{"id":20221,"date":"2022-10-03T07:30:00","date_gmt":"2022-10-03T07:30:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=20221"},"modified":"2023-11-09T16:26:42","modified_gmt":"2023-11-09T16:26:42","slug":"strategie-phygital-a-retail-erilor","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/strategie-phygital-a-retail-erilor\/","title":{"rendered":"Strategia retailerilor de a combina fizic \u0219i virtual"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"20221\" class=\"elementor elementor-20221\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1ea7c40 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1ea7c40\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf02953 exad-glass-effect-no exad-sticky-section-no\" data-id=\"cf02953\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f6ced1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5f6ced1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Phygital: dezvoltarea unor strategii complementare de v\u00e2nzare cu am\u0103nuntul<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-08554b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"08554b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a5d627e elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"a5d627e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a279c9 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"4a279c9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a739b02 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a739b02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49eb6d1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"49eb6d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2046239 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2046239\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\">Un studiu realizat de <a style=\"color: #000000;\" href=\"https:\/\/about.facebook.com\/fr\/meta\/\" target=\"_blank\" rel=\"noopener\">Meta<\/a> \u00een iunie 2021 anun\u021ba c\u0103 75 % dintre liderii de afaceri doresc s\u0103 implementeze sisteme de realitate augmentat\u0103 \u0219i realitate virtual\u0103 \u00een strategia lor de afaceri p\u00e2n\u0103 \u00een 2023. \u00centr-adev\u0103r, revolu\u021bia \u0219i tranzi\u021bia digital\u0103, precum \u0219i sosirea noilor tehnologii (metaversiuni NFT, web 3.0...) dau peste cap strategiile retailerilor. Phygital apare ca fiind strategia ideal\u0103 \u0219i cea mai complet\u0103 pentru m\u0103rci.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b78bc7a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b78bc7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9291c27 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9291c27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7ffe3e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d7ffe3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AR \u0219i phygital: o experien\u021b\u0103 magic\u0103 imersiv\u0103<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5362d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2a5362d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Comer\u021bul cu am\u0103nuntul a fost unul dintre domeniile cele mai afectate \u0219i a trebuit s\u0103 se transforme odat\u0103 cu evolu\u021biile tehnologice. Modelele hibride care combin\u0103 fizic \u0219i digital s-au dezvoltat unul dup\u0103 altul. Decora\u021biuni, mod\u0103, <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/realitate-augmentata-cosmetice\/\" target=\"_blank\" rel=\"noopener\">machiaj<\/a>... Sunt multe lucruri care pot fi implementate \u00een mai multe sectoare de activitate. Oferirea unei experien\u021be imersive, astfel \u00eenc\u00e2t utilizatorii s\u0103 se poat\u0103 proiecta, a devenit un factor important pentru utilizatorii de internet \u0219i chiar un factor cheie pentru a face o achizi\u021bie.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b404ab7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b404ab7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b5e2745 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b5e2745\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8764fb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"f8764fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Iphone-site-internet-q3lukzbyj9hr6svp3dg5l9o68xguau6yj3s68w04pe.png\" title=\"phygital-filter-insta\" alt=\"filtru-phygital\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-592f0e4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"592f0e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Iphone-site-internet-1-q3luko1w992bbhc2x8kmrcin4b0fqgy6hjychkgus2.png\" title=\"filtru-phygital\" alt=\"filtru-casto\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36fdfc4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"36fdfc4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-974f9e0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"974f9e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Realitatea augmentat\u0103 este