{"id":28100,"date":"2023-01-23T07:00:00","date_gmt":"2023-01-23T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=28100"},"modified":"2023-11-09T16:08:10","modified_gmt":"2023-11-09T16:08:10","slug":"ce-este-gamificarea-in-marketing","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/ce-este-gamificarea-in-marketing\/","title":{"rendered":"Ce este gamificarea \u00een marketing?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"28100\" class=\"elementor elementor-28100\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-605553d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"605553d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da420a1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"da420a1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32ad091 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"32ad091\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Totul despre gamificare<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc272f0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dc272f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#definition\">Defini\u021bie<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#support\">Tipul de sprijin<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#examples\">Exemple<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-81f1972 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"81f1972\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9ee312a elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ee312a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83e47b3 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"83e47b3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-da81c8c elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"da81c8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-565def8 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"565def8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38844a1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"38844a1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"definition\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5fe04d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d5fe04d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Care este defini\u021bia sa?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-699c192 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"699c192\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gamificarea este aplicarea de <\/span><b>mecanica jocului<\/b><span style=\"font-weight: 400;\"> \u00eentr-o strategie de <\/span><b>marketing digital<\/b><span style=\"font-weight: 400;\"> pentru a atinge obiective specifice. Cunoscut\u0103 \u0219i sub denumirea de <\/span><b>gamificare<\/b><span style=\"font-weight: 400;\">Aceast\u0103 practic\u0103 se bazeaz\u0103 pe <\/span><b>jocuri de noroc<\/b><span style=\"font-weight: 400;\"> care este foarte popular \u00een r\u00e2ndul tinerei genera\u021bii. \u00centr-adev\u0103r, tinerii se feresc din ce \u00een ce mai mult de publicitatea excesiv\u0103 \u0219i devin din ce \u00een ce mai rezisten\u021bi la publicitatea tradi\u021bional\u0103.<\/span><\/p><p><span style=\"font-weight: 400;\">Gamificarea este o tehnic\u0103 de marketing care v\u0103 permite s\u0103<\/span><b>atinge\u021bi un public mai t\u00e2n\u0103r, mai greu de atins cu con\u021binut promo\u021bional<\/b><span style=\"font-weight: 400;\"> prea simplu. Gamificarea este, a\u0219adar, actul de a oferi con\u021binut promo\u021bional, dar \u00eentr-un mod <\/span><b>lume de joc juc\u0103u\u0219\u0103<\/b><span style=\"font-weight: 400;\">. Utilizatorul se va sim\u021bi mai implicat \u0219i, datorit\u0103 unui joc, va putea interac\u021biona cu marca care \u00eel ofer\u0103. Cel mai adesea, gamificarea se realizeaz\u0103 prin <\/span><b>recompensarea participan\u021bilor<\/b><span style=\"font-weight: 400;\"> care sunt dispu\u0219i s\u0103 joace acest joc. Recompensele pot fi sub form\u0103 de cadouri, dar pot fi \u0219i sub form\u0103 de insigne pentru fiecare <\/span><b>provocare<\/b><span style=\"font-weight: 400;\"> anchet\u0103.<\/span><\/p><p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/wandsparis.com\/la-gamification-dans-le-marketing-effet-de-mode-ou-reel-levier-strategique\/#:~:text=Quand%20les%20%C3%A9tudes%20r%C3%A9v%C3%A8lent%20un,les%20marques%20et%20leurs%20audiences.\" target=\"_blank\" rel=\"noopener\">Studii<\/a><\/span> arat\u0103 c\u0103 <\/span><b>rata de angajament este mai mare cu 100%<\/b><span style=\"font-weight: 400;\"> de \u00eendat\u0103 ce o mecanic\u0103 de joc este integrat\u0103 \u00eentr-o campanie digital\u0103.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4226b7f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4226b7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fb1d9f exad-glass-effect-no exad-sticky-section-no\" data-id=\"9fb1d9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-228f13f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"228f13f\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/mKx7vX?