{"id":3207292,"date":"2023-10-09T07:39:00","date_gmt":"2023-10-09T07:39:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=3207292"},"modified":"2023-11-09T15:18:43","modified_gmt":"2023-11-09T15:18:43","slug":"marketing-auto-2024","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/marketing-auto-2024\/","title":{"rendered":"Marketingul auto \u00een 2024"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3207292\" class=\"elementor elementor-3207292\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf9d5f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bf9d5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62550bb exad-glass-effect-no exad-sticky-section-no\" data-id=\"62550bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4021ba9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4021ba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketingul auto \u00een 2024: strategiile digitale care trebuie puse \u00een aplicare<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a7b26b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a7b26b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9368c75 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9368c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd3de8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"afd3de8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-48231b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"48231b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c5f6e8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5c5f6e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9613850 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9613850\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Defini\u021bie: Marketingul auto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69b2c5b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"69b2c5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketingul auto este procesul de promovare a m\u0103rcii, produselor sau serviciilor dumneavoastr\u0103 \u00een sectorul auto. Aceasta poate lua forma marketingului tradi\u021bional (televiziune, ziare, panouri publicitare etc.) sau a marketingului digital (re\u021bele sociale, site-uri web, e-mailing etc.). Industria auto este foarte competitiv\u0103, iar m\u0103rcile trebuie s\u0103 stabileasc\u0103 o strategie de marketing solid\u0103 \u0219i creativ\u0103 pentru a se eviden\u021bia \u00een fa\u021ba concuren\u021bei.<\/span><\/p><p><span style=\"font-weight: 400;\">Scopul marketingului auto este de a \u00eendeplini o serie de obiective ale m\u0103rcii (cre\u0219terea notoriet\u0103\u021bii m\u0103rcii, avantaj competitiv, cre\u0219terea v\u00e2nz\u0103rilor etc.). Pentru a realiza acest lucru, companiile trebuie s\u0103 \u00ee\u0219i dubleze eforturile \u0219i s\u0103 se adapteze la mediul digital care s-a impus.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7a6f293 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a6f293\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-746f2aa exad-glass-effect-no exad-sticky-section-no\" data-id=\"746f2aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e9962c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e9962c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Evolu\u021bii \u00een marketingul auto \u00een 2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17ecac1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"17ecac1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nu mai este o mare surpriz\u0103 faptul c\u0103 digitalul este acum peste tot \u0219i ar fi o gre\u0219eal\u0103 fatal\u0103 s\u0103 \u00eel ignor\u0103m. De aceea, este important s\u0103 stabilim o adev\u0103rat\u0103 strategie de marketing digital.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00cen plus, consumatorii au c\u0103p\u0103tat obiceiul de a folosi internetul pentru a face cump\u0103r\u0103turi \u0219i este mai pu\u021bin probabil s\u0103 mearg\u0103 \u00eentr-un magazin chiar \u0219i pentru a ob\u021bine informa\u021bii \u00eenainte de cump\u0103rare. Prin urmare, parcursul clientului s-a schimbat complet, iar pentru m\u0103rcile auto este important s\u0103 fie prezente \u00een lumea digital\u0103.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00cen cele din urm\u0103, genera\u021bia t\u00e2n\u0103r\u0103 nu mai poate fi cu adev\u0103rat atins\u0103 prin intermediul canalelor tradi\u021bionale. Ace\u0219tia nu se mai uit\u0103 la televizor \u0219i nici nu mai citesc ziare. Sursele lor de informare \u0219i singurul lor punct de contact cu \u021bintele tinere sunt re\u021belele sociale \u0219i, \u00een general, internetul.<\/span><\/p><p><span style=\"font-weight: 400;\">Marketingul auto poate utiliza cu u\u0219urin\u021b\u0103 \u0219i beneficia de instrumentele digitale pentru a \u00eendeplini obiectivele globale. Iat\u0103 o list\u0103 a canalelor \u0219i strategiilor digitale care vor fi implementate pentru marketingul auto \u00een 2024.