{"id":21347,"date":"2022-08-29T07:30:00","date_gmt":"2022-08-29T07:30:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=21347"},"modified":"2023-11-09T16:31:00","modified_gmt":"2023-11-09T16:31:00","slug":"strategia-filtrului-snapchat","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/strategia-filtrului-snapchat\/","title":{"rendered":"Snapchat - integrarea unui filtru \u00een strategia ta de social media"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"21347\" class=\"elementor elementor-21347\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d108b9a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d108b9a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b4d791 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7b4d791\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d95178 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6d95178\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Snapchat - Beneficiile cre\u0103rii \u0219i integr\u0103rii unui filtru \u00een strategia ta digital\u0103<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6813247 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6813247\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8f3e8fc exad-glass-effect-no exad-sticky-section-no\" data-id=\"8f3e8fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64705f0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"64705f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#imagedemarque\"><span style=\"color: #000000;\">Construirea unei imagini de marc\u0103<\/span><\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#storytelling\"><span style=\"color: #000000;\">Povestiri<\/span><\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#personnelle\"><span style=\"color: #000000;\">O experien\u021b\u0103 personalizat\u0103<\/span><\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#qrcode\"><span style=\"color: #000000;\">Utilizarea codului QR<\/span><\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#contenumarque\"><span style=\"color: #000000;\">Stimularea con\u021binutului dvs.<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ec3e4bf elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ec3e4bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e6655cc elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"e6655cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d729c6 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"3d729c6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e53e024 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e53e024\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cfcd9a exad-glass-effect-no exad-sticky-section-no\" data-id=\"2cfcd9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7520777 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7520777\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Utilizarea realit\u0103\u021bii augmentate pentru dezvoltarea brandului a devenit o p\u00e2rghie de ac\u021biune important\u0103 \u0219i interesant\u0103. \u00centr-adev\u0103r, realitatea augmentat\u0103 permite crearea unei leg\u0103turi directe cu utilizatorii de internet, gener\u00e2nd un angajament \u0219i un sentiment de apartenen\u021b\u0103 \u00een r\u00e2ndul clien\u021bilor s\u0103i. <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/l\/fr-fr\/download\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Snapchat<\/span><\/a><span style=\"font-weight: 400;\">AR este re\u021beaua ideal\u0103 pentru a oferi o experien\u021b\u0103 imersiv\u0103 optim\u0103. V\u0103 oferim c\u00e2teva sfaturi pentru a integra AR \u00een strategia dvs. digital\u0103.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a188650 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a188650\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21d6a86 exad-glass-effect-no exad-sticky-section-no\" data-id=\"21d6a86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d7a053 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"1d7a053\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"imagedemarque\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eadce2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2eadce2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Construirea unei imagini de marc\u0103 puternice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6badcf0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6badcf0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a02946 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4a02946\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efa17be exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"efa17be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"440\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/snapchat-filtres-marques.