{"id":2667379,"date":"2023-08-18T07:45:00","date_gmt":"2023-08-18T07:45:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=2667379"},"modified":"2023-11-09T15:29:25","modified_gmt":"2023-11-09T15:29:25","slug":"promovare-produse-snapchat","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/promovare-produse-snapchat\/","title":{"rendered":"Ghid: Configurarea unui anun\u021b de produs pe Snapchat"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2667379\" class=\"elementor elementor-2667379\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf9d5f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bf9d5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62550bb exad-glass-effect-no exad-sticky-section-no\" data-id=\"62550bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4021ba9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4021ba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cum pot face publicitate pentru produse pe Snapchat?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a7b26b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a7b26b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9368c75 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9368c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd3de8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"afd3de8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-48231b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"48231b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c5f6e8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5c5f6e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1c8cb3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f1c8cb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Re\u021belele de socializare au devenit trambuline importante pentru promovarea produselor, \u00een special Snapchat, care ofer\u0103 o serie de instrumente de publicitate pentru produse. Mai mult, potrivit INSEE, \u00een 2021, 82,7% dintre tinerii cu v\u00e2rste cuprinse \u00eentre 15 \u0219i 29 de ani au cump\u0103rat deja ceva de pe internet \u00een ultimele 12 luni. Aceast\u0103 cifr\u0103 arat\u0103 clar c\u0103 comer\u021bul electronic este esen\u021bial pentru orice marc\u0103 care dore\u0219te s\u0103 se dezvolte. Iat\u0103 un ghid care v\u0103 ajut\u0103 s\u0103 crea\u021bi o campanie de publicitate pentru produse pe Snapchat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-db91433 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"db91433\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3d4143 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b3d4143\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d64a457 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d64a457\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publicitatea produselor: Defini\u021bie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86716aa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"86716aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Publicitatea de produs reune\u0219te toate p\u00e2rghiile utilizate pentru a promova \u0219i a crea con\u0219tientizarea unui anumit produs \u00een r\u00e2ndul publicului \u021bint\u0103 definit. Publicitatea de produs poate fi realizat\u0103 prin intermediul tuturor canalelor de comunicare, inclusiv prin intermediul comunic\u0103rii verbale, al canalelor digitale (re\u021bele sociale, site web etc.), al presei \u0219i al mijloacelor audiovizuale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0eab5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fc0eab5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Publicitatea produselor: diferitele obiective<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0ebb42 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c0ebb42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Publicitatea produselor este \u00eemp\u0103r\u021bit\u0103 \u00een 3 categorii pentru a atinge obiective diferite:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Publicitatea comparativ\u0103 :<\/b><span style=\"font-weight: 400;\"> const\u0103 \u00een eviden\u021bierea caracteristicilor \u0219i func\u021biilor specifice ale produsului dvs. prin compararea acestuia cu alte m\u0103rci. Scopul este de a-i ajuta pe consumatori s\u0103 ia decizia de cump\u0103rare prin furnizarea de informa\u021bii utile \u0219i informate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Publicitate competitiv\u0103 :<\/b><span style=\"font-weight: 400;\"> este ac\u021biunea de a crea cerere prin eviden\u021bierea calit\u0103\u021bilor produsului dumneavoastr\u0103 pe care produsele concuren\u021bilor nu le au. Scopul este de a convinge consumatorii c\u0103 produsul dumneavoastr\u0103 este mai bun dec\u00e2t altele.