instrumentul ideal pentru a realiza acest lucru. Utilizatorii de internet pot pur \u0219i simplu s\u0103 \u00ee\u0219i ia smartphone-ul f\u0103r\u0103 s\u0103 ias\u0103 din cas\u0103 \u0219i s\u0103 vizualizeze produsele pe care le doresc. Realitatea augmentat\u0103 poate fi utilizat\u0103 \u00een diferite moduri, \u00een func\u021bie de produs \u0219i de nevoile utilizatorilor: vizualizare 3D, probe, ambalaje imersive, jocuri de realitate augmentat\u0103.... Multe lucruri pot fi puse \u00een aplicare pentru a seduce utilizatorii web. Acestea <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/creare-filtre-pentru-retele-sociale\/\" target=\"_blank\" rel=\"noopener\">filtre pe re\u021belele sociale<\/a> sunt deosebit de populare pentru divertismentul \u0219i confortul lor. Prin combinarea virtualului \u0219i a fizicului, companiile ofer\u0103 experien\u021be omnichannel complete. De exemplu, este posibil s\u0103 \u00eencerci rujul visurilor tale datorit\u0103 realit\u0103\u021bii augmentate \u0219i apoi s\u0103 mergi la magazin pentru a-l cump\u0103ra \u00een realitate, dac\u0103 utilizatorii doresc.<\/span><\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Aceasta este, \u00een special, ceea ce au pus \u00een aplicare principalii actori din domeniul cosmeticelor, cum ar fi L'Or\u00e9al. Aceste practici fiziologice au fost amplificate \u00een timpul deten\u021biei \u0219i au devenit de atunci parte a obiceiurilor de consum. Compania <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.lsa-conso.fr\/castorama-s-appuie-sur-la-realite-augmentee-pour-doper-ses-ventes-en-ligne,407871\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Castorama<\/span><\/a><span style=\"font-weight: 400;\"> a folosit, de asemenea, realitatea augmentat\u0103. Foarte utile, filtrele puse online pe re\u021belele de socializare fac posibil\u0103 proiectarea mobilierului, pozi\u021bionarea acestuia \u00een interiorul sau exteriorul cuiva \u0219i vizualizarea rezultatului final. Acest con\u021binut este un succes, deoarece au fost de 2,5 ori mai multe achizi\u021bii \u0219i mai memorabile 40 de anun\u021buri %. Acest tip de con\u021binut pare s\u0103 fie un ajutor real \u00een procesul de luare a deciziei, \u00eenso\u021bind \u00een acela\u0219i timp utilizatorii de internet \u00een procesul de cump\u0103rare.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8803801 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8803801\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2df5f3c exad-glass-effect-no exad-sticky-section-no\" data-id=\"2df5f3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ba9f91 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"2ba9f91\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/mKx7vX?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_ro\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32b68ea elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32b68ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-005ba28 exad-glass-effect-no exad-sticky-section-no\" data-id=\"005ba28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35ec740 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"35ec740\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Metaversul: apari\u021bia unor noi lumi virtuale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92f29f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c92f29f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">The <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/ce-este-web3\/metavers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">metavers <\/span><\/a><span style=\"font-weight: 400;\">le permite utilizatorilor s\u0103 c\u0103l\u0103toreasc\u0103 \u00een lumi virtuale comune \u00een care pot c\u0103l\u0103tori \u0219i face schimburi libere. Pentru a se deplasa \u00een cadrul metaversului, utilizatorii de internet \u00ee\u0219i folosesc avatarele. Astfel, m\u0103rcile se pot plasa \u0219i ele \u00een acest nou univers, cre\u00e2ndu-\u0219i un spa\u021biu virtual \u00een cadrul metaversului. Astfel, se pot pune \u00een aplicare multe lucruri care prezint\u0103 interes pentru multe m\u0103rci. The Sandbox, Decentraland, Roblox, Horizon Worlds... Exist\u0103 diferite platforme unde m\u0103rcile \u00ee\u0219i pot crea experien\u021ba virtual\u0103. Mai presus de toate, m\u0103rcile doresc s\u0103 creeze experien\u021be unice \u0219i con\u021binut exclusiv. \u00cen special, colec\u021biile de NFT create de m\u0103rci pot fi prezente \u00een metavers. Utilizatorii de internet le pot apoi cump\u0103ra, dac\u0103 doresc. Acesta este \u00een special cazul m\u0103rcilor de mod\u0103 care ofer\u0103 articole pentru a \u00eembr\u0103ca avatarurile \u00een metavers. Unele m\u0103rci merg at\u00e2t de departe \u00eenc\u00e2t \u00ee\u0219i creeaz\u0103 propriul metavers, cum ar fi Nike cu spa\u021biul s\u0103u virtual special: Nikeland. Prin urmare, m\u0103rcile integreaz\u0103, de asemenea, noi accese \u0219i spa\u021bii pentru a-\u0219i distribui con\u021binutul.