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-545487d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"545487d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3787f87 exad-glass-effect-no exad-sticky-section-no\" data-id=\"3787f87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10a76ee exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"10a76ee\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/mKx7vX?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_ro\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-db91433 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"db91433\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3d4143 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b3d4143\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12ed703 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"12ed703\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategiile de marketing auto care vor fi implementate \u00een 2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01f5116 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"01f5116\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketingul auto poate folosi acelea\u0219i canale ca \u0219i alte tipuri de pia\u021b\u0103. De fapt, marketingul digital permite tuturor sectoarelor s\u0103 se afirme.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Exist\u0103 multe canale de distribu\u021bie care r\u0103spund unor obiective de marketing diferite. Scopul este de a face ca fiecare canal s\u0103 fie c\u00e2t mai robust posibil pentru a avea o prezen\u021b\u0103 puternic\u0103. Prin urmare, o marc\u0103 auto va trebui s\u0103 stabileasc\u0103 o strategie clar\u0103 \u0219i coerent\u0103 pe mai multe canale - ceea ce noi numim o strategie omnichannel. \u00cen plus, cu ajutorul datelor colectate, este foarte u\u0219or s\u0103 se creeze publicitate personalizat\u0103 care s\u0103 corespund\u0103 diferitelor nevoi \u0219i dorin\u021be ale diferitelor \u021binte. Publicitatea targetat\u0103 este un avantaj major al canalelor digitale, deoarece acestea sunt singurele canale care pot realiza acest lucru, spre deosebire de canalele tradi\u021bionale.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00cen aceast\u0103 sec\u021biune, v\u0103 vom oferi o list\u0103 de strategii posibile pentru diferite canale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfeb9d1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"dfeb9d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Re\u021bele sociale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b786a2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8b786a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Prezen\u021ba pe re\u021belele de socializare este foarte important\u0103 pentru marketingul auto, deoarece este un canal care poate fi folosit pentru a \u00eendeplini o serie de obiective, cum ar fi cre\u0219terea notoriet\u0103\u021bii m\u0103rcii. \u00cen plus, re\u021belele sociale sunt puncte de contact cheie pentru grupurile \u021bint\u0103 mai tinere, deoarece majoritatea acestora se informeaz\u0103 de pe aceste platforme.<\/span><\/p><p><span style=\"font-weight: 400;\">Exist\u0103 o serie de ac\u021biuni care pot fi \u00eentreprinse. Publicarea de con\u021binut publicitar (sau nu) poate permite m\u0103rcilor auto s\u0103 creasc\u0103 traficul pe site-ul lor. Con\u021binutul poate fi at\u00e2t de variat precum crearea de videoclipuri, publicarea de fotografii, dar \u0219i crearea de <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/creare-filtre-pentru-retele-sociale\/\">filtre pentru re\u021belele sociale<\/a><\/span>. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b1cdbf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b1cdbf3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-82295b6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"82295b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e43020 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e43020\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"luxe\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/605672861?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f61c677 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f61c677\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef47d5a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ef47d5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Filtrele Instagram, Snapchat \u0219i TikTok sunt perfecte pentru marketingul auto, deoarece creeaz\u0103 \"buzz\" \u00een leg\u0103tur\u0103 cu ma\u0219ina. <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/experienta-immersiva\/\">experien\u021be imersive<\/a><\/span> \u0219i interactiv cu utilizatorul. Prin urmare, o marc\u0103 poate oferi s\u0103 prezinte noul model al unei ma\u0219ini \u00een 3D direct prospectului, care poate analiza apoi fiecare detaliu al ma\u0219inii \u00een cel mai scurt timp.