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-12480\" alt=\"filtre-snapchat-brands\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/snapchat-filtres-marques.jpeg 660w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/snapchat-filtres-marques-600x400.jpeg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/snapchat-filtres-marques-300x200.jpeg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7686778 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7686778\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd1a138 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dd1a138\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pentru a ie\u0219i \u00een eviden\u021b\u0103 fa\u021b\u0103 de concuren\u021b\u0103, este necesar s\u0103 oferi un con\u021binut original \u0219i inovator al m\u0103rcii. Mai presus de toate, este necesar s\u0103 se ancoreze \u0219i s\u0103 se transmit\u0103 o imagine de marc\u0103 puternic\u0103. Pentru \u00eenceput, este recomandabil s\u0103 se creeze profiluri de marc\u0103. Cu acest profil, pot pune online filtre personalizate \u0219i experien\u021be AR unice. Prin crearea unui con\u021binut imersiv, utilizatorii vor fi direct implica\u021bi \u0219i se vor sim\u021bi mai preocupa\u021bi dec\u00e2t cu un con\u021binut care este cu siguran\u021b\u0103 de \u00eenalt\u0103 calitate, dar similar cu altele. Utilizarea unui profil pentru m\u0103rci pe <\/span> <span style=\"font-weight: 400;\">Snapchat este, prin urmare, o func\u021bie care v\u0103 permite s\u0103 v\u0103 plasa\u021bi con\u021binutul online, av\u00e2nd \u00een acela\u0219i timp la dispozi\u021bie informa\u021bii despre comunitatea dumneavoastr\u0103.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-00ad238 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"00ad238\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da7c281 exad-glass-effect-no exad-sticky-section-no\" data-id=\"da7c281\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e664187 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e664187\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Pentru a da via\u021b\u0103 brandului dvs. \u00een re\u021bea, pute\u021bi, de exemplu, s\u0103 crea\u021bi un Bitmoji cu imaginea brandului dvs. Multe op\u021biuni pot fi apoi folosite pentru a construi un profil complet al m\u0103rcii.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-00a2d98 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"00a2d98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4805886 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4805886\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b0e366 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"7b0e366\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"storytelling\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ed1963 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2ed1963\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Storytelling pe Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4943643 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4943643\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Storytelling-ul const\u0103 \u00een eviden\u021bierea istoriei brandului, a valorilor \u0219i a viziunii sale prin con\u021binutul s\u0103u. Prin utilizarea emo\u021biilor, aten\u021bia utilizatorilor de internet va fi captat\u0103 mai u\u0219or. Pentru a pune \u00een aplicare aceast\u0103 strategie de marketing, m\u0103rcile pot folosi realitatea augmentat\u0103. Prin intermediul unor elemente animate, povestea unei m\u0103rci poate fi pus\u0103 \u00een eviden\u021b\u0103: modalitatea ideal\u0103 de a combina realitatea augmentat\u0103 \u0219i con\u021binutul atractiv.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Stories, foarte popularul \u0219i foarte apreciatul con\u021binut efemer, a ajuns pentru prima dat\u0103 pe Snapchat. Ca precursor al con\u021binutului AR \u0219i al numeroaselor func\u021bii, este deosebit de interesant\u0103 utilizarea pove\u0219tilor. Este o oportunitate de a crea con\u021binut original, men\u021bin\u00e2nd \u00een acela\u0219i timp o leg\u0103tur\u0103 permanent\u0103 cu utilizatorii.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d862adf elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d862adf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-520d6fc exad-glass-effect-no exad-sticky-section-no\" data-id=\"520d6fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0942cd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"e0942cd\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"personnelle\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a75f37 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0a75f37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Oferirea unei experien\u021be personalizate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1769a3f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1769a3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Personalizarea \u0219i crearea de con\u021binut de calitate au devenit un obiectiv major \u00een crearea de con\u021binut pentru utilizatorii de internet. Snapchat este re\u021beaua prin excelen\u021b\u0103 pe care pot fi puse online experien\u021be reale de realitate augmentat\u0103. Filtrul dvs. poate lua diferite forme, \u00een func\u021bie de produsul sau serviciul promovat. De exemplu, chipul de anima\u021bie le permite utilizatorilor s\u0103 vad\u0103 cum apar elemente virtuale pe fa\u021ba lor. De asemenea, este posibil s\u0103 probezi virtual adida\u0219i pur \u0219i simplu \u00eendrept\u00e2nd smartphone-ul spre picioarele tale. De asemenea, este posibil s\u0103 face\u021bi ambalajele interactive, modalitatea ideal\u0103 de a da via\u021b\u0103 produsului dumneavoastr\u0103!\u00a0<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Pe partea de creare a experien\u021bei, utiliza\u021bi pur \u0219i simplu op\u021biunea <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/l\/fr-fr\/create\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Lens Studio<\/span><\/a><span style=\"font-weight: 400;\"> \u0219i da\u021bi fr\u00e2u liber imagina\u021biei. Filtru comunitar, rame, lentile... Multe lucruri pot fi imaginate cu acest instrument.