{"id":2931328,"date":"2023-09-01T07:21:00","date_gmt":"2023-09-01T07:21:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=2931328"},"modified":"2023-11-09T15:26:52","modified_gmt":"2023-11-09T15:26:52","slug":"cum-sa-gasesti-o-idee-de-filtru-snapchat","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/cum-sa-gasesti-o-idee-de-filtru-snapchat\/","title":{"rendered":"Cum s\u0103 g\u0103se\u0219ti o idee de filtru Snapchat"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2931328\" class=\"elementor elementor-2931328\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf9d5f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bf9d5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62550bb exad-glass-effect-no exad-sticky-section-no\" data-id=\"62550bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4021ba9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4021ba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cum <b>g\u0103si\u021bi o idee de filtru<\/b> Snapchat<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-58c6f2f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"58c6f2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a4a805e exad-glass-effect-no exad-sticky-section-no\" data-id=\"a4a805e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1a7129 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b1a7129\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#notoriete\">Cre\u0219terea profilului dumneavoastr\u0103<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#store\">Obiectiv Drive To Store<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#promotion\">Promovarea produselor<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#conversion\">Cre\u0219terea conversiei<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a7b26b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a7b26b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9368c75 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9368c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd3de8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"afd3de8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-18abf95 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"18abf95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86d5baf exad-glass-effect-no exad-sticky-section-no\" data-id=\"86d5baf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed24767 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ed24767\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00centr-un <\/span><b>strategie de marketing<\/b><span style=\"font-weight: 400;\">Realitatea augmentat\u0103 este de o importan\u021b\u0103 crucial\u0103 at\u00e2t pentru lansarea unui nou produs, c\u00e2t \u0219i pentru promovarea unui brand. Prin urmare, este important s\u0103 <\/span><b>obiectivele relevante vizate<\/b><span style=\"font-weight: 400;\"> pentru a g\u0103si o idee de filtru care s\u0103 se potriveasc\u0103 cu brandul \u0219i publicul \u021bint\u0103. Pentru aceasta, filtrele de realitate augmentat\u0103 de pe Snapchat sunt perfecte \u0219i foarte eficiente pentru a ob\u021bine vizibilitate \u00een fa\u021ba unui public larg \u0219i variat. Citind acest articol, ve\u021bi avea tot ce v\u0103 trebuie pentru a <\/span><b>g\u0103si\u021bi o idee de filtru <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a><\/span><\/b><span style=\"font-weight: 400;\"> pentru a se potrivi cu obiectivele dumneavoastr\u0103!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-48231b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"48231b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c5f6e8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5c5f6e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9613850 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9613850\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">G\u0103se\u0219te o idee de filtru Snapchat bazat\u0103 pe obiectivele tale \u021bint\u0103<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee7d0d7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ee7d0d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Cu peste 750 de milioane de utilizatori lunari la nivel mondial, Snapchat este una dintre cele mai utilizate re\u021bele sociale \u0219i, mai ales, cea mai popular\u0103 \u00een r\u00e2ndul tinerilor. Lansarea unui filtru de realitate augmentat\u0103 pe aceast\u0103 re\u021bea social\u0103 este, prin urmare, extrem de relevant\u0103, deoarece, pe l\u00e2ng\u0103 faptul c\u0103 atinge un public t\u00e2n\u0103r, filtrul este vizibil pentru o gam\u0103 larg\u0103 de utilizatori. <\/span><b>noi clien\u021bi poten\u021biali<\/b><span style=\"font-weight: 400;\">. Al doilea avantaj al Snapchat este c\u0103 pute\u021bi vizualiza \u0219i pove\u0219ti de brand \u0219i reportaje scurte \u00een <\/span><i><span style=\"font-weight: 400;\">Pove\u0219ti<\/span><\/i><span style=\"font-weight: 400;\"> a aplica\u021biei. Acest <\/span><b>consolideaz\u0103 imaginea m\u0103rcii<\/b><span style=\"font-weight: 400;\"> \u0219i permite ca acesta s\u0103 fie <\/span><b>mai vizibile pentru utilizatori<\/b><span style=\"font-weight: 400;\"> care pot apoi s\u0103 partajeze acest con\u021binut cu contactele lor. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8179747 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8179747\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b420955 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b420955\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19f8205 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"19f8205\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/mKx7vX?