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_ro\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4fb8453 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4fb8453\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cc2572 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"0cc2572\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a806af3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"a806af3\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"support\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4cb29 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0c4cb29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diferitele tipuri de gamificare<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c595958 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c595958\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Exist\u0103 mai multe tipuri de <\/span><b>suport pentru crearea unei strategii de gamificare<\/b><span style=\"font-weight: 400;\">. Vom dezvolta mediile digitale, dar gamificarea poate fi realizat\u0103 \u0219i prin intermediul mediilor fizice. Mai presus de toate, este important de \u0219tiut c\u0103 fiecare mediu v\u0103 permite s\u0103<\/span><b>atingerea unor obiective diferite<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-acf4629 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"acf4629\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3fa8c1a exad-glass-effect-no exad-sticky-section-no\" data-id=\"3fa8c1a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c364bc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3c364bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Site-urile web <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1323af9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1323af9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Crea\u021bi con\u021binut gamificat pe <\/span><b>un site web<\/b><span style=\"font-weight: 400;\"> permite realizarea obiectivelor <\/span><b>e-commerce \u0219i SEO<\/b><span style=\"font-weight: 400;\">. \u00centr-adev\u0103r, datorit\u0103 gamific\u0103rii, site-ul dvs. va avea un impact pozitiv. <\/span><b>cre\u0219terea traficului calificat<\/b><span style=\"font-weight: 400;\"> deoarece noii vizitatori vor veni cu inten\u021bia de a petrece timp pe site-ul dumneavoastr\u0103 (pentru a interac\u021biona cu <\/span><b>con\u021binut de divertisment<\/b><span style=\"font-weight: 400;\">). Timpul mediu pe sesiune va fi apoi m\u0103rit \u0219i se va m\u0103ri timpul mediu pe sesiune, iar <\/span><b>num\u0103rul de utilizatori noi<\/b><span style=\"font-weight: 400;\"> de asemenea.\u00a0<\/span><span style=\"color: var( --e-global-color-text );\">Un obiectiv de conversie poate fi atins \u0219i prin gamificare. Cu un con\u021binut bine organizat \u0219i creat, este posibil s\u0103 <b>transforma\u021bi un vizitator \u00eentr-un client<\/b>. Deoarece utilizatorul se afl\u0103 deja pe o pagin\u0103 de destina\u021bie a site-ului dvs. web, tot ce trebuie s\u0103 face\u021bi este s\u0103 \u00eel direc\u021biona\u021bi spre a v\u0103 descoperi produsele \u0219i serviciile.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9fb3ae4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9fb3ae4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d73932b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d73932b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Re\u021bele sociale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dec3212 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dec3212\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><b>re\u021bele sociale<\/b><span style=\"font-weight: 400;\"> sunt mediile cele mai potrivite pentru gamificare. \u00centr-adev\u0103r, tinerele genera\u021bii sunt foarte familiarizate cu aceste aplica\u021bii, iar re\u021belele de socializare se asigur\u0103 c\u0103 ofer\u0103 <\/span><b>o experien\u021b\u0103 digital\u0103 complet\u0103<\/b><span style=\"font-weight: 400;\"> cu multe caracteristici. Aici, obiectivele care pot fi atinse prin gamificare se vor baza mult mai mult pe\u00a0<\/span><b>comunitate<\/b><span style=\"font-weight: 400;\">. Aceasta \u00eenseamn\u0103 c\u0103 scopul acestei strategii se va baza pe cre\u0219terea comunit\u0103\u021bii dumneavoastr\u0103 sau pe \u00eembun\u0103t\u0103\u021birea proximit\u0103\u021bii fa\u021b\u0103 de aceasta. Astfel, gamificarea v\u0103 va permite s\u0103<\/span><b>v\u0103 cre\u0219te\u021bi vizibilitatea <\/b>pentru a v\u0103 dezvolta comunitatea<span style=\"font-weight: 400;\"> \u0219i\u00a0<\/span><b>federat <\/b><span style=\"font-weight: 400;\">\u00een mod solid.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5ee6780 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5ee6780\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28ba17e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"28ba17e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aplica\u021biile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e112e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"02e112e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Crea\u021bi <\/span><b>o aplica\u021bie<\/b><span style=\"font-weight: 400;\"> pentru a-\u021bi gamifica con\u021binutul necesit\u0103 o <\/span><b>mecanici de joc mai serioase \u0219i mai avansate<\/b><span style=\"font-weight: 400;\"> dec\u00e2t pe alte medii. \u00centr-adev\u0103r, pute\u021bi utiliza aplica\u021bia dvs. existent\u0103 sau pute\u021bi