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d9c8b52 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d9c8b52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c37715 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0c37715\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6d2dc2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"c6d2dc2\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/mKx7vX?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_ro\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d00055c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d00055c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-607038d exad-glass-effect-no exad-sticky-section-no\" data-id=\"607038d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-119e4c5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"119e4c5\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"qrcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22de8b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d22de8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Utilizarea codului QR cu filtrele de realitate augmentat\u0103 Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a1a1d9c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a1a1d9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-df94e2e exad-glass-effect-no exad-sticky-section-no\" data-id=\"df94e2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3031684 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3031684\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-300x300.jpg\" class=\"attachment-medium size-medium wp-image-1231832\" alt=\"qr code filter maker\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-300x300.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-1024x1024.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-150x150.jpg 150w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-768x768.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-12x12.jpg 12w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code.jpg 1160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b75831e exad-glass-effect-no exad-sticky-section-no\" data-id=\"b75831e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c72bc78 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c72bc78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Codul QR este un format interesant. Acesta permite s\u0103 fac\u0103 leg\u0103tura \u00eentre fizic \u0219i digital. Site-ul <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/stiri\/5-actiuni-phygitale-de-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">phygital <\/span><\/a><span style=\"font-weight: 400;\">\u00cen special, a devenit o strategie din ce \u00een ce mai eficient\u0103 pentru a oferi clien\u021bilor o experien\u021b\u0103 bogat\u0103 \u0219i captivant\u0103. Cu Snapchat, tot ce trebuie s\u0103 face\u021bi este s\u0103 genera\u021bi un SnapCode \u0219i s\u0103 \u00eel distribui\u021bi. Prin scanarea acestuia, utilizatorii vor avea acces direct la con\u021binut \u0219i vor putea s\u0103 v\u0103 descopere filtrul \u00een direct.\u00a0<\/span><span style=\"font-weight: 400;\">Un Snapcode poate fi trimis clien\u021bilor la lansarea unui produs, de exemplu, sau poate fi plasat \u00een magazin pentru a-i \u00eenso\u021bi pe clien\u021bi \u00een timpul vizitei lor.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c8e8481 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c8e8481\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82a795a exad-glass-effect-no exad-sticky-section-no\" data-id=\"82a795a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a0098e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"3a0098e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contenumarque\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf3f18e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"cf3f18e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Stimularea con\u021binutului de marc\u0103 pe Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e758f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"88e758f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">Prin urmare, avantajul general al Snapchat pentru m\u0103rci este de a spori vizibilitatea con\u021binutului lor, f\u0103c\u00e2ndu-l \u00een acela\u0219i timp atractiv \u0219i inovator. Odat\u0103 cu omniprezen\u021ba clien\u021bilor pe re\u021belele de socializare, a devenit necesar ca m\u0103rcile s\u0103 se adapteze. Snapchat este, prin urmare, una dintre cele mai pu\u021bin saturate re\u021bele sociale pe care este interesant s\u0103 v\u0103 pozi\u021biona\u021bi.\u00a0<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">Cel mai important lucru este s\u0103 pui online con\u021binut de calitate. Pentru a face acest lucru, este important s\u0103 v\u0103 asigura\u021bi c\u0103 sunt respectate formatul \u0219i dimensiunile verticale. Sunt disponibile diverse func\u021bii pentru a spori vizibilitatea m\u0103rcii dvs. De exemplu, pot fi ad\u0103ugate linkuri pentru a redirec\u021biona snapchatterii c\u0103tre site-ul dvs. web, ceea ce este ideal pentru a genera trafic. \u00cen plus, analiza statisticilor v\u0103 permite s\u0103 aduce\u021bi modific\u0103ri con\u021binutului dvs. pentru a-l face mai eficient \u0219i mai relevant. \u00cen cele din urm\u0103, pute\u021bi utiliza Snapchat Ads \u0219i ca brand. Tot ce trebuie s\u0103 face\u021bi este s\u0103 indica\u021bi criteriile publicului \u021bint\u0103 \u0219i s\u0103 selecta\u021bi con\u021binutul (video, magazin de produse, poveste, filtru...) pe care marca dore\u0219te s\u0103 ob\u021bin\u0103 vizibilitate \u0219i notorietate.