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-141cabe elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"141cabe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef06652 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ef06652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d745225 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d745225\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sincronizarea unor lumi diferite <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3344548 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3344548\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcd1336 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fcd1336\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52e4e59 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"52e4e59\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/decentraland-q3lut3nv8axixrjewwd9dmxky8q9yb5367y6v9te8y.png\" title=\"descentralizat\u0219i\" alt=\"dencentraland-visu\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-911162a exad-glass-effect-no exad-sticky-section-no\" data-id=\"911162a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b3cf02 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6b3cf02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Prin deschiderea c\u0103tre digitalizare \u0219i c\u0103tre noile instrumente de ast\u0103zi, m\u0103rcile se adreseaz\u0103, de asemenea, unor noi \u021binte \u00een noi spa\u021bii. Acesta este \u00een special cazul jocurilor video. Acesta este, de exemplu, cazul <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/arta-realitatii-augmentate\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">art\u0103<\/span><\/a><span style=\"font-weight: 400;\">. De exemplu, lucr\u0103ri ale artistului Kaws, expuse la Galeria Serpentine, au fost integrate \u00een Fortnite, o modalitate de a introduce juc\u0103torii \u00eentr-o zon\u0103 cu care sunt mai pu\u021bin familiariza\u021bi, dar dovedind c\u0103 aceasta este \u00een continuare accesibil\u0103 tuturor. Este, de asemenea, o oportunitate de a vedea colabor\u0103ri improbabile, cum ar fi LVMH, care a dezvoltat o colec\u021bie de skin-uri pentru Fortnite. Aceste noi spa\u021bii digitale ne permit, a\u0219adar, s\u0103 fim prezen\u021bi \u00een lumi noi, s\u0103 c\u0103s\u0103torim lumi \u0219i s\u0103 cre\u0103m colabor\u0103ri care uneori nu sunt nea\u0219teptate.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e8f1bed elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e8f1bed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7fb2f1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d7fb2f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4583f0f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4583f0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">S\u0103 se bazeze pe competen\u021be \u0219i cuno\u0219tin\u021be complementare<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58be379 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"58be379\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">Pentru a crea experien\u021be virtuale optime, este necesar s\u0103 se dispun\u0103 de cuno\u0219tin\u021be \u0219i competen\u021be tehnice. \u00centr-adev\u0103r, trebuie s\u0103 \u0219ti\u021bi cum s\u0103 utiliza\u021bi software-ul Spark AR pentru a crea un filtru Instagram, de exemplu. A\u0219adar, fie c\u0103 este vorba de a crea experien\u021be phygitale care combin\u0103 realitatea \u0219i instrumentele virtuale sau de a evolua \u00eentr-o lume total virtual\u0103, este important s\u0103 apela\u021bi la profesioni\u0219ti. Prin urmare, apelarea la o agen\u021bie de realitate augmentat\u0103 este o solu\u021bie bun\u0103 pentru crearea unui con\u021binut AR de calitate.<\/span><\/p><p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Pentru orice consultan\u021b\u0103 privind realitatea augmentat\u0103 sau pentru a solicita o ofert\u0103, v\u0103 rug\u0103m s\u0103 contacta\u021bi <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/cerere-oferta-online\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">contacta\u021bi unul dintre exper\u021bii no\u0219tri <\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Figitalul: dezvoltarea unor strategii complementare de retail Contact Un studiu realizat de Meta \u00een iunie 2021 anun\u021b\u0103 c\u0103 75 % dintre liderii de afaceri doresc s\u0103 implementeze sisteme de realitate augmentat\u0103 \u0219i realitate virtual\u0103 \u00een strategia lor de afaceri p\u00e2n\u0103 \u00een 2023. \u00centr-adev\u0103r, revolu\u021bia \u0219i tranzi\u021bia digital\u0103, precum \u0219i sosirea de noi tehnologii, vor [...]