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-79da5db exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"79da5db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Prin urmare, tot con\u021binutul disponibil pe re\u021belele de socializare poate conduce traficul c\u0103tre site-ul dvs. web \u0219i, de asemenea, poate genera rapid clien\u021bi poten\u021biali, f\u0103r\u0103 a fi nevoie s\u0103 \u00eei \u00eencuraja\u021bi s\u0103 vin\u0103 \u00een magazin.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c6ff130 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c6ff130\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6e1bf6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a6e1bf6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-486da5a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"486da5a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Emailing \u00een marketingul auto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f33b31 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2f33b31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Trimiterea de e-mailuri este o modalitate excelent\u0103 de a stimula v\u00e2nz\u0103rile \u00een r\u00e2ndul poten\u021bialilor clien\u021bi care sunt deja foarte interesa\u021bi s\u0103 v\u0103 cumpere produsele.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Este foarte u\u0219or s\u0103 crea\u021bi mesaje personalizate (datorit\u0103 datelor colectate anterior) care s\u0103 con\u021bin\u0103 oferte promo\u021bionale specifice nevoilor destinatarului e-mailului. \u00cen plus, utilizarea de<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.mailjet.com\/fr\/blog\/bonnes-pratiques-emailing\/ab-testing\/\" target=\"_blank\" rel=\"noopener\">Testarea A\/B<\/a> <\/span>este, de asemenea, o p\u00e2rghie care poate fi folosit\u0103 pentru a detecta cele mai bune argumente \u0219i con\u021binuturi care vor determina clien\u021bii poten\u021biali s\u0103 cumpere.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e761f4a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e761f4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Site-ul<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e1cf3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"29e1cf3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Site-ul web este pilonul principal al marketingului auto \u0219i ar trebui s\u0103 con\u021bin\u0103 toate informa\u021biile despre marc\u0103 \u0219i despre produsele \u0219i serviciile comercializate. Oricine dore\u0219te s\u0103 afle mai multe va fi redirec\u021bionat c\u0103tre site-ul web, deoarece con\u021binutul poate fi mult mai lung dec\u00e2t pe alte canale.<\/span><\/p><p><span style=\"font-weight: 400;\">Site-ul nu trebuie neglijat \u0219i trebuie s\u0103 r\u0103spund\u0103 la toate \u00eentreb\u0103rile pe care le-ar putea avea un viitor cump\u0103r\u0103tor. De aceea, este important s\u0103 publica\u021bi o serie de con\u021binuturi de \u00eenalt\u0103 calitate (articole, videoclipuri, infografice, fi\u0219e de produs etc.).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Datorit\u0103 acestui con\u021binut cuprinz\u0103tor, marca \u00ee\u0219i poate demonstra expertiza \u0219i cuno\u0219tin\u021bele \u00een domeniul auto. Prin urmare, site-ul este o modalitate de a oferi credibilitate \u0219i \u00eencredere persoanelor care ezit\u0103.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00cen cele din urm\u0103, un site web poate fi, de asemenea, un instrument de cre\u0219tere a vizibilit\u0103\u021bii dvs. pe internet prin SEO. Cu alte cuvinte, pe l\u00e2ng\u0103 faptul c\u0103 este o resurs\u0103 major\u0103 de marketing auto, acesta poate fi folosit \u0219i pentru a v\u0103 pozi\u021biona \u00een motoarele de c\u0103utare pentru anumite cuvinte cheie \u0219i pentru a genera clien\u021bi poten\u021biali. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2456248 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2456248\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketingul auto cu influenceri<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccecc46 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ccecc46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Influencerii \u0219i creatorii de con\u021binut pot fi folosi\u021bi pentru a promova brandul sau produsele sale \u00een fa\u021ba unei audien\u021be (mari sau mici). De asemenea, este posibil s\u0103 se ajung\u0103 la un public nou, care nu a fost atins de alte canale. Este important s\u0103 alege\u021bi influenceri \u0219i creatori de con\u021binut care sunt apropia\u021bi de valorile dvs. \u0219i al c\u0103ror public este posibil s\u0103 fie atins de promovarea produselor dvs.