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_ro\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0459d38 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0459d38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0a661f exad-glass-effect-no exad-sticky-section-no\" data-id=\"c0a661f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c62e740 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"c62e740\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"notoriete\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-949b9b2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"949b9b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">G\u0103se\u0219te o idee de filtru pentru a-\u021bi cre\u0219te profilul<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccb90b3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ccb90b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00centr-un fel, acesta este cel mai c\u0103utat obiectiv pentru m\u0103rci. Cunoa\u0219terea m\u0103rcii deschide o gam\u0103 larg\u0103 de posibilit\u0103\u021bi, at\u00e2t pe re\u021belele de socializare, c\u00e2t \u0219i \u00een afara acestora, atunci c\u00e2nd este suficient de dezvoltat\u0103. Pentru a stabili o <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/portofoliu\/filtru-de-notorietate\/\">filtru de notorietate<\/a><\/span>Avem c\u00e2teva sfaturi \u0219i idei simple pentru a v\u0103 ajuta s\u0103 \u00eencepe\u021bi:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b99a1ad elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b99a1ad\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0b01001 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0b01001\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ac2f1a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7ac2f1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">Logo-ul<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f70c92e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f70c92e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"video-46\">\n\n<iframe id=\"projectplayer\" title=\"snapchatlensclientdkny\" src=\"https:\/\/player.vimeo.com\/video\/722592024?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05bd3ab exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"05bd3ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Logo-ul este ceea ce caracterizeaz\u0103 marca, deci este important s\u0103 \u00eel eviden\u021bia\u021bi pe filtru. Utilizatorii \u00eel vor \u021bine minte \u0219i \u00eel vor asocia mai u\u0219or cu un brand. Cu toate acestea, logo-ul nu trebuie s\u0103 ocupe tot spa\u021biul de pe filtru; trebuie s\u0103 fie discret, dar suficient de vizibil.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f8d370a exad-glass-effect-no exad-sticky-section-no\" data-id=\"f8d370a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1b6610 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e1b6610\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">Carta grafic\u0103<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f230241 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f230241\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"video-46\">\n\n<iframe id=\"projectplayer\" title=\"snapchatlensclientgalerieslafayette\" src=\"https:\/\/player.vimeo.com\/video\/812317692?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a6fb6b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0a6fb6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Universul m\u0103rcii este transmis prin intermediul culorilor, care \u00eei sunt unice \u0219i care \u00eei permit s\u0103 se disting\u0103 de concuren\u021bi. Prin urmare, este esen\u021bial s\u0103 le folosim pentru a crea o armonie vizual\u0103 \u00een filtru.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d9492ad exad-glass-effect-no exad-sticky-section-no\" data-id=\"d9492ad\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ec5976 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0ec5976\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">Valori<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e520c26 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"e520c26\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"video-46\">\n\n<iframe id=\"projectplayer\" title=\"snapchatlensclien\u021bicott\" src=\"https:\/\/player.vimeo.com\/video\/605673304?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c05ec12 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c05ec12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Valorile unui brand sunt cele care \u00eel reprezint\u0103 \u0219i care le dau utilizatorilor un sentiment de apartenen\u021b\u0103. Prin urmare, eviden\u021bierea acestora este o strategie relevant\u0103 pentru a-i ajuta pe utilizatori s\u0103 o diferen\u021bieze de alte m\u0103rci pe Snapchat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-db91433 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"db91433\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3d4143 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b3d4143\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4573bf1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"4573bf1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"store\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9be72c5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9be72c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u021ainti\u021bi obiectivul Drive to store \u0219i veni\u021bi cu o idee pentru un filtru de mare