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Publicitate de pionierat:<\/b><span style=\"font-weight: 400;\"> este crearea unei cereri ini\u021biale pe care consumatorii nu o aveau \u00eenainte. Scopul este de a cre\u0219te gradul de con\u0219tientizare a produsului dumneavoastr\u0103 pentru a crea o valoare care nu depinde de func\u021bionalitatea produsului.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f579ad3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f579ad3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Diferitele cicluri de via\u021b\u0103 pentru care este eficient\u0103 publicitatea produselor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6814b5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b6814b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Publicitatea produselor poate fi activat\u0103 pentru mai multe faze ale produselor dumneavoastr\u0103. Ea poate fi utilizat\u0103 pentru :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lansarea unui nou produs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rebrandingul unui produs existent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promovarea unui produs valoros sau de sezon<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stimularea produselor care erau \u00een declin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cembun\u0103t\u0103\u021birea imaginii \u0219i con\u0219tientizarea produsului dvs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lansarea unui produs pe o pia\u021b\u0103 nou\u0103<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br>Odat\u0103 ce a\u021bi definit faza \u00een care se afl\u0103 produsul dumneavoastr\u0103, tot ce r\u0103m\u00e2ne de f\u0103cut este s\u0103 defini\u021bi accentul \u0219i s\u0103 dezvolta\u021bi campania publicitar\u0103. Pentru a face acest lucru, trebuie s\u0103 v\u0103 stabili\u021bi publicul \u021bint\u0103 \u0219i canalele pe care dori\u021bi s\u0103 le utiliza\u021bi pentru a difuza publicitatea produsului dumneavoastr\u0103.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-14bd6dc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"14bd6dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bada494 exad-glass-effect-no exad-sticky-section-no\" data-id=\"bada494\" 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data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" 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exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/mKx7vX?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_ro\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-367e75d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"367e75d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b77d7a8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b77d7a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad5d8a5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ad5d8a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Care sunt avantajele publicit\u0103\u021bii produselor pe Snapchat?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5129007 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5129007\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat ofer\u0103 5 avantaje:<\/span><\/p><ul><li aria-level=\"1\"><b>Un public larg:<\/b><span style=\"font-weight: 400;\"> Snap are nu mai pu\u021bin de 347 de milioane de utilizatori activi zilnic \u0219i este platforma care atrage masiv genera\u021bia t\u00e2n\u0103r\u0103 (care nu poate fi contactat\u0103 prin alte canale).\u00a0<\/span><\/li><li aria-level=\"1\"><b>Obiective relevante \u0219i realizabile:<\/b><span style=\"font-weight: 400;\"> Snapchat face posibil\u0103 targetarea precis\u0103 a utilizatorilor care ar putea fi interesa\u021bi de produsul dumneavoastr\u0103. Utilizatorii pot fi direc\u021biona\u021bi \u00een func\u021bie de categorii demografice, interese, comportament \u0219i loca\u021bie.<\/span><\/li><li aria-level=\"1\"><b>Statistici precise:<\/b><span style=\"font-weight: 400;\"> Dup\u0103 ce campania a fost lansat\u0103, pute\u021bi analiza rezultatele \u0219i pute\u021bi examina principalii indicatori cheie de performan\u021b\u0103 pentru a vedea dac\u0103 publicitatea produsului dvs. este un succes.