{"id":19584,"date":"2022-06-20T07:00:00","date_gmt":"2022-06-20T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=19584"},"modified":"2023-11-09T16:40:43","modified_gmt":"2023-11-09T16:40:43","slug":"realitate-augmentata-cosmetice","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/realitate-augmentata-cosmetice\/","title":{"rendered":"RA \u00een produsele cosmetice"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19584\" class=\"elementor elementor-19584\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9204f4f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9204f4f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cd341d exad-glass-effect-no exad-sticky-section-no\" data-id=\"9cd341d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb501fe exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fb501fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The <b>realitate augmentat\u0103<\/b> \u00een lumea <b>produse cosmetice<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e909c51 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e909c51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0fe4163 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"0fe4163\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-405c1b4 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"405c1b4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ee4ae3e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ee4ae3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1b28b6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a1b28b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80b3b79 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"80b3b79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Realitatea augmentat\u0103 continu\u0103 s\u0103 se dezvolte \u0219i devine din ce \u00een ce mai atractiv\u0103. <\/span><b>m\u0103rci de cosmetice<\/b><span style=\"font-weight: 400;\">. Aceast\u0103 tehnologie devine chiar cel mai bun prieten al multor m\u0103rci. Dar care sunt beneficiile? \u0218i ce pun \u00een aplicare m\u0103rcile? Noi v\u0103 spunem mai multe!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9c1f7e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9c1f7e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5dd15a exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5dd15a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce \u00eenseamn\u0103 realitatea augmentat\u0103 \u00een cosmetic\u0103?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30143ef exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"30143ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00cen industria cosmetic\u0103 este necesar s\u0103 vedem \u0219i s\u0103 test\u0103m produsele. \u00centr-adev\u0103r, textura, nuan\u021bele, utilizarea \u0219i chiar recipientul sunt elemente luate \u00een considerare de cump\u0103r\u0103tori. Site-ul <b>prezen\u021ba digital\u0103<\/b> Prin urmare, este interesant pentru m\u0103rci s\u0103 ofere experien\u021be la fel de importante. <b>imersiv \u0219i interactiv<\/b> pe cale digital\u0103. Scopul este de a oferi experien\u021be \u0219i propuneri de produse la fel de bogate \u0219i complete chiar \u0219i f\u0103r\u0103 contact fizic. Pentru a realiza acest lucru, este interesant s\u0103 se utilizeze <b>realitate augmentat\u0103<\/b> pentru a oferi utilizatorilor de internet o experien\u021b\u0103 unic\u0103 \u0219i pentru a-i cufunda \u00eentr-o experien\u021b\u0103 unic\u0103.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-59dd1ad elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"59dd1ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c66c76d exad-glass-effect-no exad-sticky-section-no\" data-id=\"c66c76d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ad57e0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"9ad57e0\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/mKx7vX?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_ro\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d1753c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d1753c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61705e8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"61705e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71cbdb7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"71cbdb7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"731\" height=\"454\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar.png\" class=\"attachment-large size-large wp-image-19598\" alt=\"ar-telefon\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar.png 731w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar-600x373.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar-300x186.