<\/span><\/p><p><span style=\"font-weight: 400;\">S-a dovedit c\u0103 aceast\u0103 strategie poate duce la o cre\u0219tere mare a v\u00e2nz\u0103rilor dac\u0103 creatorii de con\u021binut sunt bine selecta\u021bi \u0219i dac\u0103 promovarea produselor dvs. este creativ\u0103. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34bd545 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"34bd545\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing mobil<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1db06 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8c1db06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nu mai exist\u0103 nicio \u00eendoial\u0103 c\u0103 majoritatea consumatorilor \u00ee\u0219i folosesc telefoanele mai mult dec\u00e2t calculatoarele. Prin urmare, experien\u021ba utilizatorului pe telefoanele mobile trebuie s\u0103 fie perfect construit\u0103 pentru a evita frustr\u0103rile.<\/span><\/p><p><span style=\"font-weight: 400;\">Marketingul mobil poate implica site-uri web \u0219i aplica\u021bii concepute pentru o ac\u021biune, un eveniment sau un alt eveniment cheie. Acest lucru v\u0103 permite s\u0103 oferi\u021bi acces rapid la informa\u021bii precise \u0219i s\u0103 r\u0103m\u00e2ne\u021bi aproape de publicul \u021bint\u0103, care \u00ee\u0219i folose\u0219te zilnic smartphone-urile. Ad\u0103ugarea unui aspect de <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/ce-este-gamificarea-in-marketing\/\">gamificare<\/a><\/span> este, de asemenea, important pentru a face con\u021binutul mai distractiv \u0219i mai pl\u0103cut, astfel \u00eenc\u00e2t s\u0103 fie apreciat de utilizatori. Poate c\u0103 marketingul mobil nu func\u021bioneaz\u0103 neap\u0103rat pentru a genera lead-uri, dar poate contribui la fidelizarea \u0219i loialitatea clien\u021bilor \u0219i la cre\u0219terea rapid\u0103 a notoriet\u0103\u021bii m\u0103rcii.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bc4a8e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"bc4a8e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9659d9b exad-glass-effect-no exad-sticky-section-no\" data-id=\"9659d9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d27a8a8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d27a8a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Prin urmare, marketingul auto poate utiliza toate canalele digitale disponibile pentru a \u00eendeplini diferite obiective. Re\u021belele sociale, emailingul \u0219i site-ul web sunt piloni foarte importan\u021bi pe care fiecare marc\u0103 din sectorul auto trebuie s\u0103 \u00eei ia \u00een considerare pentru ca strategiile sale s\u0103 aib\u0103 succes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketingul auto \u00een 2024: strategiile digitale care trebuie puse \u00een aplicare Contacta\u021bi-ne Defini\u021bie: Marketingul auto Marketingul auto Marketingul auto este promovarea unei m\u0103rci, a unor produse sau servicii \u00een sectorul auto. Acest lucru se poate face prin intermediul marketingului tradi\u021bional (televiziune, ziare, panouri publicitare etc.) sau al marketingului digital (re\u021bele sociale, 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C\\u2019est pourquoi il est important d\\u2019\\u00e9tablir une vraie strat\\u00e9gie de marketing digital.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">De plus, les consommateurs ont pris l\\u2019habitude de passer par internet pour faire leurs achats et se rendent moins en magasin m\\u00eame pour la prise d\\u2019information avant l\\u2019achat. Ainsi, le parcours client a totalement chang\\u00e9 et il est important pour les marques automobiles d\\u2019\\u00eatre pr\\u00e9sentes dans le monde digital.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Pour finir, les jeunes g\\u00e9n\\u00e9rations ne sont plus vraiment atteignables via les canaux traditionnels. En effet, ils ne regardent plus vraiment la t\\u00e9l\\u00e9vision, ils ne lisent plus les journaux. 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En effet, le marketing digital permet \\u00e0 tous les domaines de s\\u2019implanter.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Il existe de nombreux canaux de diffusion qui r\\u00e9pondent \\u00e0 divers objectifs marketing. Le but est de solidifier le plus possible chaque canal afin d\\u2019avoir une forte pr\\u00e9sence. Une marque automobile devra alors \\u00e9tablir une strat\\u00e9gie claire et coh\\u00e9rente sur plusieurs canaux, c\\u2019est ce qu\\u2019on appelle une strat\\u00e9gie omnicanale. De plus, avec les donn\\u00e9es collect\\u00e9es, il est tr\\u00e8s facile de cr\\u00e9er des publicit\\u00e9s personnalis\\u00e9es correspondant \\u00e0 des besoins et envies diff\\u00e9rentes selon les cibles. La publicit\\u00e9 cibl\\u00e9e est un avantage majeur des canaux digitaux gr\\u00e2ce \\u00e0 cela puisque c\\u2019est les seuls canaux \\u00e0 pouvoir r\\u00e9aliser cela contrairement aux canaux traditionnels.