<\/span><\/li><li aria-level=\"1\"><b>Crea\u021bii dinamice :<\/b><span style=\"font-weight: 400;\"> Snapchat v\u0103 ofer\u0103 op\u021biunea de a schimba \u0219i modifica live anun\u021burile de produs pentru a corecta erorile sau pentru a adapta campania \u0219i mai mult la comportamentul utilizatorilor.<\/span><\/li><li aria-level=\"1\"><b>Diferite formate publicitare:<\/b><span style=\"font-weight: 400;\"> Snapchat ofer\u0103 m\u0103rcilor diferite tipuri de publicitate pentru produse, pentru a \u00eendeplini obiectivele fiec\u0103rui brand.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a730e11 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a730e11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cdad7a exad-glass-effect-no exad-sticky-section-no\" data-id=\"0cdad7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba4a462 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ba4a462\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alegerea formatului potrivit pentru anun\u021bul dvs. de produs pe Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3bbeaa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e3bbeaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Exist\u0103 5 formate de publicitate pe Snapchat, toate acestea put\u00e2nd fi folosite pentru a face publicitate la produse: <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-64ccea7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"64ccea7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f4a2c8e exad-glass-effect-no exad-sticky-section-no\" data-id=\"f4a2c8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f5e37d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"7f5e37d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/single-image-ou-video-q7xv716gff50ar6jxg7m2wqwufz27em7b1ns67pn28.jpg\" title=\"o singur\u0103 imagine sau video\" alt=\"formatul de publicitate pentru produse pe snapchat: imagine sau video unic\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fc4f5ce exad-glass-effect-no exad-sticky-section-no\" data-id=\"fc4f5ce\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83960b9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"83960b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Imagine unic\u0103 sau video <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61dedbc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"61dedbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Acesta este cel mai simplu format, dar cel mai utilizat de c\u0103tre m\u0103rci, deoarece ofer\u0103 mai multe avantaje. Anun\u021burile cu o singur\u0103 imagine sau video sunt difuzate pe tot ecranul \u00eentre pove\u0219tile utilizatorilor, creatorilor \u0219i editorilor \u0219i a\u0219a mai departe. Publicitatea Single Image sau Video, fiind difuzat\u0103 pe tot ecranul, permite captarea rapid\u0103 a aten\u021biei utilizatorilor \u0219i nu intr\u0103 \u00een concuren\u021b\u0103 cu alte con\u021binuturi. De asemenea, este posibil s\u0103 se adauge un apel la ac\u021biune pentru a \u00eencuraja publicul s\u0103 \u00eentreprind\u0103 o ac\u021biune (accesarea site-ului, cump\u0103rarea unui produs etc.).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b5c70 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"82b5c70\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Filtre \u0219i lentile<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd535ee exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bd535ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Filtrele \u0219i lentilele fac posibil\u0103 oferirea unui con\u021binut cu adev\u0103rat diferit de alte formate publicitare.<\/span><\/p><p><span style=\"font-weight: 400;\">Filtrele Snapchat permit suprapunerea de elemente grafice pe fotografii \u0219i clipuri video \u0219i, prin urmare, pot fi ad\u0103ugate la fotografiile pe care utilizatorii le trimit \u00een conversa\u021biile cu prietenii lor. Valoarea ad\u0103ugat\u0103 a filtrelor const\u0103 \u00een faptul c\u0103 marca poate alege loca\u021biile (cartiere, ora\u0219e, magazine etc.) \u00een care poate fi folosit filtrul. \u00cen acest fel, publicitatea este foarte bine direc\u021bionat\u0103 \u0219i permite oferirea unui con\u021binut calitativ \u0219i relevant pentru utilizatori.