crea o nou\u0103 aplica\u021bie dedicat\u0103. Acest tip de suport v\u0103 va permite s\u0103 crea\u021bi o adev\u0103rat\u0103 <\/span><b>comunitate \u0219i o adev\u0103rat\u0103 pasiune<\/b><span style=\"font-weight: 400;\"> c\u0103tre aplica\u021bia dvs. gamificat\u0103. \u00centr-adev\u0103r, utilizarea acestui mediu ar putea crea un fel de <\/span><b>un nou brand<\/b><span style=\"font-weight: 400;\"> de care utilizatorii vor fi mult mai aproape. Acest lucru este posibil deoarece participan\u021bii nu vor asocia aceast\u0103 aplica\u021bie cu o reclam\u0103 a unei anumite m\u0103rci, ci mai degrab\u0103 cu<\/span><b> o aplica\u021bie creat\u0103 exclusiv pentru a juca<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d1f499e elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d1f499e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf88b9f elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"cf88b9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8290b8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"f8290b8\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"examples\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-117c181 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"117c181\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exemple de gamificare<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce0552 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2ce0552\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/jeu-concours-filtre-subway-pw5li0afuod5rpkw743xwph7qpv70vraxo8r5fcn42.jpg\" title=\"concurs-filtru-subway\" alt=\"ilustrare a competi\u021biei de metrou - gamificare\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-078ca2a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"078ca2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a64ca6e exad-glass-effect-no exad-sticky-section-no\" data-id=\"a64ca6e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e9ca1b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7e9ca1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concursuri pe site-uri web<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-181f478 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"181f478\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cel mai comun exemplu de gamificare este un joc de <\/span><b>concurs pe o pagin\u0103 de destina\u021bie<\/b><span style=\"font-weight: 400;\">. Exist\u0103 multe concursuri care permit m\u0103rcilor s\u0103 se eviden\u021bieze. Aici, ideea este de a-i face pe participan\u021bi s\u0103 treac\u0103 prin etape, cer\u00e2ndu-le s\u0103 <\/span><b>s\u0103 fac\u0103 fa\u021b\u0103 provoc\u0103rilor<\/b><span style=\"font-weight: 400;\"> diferite.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-725dba2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"725dba2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c29bd95 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c29bd95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Filtre pe re\u021belele sociale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c3ef47 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8c3ef47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\"><b>filtre pe re\u021belele sociale<\/b><\/a><\/span><span style=\"font-weight: 400;\"> sunt con\u021binuturile care se preteaz\u0103 cel mai bine la gamificare. Acest lucru se datoreaz\u0103 faptului c\u0103, <\/span><b>realitate augmentat\u0103<\/b><span style=\"font-weight: 400;\"> care creeaz\u0103 filtrele este o tehnologie care face ca <\/span><b>experien\u021be imersive<\/b><span style=\"font-weight: 400;\">. Astfel, se poate crea un efect pentru a oferi un joc AR pe re\u021belele sociale. Filtrele de pe re\u021belele sociale sunt foarte juc\u0103u\u0219e \u0219i permit transportarea participan\u021bilor \u00een <\/span><b>lumi virtuale unice pentru marc\u0103<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-57e8dc3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"57e8dc3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8f62a6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e8f62a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jocuri bazate pe aplica\u021bii\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03b2ed7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"03b2ed7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cele mai comune aplica\u021bii de gamificare sunt <\/span><b>provoc\u0103ri zilnice<\/b><span style=\"font-weight: 400;\"> sau <\/span><b>provoc\u0103ri sportive<\/b><span style=\"font-weight: 400;\">. De exemplu, exist\u0103 aplica\u021bii care num\u0103r\u0103 num\u0103rul de pa\u0219i \u0219i v\u0103 <\/span><b>recompens\u0103 cu insigne sau puncte<\/b><span style=\"font-weight: 400;\"> atunci c\u00e2nd atinge\u021bi diferite niveluri.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-98ae54b elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"98ae54b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1c470d elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"f1c470d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd280ba exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dd280ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dup\u0103 cum pute\u021bi vedea, gamificarea este esen\u021bial\u0103 \u0219i trebuie integrat\u0103 \u00een strategia de marketing pentru a ajunge la o \u021bint\u0103 mai t\u00e2n\u0103r\u0103. La <b>Filtru Maker<\/b>cre\u0103m <b>filtre pentru Snapchat, Instagram \u0219i TikTok<\/b>. Contacta\u021bi-ne pentru mai multe informa\u021bii!