614\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bf8d05 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9bf8d05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c42680 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1c42680\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Revolu\u021bia cump\u0103r\u0103turilor AR pe Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd21b27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bd21b27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Apari\u021bia tehnologiei realit\u0103\u021bii augmentate a redefinit modul \u00een care consumatorii interac\u021bioneaz\u0103 cu produsele online. Snapchat, una dintre cele mai populare platforme sociale, a fost \u00een fruntea acestei inova\u021bii. Din 2021, peste 250 de milioane de utilizatori Snapchat au interac\u021bionat cu <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/stiri\/snapchat-cumparaturi-virtuale\/\">Lentile de cump\u0103r\u0103turi AR<\/a><\/span> de mai mult de 5 miliarde de ori. O cifr\u0103 uluitoare care atest\u0103 impactul tot mai mare al acestei tehnologii.<\/span><\/p><p><span style=\"font-weight: 400;\">Mai interesant, peste jum\u0103tate dintre cump\u0103r\u0103torii de pe Snapchat spun c\u0103 tehnologia AR le d\u0103 mai mult\u0103 \u00eencredere \u00een calitatea produselor. Acesta este un punct de cotitur\u0103 major pentru comer\u021bul online, unde ezitarea de a cump\u0103ra un produs se datoreaz\u0103 adesea incapacit\u0103\u021bii de a-l vedea sau de a-l \u00eencerca \u00een persoan\u0103.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a718903 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a718903\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1a02e7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c1a02e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-401cf23 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"401cf23\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"435\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/ar-shopping-snapchat.png\" class=\"attachment-large size-large wp-image-3207775\" alt=\"lentil\u0103 ar cump\u0103r\u0103turi snapchat\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/ar-shopping-snapchat.png 942w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/ar-shopping-snapchat-300x163.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/ar-shopping-snapchat-768x417.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/ar-shopping-snapchat-18x10.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4637c3a exad-glass-effect-no exad-sticky-section-no\" data-id=\"4637c3a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05063e2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"05063e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat a \u00een\u021beles aceast\u0103 tendin\u021b\u0103 \u0219i ofer\u0103 acum instrumente precum tehnologia de procesare a imaginilor AR \u0219i 3D Asset Manager. Aceste instrumente permit \u00eentreprinderilor s\u0103 creeze \u0219i s\u0103 distribuie experien\u021be de cump\u0103r\u0103turi AR pe platform\u0103. Tab-ul \"Dress Up\", de exemplu, permite utilizatorilor s\u0103 \"poarte\" virtual haine \u0219i accesorii, oferind o experien\u021b\u0103 de cump\u0103r\u0103turi imersiv\u0103 prin <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/creare-filtre-pentru-retele-sociale\/filtre-snapchat-3\/\">Lentile Snapchat<\/a><\/span>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-01953b4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"01953b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Au fost prezentate produse care variaz\u0103 de la pantofi \u0219i jachete Gucci la ceasuri Piaget, demonstr\u00e2nd gama de posibilit\u0103\u021bi oferite de aceast\u0103 tehnologie. Prin combinarea modei, a tehnologiei \u0219i a experien\u021bei utilizatorilor, Snapchat deschide calea c\u0103tre o nou\u0103 er\u0103 a cump\u0103r\u0103turilor online.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b22bb87 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b22bb87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a786527 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a786527\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1a295a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c1a295a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kit camer\u0103 foto: Solu\u021bia SDK pentru o experien\u021b\u0103 AR f\u0103r\u0103 precedent<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c13945 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4c13945\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat dep\u0103\u0219e\u0219te \u00een mod constant limitele inova\u021biei cu tehnologiile sale de realitate augmentat\u0103. Introducerea\u00a0<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/ar.snap.com\/camera-kit\">Kit camer\u0103 foto<\/a><\/span>\u00a0\"este un exemplu concret \u00een acest sens. Aceast\u0103 solu\u021bie SDK cross-platform a fost conceput\u0103 pentru a transfera cele mai bune elemente ale ecosistemului AR Snapchat c\u0103tre aplica\u021biile partenere.