<\/p>","protected":false},"author":1,"featured_media":470900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-20221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe title=\"LACMA \u00d7 Snapchat: Monumental Perspectives | No Finish Line by Glenn Kaino\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Sejo5qMu6IY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">Une \\u00e9tude men\\u00e9e par <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/about.facebook.com\\\/fr\\\/meta\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Meta<\\\/a> en juin 2021 annonce que 75 % des leaders d\\u2019entreprises souhaitent mettre en place des syst\\u00e8mes de r\\u00e9alit\\u00e9 augment\\u00e9e et de r\\u00e9alit\\u00e9 virtuelle dans leur strat\\u00e9gie d\\u2019entreprise d\\u2019ici 2023. 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Des mod\\u00e8les hybrides alliant physique et digital se sont d\\u00e9velopp\\u00e9s les uns apr\\u00e8s les autres. D\\u00e9coration, mode, <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/realite-augmentee-cosmetiques\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">maquillage<\\\/a>\\u2026 Beaucoup de choses peuvent \\u00eatre mises en place dans de multiples secteurs d\\u2019activit\\u00e9s. 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Il suffit alors aux internautes de prendre leur smartphone sans m\\u00eame bouger de chez eux et visualiser les produits qu\\u2019ils souhaitent. L\\u2019AR peut \\u00eatre utilis\\u00e9e sous diff\\u00e9rentes formes en fonction du produit et des besoins des internautes : visualisation 3D, try-on, packaging immersif, jeux en r\\u00e9alit\\u00e9 augment\\u00e9e\\u2026. De nombreuses choses peuvent \\u00eatre mises en place afin de s\\u00e9duire les internautes. Ces <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/creation-filtre-reseaux-sociaux\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">filtres sur les r\\u00e9seaux sociaux<\\\/a> sont notamment tr\\u00e8s populaires tant pour leur divertissement que leur praticit\\u00e9. En alliant justement le virtuel et le physique, les entreprises proposent des exp\\u00e9riences omnicanales compl\\u00e8tes. Il est par exemple possible d\\u2019essayer le rouge \\u00e0 l\\u00e8vre de ses r\\u00eaves gr\\u00e2ce \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e et par la suite se rendre en magasin pour l\\u2019acheter en vrai si les utilisateurs le souhaitent.<\\\/span><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">C\\u2019est notamment ce qu\\u2019on mis en place les acteurs principaux dans le domaine des cosm\\u00e9tiques comme par exemple L\\u2019Or\\u00e9al. Ces pratiques phygitales se sont amplifi\\u00e9es durant le confinement et sont depuis rentr\\u00e9es dans les habitudes de consommation. 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Ce type de contenu appara\\u00eet donc comme une r\\u00e9elle aide \\u00e0 la d\\u00e9cision tout en accompagnant les internautes dans leurs d\\u00e9marches d\\u2019achat.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8803801\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"2df5f3c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"2ba9f91\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"32b68ea\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"005ba28\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"35ec740\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le m\\u00e9taverse : l\\u2019\\u00e9mergence de nouveaux mondes virtuels\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\",\"align_mobile\":\"center\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c92f29f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Le <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/qu-est-ce-que-le-web3\\\/le-metaverse\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">m\\u00e9taverse <\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">permet de voyager dans des mondes virtuels partag\\u00e9s au sein desquels il est possible de se balader et d\\u2019\\u00e9changer librement. Pour \\u00e9voluer au sein du m\\u00e9taverse, les internautes utilisent leur avatars. Ainsi, les marques peuvent \\u00e9galement se placer dans ce nouvel univers en cr\\u00e9ant leur espace virtuel au sein du m\\u00e9taverse. De nombreuses choses peuvent alors \\u00eatre mises en place ce qui suscitent l\\u2019int\\u00e9r\\u00eat de nombreuses marques. The Sandbox, Decentraland, Roblox, Horizon Worlds\\u2026 Il existe diff\\u00e9rentes plateformes sur lesquelles les marques peuvent par exemple cr\\u00e9er leur exp\\u00e9rience virtuelle. Les marques veulent avant tout cr\\u00e9er des exp\\u00e9riences uniques et des contenus exclusifs. Des collections de NFT cr\\u00e9\\u00e9es par les marques peuvent notamment \\u00eatre pr\\u00e9sentes dans le m\\u00e9taverse. Les internautes peuvent alors les acheter s\\u2019ils le souhaitent. C\\u2019est notamment le cas de marques de mode qui proposent des \\u00e9l\\u00e9ments pour habiller les avatars dans le m\\u00e9taverse. Certaines marques vont jusqu\\u2019\\u00e0 cr\\u00e9er leur propre m\\u00e9taverse comme par exemple Nike avec son espace virtuel sp\\u00e9cial : Nikeland. 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