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Totul despre gamificare Defini\u021bie Tip de mediu Exemple Exemple Contacta\u021bi-ne Care este defini\u021bia sa? Gamificarea este aplicarea mecanismelor de joc \u00eentr-o strategie de marketing digital pentru a atinge obiective specifice. Cunoscut\u0103 \u0219i sub numele de gamificare, aceast\u0103 practic\u0103 este inspirat\u0103 de jocurile de noroc, care sunt practicate pe scar\u0103 larg\u0103 de c\u0103tre tinerii 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.elementor-heading-title{font-size:22px;}}"},"_elementor_data":"[{\"id\":\"605553d\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"2\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"da420a1\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"content_position\":\"center\",\"align\":\"center\",\"background_background\":\"classic\",\"margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"32ad091\",\"elType\":\"widget\",\"settings\":{\"title\":\"Tout savoir sur la gamification \\\/ ludification\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"header_size\":\"h1\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"dc272f0\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#definition\\\">D\\u00e9finition<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#support\\\">Type de support<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#examples\\\">Exemples<\\\/a><\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":13,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"81f1972\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"9ee312a\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":0,\"_inline_size_tablet\":60,\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"83e47b3\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez-nous\",\"align\":\"left\",\"size\":\"md\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"button_text_color\":\"#000000\",\"background_color\":\"#FFFFFF\",\"hover_animation\":\"rotate\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"76\",\"right\":\"76\",\"bottom\":\"76\",\"left\":\"76\",\"isLinked\":true},\"__dynamic__\":[],\"link\":{\"url\":\"#contact\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"da81c8c\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"565def8\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"center\",\"content_position_tablet\":\"center\",\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"38844a1\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"definition\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"d5fe04d\",\"elType\":\"widget\",\"settings\":{\"title\":\"Quelle est sa d\\u00e9finition ?\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"699c192\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La gamification est le fait d\\u2019appliquer des <\\\/span><b>m\\u00e9canismes de jeu<\\\/b><span style=\\\"font-weight: 400;\\\"> dans une strat\\u00e9gie de <\\\/span><b>marketing digital<\\\/b><span style=\\\"font-weight: 400;\\\"> pour atteindre des objectifs sp\\u00e9cifiques. Aussi appel\\u00e9e la <\\\/span><b>ludification<\\\/b><span style=\\\"font-weight: 400;\\\">, cette pratique s\\u2019inspire du <\\\/span><b>gaming<\\\/b><span style=\\\"font-weight: 400;\\\"> qui est tr\\u00e8s pratiqu\\u00e9 par les jeunes g\\u00e9n\\u00e9rations. En effet, les jeunes fuient de plus en plus la sur-sollicitation publicitaire et deviennent de plus en plus herm\\u00e9tique aux publicit\\u00e9s traditionnelles.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">La gamification est une technique marketing qui permet donc d\\u2019<\\\/span><b>atteindre une audience jeune et plus difficile \\u00e0 toucher avec des contenus promotionnels<\\\/b><span style=\\\"font-weight: 400;\\\"> trop simple. La ludification est donc le fait de proposer un contenu promotionnel mais dans un <\\\/span><b>univers de jeu ludique<\\\/b><span style=\\\"font-weight: 400;\\\">. L\\u2019utilisateur va se sentir plus impliqu\\u00e9 et gr\\u00e2ce \\u00e0 un jeu, il pourra interagir avec la marque qui le propose. Le plus souvent, la gamification passe par le fait de <\\\/span><b>r\\u00e9compenser les participants<\\\/b><span style=\\\"font-weight: 400;\\\"> qui se pr\\u00eatent au jeu. Les r\\u00e9compensent peuvent se traduire par des cadeaux mais elles peuvent \\u00eatre aussi traduites par des badges \\u00e0 chaque <\\\/span><b>d\\u00e9fi<\\\/b><span style=\\\"font-weight: 400;\\\"> relev\\u00e9.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\"><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/wandsparis.com\\\/la-gamification-dans-le-marketing-effet-de-mode-ou-reel-levier-strategique\\\/#:~:text=Quand%20les%20%C3%A9tudes%20r%C3%A9v%C3%A8lent%20un,les%20marques%20et%20leurs%20audiences.\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Des \\u00e9tudes<\\\/a><\\\/span> montrent que <\\\/span><b>le taux d\\u2019engagement est 100% sup\\u00e9rieur<\\\/b><span style=\\\"font-weight: 400;\\\"> d\\u00e8s qu\\u2019une m\\u00e9canique de jeu est int\\u00e9gr\\u00e9e dans une campagne digitale.