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar-18x12.png 18w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0225235 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0225235\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text );\">Utilizarea de <b>digital<\/b> \u0219i realitatea augmentat\u0103 s-a accelerat odat\u0103 cu criza din domeniul s\u0103n\u0103t\u0103\u021bii \u0219i cu restric\u021biile de s\u0103n\u0103tate care nu le mai permit oamenilor s\u0103 mearg\u0103 la cump\u0103r\u0103turi. Deja de actualitate, aici se afl\u0103 <b>tehnologii<\/b> bazate pe realitatea augmentat\u0103 au devenit \u0219i mai r\u0103sp\u00e2ndite \u0219i au \u00eenceput s\u0103 fie utilizate de tot mai mul\u021bi utilizatori. M\u0103rci precum Benefit, Lanc\u00f4me, Make up For Ever, Urban Decay \u0219i multe altele s-au adaptat \u00een mod direct, oferind solu\u021bii digitale clien\u021bilor. Aceast\u0103 propunere este posibil\u0103 datorit\u0103 <b>la proba virtual\u0103<\/b>Acest efect const\u0103 \u00een integrarea elementelor 2D\/3D cu realitatea. Concret, este posibil ca o persoan\u0103 s\u0103 \u00eencerce noua gam\u0103 de rujuri pe care o marc\u0103 tocmai a lansat-o, pur \u0219i simplu folosind <b>smartphone-ul s\u0103u<\/b>Aceasta este o caracteristic\u0103 foarte practic\u0103. De exemplu, acest lucru este oferit de <\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/ro\/portofoliu\/\" target=\"_blank\" rel=\"noopener\">Yves-Saint Laurent<\/a><\/span><\/strong><span style=\"color: var( --e-global-color-text );\"> cu un <\/span><strong><span style=\"color: #ffffff;\"><a style=\"background-color: #90a8ed; color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/ro\/creare-filtre-pentru-retele-sociale\/filtre-instagram\/\" target=\"_blank\" rel=\"noopener\">Filtru Instagram<\/a><\/span><\/strong><span style=\"color: var( --e-global-color-text );\"> cu diferite nuan\u021be de ruj. Cu ajutorul efectului, utilizatorii pot vedea apoi ce nuan\u021b\u0103 li se potrive\u0219te cel mai bine. Filtrul devine astfel un real ajutor \u00een <b>procesul de achizi\u021bie<\/b>.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6358ff4 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6358ff4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-998e91e exad-glass-effect-no exad-sticky-section-no\" data-id=\"998e91e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-135533d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"135533d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00cen plus fa\u021b\u0103 de digital, este posibil\u0103 \u0219i leg\u0103tura dintre fizic \u0219i digital: aceasta este\u00a0<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/stiri\/5-actiuni-phygitale-de-marketing\/\" target=\"_blank\" rel=\"noopener\">phygital<\/a><\/span>. Clien\u021bii g\u0103sesc apoi \u00een <b>puncte de v\u00e2nzare fizice<\/b> instrumente care permit utilizarea \u00een continuare a mijloacelor digitale, care ofer\u0103 multe func\u021bionalit\u0103\u021bi \u0219i, prin urmare, sunt foarte practice, p\u0103str\u00e2nd \u00een acela\u0219i timp leg\u0103tura \u0219i contactul fizic \u00een magazin, dac\u0103 este necesar. Utilizarea acestor teme majore permite cu adev\u0103rat <b>s\u0103 satisfac\u0103 nevoile<\/b> de toate \u0219i de<b>\u00eembog\u0103\u021birea experien\u021bei clien\u021bilor<\/b> de la \u00eenceput p\u00e2n\u0103 la sf\u00e2r\u0219it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e2e80c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e2e80c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3664db exad-glass-effect-no exad-sticky-section-no\" data-id=\"a3664db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ed5a01 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6ed5a01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ac\u021biuni implementate de m\u0103rci \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-01c4960 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"01c4960\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2d272e4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"2d272e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b784aaf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"b784aaf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"509\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-768x509.png\" class=\"attachment-medium_large size-medium_large wp-image-19599\" alt=\"machiaj virtual-eseu\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-768x509.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-600x398.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-300x199.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-18x12.