impact<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1b744c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a1b744c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dup\u0103 cum sugereaz\u0103 \u0219i numele, este esen\u021bial s\u0103 \u00eencepi o campanie <\/span><b>Conducere la magazin<\/b><span style=\"font-weight: 400;\"> \u00een afara mediului fizic al magazinului. Aceast\u0103 strategie poate lua forma unei prezen\u021be \u00een reviste tradi\u021bionale sau online, afi\u0219e publicitare sau pur \u0219i simplu filtre de realitate augmentat\u0103. Pentru aceasta, Snapchat este locul perfect, deoarece con\u021bine o parte din prezen\u021ba online a m\u0103rcii. <\/span><i><span style=\"font-weight: 400;\">Pove\u0219ti<\/span><\/i><span style=\"font-weight: 400;\"> pe platforma sa, unde m\u0103rcile pot fi citate \u00een articole sponsorizate sau \u00een mini-func\u021bii precum Investiga\u021bii exclusive.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-abef456 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"abef456\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-674bffc exad-glass-effect-no exad-sticky-section-no\" data-id=\"674bffc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ba8a37 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7ba8a37\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"faceanimation\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/619873221?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-de53520 exad-glass-effect-no exad-sticky-section-no\" data-id=\"de53520\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5615908 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5615908\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Filtrele sunt, evident, foarte importante pentru a \u00eencuraja utilizatorii s\u0103 intre fizic \u00eentr-un magazin pentru a g\u0103si un anumit produs. <\/span><b>idee de impact<\/b><span style=\"font-weight: 400;\"> v\u0103 sf\u0103tuim s\u0103 <\/span><b>crea\u021bi o leg\u0103tur\u0103<\/b><span style=\"font-weight: 400;\"> \u00eentre eveniment \u0219i filtru. Acesta ar putea fi un concurs, deoarece <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/obiective-realitate-augmentata\/directia-catre-magazin\/\">Unibail<\/a><\/span>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f23d12c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"f23d12c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5d24d9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a5d24d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e47e4f2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"e47e4f2\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"promotion\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1014008 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1014008\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">G\u0103si\u021bi o idee de filtru pentru a promova un produs sau un eveniment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d17b39 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7d17b39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Atunci c\u00e2nd promovezi un eveniment sau un produs nou, filtrele de realitate augmentat\u0103 sunt cei mai buni prieteni ai t\u0103i!  A\u0219adar, este important s\u0103 oferi\u021bi o <\/span><b>o experien\u021b\u0103 unic\u0103 \u0219i original\u0103<\/b><span style=\"font-weight: 400;\"> astfel \u00eenc\u00e2t utilizatorii s\u0103 doreasc\u0103 s\u0103 o distribuie pe re\u021belele de socializare \u0219i s\u0103 contribuie la promovarea ei.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-bf89c3a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"bf89c3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fdfdde7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fdfdde7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b2e79b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9b2e79b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"faceanimation\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/625392800?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f156f12 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f156f12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60cba41 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"60cba41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/portofoliu\/filtru-ruleta\/\">filtre randoms<\/a><\/span> sunt ideale pentru acest tip de strategie \u0219i pot fi utilizate pentru a derula prin diverse produse pe ecranul utilizatorului. Roata ruletei se va opri aleatoriu pe unul dintre produse, ceea ce permite surprinderea reac\u021biei utilizatorului, precum \u0219i scanarea unei game largi de produse cu ajutorul ro\u021bii ruletei.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-93011a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"93011a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d9243e exad-glass-effect-no exad-sticky-section-no\" data-id=\"1d9243e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-067ecb7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"067ecb7\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"conversion\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67f5e2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d67f5e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cre\u0219terea conversiei utilizatorilor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea8f847 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ea8f847\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat ofer\u0103 m\u0103rcilor formate publicitare extrem de atractive \u0219i