<\\\/span><\\\/p>\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"4226b7f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"9fb1d9f\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"228f13f\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"4fb8453\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"0cc2572\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"center\",\"content_position_tablet\":\"center\",\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"a806af3\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"support\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"0c4cb29\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les diff\\u00e9rents types de gamification\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c595958\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Il existe plusieurs types de <\\\/span><b>support pour cr\\u00e9er une strat\\u00e9gie de gamification<\\\/b><span style=\\\"font-weight: 400;\\\">. Nous allons d\\u00e9velopper les supports digitaux mais la ludification est aussi r\\u00e9alisable en passant par des supports physiques. Avant tout, il faut savoir que chaque support permet d\\u2019<\\\/span><b>atteindre des objectifs diff\\u00e9rents<\\\/b><span style=\\\"font-weight: 400;\\\">.<\\\/span><\\\/p>\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"acf4629\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"structure\":\"30\",\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"3fa8c1a\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"3c364bc\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les sites internet \",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_line_height\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"1323af9\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Cr\\u00e9er un contenu gamifi\\u00e9 sur <\\\/span><b>un site internet<\\\/b><span style=\\\"font-weight: 400;\\\"> permet d\\u2019atteindre des objectifs <\\\/span><b>e-commerce et SEO<\\\/b><span style=\\\"font-weight: 400;\\\">. En effet, gr\\u00e2ce \\u00e0 la ludification, votre site internet va avoir une <\\\/span><b>hausse de trafic qualifi\\u00e9<\\\/b><span style=\\\"font-weight: 400;\\\"> puisque les nouveaux visiteurs viendront avec une intention de passer du temps sur votre site internet (pour interagir avec le <\\\/span><b>contenu ludique<\\\/b><span style=\\\"font-weight: 400;\\\">). Votre temps moyen par session sera alors augment\\u00e9e et le <\\\/span><b>nombre de nouveaux utilisateurs<\\\/b><span style=\\\"font-weight: 400;\\\"> aussi.\\u00a0<\\\/span><span style=\\\"color: var( --e-global-color-text );\\\">Un objectif de conversion est aussi r\\u00e9alisable gr\\u00e2ce \\u00e0 la gamification. Gr\\u00e2ce \\u00e0 un contenu bien organis\\u00e9 et cr\\u00e9\\u00e9, il est possible de <b>transformer un simple visiteur en client<\\\/b>. L\\u2019utilisateur \\u00e9tant d\\u00e9j\\u00e0 sur une landing page de votre site internet, il vous suffira de l\\u2019aiguiller pour l\\u2019inciter \\u00e0 d\\u00e9couvrir vos produits et services.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"35df22a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"9fb3ae4\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"top\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"d73932b\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les R\\u00e9seaux sociaux\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_line_height\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"dec3212\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Les <\\\/span><b>r\\u00e9seaux sociaux<\\\/b><span style=\\\"font-weight: 400;\\\"> sont les supports les plus adapt\\u00e9s pour la gamification. En effet, les jeunes g\\u00e9n\\u00e9rations maitrisent parfaitement bien ces applications et les r\\u00e9seaux sociaux font en sorte de proposer <\\\/span><b>une exp\\u00e9rience digitale et compl\\u00e8te<\\\/b><span style=\\\"font-weight: 400;\\\"> avec de nombreuses fonctionnalit\\u00e9s. Ici, les objectifs qui peuvent \\u00eatre atteint gr\\u00e2ce \\u00e0 la ludification seront bien plus bas\\u00e9s autour de votre\\u00a0<\\\/span><b>communaut\\u00e9<\\\/b><span style=\\\"font-weight: 400;\\\">. C\\u2019est \\u00e0 dire que le but de cette strat\\u00e9gie sera bas\\u00e9 sur l\\u2019augmentation de votre communaut\\u00e9 ou l\\u2019am\\u00e9lioration de votre proximit\\u00e9 avec elle. Ainsi, la gamification vous permettra de d\\u2019<\\\/span><b>augmenter votre visibilit\\u00e9 <\\\/b>afin d'agrandir votre communaut\\u00e9<span style=\\\"font-weight: 400;\\\"> et de la\\u00a0<\\\/span><b>f\\u00e9d\\u00e9rer <\\\/b><span style=\\\"font-weight: 400;\\\">solidement.