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4818e11 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4818e11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-92d9b69 exad-glass-effect-no exad-sticky-section-no\" data-id=\"92d9b69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cb0eb6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"6cb0eb6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/camera-kit-snapchat.png\" class=\"attachment-large size-large wp-image-3207774\" alt=\"kit de camer\u0103 ar snapchat\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/camera-kit-snapchat.png 818w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/camera-kit-snapchat-300x195.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/camera-kit-snapchat-768x499.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/camera-kit-snapchat-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6903cd2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6903cd2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8123c30 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8123c30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cu Camera Kit, partenerii nu mai sunt limita\u021bi la simpla integrare a filtrelor de realitate augmentat\u0103. Ei pot acum s\u0103 creeze, s\u0103 planifice \u0219i s\u0103 gestioneze propriile experien\u021be AR personalizate pentru aplica\u021biile \u0219i utilizatorii lor. Acest lucru ofer\u0103 o flexibilitate f\u0103r\u0103 precedent, permi\u021b\u00e2nd fiec\u0103rei m\u0103rci sau \u00eentreprinderi s\u0103 \u00ee\u0219i personalizeze complet interac\u021biunea AR cu clien\u021bii s\u0103i.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d6a04a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6d6a04a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un aspect esen\u021bial al Camera Kit este accesul la un set puternic de instrumente \u0219i analize. Aceste resurse ofer\u0103 \u00eentreprinderilor informa\u021bii valoroase despre implicarea utilizatorilor, optimiz\u00e2ndu-le campaniile de marketing \u0219i stimul\u00e2nd loialitatea clien\u021bilor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-12119a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"12119a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1c6534 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a1c6534\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a805883 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a805883\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Investi\u021bii \u00een viitorul realit\u0103\u021bii augmentate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee5824 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2ee5824\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat crede cu t\u0103rie c\u0103 viitorul interac\u021biunii digitale se afl\u0103 \u00een realitatea augmentat\u0103 (AR). Platforma consider\u0103 c\u0103 experien\u021bele imersive \u00eenr\u0103d\u0103cinate \u00een lumea real\u0103, \u00eemp\u0103rt\u0103\u0219ite cu prietenii \u0219i integrate \u00een via\u021ba de zi cu zi a utilizatorilor Snapchat, vor fi principalele motoare ale adopt\u0103rii AR.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cf4dcd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cf4dcd4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a06a144 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a06a144\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6124b20 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6124b20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Crea\u021bie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5028b22 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5028b22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lens Studio: Snapchat se angajeaz\u0103 s\u0103 democratizeze crearea AR. \u00cen acest scop, platforma pune la dispozi\u021bia comunit\u0103\u021bii sale vaste de creatori acelea\u0219i instrumente utilizate intern la Snap pentru a dezvolta lentile AR. Cu acces gratuit la Lens Studio, creatorii pot da via\u021b\u0103 viziunilor lor, fie c\u0103 este vorba de divertisment, educa\u021bie sau marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-97c6e70 exad-glass-effect-no exad-sticky-section-no\" data-id=\"97c6e70\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-019fee1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"019fee1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Distribu\u021bie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6a1bd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7c6a1bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat, Camera Kit \u0219i Spectacles: Aceste trei elemente formeaz\u0103 pilonii distribu\u021biei AR a Snapchat. \u00cen timp ce Snapchat este aplica\u021bia principal\u0103 pentru descoperirea \u0219i interac\u021biunea cu Lens, Camera Kit extinde aceste caracteristici la aplica\u021biile partenere. \u00cen plus, cu Spectacles, utilizatorii pot experimenta AR direct din ochelarii lor AR.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a7ca795 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a7ca795\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a720d5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3a720d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Backend<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89b24a2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"89b24a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lens Cloud: Pentru a sprijini gama larg\u0103 de experien\u021be AR oferite, Snapchat a dezvoltat Lens Cloud. Aceasta este o colec\u021bie de servicii backend construite pe aceea\u0219i infrastructur\u0103 care alimenteaz\u0103 Snapchat. Aceast\u0103 platform\u0103 cloud permite o extindere semnificativ\u0103 a ceea ce dezvoltatorii pot crea \u00een realitatea augmentat\u0103, asigur\u00e2nd c\u0103 limitele inova\u021biei sunt \u00eempinse constant \u00eenapoi.