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9e7eb59 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9e7eb59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2a46ebb exad-glass-effect-no exad-sticky-section-no\" data-id=\"2a46ebb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d099a65 elementor-hidden-mobile exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"d099a65\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"workflow\">\n\n<iframe id=\"projectplayer\" loading=\"lazy\" title=\"filtruclientgaleriilafayette\" src=\"https:\/\/player.vimeo.com\/video\/601132210?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6bac494 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bac494\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64e472e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"64e472e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lentilele sunt <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/creare-filtre-pentru-retele-sociale\/filtre-snapchat-3\/\">Filtre Snapchat<\/a><\/span> care permit utilizatorilor s\u0103 interac\u021bioneze cu con\u021binutul m\u0103rcii \u00eentr-un mod distractiv, neintruziv. Acestea ofer\u0103 experien\u021be imersive relevante \u0219i conving\u0103toare care cresc exponen\u021bial ratele de conversie. Mai mult, realitatea augmentat\u0103 este utilizat\u0103 masiv de utilizatori, iar Snapchat a introdus diverse tipuri de filtre pentru a face publicitate produselor, inclusiv Try-on.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f449e9c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f449e9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Filter Maker este o agen\u021bie specializat\u0103 \u00een crearea de lentile Snapchat. Am creat deja sute de filtre de realitate augmentat\u0103 pentru branduri. Nu ezita\u021bi s\u0103 completa\u021bi formularul pentru a intra \u00een contact cu noi!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6d91e8b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6d91e8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17096c5 exad-glass-effect-no exad-sticky-section-no\" data-id=\"17096c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3774664 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3774664\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-819b576 exad-glass-effect-no exad-sticky-section-no\" data-id=\"819b576\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5eed6dd elementor-hidden-mobile exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5eed6dd\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"workflow\">\n\n<iframe id=\"projectplayer\" loading=\"lazy\" title=\"filtruclientgaleriilafayette\" src=\"https:\/\/player.vimeo.com\/video\/832203761?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e6b0347 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e6b0347\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d217c8d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d217c8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Poveste de anun\u021buri<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ca43c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d3ca43c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/forbusiness.snapchat.com\/fr-FR\/advertising\/ad-formats\/story-ads\" target=\"_blank\" rel=\"noopener\">Poveste de anun\u021buri<\/a><\/span> sunt con\u021binuturi publicitare care apar \u00een fila \"Descoper\u0103\" a aplica\u021biei. Acest format publicitar permite publicarea succesiv\u0103 a unei colec\u021bii de imagini sau videoclipuri pentru a transmite un mesaj clar \u0219i precis. \u00cen acest fel, m\u0103rcile pot prezenta o serie de produse \u00eentr-un mod u\u0219or, consumabil, f\u0103r\u0103 a deveni prea intruziv, deoarece utilizatorul este cel care decide s\u0103 descopere con\u021binutul.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e57b5bc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e57b5bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-73f0848 exad-glass-effect-no exad-sticky-section-no\" data-id=\"73f0848\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eb0d5d elementor-hidden-mobile exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7eb0d5d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"workflow\">\n\n<iframe id=\"projectplayer\" loading=\"lazy\" title=\"filtruclientgaleriilafayette\" src=\"https:\/\/player.vimeo.com\/video\/832203787?