{"id":22119,"date":"2022-10-26T07:30:00","date_gmt":"2022-10-26T07:30:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=22119"},"modified":"2023-11-09T16:22:42","modified_gmt":"2023-11-09T16:22:42","slug":"utilizarea-nft-urilor-catre-marci-in-metaverse","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/utilizarea-nft-urilor-catre-marci-in-metaverse\/","title":{"rendered":"Utilizarea NFT-urilor \u0219i a metaversului pentru m\u0103rci comerciale"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"22119\" class=\"elementor elementor-22119\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5b26161 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5b26161\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6eeaf8e exad-glass-effect-no exad-sticky-section-no\" data-id=\"6eeaf8e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281a703 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"281a703\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cum s\u0103 folosi\u021bi NFT \u0219i metaversul pentru brandul dumneavoastr\u0103?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7513946 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7513946\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-382072c elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"382072c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a3b112 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"8a3b112\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-472ab61 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"472ab61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1286f3c exad-glass-effect-no exad-sticky-section-no\" data-id=\"1286f3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ff816d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3ff816d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">NFT-urile sunt din ce \u00een ce mai prezente, iar m\u0103rcile trebuie s\u0103 se adapteze. Pentru a face acest lucru, exist\u0103 diferite forme \u0219i modalit\u0103\u021bi de a le utiliza pentru a-\u0219i eviden\u021bia produsele \u0219i serviciile. Haide\u021bi s\u0103 analiz\u0103m 4 moduri de a folosi NFT-urile ca brand!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-430a0f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"430a0f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e064729 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e064729\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2df7aa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f2df7aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Etapa 1<\/b> Reducerea decalajului dintre virtual \u0219i real cu ajutorul NFT-urilor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-192a8c1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"192a8c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Opera\u021biunile Phygital sunt acum foarte populare printre utilizatorii de internet. Ca o veritabil\u0103 leg\u0103tur\u0103 \u00eentre fizic \u0219i digital, acestea au ca scop s\u0103 lege aceste dou\u0103 aspecte \u0219i s\u0103 le fac\u0103 complementare. Acest lucru este posibil cu <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/ce-este-web3\/definitia-nft-urilor\/\" target=\"_blank\" rel=\"noopener\">NFT<\/a>Aceasta este o op\u021biune foarte interesant\u0103 pentru a capta aten\u021bia utilizatorilor de internet. Cazul biletelor este un exemplu foarte relevant. \u00centr-adev\u0103r, oferindu-le utilizatorilor de internet posibilitatea de a cump\u0103ra un bilet \u00een form\u0103 fizic\u0103, dar \u0219i sub form\u0103 de NFT, marca le ofer\u0103 mult mai mult dec\u00e2t un simplu bilet, ci le vinde un activ digital cu o valoare real\u0103 pe care \u00eel pot p\u0103stra \u0219i colec\u021biona. Pentru m\u0103rci, acesta este un aspect practic care faciliteaz\u0103 gestionarea v\u00e2nz\u0103rilor de bilete. Pe de alt\u0103 parte, pentru cump\u0103r\u0103tori, cu acest bilet NFT, ei pot avea acces la experien\u021be digitale suplimentare \u0219i chiar pot c\u00e2\u0219tiga diferite cadouri! Diferi\u021bi actori, cum ar fi festivalul<\/span><span style=\"font-weight: 400;\"> Coachella<\/span><span style=\"font-weight: 400;\"> sau <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.wayoutwest.se\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Suedia Way Out West<\/span><\/a><span style=\"font-weight: 400;\">Unele dintre cele mai prestigioase evenimente din lume au implementat deja acest tip de ac\u021biune. Pentru evenimente de orice fel, este posibil s\u0103 se creeze colec\u021bii de bilete reprezent\u00e2nd NFT. Aceste faimoase active digitale par astfel a fi un mijloc de a inova \u0219i de a oferi o nou\u0103 experien\u021b\u0103 unic\u0103 utilizatorilor de internet.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-893a946 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"893a946\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0f066b exad-glass-effect-no exad-sticky-section-no\" data-id=\"a0f066b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-643f329 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"643f329\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/mKx7vX?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_ro\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-483edf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"483edf8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e23fd7e exad-glass-effect-no exad-sticky-section-no\" data-id=\"e23fd7e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94894cb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"94894cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Etapa 2<\/b> Crearea unei colec\u021bii de active unice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee64733 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ee64733\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">NFT-urile sunt active digitale unice \u0219i pot fi colectate. \u00cen func\u021bie de universul m\u0103rcii \u0219i de natura produsului, sunt posibile diferite lucruri. De exemplu, atunci c\u00e2nd se lanseaz\u0103 un produs, este interesant s\u0103 se creeze o colec\u021bie de NFT-uri pentru v\u00e2nzare. Pun\u00e2ndu-\u0219i colec\u021bia la v\u00e2nzare, m\u0103rcile creeaz\u0103 un adev\u0103rat univers de marc\u0103 \u00een jurul unor pove\u0219ti captivante. Acesta este cazul, de exemplu, al <a style=\"color: #000000;\" href=\"https:\/\/nft.monoprix.fr\/\" target=\"_blank\" rel=\"noopener\">Monoprix<\/a> care \u0219i-a lansat colec\u021bia NFT \u00een jurul experien\u021bei de \"frumuse\u021be \u0219i bun\u0103tate\".