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface.png 925w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-79498ab exad-glass-effect-no exad-sticky-section-no\" data-id=\"79498ab\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c2a163 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9c2a163\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'Or\u00e9al<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f501f63 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f501f63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Grupul francez de produse cosmetice, <strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.loreal.com\/fr\/science-et-technologie-beaute\/beautytech\/deouvrez-modiface\/\" target=\"_blank\" rel=\"noopener\">l'Or\u00e9al<\/a><\/span><\/strong>este ancorat\u0103 \u00eentr-o strategie de digitalizare prin diverse ac\u021biuni. \u00cen special, \u00een 2018, grupul a cump\u0103rat start-up-ul <\/span><span style=\"color: #fc411d;\"><a style=\"color: #fc411d;\" href=\"https:\/\/modiface.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong><span style=\"text-decoration: underline;\"><span style=\"color: #ffffff; text-decoration: underline;\">ModiFace<\/span><\/span><\/strong><\/span><\/a><\/span><span style=\"font-weight: 400;\">o companie canadian\u0103 specializat\u0103 \u00een realitatea augmentat\u0103. Prin aceast\u0103 achizi\u021bie, grupul poate oferi <\/span><b>Fitinguri de machiaj virtual 3D<\/b><span style=\"font-weight: 400;\">Tehnologia poate fi utilizat\u0103 \u00een diverse scopuri, cum ar fi crearea unui nou look, colorarea pielii \u0219i chiar diagnosticarea pielii prin urm\u0103rirea fe\u021bei. Tehnologia ModiFace AR este accesibil\u0103 prin intermediul Amazon, Google \u0219i Youtube. Utilizatorii de internet folosesc pur \u0219i simplu camera frontal\u0103 a smartphone-ului pentru a proba virtual produsele pe care le aleg: modalitatea ideal\u0103 de a se proiecta \u0219i de a alege produsul care se potrive\u0219te perfect nevoilor lor. Prin urmare, L'or\u00e9al continu\u0103 s\u0103 \u00ee\u0219i dezvolte strategia digital\u0103 \u0219i \u00ee\u0219i rafineaz\u0103 propunerile pe parcursul anilor.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fd4eed7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd4eed7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b478165 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b478165\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7674ce4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7674ce4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sephora<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd64b4a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fd64b4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.sephora.fr\/\" target=\"_blank\" rel=\"noopener\">Sephora<\/a><\/span> de asemenea, a lansat <\/span><b>o campanie de realitate augmentat\u0103<\/b><span style=\"font-weight: 400;\">. Marca a dorit s\u0103 investeasc\u0103 \u00een aceast\u0103 tehnologie \u0219i s\u0103 le ofere clien\u021bilor s\u0103i o experien\u021b\u0103 unic\u0103 \u0219i distractiv\u0103, ajut\u00e2ndu-i s\u0103 se proiecteze. Consumatorii pot apoi s\u0103 \u00eencerce m\u0103\u0219ti de fa\u021b\u0103 din colec\u021bia Sephora. Aceast\u0103 op\u021biune a fost lansat\u0103 \u00een 2018 pe diverse site-uri precum Au F\u00e9minin, Grazia, Vanity Faire \u0219i Marie Claire.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-439de64 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"439de64\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ec684e exad-glass-effect-no exad-sticky-section-no\" data-id=\"4ec684e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e5ce72 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9e5ce72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nuxe<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2814a0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d2814a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Realitatea augmentat\u0103 este un instrument foarte interesant pentru lansarea unui produs. Este ceea ce marca Nuxe a pus \u00een aplicare recent pentru crema sa proasp\u0103t\u0103 3 \u00een 1. Aceast\u0103 crem\u0103 este promovat\u0103 <\/span><b>via Snapchat<\/b><span style=\"font-weight: 400;\"> pentru a le face cuno\u0219tin\u021b\u0103 cu produsul \u0219i <\/span><b>diverse beneficii<\/b><span style=\"font-weight: 400;\">. Efectul prezint\u0103 cele 3 utiliz\u0103ri ale cremei: hidratare, demachiere \u0219i masc\u0103. Pentru a ar\u0103ta beneficiile produsului, un <\/span><b>Filtru Snapchat<\/b><span style=\"font-weight: 400;\"> \u00eenainte\/dup\u0103 apare pe ecranul utilizatorilor pentru a vedea cum arat\u0103 produsul <\/span><b>practic<\/b><span style=\"font-weight: 400;\">. Odat\u0103 cu lansarea obiectivului s\u0103u Snapchat, Nuxe dore\u0219te s\u0103 se concentreze pe o comunicare complet digital\u0103, cu activ\u0103ri inovatoare \u0219i de impact.