{"id":28116,"date":"2023-01-26T07:10:00","date_gmt":"2023-01-26T07:10:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=28116"},"modified":"2023-11-09T16:07:48","modified_gmt":"2023-11-09T16:07:48","slug":"parteneriat-amazon-snapchat-realitate-aumentata","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/parteneriat-amazon-snapchat-realitate-aumentata\/","title":{"rendered":"Amazon X Snapchat: un parteneriat pentru realitate augmentat\u0103"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"28116\" class=\"elementor elementor-28116\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-605553d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"605553d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da420a1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"da420a1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32ad091 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"32ad091\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Amazon &amp; Snapchat: un parteneriat pentru realitate augmentat\u0103<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc272f0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dc272f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#try-on\">Parteneriatul<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#snapchat\"><span style=\"color: #000000;\">Beneficiile pentru Snapchat<\/span><\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#amazon\"><span style=\"color: #000000;\">Beneficiile pentru Amazon<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-81f1972 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"81f1972\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9ee312a elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ee312a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83e47b3 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"83e47b3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-da81c8c elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"da81c8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-565def8 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"565def8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-699c192 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"699c192\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00cen noiembrie 2023, Snapchat a \u00eencheiat un parteneriat cu Amazon pentru a crea o experien\u021b\u0103 \u00eembun\u0103t\u0103\u021bit\u0103 de cump\u0103r\u0103turi \u00een realitate augmentat\u0103.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2540817 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2540817\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c188970 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"c188970\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6593f90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"6593f90\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"try-on\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb8748d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"cb8748d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Proba virtual\u0103 \u00een centrul parteneriatului<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06e6df5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"06e6df5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Acest parteneriat are ca scop testarea produselor Amazon direct pe aplica\u021bia Snapchat folosind <\/span><b>realitate augmentat\u0103<\/b><span style=\"font-weight: 400;\">. \u00centr-adev\u0103r, \u00een <\/span><b>Lentile cu clichet<\/b><span style=\"font-weight: 400;\"> poate oferi<\/span><b>montare virtual\u0103<\/b><span style=\"font-weight: 400;\"> pentru \u00eembr\u0103c\u0103minte \u0219i accesorii 3D, dar \u0219i pentru machiaj. Astfel, \u00eentr-un prim pas, Amazon a \u00eenfiin\u021bat un centru de <\/span><b>catalog de ochelari<\/b><span style=\"font-weight: 400;\"> pe care utilizatorii le pot \u00eencerca direct din camera aplica\u021biei Snapchat \u0219i le pot achizi\u021biona prin intermediul unui apel la ac\u021biune pe <\/span><b>Amazon Fashion<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Acest parteneriat a fost posibil datorit\u0103 <\/span><b>Amazon AR<\/b><span style=\"font-weight: 400;\"> care era deja disponibil\u0103 pe aplica\u021bia Amazon. Astfel, fi\u0219ierele 3D ale produselor au fost deja realizate \u0219i adaptate pentru<\/span><b>montare virtual\u0103<\/b><span style=\"font-weight: 400;\"> \u00een realitate augmentat\u0103 pe aplica\u021bia Snapchat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-618692b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"618692b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbaa203 exad-glass-effect-no exad-sticky-section-no\" data-id=\"bbaa203\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e576407 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"e576407\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/mKx7vX?