interactive datorit\u0103 realit\u0103\u021bii augmentate. Prin proiectarea de elemente 3D \u00een mediul real al utilizatorului, realitatea augmentat\u0103 este o modalitate simpl\u0103 \u0219i eficient\u0103 de a<\/span><b>cre\u0219terea conversiei m\u0103rcii<\/b><span style=\"font-weight: 400;\">. Exist\u0103 o serie de func\u021bii disponibile pentru m\u0103rci pe Snapchat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4c4596b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4c4596b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-74a8dfc exad-glass-effect-no exad-sticky-section-no\" data-id=\"74a8dfc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d479ca exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6d479ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">Cump\u0103r\u0103turi AR<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e7047 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"27e7047\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"video-AR\">\n\n<iframe id=\"projectplayer\" title=\"snapchatlensclientdkny\" src=\"https:\/\/player.vimeo.com\/video\/601132210?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3055bcf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3055bcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Func\u021bionalitatea <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/stiri\/cumparaturi-snapchat-ar\/\">Cump\u0103r\u0103turi AR<\/a><\/span> de la Snapchat le permite utilizatorilor s\u0103 probeze virtual produse folosind realitatea augmentat\u0103. Acest tip de prob\u0103 este mai cunoscut sub numele de try-on, \u00een care utilizatorilor li se ofer\u0103 un catalog de produse din care s\u0103 aleag\u0103, la fel ca \u00eentr-un magazin fizic. Dup\u0103 prob\u0103, clientul are acces la un buton Call To Action care \u00eei permite s\u0103 mearg\u0103 direct pe site-ul web al m\u0103rcii pentru a cump\u0103ra produsul online. Aceast\u0103 func\u021bie este utilizat\u0103 pe scar\u0103 larg\u0103 \u0219i cre\u0219te considerabil rata de conversie a m\u0103rcii. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a387d96 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a387d96\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0264ab2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0264ab2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">Modelare 3D<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aac4f41 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"aac4f41\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"video-AR\">\n\n<iframe id=\"projectplayer\" title=\"snapchatlensclientgalerieslafayette\" src=\"https:\/\/player.vimeo.com\/video\/776900034?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5565d7f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5565d7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/posibilitati\/vizualizare-produs-3d\/\">Modelare 3D<\/a><\/span> se bazeaz\u0103 pe acela\u0219i principiu ca \u0219i try-on. Singura diferen\u021b\u0103 este c\u0103 v\u0103 permite s\u0103 vizualiza\u021bi un produs \u00een \u00eentregime \u0219i s\u0103 \u00eel roti\u021bi \u0219i s\u0103 m\u0103ri\u021bi imaginea. Aceast\u0103 func\u021bie este adesea utilizat\u0103 de m\u0103rcile care comercializeaz\u0103 produse tehnice, cum ar fi ma\u0219inile de cafea sau ma\u0219inile. \u00cen acest fel, utilizatorul poate vedea obiectul din toate unghiurile, ceea ce faciliteaz\u0103 decizia de a cump\u0103ra sau nu. Pentru m\u0103rci, acest lucru nu numai c\u0103 va cre\u0219te conversia, dar va promova \u0219i un nou produs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Cum s\u0103 g\u0103si\u021bi o idee de filtru Snapchat Cre\u0219te\u021bi notorietatea brandului Conduce\u021bi la obiectivul magazinului Promova\u021bi un produs Cre\u0219te\u021bi conversia Contacta\u021bi-ne \u00centr-o strategie de marketing, realitatea augmentat\u0103 este de o importan\u021b\u0103 crucial\u0103 at\u00e2t pentru lansarea unui nou produs, c\u00e2t \u0219i pentru promovarea unui brand. De aceea, este important s\u0103 viza\u021bi [...]<\/p>","protected":false},"author":5,"featured_media":2933477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2931328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"<iframe 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#000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#notoriete\\\">Augmenter sa notori\\u00e9t\\u00e9<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#store\\\">Objectif Drive To Store<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#promotion\\\">Promotion d'un produit<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#conversion\\\">Augmenter la conversion<\\\/a><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"007a892\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work 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Sans\",\"typography_font_weight\":\"500\",\"button_text_color\":\"#000000\",\"background_color\":\"#FFFFFF\",\"hover_animation\":\"rotate\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"76\",\"right\":\"76\",\"bottom\":\"76\",\"left\":\"76\",\"isLinked\":true},\"__dynamic__\":[],\"link\":{\"url\":\"#contact\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"18abf95\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"12\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"86d5baf\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"ed24767\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">Dans une <\\\/span><b>strat\\u00e9gie marketing<\\\/b><span style=\\\"font-weight: 400;\\\">, la r\\u00e9alit\\u00e9 augment\\u00e9e est d\\u2019une importance cruciale tant pour le lancement d\\u2019un nouveau produit que pour la mise en avant d\\u2019une marque. Il est donc important de <\\\/span><b>cibler des objectifs pertinents<\\\/b><span style=\\\"font-weight: 400;\\\"> afin de trouver une id\\u00e9e de filtre correspondant \\u00e0 la marque et \\u00e0 la cible souhait\\u00e9e. Pour cela, les filtres en r\\u00e9alit\\u00e9 augment\\u00e9e sur Snapchat sont parfaits et tr\\u00e8s efficaces pour gagner en visibilit\\u00e9 aupr\\u00e8s d\\u2019un public large et vari\\u00e9. En lisant cet article vous aurez toutes les cartes en main pour <\\\/span><b>trouver une id\\u00e9e de filtre <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.snapchat.