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c85d997 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c85d997\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concluzie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84426aa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"84426aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Realitatea augmentat\u0103 continu\u0103 s\u0103 se dezvolte, \u00een special \u00een sectorul cosmeticelor. Prin digitalizarea strategiei lor, m\u0103rcile din acest sector ofer\u0103 func\u021bii noi \u0219i inovatoare, fiecare mai interesant\u0103 dec\u00e2t cea precedent\u0103, pentru a-i \u00eenso\u021bi \u0219i ajuta pe utilizatorii de internet \u00een luarea deciziilor. Dac\u0103 ave\u021bi \u00eentreb\u0103ri sau ave\u021bi nevoie de sfaturi, nu ezita\u021bi s\u0103 contacta\u021bi exper\u021bii no\u0219tri!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Realitatea augmentat\u0103 \u00een lumea produselor cosmetice Contacta\u021bi-ne Realitatea augmentat\u0103 continu\u0103 s\u0103 se dezvolte \u0219i devine din ce \u00een ce mai popular\u0103 \u00een r\u00e2ndul m\u0103rcilor de produse cosmetice. Aceast\u0103 tehnologie devine chiar cel mai bun prieten al multor branduri. Dar care sunt beneficiile? \u0218i ce pun brandurile \u00een aplicare? Noi v\u0103 spunem totul despre asta!  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C\\u2019est par exemple ce que propose <\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/portfolio\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Yves-Saint Laurent<\\\/a><\\\/span><\\\/strong><span style=\\\"color: var( --e-global-color-text );\\\"> avec un <\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"background-color: #90a8ed; color: #ffffff;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/creation-filtre-reseaux-sociaux\\\/filtre-instagram\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">filtre Instagram<\\\/a><\\\/span><\\\/strong><span style=\\\"color: var( --e-global-color-text );\\\"> mettant en avant diff\\u00e9rentes teintes de rouge \\u00e0 l\\u00e8vre. Avec l\\u2019effet, les utilisateurs peuvent alors se rendre compte la teinte qu\\u2019il leur convient le mieux. 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Le groupe a notamment achet\\u00e9 en 2018 la start-up <\\\/span><span style=\\\"color: #fc411d;\\\"><a style=\\\"color: #fc411d;\\\" href=\\\"https:\\\/\\\/modiface.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\"><strong><span style=\\\"text-decoration: underline;\\\"><span style=\\\"color: #ffffff; text-decoration: underline;\\\">ModiFace<\\\/span><\\\/span><\\\/strong><\\\/span><\\\/a><\\\/span><span style=\\\"font-weight: 400;\\\">, une entreprise canadienne sp\\u00e9cialis\\u00e9e dans la r\\u00e9alit\\u00e9 augment\\u00e9e. En effectuant cette acquisition, le groupe peut proposer des <\\\/span><b>essayages virtuels 3D de maquillage<\\\/b><span style=\\\"font-weight: 400;\\\">, coloration et m\\u00eame faire des diagnostics de peau gr\\u00e2ce au tracking du visage. La technologie ModiFace AR est notamment accessible via Amazon, Google et Youtube. Il suffit aux internautes d'utiliser la cam\\u00e9ra avant de leur smartphone pour essayer virtuellement les produits de leur choix : l\\u2019id\\u00e9al pour se projeter et choisir le produit correspondant parfaitement \\u00e0 ses besoins. L\\u2019or\\u00e9al continue donc le d\\u00e9veloppement de sa strat\\u00e9gie num\\u00e9rique et affine ces propositions au fil des ann\\u00e9es.&nbsp;<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"fd4eed7\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"b478165\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"7674ce4\",\"elType\":\"widget\",\"settings\":{\"title\":\"Sephora\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_weight\":\"500\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"fd64b4a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\"><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.sephora.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Sephora<\\\/a><\\\/span> a \\u00e9galement lanc\\u00e9 <\\\/span><b>une campagne de r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/b><span style=\\\"font-weight: 400;\\\">. La marque a souhait\\u00e9 investir dans cette technologie et proposer \\u00e0 ses clients une exp\\u00e9rience unique et ludique en les aidant \\u00e0 se projeter. Les consommateurs peuvent alors essayer des masques pour le visage tir\\u00e9s de la Sephora Collection. 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