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_ro\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4fb8453 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4fb8453\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cc2572 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"0cc2572\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a806af3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"a806af3\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"snapchat\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4cb29 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0c4cb29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Snapchat vrea s\u0103 atrag\u0103 mai multe branduri cu ajutorul AR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c595958 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c595958\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat investe\u0219te milioane de dolari \u00een fiecare an pentru a perfec\u021biona sau inventa func\u021bii AR cu o <\/span><b>tehnologie.<\/b><span style=\"font-weight: 400;\"> Micu\u021ba fantom\u0103 a realizat c\u0103 avantajul s\u0103u competitiv se bazeaz\u0103 pe filtrele de realitate augmentat\u0103 \u0219i vrea s\u0103 arate <\/span><b>beneficiile acestei noi tehnologii<\/b><span style=\"font-weight: 400;\"> pentru m\u0103rci.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00centr-adev\u0103r, de anul trecut, Snap ofer\u0103 m\u0103rcilor posibilitatea de a crea un catalog al produselor lor pe aplica\u021bie, ceea ce permite utilizatorilor s\u0103 le \u00eencerce \u00een <\/span><b>proba pe<\/b><span style=\"font-weight: 400;\"> produse cu un apel la ac\u021biune care s\u0103 duc\u0103 direct la fi\u0219a produsului pe <\/span><b>site-ul web al v\u00e2nz\u0103torului<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Func\u021bionalitatea <\/span><b>\u00eencerca\u021bi AR de la Snapchat<\/b><span style=\"font-weight: 400;\"> reprezint\u0103 un avantaj real pentru m\u0103rci, deoarece adaug\u0103 un nou punct de v\u00e2nzare \u0219i de contact cu un <\/span><b>publicul t\u00e2n\u0103r<\/b><span style=\"font-weight: 400;\">. \u00cen plus, posibilitatea de a \u00eencerca cu u\u0219urin\u021b\u0103 un produs adaug\u0103 un element de siguran\u021b\u0103 pentru consumatori.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-acf4629 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"acf4629\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9fb3ae4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9fb3ae4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-530ba77 elementor-hidden-mobile exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"530ba77\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"workflow\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/601132210?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ee6780 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5ee6780\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02e112e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"02e112e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00cen cele din urm\u0103, realitatea augmentat\u0103 s-a dovedit a fi unul dintre factorii care creeaz\u0103 <\/span><b>a <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/experienta-immersiva\/\">experien\u021b\u0103 imersiv\u0103<\/a><\/span><\/b><span style=\"font-weight: 400;\">. \u0218i acesta este \u00een totalitate cazul cu filtrele de prob\u0103 de pe Snapchat, care fac ca \u00eencercarea de a se \u00eembr\u0103ca <\/span><b>interactiv \u0219i imersiv<\/b><span style=\"font-weight: 400;\">. \u00centr-adev\u0103r, utilizatorul se va proiecta cu produsul pe care \u00eel \u00eencearc\u0103 \u0219i va avea impresia c\u0103 \u00eel poart\u0103 cu adev\u0103rat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9f1abee elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9f1abee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73e1ea0 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"73e1ea0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b97084a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"b97084a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"amazon\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-702a8b7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"702a8b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Amazon vrea s\u0103 atrag\u0103 mai mul\u021bi clien\u021bi tineri<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b69874 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6b69874\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pentru Amazon, acest parteneriat ofer\u0103 <\/span><b>mai multe avantaje<\/b><span style=\"font-weight: 400;\">. \u00cen primul r\u00e2nd, \u00eencercarea de pe Snap \u00eei permite s\u0103 ajung\u0103 la un public mai precis. <\/span><b>tineri \u0219i mai pu\u021bin accesibili pe alte re\u021bele sociale<\/b><span style=\"font-weight: 400;\">. Acest lucru se datoreaz\u0103 faptului c\u0103 majoritatea utilizatorilor Snapchat nu au alte re\u021bele sociale sau le folosesc foarte pu\u021bin. Prin urmare, este o aplica\u021bie \u00een care m\u0103rcile trebuie neap\u0103rat s\u0103 mearg\u0103 la <\/span><b>s\u0103 \u00ee\u0219i extind\u0103 audien\u021ba<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Mai mult, Amazon este un gigant \u00een domeniul v\u00e2nz\u0103rilor online, iar pozi\u021bionarea pe Snapchat \u00eei permite s\u0103<\/span><b>s\u0103 \u00ee\u0219i extind\u0103 \u00een continuare punctele de contact<\/b><span style=\"font-weight: 400;\">. \u00centr-adev\u0103r, Snapchat ofer\u0103 o func\u021bie pentru <\/span><b>stadiul actual al tehnicii<\/b><span style=\"font-weight: 400;\"> care permite m\u0103rcilor s\u0103 se diferen\u021bieze \u0219i s\u0103 <\/span><b>s\u0103 le creasc\u0103 conversia<\/b><span style=\"font-weight: 400;\">. Ad\u0103uga\u021bi la aceasta faptul c\u0103 majoritatea cump\u0103r\u0103turilor online se fac pe <\/span><b>mobil<\/b><span style=\"font-weight: 400;\"> \u0219i ve\u021bi avea combina\u021bia perfect\u0103 pentru conversii rapide.