<\/span><\/p><p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Snapchat este, prin urmare, un instrument foarte interesant pentru m\u0103rci. Prin integrarea acestuia \u00een cadrul<\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/interesul-pentru-media-sociale-strategie\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> strategie social media<\/span><\/a><span style=\"font-weight: 400;\">\u00cen acest fel, m\u0103rcile creeaz\u0103 experien\u021be imersive unice care le pun \u00een eviden\u021b\u0103 marca \u0219i lumea lor. Obiectivul este de a atrage Snapchatters cu con\u021binut inovator care se diferen\u021biaz\u0103 de concuren\u021b\u0103. \u00cen calitate de partener oficial Snapchat, nu ezita\u021bi s\u0103 <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/l\/fr-fr\/download\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">contacta\u021bi unul dintre exper\u021bii no\u0219tri<\/span><\/a><span style=\"font-weight: 400;\"> pentru mai multe informa\u021bii!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Snapchat - Avantajele cre\u0103rii \u0219i integr\u0103rii unui filtru \u00een strategia dvs. digital\u0103 Construirea unei imagini de marc\u0103 Storytelling O experien\u021b\u0103 personalizat\u0103 Utilizarea codurilor QR Stimularea con\u021binutului dvs. Contacta\u021bi-ne Utilizarea realit\u0103\u021bii augmentate pentru a v\u0103 dezvolta brandul a devenit o p\u00e2rghie important\u0103 \u0219i interesant\u0103. \u00centr-adev\u0103r, realitatea augmentat\u0103 permite [...]<\/p>","protected":false},"author":1,"featured_media":470817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-21347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe title=\"LACMA \u00d7 Snapchat: Monumental Perspectives | No Finish Line by Glenn Kaino\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Sejo5qMu6IY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_1c4190c0745b43368d1b37b47c8cf275":"","_oembed_1d1cca0e0d0c23910a827c3da7a3df82":"","_oembed_1fe28654d69bfdf11db92e669c9d66c5":"","_oembed_218af4a3dee8d3451730883eb225f792":"","_oembed_227c3f890c3864d9e6a1fdb10c66e97c":"<iframe title=\"New KAWS Art Exhibit in Fortnite! 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style=\\\"text-align: center;\\\"><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Utiliser la r\\u00e9alit\\u00e9 augment\\u00e9e pour le d\\u00e9veloppement de sa marque est devenu un levier d\\u2019action important et int\\u00e9ressant. En effet, l\\u2019AR permet de cr\\u00e9er un lien direct avec les internautes, de g\\u00e9n\\u00e9rer un engagement et un sentiment d\\u2019appartenance aupr\\u00e8s de sa client\\u00e8le. <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.snapchat.com\\\/l\\\/fr-fr\\\/download\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">Snapchat<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">, r\\u00e9el pr\\u00e9curseur dans la r\\u00e9alit\\u00e9 augment\\u00e9e, est le r\\u00e9seau id\\u00e9al pour proposer une exp\\u00e9rience immersive optimale. 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Avant tout, il faut ancrer et v\\u00e9hiculer une image de marque forte. Pour commencer, il est conseill\\u00e9 de cr\\u00e9er des brand profiles. Avec ce profil, elles peuvent mettre en ligne des filtres personnalis\\u00e9s et exp\\u00e9riences AR uniques. En cr\\u00e9ant un contenu immersif, les internautes seront directement engag\\u00e9s et se sentiront plus concern\\u00e9s qu\\u2019avec un contenu certes de qualit\\u00e9, mais semblable aux autres. 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En passant par l\\u2019\\u00e9motion, l\\u2019attention des internautes sera capt\\u00e9e plus facilement. Pour mettre cette strat\\u00e9gie marketing en place, les marques peuvent justement avoir recours \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e. Via des \\u00e9l\\u00e9ments d\\u2019animation, l\\u2019histoire d\\u2019une marque peut alors \\u00eatre mise en avant : l\\u2019id\\u00e9al pour combiner r\\u00e9alit\\u00e9 augment\\u00e9e et contenu attrayant.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Les stories, le contenu \\u00e9ph\\u00e9m\\u00e8re tr\\u00e8s populaire et appr\\u00e9ci\\u00e9 par les internautes, a d\\u00e9barqu\\u00e9 pour la premi\\u00e8re fois sur Snapchat. Pr\\u00e9curseur de contenu AR et de nombreuses fonctionnalit\\u00e9s, il est int\\u00e9ressant notamment d\\u2019utiliser les stories. C\\u2019est l\\u2019occasion de cr\\u00e9er un contenu original tout en maintenant un lien permanent avec les internautes.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d862adf\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"520d6fc\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"e0942cd\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"personnelle\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"0a75f37\",\"elType\":\"widget\",\"settings\":{\"title\":\"Proposer une exp\\u00e9rience personnalis\\u00e9e\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"1769a3f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">La personnalisation et la cr\\u00e9ation d\\u2019un contenu de qualit\\u00e9 sont devenues un axe majeur lors de la cr\\u00e9ation de contenu \\u00e0 destination des internautes. Snapchat est le r\\u00e9seau par excellence sur lequel de r\\u00e9elles exp\\u00e9riences AR peuvent \\u00eatre mises en ligne. Votre filtre peut prendre diff\\u00e9rentes formes selon le produit ou le service mis en avant. La face animation permet par exemple aux internautes de voir appara\\u00eetre sur leur visage des \\u00e9l\\u00e9ments virtuels. Il est \\u00e9galement possible d\\u2019essayer virtuellement des baskets simplement en pointant son smartphone sur ses pieds. Il est aussi envisageable de rendre un packaging interactif, l\\u2019id\\u00e9al pour donner vie \\u00e0 son produit !