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Snapchat<\\\/a><\\\/span><\\\/b><span style=\\\"font-weight: 400;\\\"> correspondant \\u00e0 vos objectifs !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"48231b1\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"none\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"5c5f6e8\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"9613850\",\"elType\":\"widget\",\"settings\":{\"title\":\"Trouver une id\\u00e9e de filtre Snapchat en fonction des objectifs cibl\\u00e9s\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"ee7d0d7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400;\\\">Avec plus de 750 millions d\\u2019utilisateurs mensuel dans le monde, Snapchat est un des r\\u00e9seaux sociaux les plus utilis\\u00e9s mais surtout le plus populaire aupr\\u00e8s des jeunes. Lancer un filtre en r\\u00e9alit\\u00e9 augment\\u00e9e sur ce r\\u00e9seau social est donc tout \\u00e0 fait pertinent car en plus d\\u2019atteindre un public jeune, le filtre est aussi visible par de <\\\/span><b>potentiels nouveaux clients<\\\/b><span style=\\\"font-weight: 400;\\\">. Le second avantage de Snapchat est aussi le fait de pouvoir consulter les stories des marques et de courts reportages dans la partie <\\\/span><i><span style=\\\"font-weight: 400;\\\">Stories<\\\/span><\\\/i><span style=\\\"font-weight: 400;\\\"> de l\\u2019application. Cela <\\\/span><b>renforce l\\u2019image de la marque<\\\/b><span style=\\\"font-weight: 400;\\\"> et lui permet d\\u2019\\u00eatre encore <\\\/span><b>plus visible par les utilisateurs<\\\/b><span style=\\\"font-weight: 400;\\\"> qui pourront ensuite partager ce contenu \\u00e0 leurs contacts. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8179747\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"b420955\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"19f8205\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"0459d38\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"c0a661f\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"c62e740\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"notoriete\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"949b9b2\",\"elType\":\"widget\",\"settings\":{\"title\":\"Trouver une id\\u00e9e de filtre pour augmenter sa notori\\u00e9t\\u00e9\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":23,\"sizes\":[]},\"typography_font_weight\":\"500\",\"header_size\":\"h3\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"ccb90b3\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Il s\\u2019agit, en quelque sorte, de l\\u2019objectif le plus recherch\\u00e9 par les marques. La notori\\u00e9t\\u00e9 donne acc\\u00e8s \\u00e0 de nombreuses possibilit\\u00e9s sur les r\\u00e9seaux sociaux mais aussi en dehors lorsqu\\u2019elle est suffisamment d\\u00e9velopp\\u00e9e. Pour mettre en place un <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/portfolio\\\/filtre-notoriete\\\/\\\">filtre notori\\u00e9t\\u00e9<\\\/a><\\\/span>, nous avons quelques conseils et id\\u00e9es simples \\u00e0 mettre en place :<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"b99a1ad\",\"elType\":\"section\",\"settings\":{\"structure\":\"30\",\"ekit_all_conditions_list\":[{\"_id\":\"b27163b\"}],\"ekit_section_parallax_multi_items\":[],\"background_background\":\"classic\",\"__globals__\":{\"background_color\":\"\"},\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"content_width\":{\"unit\":\"px\",\"size\":1160,\"sizes\":[]},\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"padding\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"20\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"0b01001\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"d863e83\"}],\"_inline_size_mobile\":100,\"_inline_size_tablet\":33.3,\"background_background\":\"classic\",\"background_color\":\"#FFFFFF\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"7ac2f1a\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le logo\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"400\",\"header_size\":\"h4\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"size\":\"small\",\"align\":\"center\",\"_margin\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"f70c92e\",\"elType\":\"widget\",\"settings\":{\"html\":\"<div class=\\\"video-46\\\">\\n\\n<iframe id=\\\"projectplayer\\\" title=\\\"snapchatlensclientdkny\\\" src=\\\"https:\\\/\\\/player.vimeo.com\\\/video\\\/722592024?api=1&background=1&autoplay=1&loop=1\\\"><\\\/iframe>\\n<\\\/div>\",\"custom_css\":\".video-46{\\n    overflow:hidden;\\n    padding-bottom:130%;\\n    position:relative;\\n    height:0;\\n}\\n.video-46 iframe{\\n    left:0;\\n    top:0;\\n    height:100%;\\n    width:100%;\\n    position:absolute;\\n}\",\"ekit_all_conditions_list\":[{\"_id\":\"fbd86fe\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"0\",\"bottom\":\"10\",\"left\":\"0\",\"isLinked\":false},\"_background_color\":\"#FFFFFF\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"html\"},{\"id\":\"05bd3ab\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Le logo est ce qui caract\\u00e9rise la marque, il est donc important de le mettre en \\u00e9vidence sur le filtre. L\\u2019utilisateur la gardera en m\\u00e9moire et l'associera plus facilement \\u00e0 une marque. Cependant il ne faut pas que le logo prenne toute la place sur le filtre, il faut qu'il soit discret mais suffisamment visible.