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1f95322 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1f95322\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec6bcd1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ec6bcd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Publicitate \u00een catalogul de produse<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef45fe3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ef45fe3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Acest format este conceput exclusiv pentru publicitatea produselor, deoarece v\u0103 permite s\u0103 crea\u021bi un catalog virtual cu videoclipuri sau imagini ale produselor. Acesta poate con\u021bine 4 produse diferite cu 4 linkuri diferite pentru a \u00eencuraja utilizatorii s\u0103 viziteze pagina produsului pe site-ul dvs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5c0c3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1f5c0c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">V\u00e2nz\u0103ri<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c294f5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5c294f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Spoturile publicitare sunt reclame sub form\u0103 de mini-video care apar \u00eentre pove\u0219ti. Acest con\u021binut nu poate fi ignorat timp de 6 secunde \u0219i poate dura p\u00e2n\u0103 la 3 minute. Utilizatorii pot alege s\u0103 continue s\u0103 urm\u0103reasc\u0103 videoclipul sau s\u0103 treac\u0103 la o alt\u0103 poveste. Acest format este, de asemenea, cel mai pu\u021bin potrivit pentru publicitatea pentru produse, dar ajut\u0103 la crearea unui anumit grad de implicare cu publicul \u021bint\u0103.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8527838 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8527838\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Toate aceste formate sunt potrivite pentru publicitatea produselor. Cu toate acestea, \u00een func\u021bie de obiectivul dvs. \u0219i de faza ciclului de via\u021b\u0103 a produsului dvs., va trebui s\u0103 alege\u021bi un format care s\u0103 corespund\u0103 specifica\u021biilor dvs.<\/span><\/p><p><span style=\"font-weight: 400;\">Dup\u0103 ce a\u021bi ales formatul, tot ce mai r\u0103m\u00e2ne de f\u0103cut este s\u0103 crea\u021bi con\u021binutul \u0219i s\u0103 distribui\u021bi publicitatea produsului \u00een func\u021bie de targetul \u0219i obiectivele alese.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Cum \u00eemi pot face reclam\u0103 produselor mele pe Snapchat? Contacta\u021bi-ne Re\u021belele de socializare au devenit trambuline importante pentru promovarea produselor, iar Snapchat, \u00een special, ofer\u0103 mai multe instrumente de publicitate pentru produse. Mai mult, potrivit INSEE, \u00een 2021, 82,7% dintre tinerii cu v\u00e2rste cuprinse \u00eentre 15 \u0219i 29 de ani au deja [...]<\/p>","protected":false},"author":1,"featured_media":2672098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2667379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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*\/"},"_elementor_data":"[{\"id\":\"6bf9d5f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"2\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"62550bb\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"content_position\":\"center\",\"align\":\"center\",\"background_background\":\"classic\",\"margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"4021ba9\",\"elType\":\"widget\",\"settings\":{\"title\":\"Comment faire de la publicit\\u00e9 de produits sur Snapchat ?\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work 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r\\u00e9seaux sociaux sont devenus des tremplins importants pour promouvoir ses produits et notamment Snapchat qui met \\u00e0 disposition plusieurs outils pour faire de la publicit\\u00e9 de produits. De plus, selon l\\u2019INSEE, en 2021, 82,7% des jeunes entre 15 et 29 ans ont d\\u00e9j\\u00e0 achet\\u00e9 quelque chose sur internet durant les 12 derniers mois. Ce chiffre montre bien que le e-commerce est primordial pour toute marque qui souhaite se d\\u00e9velopper. Voici un guide pour vous aider \\u00e0 cr\\u00e9er une campagne publicitaire de produits sur Snapchat.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"align\":\"center\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"db91433\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"b3d4143\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"d64a457\",\"elType\":\"widget\",\"settings\":{\"title\":\"Publicit\\u00e9 de produits : D\\u00e9finition\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"86716aa\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La publicit\\u00e9 de produits regroupe tous les leviers qui permettent de promouvoir et cr\\u00e9er une notori\\u00e9t\\u00e9 d\\u2019un produit sp\\u00e9cifique aupr\\u00e8s de votre cible d\\u00e9finie. La publicit\\u00e9 de produits peut se r\\u00e9aliser sur tous les canaux de communication comme le bouche \\u00e0 oreille, les canaux digitaux (r\\u00e9seaux sociaux, site internet\\u2026), la presse ou encore les m\\u00e9dia audiovisuels.