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Dans cette partie nous allons vous proposer une liste de possibilit\\u00e9s de strat\\u00e9gie selon diff\\u00e9rents canaux.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"dfeb9d1\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les r\\u00e9seaux sociaux\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":24,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"8b786a2\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La pr\\u00e9sence sur les r\\u00e9seaux sociaux est tr\\u00e8s importante pour le marketing automobile puisque c\\u2019est le canal qui permet de r\\u00e9pondre \\u00e0 de nombreux objectifs tel que l\\u2019augmentation de la notori\\u00e9t\\u00e9. De plus, les r\\u00e9seaux sociaux sont des points de contacts primordiaux pour les cibles plus jeunes puisque la majorit\\u00e9 se renseigne sur ces plateformes.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Ainsi, plusieurs actions peuvent \\u00eatre mises en place. En effet, la publication de contenu publicitaire (ou non) peut permettre aux marques automobiles d\\u2019augmenter le trafic \\u00e0 destination de leur site internet. Les contenus peuvent \\u00eatre divers et vari\\u00e9s comme la cr\\u00e9ation de vid\\u00e9os, la publication de photos et aussi la cr\\u00e9ation de <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/creation-filtre-reseaux-sociaux\\\/\\\">filtres pour les r\\u00e9seaux sociaux<\\\/a><\\\/span>. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"b1cdbf3\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"82295b6\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"7e43020\",\"elType\":\"widget\",\"settings\":{\"html\":\"<\\\/script>\\n<div class=\\\"luxe\\\">\\n\\n<iframe id=\\\"projectplayer\\\" src=\\\"https:\\\/\\\/player.vimeo.com\\\/video\\\/605672861?api=1&background=1&autoplay=1&loop=1\\\"><\\\/iframe>\\n<\\\/div>\",\"custom_css\":\".luxe{\\n    overflow:hidden;\\n    padding-bottom:80%;\\n    position:relative;\\n    height:0;\\n}\\n.luxe iframe{\\n    left:0;\\n    top:0;\\n    height:100%;\\n    width:100%;\\n    position:absolute;\\n}\",\"ekit_all_conditions_list\":[{\"_id\":\"0b2f597\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"html\"}],\"isInner\":true},{\"id\":\"f61c677\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"ef47d5a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Les filtres Instagram, Snapchat et TikTok sont parfaits pour le marketing automobile puisque ces derniers cr\\u00e9ent des <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/experience-immersive\\\/\\\">exp\\u00e9riences immersives<\\\/a><\\\/span> et interactives avec l'utilisateur. Une marque peut donc proposer de d\\u00e9couvrir le nouveau mod\\u00e8le d\\u2019une voiture en 3D directement chez le prospect qui pourra alors analyser les moindres d\\u00e9tails de cette automobile en un rien de temps.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"17\",\"right\":\"17\",\"bottom\":\"6\",\"left\":\"17\",\"isLinked\":false},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"79da5db\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Tous les contenus disponibles sur les r\\u00e9seaux sociaux peuvent donc amener du trafic sur votre site internet mais \\u00e9galement g\\u00e9n\\u00e9rer des prospect rapidement sans devoir les inciter \\u00e0 venir en magasin.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"c6ff130\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"none\",\"border_width\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"a6e1bf6\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"486da5a\",\"elType\":\"widget\",\"settings\":{\"title\":\"L\\u2019Emailing dans le marketing automobile\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":24,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"2f33b31\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">L\\u2019emailing est un excellent moyen de stimuler des ventes chez les prospects qui suscite d\\u00e9j\\u00e0 un int\\u00e9r\\u00eat fort dans l\\u2019achat de vos produits.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Il est tr\\u00e8s facile de cr\\u00e9er des messages personnalis\\u00e9s (gr\\u00e2ce aux donn\\u00e9es collect\\u00e9es pr\\u00e9c\\u00e9demment) contenant des offres promotionnelles sp\\u00e9cifiques aux besoins du destinataire des mails. De plus, l\\u2019utilisation de l\\u2019<span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.mailjet.com\\\/fr\\\/blog\\\/bonnes-pratiques-emailing\\\/ab-testing\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">A\\\/B testing<\\\/a> <\\\/span>est aussi un levier qui pourrait permettre de d\\u00e9tecter les meilleurs arguments et contenus qui d\\u00e9clencheraient l\\u2019achat chez les prospects.