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00cen cele din urm\u0103, posibilitatea de<\/span><b>ad\u0103uga\u021bi un apel la ac\u021biune<\/b><span style=\"font-weight: 400;\"> este foarte avantajoas\u0103 pentru Amazon, deoarece le permite utilizatorilor s\u0103 fie direc\u021biona\u021bi direct c\u0103tre <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.amazon.fr\/b\/?ie=UTF8&amp;node=11961521031&amp;ref_=topnav_storetab_top_ap_arrow\" target=\"_blank\" rel=\"noopener\">Amazon Fashion<\/a><\/span>. \u00cen prezent, sec\u021biunea de mod\u0103 a gigantului de retail online a acumulat mai mult de un <\/span><b>miliarde de comenzi<\/b><span style=\"font-weight: 400;\"> iar scopul lor este de a cre\u0219te acest num\u0103r de comenzi prin acest parteneriat cu Snapchat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-98ae54b elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"98ae54b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8dd9669 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8dd9669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b18ae8e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"b18ae8e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"video-40\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/666721273?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f1c470d elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"f1c470d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd280ba exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dd280ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La Filter Maker, avem deja <\/span><b>a realizat experimente de prob\u0103 pe Snapchat, dar \u0219i pe Instagram<\/b><span style=\"font-weight: 400;\"> pentru m\u0103rci. Dac\u0103 sunte\u021bi interesat de acest concept, v\u0103 rug\u0103m s\u0103 ne contacta\u021bi pentru a v\u0103 putea sprijini \u00een proiectul dumneavoastr\u0103!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Amazon &amp; Snapchat: un parteneriat pentru realitatea augmentat\u0103 Parteneriat Beneficii pentru Snapchat Beneficii pentru Amazon Contacta\u021bi-ne \u00cen noiembrie 2023, Snapchat a \u00eencheiat un parteneriat cu Amazon pentru a crea o experien\u021b\u0103 de cump\u0103r\u0103turi \u00eembun\u0103t\u0103\u021bit\u0103 \u00een realitate augmentat\u0103. Proba virtual\u0103 \u00een centrul parteneriatului Scopul acestui parteneriat este de a \u00eencerca produse de pe Amazon [...]<\/p>","protected":false},"author":1,"featured_media":28124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-28116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"<iframe 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*\/"},"_elementor_data":"[{\"id\":\"605553d\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"2\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"da420a1\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"content_position\":\"center\",\"align\":\"center\",\"background_background\":\"classic\",\"margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"32ad091\",\"elType\":\"widget\",\"settings\":{\"title\":\"Amazon &amp; Snapchat : un partenariat en r\\u00e9alit\\u00e9 augment\\u00e9e\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"header_size\":\"h1\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"dc272f0\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#try-on\\\">Le partenariat<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#snapchat\\\"><span style=\\\"color: #000000;\\\">Les avantages pour Snapchat<\\\/span><\\\/a><\\\/span><\\\/p><p><span style=\\\"color: 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style=\\\"font-weight: 400;\\\">Au mois de Novembre 2023, Snapchat s\\u2019est associ\\u00e9 \\u00e0 Amazon pour cr\\u00e9er une exp\\u00e9rience d\\u2019achat en r\\u00e9alit\\u00e9 augment\\u00e9e optimis\\u00e9e.<\\\/span><\\\/p>\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"2540817\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"c188970\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"center\",\"content_position_tablet\":\"center\",\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"6593f90\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"try-on\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"cb8748d\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le virtual try-on au centre du partenariat\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"06e6df5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Ce partenariat a pour but d\\u2019essayer des produits d\\u2019Amazon directement sur l\\u2019application Snapchat gr\\u00e2ce \\u00e0 <\\\/span><b>la r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/b><span style=\\\"font-weight: 400;\\\">. En effet, les <\\\/span><b>lenses Snap<\\\/b><span style=\\\"font-weight: 400;\\\"> peuvent proposer l\\u2019<\\\/span><b>essayage virtuel<\\\/b><span style=\\\"font-weight: 400;\\\"> pour des v\\u00eatements et accessoires en 3D mais aussi pour le maquillage. Ainsi, dans un premier temps Amazon a mis en place un <\\\/span><b>catalogue de lunettes<\\\/b><span style=\\\"font-weight: 400;\\\"> que les utilisateurs peuvent essayer directement depuis la camera de l\\u2019application Snapchat et des les acheter gr\\u00e2ce \\u00e0 un call to action sur <\\\/span><b>Amazon Fashion<\\\/b><span style=\\\"font-weight: 400;\\\">.