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"fc0eab5\",\"elType\":\"widget\",\"settings\":{\"title\":\"Publicit\\u00e9 de produits : Les diff\\u00e9rents objectifs\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c0ebb42\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La publicit\\u00e9 de produits est r\\u00e9partie en 3 cat\\u00e9gories pour atteindre des objectifs diff\\u00e9rents :<\\\/span><\\\/p>\\n<ul>\\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>La publicit\\u00e9 comparative :<\\\/b><span style=\\\"font-weight: 400;\\\"> c\\u2019est le fait de mettre en avant les particularit\\u00e9s et fonctionnalit\\u00e9s sp\\u00e9cifiques de votre produit en le comparant \\u00e0 d\\u2019autres marques. L\\u2019objectif est d\\u2019aider les consommateurs \\u00e0 passer \\u00e0 l\\u2019achat gr\\u00e2ce \\u00e0 des informations utiles et \\u00e9clair\\u00e9es.<\\\/span><\\\/li>\\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>La publicit\\u00e9 concurrentielle :<\\\/b><span style=\\\"font-weight: 400;\\\"> c\\u2019est le fait de cr\\u00e9er de la demande en mettant en avant les qualit\\u00e9s de votre produit que les produits des concurrents n\\u2019ont pas. L\\u2019objectif est de convaincre les consommateurs que votre produits est meilleur que celui des autres.<\\\/span><\\\/li>\\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>La publicit\\u00e9 pionni\\u00e8re :<\\\/b><span style=\\\"font-weight: 400;\\\"> c\\u2019est le fait de cr\\u00e9er une demande initiale que les consommateurs n\\u2019avaient pas avant. L\\u2019objectif ici est d\\u2019augmenter la notori\\u00e9t\\u00e9 de votre produit pour cr\\u00e9er de la valeur qui ne d\\u00e9pend pas des fonctionnalit\\u00e9s du produit.<\\\/span><\\\/li>\\n<\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"f579ad3\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les diff\\u00e9rents cycles de vie pour lesquels la publicit\\u00e9 de produits est efficace\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b6814b5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La publicit\\u00e9 de produits peut \\u00eatre activ\\u00e9e pour de nombreuses phases de vos produits. En effet, elle peut intervenir pour :<\\\/span><\\\/p>\\n<ul>\\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Le lancement d\\u2019un nouveau produit<\\\/span><\\\/li>\\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Le rebranding d\\u2019un produit d\\u00e9j\\u00e0 existant<\\\/span><\\\/li>\\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">La promotion d\\u2019un produit de valeur ou saisonnier<\\\/span><\\\/li>\\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Booster des produits qui \\u00e9taient en d\\u00e9clin<\\\/span><\\\/li>\\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Am\\u00e9liorer l\\u2019image et la notori\\u00e9t\\u00e9 de votre produit<\\\/span><\\\/li>\\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Lancer un produit sur un nouveau march\\u00e9<\\\/span><\\\/li>\\n<\\\/ul>\\n<p><span style=\\\"font-weight: 400;\\\"><br>Lorsque vous avez d\\u00e9fini dans quelle phase est votre produit, il ne vous reste plus qu\\u2019\\u00e0 d\\u00e9finir les axes et d\\u00e9velopper la campagne publicitaire. Pour cela, il faudra \\u00e9tablir votre audience cible et les canaux que vous souhaitez utiliser pour diffuser votre publicit\\u00e9 de produit.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"14bd6dc\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"bada494\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"84eb605\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"367e75d\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"b77d7a8\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"ad5d8a5\",\"elType\":\"widget\",\"settings\":{\"title\":\"Quels sont les avantages de la publicit\\u00e9 produits sur Snapchat ?