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-888f4ef exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"888f4ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pe scurt, Snapchat nu este doar o platform\u0103 de social media, ci \u0219i un pionier \u00een domeniul realit\u0103\u021bii augmentate. Cu instrumentele sale de crea\u021bie, distribu\u021bie \u0219i backend, platforma este \u00een fruntea model\u0103rii viitorului interac\u021biunii digitale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-506f22b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"506f22b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b865451 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b865451\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fe62c8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7fe62c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Realitatea augmentat\u0103 nu este doar o mod\u0103 trec\u0103toare; este aici pentru a redefini modul \u00een care interac\u021bion\u0103m cu lumea digital\u0103. Snapchat, prin viziunea \u0219i inova\u021bia sa, sculpteaz\u0103 viitorul AR, oferind fiec\u0103rui utilizator experien\u021be care erau considerate odat\u0103 futuriste. Pe m\u0103sur\u0103 ce avans\u0103m, este clar c\u0103 AR va deveni \u0219i mai omniprezent\u0103, iar Snapchat va continua s\u0103 fie un juc\u0103tor important \u00een aceast\u0103 revolu\u021bie.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Totul despre realitatea augmentat\u0103 pe Snapchat Contacta\u021bi-ne Realitatea augmentat\u0103 (AR) a transformat dramatic modul \u00een care interac\u021bion\u0103m cu lumea digital\u0103. \u00cen acest context, Snapchat, una dintre cele mai populare platforme de social media, se afl\u0103 \u00een prima linie a remodel\u0103rii defini\u021biei experien\u021bei digitale. Prin inova\u021biile sale continue, Snapchat \u00ee\u0219i propune s\u0103 democratizeze 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En offrant ces outils, Snapchat a vu na\\u00eetre plus de 300 000 cr\\u00e9ateurs de lens et a pr\\u00e9sent\\u00e9 \\u00e0 ses utilisateurs plus de 3 millions de lens, d\\u00e9montrant ainsi l'\\u00e9norme potentiel de la AR dans l'univers des m\\u00e9dias sociaux.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"bb863fb\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"08f7636\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":10},\"elements\":[{\"id\":\"feccda9\",\"elType\":\"widget\",\"settings\":{\"title\":\"L'AR chez Snapchat\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"160527c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Snapchat offre une vari\\u00e9t\\u00e9 de formats en AR pour enrichir l'exp\\u00e9rience utilisateur :<\\\/span><\\\/p><ul><li><span style=\\\"font-weight: 400;\\\">Lens: Il s'agit de <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/filtres-snapchat\\\/\\\">filtres Snapchat<\\\/a><\\\/span> interactifs qui peuvent transformer des visages ou des paysages en temps r\\u00e9el.<\\\/span><\\\/li><li><span style=\\\"font-weight: 400;\\\">World Lens: Ceux-ci interagissent avec l'environnement de l'utilisateur, permettant d'introduire des \\u00e9l\\u00e9ments 3D dans le monde r\\u00e9el.<\\\/span><\\\/li><li><span style=\\\"font-weight: 400;\\\">Snap Ads en AR: Ils offrent aux marques la possibilit\\u00e9 d'engager les utilisateurs \\u00e0 travers des exp\\u00e9riences immersives.<\\\/span><\\\/li><li><span style=\\\"font-weight: 400;\\\">Landmarkers: Ces Lens reconnaissent des monuments r\\u00e9els et les animent d'une mani\\u00e8re unique.<\\\/span><\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8411614\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"9bf8d05\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":10},\"elements\":[{\"id\":\"1c42680\",\"elType\":\"widget\",\"settings\":{\"title\":\"La r\\u00e9volution du shopping AR sur Snapchat\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bd21b27\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">L'av\\u00e8nement de la technologie de r\\u00e9alit\\u00e9 augment\\u00e9e a red\\u00e9fini la fa\\u00e7on dont les consommateurs interagissent avec les produits en ligne. Snapchat, l'une des plateformes sociales les plus populaires, a \\u00e9t\\u00e9 \\u00e0 la pointe de cette innovation. Depuis 2021, plus de 250 millions d'utilisateurs de Snapchat ont interagi avec les <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/snapchat-shopping-virutel\\\/\\\">lens AR Shopping<\\\/a><\\\/span> \\u00e0 plus de 5 milliards de reprises. Un chiffre \\u00e9poustouflant qui atteste de l'impact grandissant de cette technologie.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Plus int\\u00e9ressant encore, plus de la moiti\\u00e9 des acheteurs sur Snapchat affirment que la technologie AR leur donne davantage confiance quant \\u00e0 la qualit\\u00e9 des produits. 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