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Ce partenariat a \\u00e9t\\u00e9 rendu possible gr\\u00e2ce a la fonctionnalit\\u00e9 <\\\/span><b>Amazon AR<\\\/b><span style=\\\"font-weight: 400;\\\"> qui \\u00e9tait d\\u00e9j\\u00e0 accessible sur l\\u2019application d\\u2019Amazon. Ainsi, les fichiers 3D des produits \\u00e9taient d\\u00e9j\\u00e0 r\\u00e9alis\\u00e9s et adapt\\u00e9s pour l\\u2019<\\\/span><b>essayage virtuel<\\\/b><span style=\\\"font-weight: 400;\\\"> en r\\u00e9alit\\u00e9 augment\\u00e9e sur l\\u2019application de Snapchat.<\\\/span><\\\/p>\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"618692b\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"bbaa203\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"e576407\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"4fb8453\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"0cc2572\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"center\",\"content_position_tablet\":\"center\",\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"a806af3\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"snapchat\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"0c4cb29\",\"elType\":\"widget\",\"settings\":{\"title\":\"Snapchat veut attirer plus de marque gr\\u00e2ce \\u00e0 l\\u2019AR\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c595958\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Snapchat investit des millions de dollars chaque ann\\u00e9e afin de perfectionner ou d\\u2019inventer des fonctionnalit\\u00e9s AR avec une <\\\/span><b>technologie de pointe.<\\\/b><span style=\\\"font-weight: 400;\\\"> Le petit fant\\u00f4me a compris que son avantage concurrentiel se basait sur les filtres en r\\u00e9alit\\u00e9 augment\\u00e9e et veut montrer <\\\/span><b>les avantages de cette nouvelle technologie<\\\/b><span style=\\\"font-weight: 400;\\\"> aux marques.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">En effet, depuis une ann\\u00e9e, Snap propose aux marques de cr\\u00e9er un catalogue de leurs produits sur l\\u2019application qui permet d\\u2019essayer en <\\\/span><b>try-on<\\\/b><span style=\\\"font-weight: 400;\\\"> les produits avec un call to action qui m\\u00e8ne directement \\u00e0 la fiche produit sur <\\\/span><b>le site du vendeur<\\\/b><span style=\\\"font-weight: 400;\\\">.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">La fonctionnalit\\u00e9 <\\\/span><b>try-on AR de Snapchat<\\\/b><span style=\\\"font-weight: 400;\\\"> est un vrai avantage pour les marques puisqu\\u2019elle permet d\\u2019ajouter un nouveau point de vente et de contact avec une <\\\/span><b>jeune audience<\\\/b><span style=\\\"font-weight: 400;\\\">. 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Et c\\u2019est totalement le cas des filtres try-on de Snapchat qui rendent l\\u2019essayage <\\\/span><b>interactif et immersif<\\\/b><span style=\\\"font-weight: 400;\\\">. En effet, l\\u2019utilisateur se projettera avec le produit qu\\u2019il essaie et aura l\\u2019impression de vraiment le porter.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"35df22a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"9f1abee\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"73e1ea0\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"center\",\"content_position_tablet\":\"center\",\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"b97084a\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"amazon\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"702a8b7\",\"elType\":\"widget\",\"settings\":{\"title\":\"Amazon veut attirer plus de jeunes clients\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"6b69874\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Pour Amazon, ce partenariat offre <\\\/span><b>plusieurs avantages<\\\/b><span style=\\\"font-weight: 400;\\\">. Premi\\u00e8rement, le try-on sur Snap lui permet de toucher une cible plus <\\\/span><b>jeune et moins accessible sur les autres r\\u00e9seaux sociaux<\\\/b><span style=\\\"font-weight: 400;\\\">. Ceci s\\u2019explique par le fait que la majorit\\u00e9 des utilisateurs de Snapchat n\\u2019ont pas d\\u2019autres r\\u00e9seaux sociaux ou ne les utilisent que tr\\u00e8s peu. C\\u2019est donc une application o\\u00f9 les marques doivent absolument se rendre pour <\\\/span><b>\\u00e9largir leur audience<\\\/b><span style=\\\"font-weight: 400;\\\">.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">De plus, Amazon est un g\\u00e9ant de la vente en ligne et se positionner sur Snapchat lui permet d\\u2019<\\\/span><b>agrandir encore plus ses points de contact<\\\/b><span style=\\\"font-weight: 400;\\\">. 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