\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"5129007\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Parmi les avantages de Snapchat, nous pouvons en citer 5 :<\\\/span><\\\/p><ul><li aria-level=\\\"1\\\"><b>Une audience large :<\\\/b><span style=\\\"font-weight: 400;\\\"> Snap compte pas moins de 347 millions d'utilisateurs actifs quotidiens et est la plateforme qui regroupe massivement les nouvelles jeunes g\\u00e9n\\u00e9rations (qui sont inatteignables par les autres canaux).\\u00a0<\\\/span><\\\/li><li aria-level=\\\"1\\\"><b>Des objectifs pertinents et r\\u00e9alisables :<\\\/b><span style=\\\"font-weight: 400;\\\"> Snapchat permet de cibler pr\\u00e9cis\\u00e9ment les utilisateurs qui pourraient \\u00eatre int\\u00e9ress\\u00e9s par votre produit. En effet, il est possible de cibler les utilisateurs en fonction des cat\\u00e9gories d\\u00e9mographiques, des centres d\\u2019int\\u00e9r\\u00eats, des comportements et de la localisation.<\\\/span><\\\/li><li aria-level=\\\"1\\\"><b>Des statistiques pr\\u00e9cises :<\\\/b><span style=\\\"font-weight: 400;\\\"> Lorsque votre campagne est lanc\\u00e9e, il est possible d\\u2019analyser le rendu de celle-ci et de voir les KPI importants afin de voir si la publicit\\u00e9 de produit est un succ\\u00e8s.<\\\/span><\\\/li><li aria-level=\\\"1\\\"><b>Les cr\\u00e9ations dynamiques :<\\\/b><span style=\\\"font-weight: 400;\\\"> Snapchat offre la possibilit\\u00e9 de changer et modifier en direct vos publicit\\u00e9s de produits afin de corriger des erreurs ou d\\u2019adapter encore plus la campagne aux comportements des utilisateurs.<\\\/span><\\\/li><li aria-level=\\\"1\\\"><b>Des formats publicitaires diff\\u00e9rents :<\\\/b><span style=\\\"font-weight: 400;\\\"> Snapchat propose aux marques diff\\u00e9rents types de publicit\\u00e9 de produit afin de r\\u00e9pondre aux objectifs de chacune des marques.<\\\/span><\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"a730e11\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"0cdad7a\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"ba4a462\",\"elType\":\"widget\",\"settings\":{\"title\":\"Choisir le bon format pour sa publicit\\u00e9 de produits sur Snapchat\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"e3bbeaa\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Il existe 5 formats de publicit\\u00e9 sur Snapchat et tous peuvent \\u00eatre employ\\u00e9 pour de la publicit\\u00e9 de produits : <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"64ccea7\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"f4a2c8e\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"7f5e37d\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/single-image-ou-video.jpg\",\"id\":2668465,\"size\":\"\",\"alt\":\"format de publicit\\u00e9 de produits sur snapchat : single image or video\",\"source\":\"library\"},\"image_size\":\"custom\",\"image_custom_dimension\":{\"width\":\"\",\"height\":\"500\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"fc4f5ce\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"40\",\"right\":\"10\",\"bottom\":\"40\",\"left\":\"10\",\"isLinked\":false}},\"elements\":[{\"id\":\"83960b9\",\"elType\":\"widget\",\"settings\":{\"title\":\"Single Image ou Vid\\u00e9o \",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"61dedbc\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">C\\u2019est le format le plus simple mais le plus employ\\u00e9 par les marques puisqu\\u2019il offre plusieurs avantages. En effet, les Single Image ou Vid\\u00e9o sont diffus\\u00e9s en plein \\u00e9cran entre les stories des utilisateurs, des cr\\u00e9ateurs et des \\u00e9diteurs etc. La publicit\\u00e9 Single Image ou Vid\\u00e9o, \\u00e9tant diffus\\u00e9e en plein \\u00e9cran, permet de capter rapidement l\\u2019attention de l\\u2019utilisateur et de ne pas entrer en concurrence avec d\\u2019autres contenus. De plus, il est possible d\\u2019ajouter un call to action pour inciter l\\u2019audience \\u00e0 faire une action (aller sur le site, acheter un produit\\u2026).<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"82b5c70\",\"elType\":\"widget\",\"settings\":{\"title\":\"Filtres et lenses\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"16\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bd535ee\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Les filtres et les lenses permettent de proposer un contenu vraiment diff\\u00e9rent des autres formats publicitaires.