\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6433db1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6433db1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-871db1c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"871db1c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1256\" height=\"826\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/10\/nft-marques.jpeg\" class=\"attachment-full size-full wp-image-814823\" alt=\"\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/10\/nft-marques.jpeg 1256w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/10\/nft-marques-300x197.jpeg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/10\/nft-marques-1024x673.jpeg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/10\/nft-marques-768x505.jpeg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/10\/nft-marques-18x12.jpeg 18w\" sizes=\"(max-width: 1256px) 100vw, 1256px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3e914f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3e914f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-adf029b exad-glass-effect-no exad-sticky-section-no\" data-id=\"adf029b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4bf4ae exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e4bf4ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Etapa 3<\/b> : Organizarea de evenimente virtuale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84a0219 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"84a0219\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Prin combinarea NFT \u0219i <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/ce-este-web3\/metavers\/\" target=\"_blank\" rel=\"noopener\">metavers<\/a>De asemenea, este posibil s\u0103 se creeze evenimente virtuale, care sunt ideale pentru a-i introduce pe utilizatorii de internet \u00eentr-o lume complet nou\u0103. \u00cent\u00e2lnirile sau concertele sunt din ce \u00een ce mai des puse la cale de c\u0103tre m\u0103rci pentru a oferi experien\u021be imersive noi \u0219i cu totul unice. Pentru a realiza acest lucru, este interesant s\u0103 se \u00eenceap\u0103 cu evenimente fizice \u0219i s\u0103 se adauge pu\u021bin c\u00e2te pu\u021bin elemente virtuale. Prin crearea de evenimente virtuale, m\u0103rcile se pot adresa unui alt tip de persoane, sensibile la virtual, de exemplu, \u0219i \u00ee\u0219i pot astfel l\u0103rgi clientela poten\u021bial\u0103. \u00cen plus, este o modalitate de a \u00eembun\u0103t\u0103\u021bi experien\u021ba clien\u021bilor, oferind multiple posibilit\u0103\u021bi de descoperire. Acesta este, de exemplu, ceea ce <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/stiri\/spotify-metaverse-roblox\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Spotify<\/span><\/a><span style=\"font-weight: 400;\"> odat\u0103 cu lansarea metaversului s\u0103u \"Spotify Island\" pe Roblox, un spa\u021biu \u00een care grupul ofer\u0103 concerte virtuale \u0219i jocuri video.\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b75f1c8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b75f1c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddb6dd7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ddb6dd7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Pasul 4<\/b> Implicarea publicului dumneavoastr\u0103 cu o co-crea\u021bie NFT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b0f92 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"82b0f92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00cen cele din urm\u0103, m\u0103rcile pot institui un sistem de co-crea\u021bie. \u00cen acest fel, m\u0103rcile \u00ee\u0219i pot crea NFT \u00een raport cu utilizatorii de internet. Obiectivul este de a imagina NFT-uri care s\u0103 reflecte marca lor, implic\u00e2nd \u00een acela\u0219i timp utilizatorii \u0219i creativitatea acestora. Odat\u0103 cu cre\u0219terea comer\u021bului electronic \u0219i a proiectelor web 3, pare important \u0219i chiar necesar ca m\u0103rcile s\u0103 se adapteze \u0219i s\u0103 ofere experien\u021be imersive \u00een leg\u0103tur\u0103 cu aceste noi tehnologii. Astfel, prin implicarea utilizatorilor \u00een crearea de NFT-uri, carduri, fotografii, muzic\u0103, video... Utilizatorii personalizeaz\u0103 experien\u021ba de la A la Z, un adev\u0103rat plus c\u0103utat de utilizatorii de internet \u00een prezent.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Cum s\u0103 folosi\u021bi NFT-urile \u0219i metaversul pentru brandul dumneavoastr\u0103? Contacta\u021bi-ne NFT-urile devin din ce \u00een ce mai prezente, iar m\u0103rcile trebuie s\u0103 se adapteze. Pentru a face acest lucru, exist\u0103 diferite forme \u0219i modalit\u0103\u021bi de a le utiliza pentru a-\u0219i eviden\u021bia produsele \u0219i serviciile. Haide\u021bi s\u0103 recapitul\u0103m \u00eempreun\u0103 4 moduri de a utiliza NFT-urile ca instrument de promovare a m\u0103rcii dvs. 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Pour cela, il existe diff\\u00e9rentes formes et fa\\u00e7on de les utiliser afin de mettre en avant ses produits et services. 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R\\u00e9el lien entre le physique et le digital, elles ont pour objectif de lier ses deux aspects et de les rendre compl\\u00e9mentaires. Il est notamment envisageable de faire cela avec les <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/qu-est-ce-que-le-web3\\\/les-nft-definition\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">NFT<\\\/a>, une option tr\\u00e8s int\\u00e9ressante pour capter l\\u2019attention des internautes. Le cas des billets est un exemple type tr\\u00e8s pertinent. En effet, en offrant la possibilit\\u00e9 aux internautes d\\u2019acheter un billet en physique, mais aussi sous forme de NFT, la marque leur offre bien plus qu\\u2019un simple ticket, elle leur vend un actif num\\u00e9rique avec une r\\u00e9elle valeur qu\\u2019ils pourront garder et collectionner. Pour les marques, c\\u2019est un aspect pratique qui facilite la gestion des ventes de billets. D\\u2019autre part, pour les acheteurs, avec ce billet NFT, ils peuvent avoir acc\\u00e8s \\u00e0 des exp\\u00e9riences digitales suppl\\u00e9mentaires et m\\u00eame remporter diff\\u00e9rents cadeaux ! Diff\\u00e9rents acteurs, tels que le festival<\\\/span><span style=\\\"font-weight: 400;\\\"> Coachella<\\\/span><span style=\\\"font-weight: 400;\\\"> ou <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.wayoutwest.se\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">Sweden Way Out West<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">, ont d\\u00e9j\\u00e0 mis en place ce type d'action. Pour tout \\u00e9v\\u00e9nement de n\\u2019importe quelle nature, il est envisageable de cr\\u00e9er des collections de NFT repr\\u00e9sentant des billets. 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