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"35df22a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"5ee6780\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"top\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"28ba17e\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les applications\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_line_height\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"02e112e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Cr\\u00e9er <\\\/span><b>une application<\\\/b><span style=\\\"font-weight: 400;\\\"> pour gamifier votre contenu demande de r\\u00e9aliser une <\\\/span><b>m\\u00e9canique de jeu plus s\\u00e9rieuse et pouss\\u00e9e<\\\/b><span style=\\\"font-weight: 400;\\\"> que sur les autres supports. En effet, vous pouvez passer par votre application d\\u00e9j\\u00e0 existante ou alors cr\\u00e9er une nouvelle application d\\u00e9di\\u00e9e. Ce type de support vous permettra de cr\\u00e9er une vraie <\\\/span><b>communaut\\u00e9 engag\\u00e9e et un vrai engouement<\\\/b><span style=\\\"font-weight: 400;\\\"> envers votre application gamifi\\u00e9e. En effet, le fait d\\u2019utiliser ce support pourrait cr\\u00e9er en quelque sorte <\\\/span><b>une nouvelle marque<\\\/b><span style=\\\"font-weight: 400;\\\"> \\u00e0 laquelle les utilisateurs seront beaucoup plus proche. Ceci est possible puisque les participants n\\u2019associeront pas cette application \\u00e0 une publicit\\u00e9 d\\u2019une certaine marque mais plut\\u00f4t \\u00e0<\\\/span><b> une application uniquement cr\\u00e9\\u00e9e pour jouer<\\\/b><span style=\\\"font-weight: 400;\\\">.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"35df22a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d1f499e\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"cf88b9f\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"center\",\"content_position_tablet\":\"center\",\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"f8290b8\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"examples\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"117c181\",\"elType\":\"widget\",\"settings\":{\"title\":\"Exemples de gamification\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"2ce0552\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/jeu-concours-filtre-subway.jpg\",\"id\":23590,\"alt\":\"illustration jeu concours de subway - gamification\",\"source\":\"library\"},\"image_size\":\"custom\",\"image_custom_dimension\":{\"width\":\"600\",\"height\":\"\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"078ca2a\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"structure\":\"30\",\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"a64ca6e\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"top\",\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"7e9ca1b\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les jeux concours sur les sites internet\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_line_height\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"181f478\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">L\\u2019exemple le plus commun d\\u2019une gamification est un <\\\/span><b>jeu concours se trouvant sur une landing page<\\\/b><span style=\\\"font-weight: 400;\\\">. Il existe de nombreux jeux concours qui permettent aux marques de se d\\u00e9marquer. Ici, l\\u2019id\\u00e9e est de faire passer des \\u00e9tapes aux participants en leur demandant de <\\\/span><b>relever des d\\u00e9fis<\\\/b><span style=\\\"font-weight: 400;\\\"> diff\\u00e9rents.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"35df22a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"725dba2\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"top\",\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"c29bd95\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les filtres sur les r\\u00e9seaux sociaux\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_line_height\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"8c3ef47\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Les <\\\/span><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/\\\"><b>filtres sur les r\\u00e9seaux sociaux<\\\/b><\\\/a><\\\/span><span style=\\\"font-weight: 400;\\\"> sont les contenus qui se pr\\u00eatent le plus \\u00e0 la ludification. En effet, <\\\/span><b>la r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/b><span style=\\\"font-weight: 400;\\\"> qui permet de cr\\u00e9er les filtres est une technologie qui rend les <\\\/span><b>exp\\u00e9riences immersives<\\\/b><span style=\\\"font-weight: 400;\\\">. Ainsi, un effet peut \\u00eatre cr\\u00e9\\u00e9 pour proposer un jeu AR sur les r\\u00e9seaux sociaux. Les filtres sur les r\\u00e9seaux sociaux sont tr\\u00e8s ludiques et permettent de transporter les participants dans <\\\/span><b>des univers virtuels uniques \\u00e0 la marque<\\\/b><span style=\\\"font-weight: 400;\\\">.\\u00a0<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"35df22a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"57e8dc3\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"top\",\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"e8f62a6\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les jeux sur application\\n\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_line_height\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"03b2ed7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Le plus commun des applications de ludification sont les <\\\/span><b>d\\u00e9fis \\u00e0 relever quotidiennement<\\\/b><span style=\\\"font-weight: 400;\\\"> ou des <\\\/span><b>d\\u00e9fis sportifs<\\\/b><span style=\\\"font-weight: 400;\\\">. 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