\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">C\\u00f4t\\u00e9 cr\\u00e9ation de votre exp\\u00e9rience, il suffit d\\u2019utiliser l\\u2019outil <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.snapchat.com\\\/l\\\/fr-fr\\\/create\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">Lens Studio<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\"> et de laisser parler votre imagination. Filtre communautaire, cadres, lenses\\u2026 Beaucoup de choses peuvent \\u00eatre imagin\\u00e9es avec cet outil.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d9c8b52\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"0c37715\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"c6d2dc2\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d00055c\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"607038d\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"119e4c5\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"qrcode\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"d22de8b\",\"elType\":\"widget\",\"settings\":{\"title\":\"Utiliser le QR Code avec les filtres en r\\u00e9alit\\u00e9 augment\\u00e9e Snapchat\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"a1a1d9c\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"border_border\":\"none\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"structure\":\"20\"},\"elements\":[{\"id\":\"df94e2e\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"18520c0\"}],\"content_position\":\"center\"},\"elements\":[{\"id\":\"3031684\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/qr-code.jpg\",\"id\":1231832,\"alt\":\"qr code filter maker article snapchat\",\"source\":\"library\",\"size\":\"\"},\"image_custom_dimension\":{\"width\":\"1000\",\"height\":\"1000\"},\"image_size\":\"medium\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"b75831e\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"c72bc78\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Le QR Code est un format int\\u00e9ressant. Il permet de lier le physique avec le digital. Le <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/5-actions-phygitales-marketing\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">phygital <\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">est notamment devenu une strat\\u00e9gie de plus en plus performante pour offrir une exp\\u00e9rience client riche et attractive. Avec Snapchat, il suffit de g\\u00e9n\\u00e9rer un SnapCode puis de le partager. En le scannant, les internautes auront directement acc\\u00e8s au contenu et pourront d\\u00e9couvrir en direct votre filtre.\\u00a0<\\\/span><span style=\\\"font-weight: 400;\\\">Un Snapcode peut par exemple \\u00eatre envoy\\u00e9 aux clients lors d\\u2019un lancement de produit ou alors mis en magasin pour accompagner les clients lors de leur visite.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"c8e8481\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"82a795a\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"3a0098e\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"contenumarque\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"cf3f18e\",\"elType\":\"widget\",\"settings\":{\"title\":\"Booster son contenu de marque sur Snapchat\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"88e758f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">L\\u2019avantage g\\u00e9n\\u00e9ral de Snapchat pour les marques est donc de booster la visibilit\\u00e9 de leur contenu tout en le rendant attrayant et innovant. Avec une omnipr\\u00e9sence des clients sur les r\\u00e9seaux sociaux, il est devenu n\\u00e9cessaire pour les marques de s\\u2019adapter. Snapchat fait alors partie des r\\u00e9seaux sociaux les moins satur\\u00e9s et sur lesquels il est int\\u00e9ressant de se placer.\\u00a0<\\\/span><\\\/p><p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">Le plus important est de mettre en ligne un contenu de qualit\\u00e9. Pour cela, il faut notamment veiller au respect du format vertical et des dimensions. Diff\\u00e9rentes fonctionnalit\\u00e9s sont mises \\u00e0 disposition et permettent de booster la visibilit\\u00e9 de sa marque. Des liens peuvent par exemple \\u00eatre ajout\\u00e9s pour rediriger les snapchatteurs sur son site web, l\\u2019id\\u00e9al pour g\\u00e9n\\u00e9rer du trafic. De plus, l\\u2019analyse des statistiques permet d\\u2019apporter des modifications \\u00e0 son contenu afin qu\\u2019il soit plus efficace et pertinent. Pour finir, vous pouvez \\u00e9galement avoir recours en tant que marque aux Snapchat Ads. Il suffit alors d\\u2019indiquer les crit\\u00e8res de l\\u2019audience vis\\u00e9e et de s\\u00e9lectionner le contenu (vid\\u00e9o, boutique produit, story, filtre\\u2026) sur lequel la marque souhaite gagner en visibilit\\u00e9 et en notori\\u00e9t\\u00e9.<\\\/span><\\\/p><p style=\\\"text-align: left;\\\"><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Snapchat est donc un outil tr\\u00e8s int\\u00e9ressant pour les marques. 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