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">En effet, les filtres Snapchat permettent de superposer sur des photos et vid\\u00e9os des \\u00e9l\\u00e9ments graphiques et peuvent donc s\\u2019ajouter sur des photos que les utilisateurs envoient dans leur conversation avec leurs amis. La valeur ajout\\u00e9e des filtres est que la marque peut choisir le lieux (quartiers, villes, magasins etc\\u2026) dans lequel le filtre peut \\u00eatre utilis\\u00e9. Ainsi, la publicit\\u00e9 est tr\\u00e8s cibl\\u00e9e et permet de proposer un contenu qualitatif et pertinent pour les utilisateurs.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"9e7eb59\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"2a46ebb\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"d099a65\",\"elType\":\"widget\",\"settings\":{\"html\":\"<\\\/script>\\n<div class=\\\"workflow\\\">\\n\\n<iframe id=\\\"projectplayer\\\" loading=\\\"lazy\\\" title=\\\"filterclientgalerieslafayette\\\" src=\\\"https:\\\/\\\/player.vimeo.com\\\/video\\\/601132210?api=1&background=1&autoplay=1&loop=1\\\"><\\\/iframe>\\n<\\\/div>\",\"custom_css\":\".workflow{\\n    overflow:hidden;\\n    padding-bottom:80%;\\n    position:relative;\\n    height:0;\\n}\\n.workflow iframe{\\n    left:0;\\n    top:0;\\n    height:100%;\\n    width:100%;\\n    position:absolute;\\n}\",\"hide_mobile\":\"hidden-mobile\",\"ekit_all_conditions_list\":[{\"_id\":\"0b2f597\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"html\"}],\"isInner\":true},{\"id\":\"6bac494\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"10\",\"bottom\":\"50\",\"left\":\"10\",\"isLinked\":false}},\"elements\":[{\"id\":\"64e472e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Les lenses sont des <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/creation-filtre-reseaux-sociaux\\\/filtre-snapchat\\\/\\\">filtres Snapchat<\\\/a><\\\/span> en r\\u00e9alit\\u00e9 augment\\u00e9e qui permettent aux utilisateurs d'interagir avec le contenu de la marque de fa\\u00e7on ludique et non intrusive. Ils offrent des exp\\u00e9riences immersives pertinentes et convaincantes qui augmentent le taux de conversion de mani\\u00e8re exponentielle. De plus, la r\\u00e9alit\\u00e9 augment\\u00e9e est massivement utilis\\u00e9e par les utilisateurs et Snapchat a mis en place diff\\u00e9rents types de filtres pour faire de la publicit\\u00e9 de produits, notamment le Try-on.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"f449e9c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Filter Maker est une agence sp\\u00e9cialis\\u00e9e dans la cr\\u00e9ation de lenses Snapchat. Nous avons d\\u00e9j\\u00e0 r\\u00e9alis\\u00e9 des centaines de filtres en r\\u00e9alit\\u00e9 augment\\u00e9e pour les marques. N'h\\u00e9sitez pas \\u00e0 remplir le formulaire pour prendre contact avec nous !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"6d91e8b\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"17096c5\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"3774664\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"819b576\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"5eed6dd\",\"elType\":\"widget\",\"settings\":{\"html\":\"<\\\/script>\\n<div class=\\\"workflow\\\">\\n\\n<iframe id=\\\"projectplayer\\\" loading=\\\"lazy\\\" title=\\\"filterclientgalerieslafayette\\\" src=\\\"https:\\\/\\\/player.vimeo.com\\\/video\\\/832203761?api=1&background=1&autoplay=1&loop=1\\\"><\\\/iframe>\\n<\\\/div>\",\"custom_css\":\".workflow{\\n    overflow:hidden;\\n    padding-bottom:80%;\\n    position:relative;\\n    height:0;\\n}\\n.workflow iframe{\\n    left:0;\\n    top:0;\\n    height:100%;\\n    width:100%;\\n    position:absolute;\\n}\",\"hide_mobile\":\"hidden-mobile\",\"ekit_all_conditions_list\":[{\"_id\":\"0b2f597\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"html\"}],\"isInner\":true},{\"id\":\"e6b0347\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"60\",\"right\":\"10\",\"bottom\":\"60\",\"left\":\"10\",\"isLinked\":false}},\"elements\":[{\"id\":\"d217c8d\",\"elType\":\"widget\",\"settings\":{\"title\":\"Story Ads\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d3ca43c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Les <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/forbusiness.snapchat.com\\\/fr-FR\\\/advertising\\\/ad-formats\\\/story-ads\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Story Ads<\\\/a><\\\/span> sont des contenus publicitaires qui apparaissent dans l'onglet \\u201cD\\u00e9couvrir\\u201d de l\\u2019application. Ce format publicitaire permet de publier une collection d\\u2019images ou vid\\u00e9os \\u00e0 la suite pour transmettre un message clair et pr\\u00e9cis. 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