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"e761f4a\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le site internet\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":24,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"29e1cf3\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Le site internet est le pilier du marketing automobile et doit recenser toutes les informations de de la marque et des produits et services en vente. En effet, toutes personnes qui souhaitent en savoir plus seront redirig\\u00e9es vers le site internet puisque les contenus peuvent \\u00eatre bien plus long que sur les autres canaux.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Ainsi, le site internet ne doit pas \\u00eatre n\\u00e9glig\\u00e9 et doit r\\u00e9pondre \\u00e0 toutes les questions que se pose un futur acheteur. C\\u2019est pour cela qu\\u2019il est important de publier divers contenus (articles, vid\\u00e9os, infographies, fiche produits\\u2026) qualitatifs.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Gr\\u00e2ce \\u00e0 ces contenus complets, la marque pourra alors montrer son expertise et son savoir-faire dans les sujets de l\\u2019automobile. Le site internet est donc un moyen d\\u2019apporter une cr\\u00e9dibilit\\u00e9 et donner confiance aux personnes qui h\\u00e9sitent.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Pour terminer, le site internet peut \\u00eatre aussi un outil pour augmenter sa visibilit\\u00e9 sur internet gr\\u00e2ce au SEO. C\\u2019est \\u00e0 dire qu\\u2019en plus d\\u2019\\u00eatre une ressource majeure du marketing automobile, il peut aussi permettre de se positionner sur les moteurs de recherches avec des mots-cl\\u00e9s sp\\u00e9cifiques et g\\u00e9n\\u00e9rer des leads. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"2456248\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le marketing automobile avec les influenceurs\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":24,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"ccecc46\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Les influenceurs et cr\\u00e9ateurs de contenus permettent de promouvoir la marque ou ses produits \\u00e0 une audience (large ou petite). Il est aussi possible d\\u2019atteindre un nouveau public qui n\\u2019avait pas \\u00e9t\\u00e9 touch\\u00e9 par les autres canaux. En effet, il est important de choisir des influenceurs et cr\\u00e9ateurs de contenus qui se rapprochent de vos valeurs avec une audience susceptible d\\u2019\\u00eatre touch\\u00e9e par la promotion de vos produits.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Il a \\u00e9t\\u00e9 prouv\\u00e9 que cette strat\\u00e9gie peut amener une large augmentation des ventes si les cr\\u00e9ateurs de contenus sont bien s\\u00e9lectionn\\u00e9s et si la promotion de vos produits est cr\\u00e9ative. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"34bd545\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le marketing mobile\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":24,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"8c1db06\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Il n\\u2019y a plus aucun doute sur le fait que la majorit\\u00e9 des consommateurs utilisent plus leurs t\\u00e9l\\u00e9phones que leurs ordinateurs. L\\u2019exp\\u00e9rience utilisateur sur les mobiles doit donc \\u00eatre parfaitement construite afin d'\\u00e9viter les frustrations.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Le marketing mobile peut passer par des sites web et des applications con\\u00e7ues pour une action cl\\u00e9, un \\u00e9v\\u00e9nement ou autre. Cela permet de donner l\\u2019acc\\u00e8s rapidement \\u00e0 des informations pr\\u00e9cises et de rester proche de sa cible qui utilise leurs smartphones au quotidien. Ajouter un aspect de <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/quest-ce-que-la-gamification-dans-le-marketing\\\/\\\">gamification<\\\/a><\\\/span> est aussi important pour rendre le contenu plus ludique et appr\\u00e9ci\\u00e9 et ainsi \\u00eatre appr\\u00e9ci\\u00e9 par les utilisateurs. Le marketing mobile peut ne pas forc\\u00e9ment fonctionner pour g\\u00e9n\\u00e9rer des leads mais permet de fid\\u00e9liser et f\\u00e9d\\u00e9rer sa client\\u00e8le et d\\u2019augmenter sa notori\\u00e9t\\u00e9 rapidement.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"bc4a8e5\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"none\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"9659d9b\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"d27a8a8\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Le marketing automobile peut donc utiliser tous les canaux digitaux disponibles afin de r\\u00e9pondre aux diff\\u00e9rents objectifs. 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