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"35df22a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"align\":\"center\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"f8d370a\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"d863e83\"}],\"_inline_size_mobile\":100,\"_inline_size_tablet\":33.3,\"background_background\":\"classic\",\"background_color\":\"#FFFFFF\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"e1b6610\",\"elType\":\"widget\",\"settings\":{\"title\":\"La charte graphique\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"400\",\"header_size\":\"h4\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"size\":\"small\",\"align\":\"center\",\"_margin\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"f230241\",\"elType\":\"widget\",\"settings\":{\"html\":\"<div class=\\\"video-46\\\">\\n\\n<iframe id=\\\"projectplayer\\\" title=\\\"snapchatlensclientgalerieslafayette\\\" src=\\\"https:\\\/\\\/player.vimeo.com\\\/video\\\/812317692?api=1&background=1&autoplay=1&loop=1\\\"><\\\/iframe>\\n<\\\/div>\",\"custom_css\":\".video-46{\\n    overflow:hidden;\\n    padding-bottom:100%;\\n    position:relative;\\n    height:0;\\n}\\n.video-46 iframe{\\n    left:0;\\n    top:0;\\n    height:100%;\\n    width:100%;\\n    position:absolute;\\n}\",\"ekit_all_conditions_list\":[{\"_id\":\"fbd86fe\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"0\",\"bottom\":\"10\",\"left\":\"0\",\"isLinked\":false},\"_background_color\":\"#FFFFFF\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"html\"},{\"id\":\"0a6fb6b\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">L\\u2019univers de la marque se transmet \\u00e0 travers ses couleurs qui lui sont propres et lui permettent de se d\\u00e9marquer des autres concurrents. Il est donc n\\u00e9cessaire de les utiliser et ainsi cr\\u00e9er une harmonie visuelle au filtre.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"35df22a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"align\":\"center\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"d9492ad\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"d863e83\"}],\"_inline_size_mobile\":100,\"_inline_size_tablet\":50,\"background_background\":\"classic\",\"background_color\":\"#FFFFFF\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"margin_tablet\":{\"unit\":\"%\",\"top\":\"2\",\"right\":\"5\",\"bottom\":\"0\",\"left\":\"25\",\"isLinked\":false},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"0ec5976\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les valeurs\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"400\",\"header_size\":\"h4\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"size\":\"small\",\"align\":\"center\",\"_margin\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"e520c26\",\"elType\":\"widget\",\"settings\":{\"html\":\"<div class=\\\"video-46\\\">\\n\\n<iframe id=\\\"projectplayer\\\" title=\\\"snapchatlensclientscott\\\" src=\\\"https:\\\/\\\/player.vimeo.com\\\/video\\\/605673304?api=1&background=1&autoplay=1&loop=1\\\"><\\\/iframe>\\n<\\\/div>\",\"custom_css\":\".video-46{\\n    overflow:hidden;\\n    padding-bottom:100%;\\n    position:relative;\\n    height:0;\\n}\\n.video-46 iframe{\\n    left:0;\\n    top:0;\\n    height:100%;\\n    width:100%;\\n    position:absolute;\\n}\",\"ekit_all_conditions_list\":[{\"_id\":\"fbd86fe\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"0\",\"bottom\":\"10\",\"left\":\"0\",\"isLinked\":false},\"_background_color\":\"#FFFFFF\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"html\"},{\"id\":\"c05ec12\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Les valeurs d\\u2019une marque sont ce qui la repr\\u00e9sente et font ressentir une appartenance aux utilisateurs. Les mettre en \\u00e9vidence est donc une strat\\u00e9gie pertinente pour que les utilisateurs parviennent \\u00e0 la diff\\u00e9rencier des autres marques sur Snapchat.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"35df22a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"align\":\"center\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"db91433\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"none\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"b3d4143\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"4573bf1\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"store\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"9be72c5\",\"elType\":\"widget\",\"settings\":{\"title\":\"Viser l\\u2019objectif Drive to store et trouver une id\\u00e9e de filtre impactant\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":23,\"sizes\":[]},\"typography_font_weight\":\"500\",\"header_size\":\"h3\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"a1b744c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Comme son nom l\\u2019indique, il est essentiel de d\\u00e9marrer une campagne <\\\/span><b>Drive to Store<\\\/b><span style=\\\"font-weight: 400;\\\"> en dehors de l'environnement physique du magasin. 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