{"id":1889769,"date":"2023-07-17T07:28:00","date_gmt":"2023-07-17T07:28:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=1889769"},"modified":"2023-11-09T15:35:27","modified_gmt":"2023-11-09T15:35:27","slug":"imbunatateste-ti-frumusetea-cu-ajutorul-realitatii-augmentate","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/ro\/stiri\/imbunatateste-ti-frumusetea-cu-ajutorul-realitatii-augmentate\/","title":{"rendered":"O schimbare de look cu realitatea augmentat\u0103"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1889769\" class=\"elementor elementor-1889769\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf9d5f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bf9d5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62550bb exad-glass-effect-no exad-sticky-section-no\" data-id=\"62550bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4021ba9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4021ba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">O schimbare de look cu realitatea augmentat\u0103<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a7b26b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a7b26b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9368c75 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9368c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd3de8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"afd3de8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-18abf95 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"18abf95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86d5baf exad-glass-effect-no exad-sticky-section-no\" data-id=\"86d5baf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed24767 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ed24767\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Evolu\u021bia tehnologiei a deschis noi perspective interesante pentru industria frumuse\u021bii \u0219i a machiajului. Brandurile de cosmetice investesc acum \u00een realitatea augmentat\u0103 at\u00e2t pe re\u021belele sociale, c\u00e2t \u0219i pe site-urile lor web. \u00cen acest articol, vom eviden\u021bia cele mai mari m\u0103rci de cosmetice care au utilizat realitatea augmentat\u0103 \u00een ultimii ani \u0219i care au fost motiva\u021biile acestora.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-48231b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"48231b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c5f6e8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5c5f6e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9613850 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9613850\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u0103rcile de cosmetice investesc \u00een amenaj\u0103ri virtuale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-982938e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"982938e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">De\u0219i toate m\u0103rcile de cosmetice sunt concurente, toate au adoptat aceea\u0219i strategie: investi\u021bia \u00een realitatea augmentat\u0103. Ce poate fi mai bun dec\u00e2t s\u0103 \u00eencerci un produs nou din confortul propriului pat?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d41df27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d41df27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cazul L'Or\u00e9al Paris<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1c8cb3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f1c8cb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.loreal-paris.fr\/\" target=\"_blank\" rel=\"noopener\">L'or\u00e9al Paris<\/a><\/span> \u00ee\u0219i afirm\u0103 pozi\u021bia de lider mondial \u00een domeniul frumuse\u021bii prin intrarea \u00een realitatea augmentat\u0103. \u00cen colaborare cu ModiFace, marca francez\u0103 de produse cosmetice este prima care lanseaz\u0103 un instrument virtual de ajustare a machiajului pe platforma Amazon. Datorit\u0103 acestei tehnologii revolu\u021bionare, utilizatorii Amazon pot testa virtual produsele de \u00eenfrumuse\u021bare prin realizarea unui videoclip sau a unui selfie cu camera foto a telefonului lor.<\/span><\/p><p><span style=\"font-weight: 400;\">Aceast\u0103 tehnologie, g\u0103zduit\u0103 pe Amazon Web Services, se adapteaz\u0103 automat la nuan\u021bele de machiaj selectate de clien\u021bi pentru un aspect mai realist. Acest instrument faciliteaz\u0103 v\u00e2nzarea produselor L'Or\u00e9al \u0219i contribuie la \u00eembun\u0103t\u0103\u021birea experien\u021bei de cump\u0103rare online pentru consumatori.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d1e12f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d1e12f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3e67d65 exad-glass-effect-no exad-sticky-section-no\" data-id=\"3e67d65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27dd13d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"27dd13d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/makeup-genius-min-q6avn57xwwejcu94pja8r7jajiwjlx78cgt5djzur4.jpeg\" title=\"makeup-genius-min\" alt=\"machiaj genuis genuis realitate augmentat\u0103 loreal\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b13502a exad-glass-effect-no exad-sticky-section-no\" data-id=\"b13502a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56761e3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"56761e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ceva mai t\u00e2rziu, L'Or\u00e9al \u0219i-a perfec\u021bionat tehnologia \u0219i a pus-o la dispozi\u021bie pe o aplica\u021bie mobil\u0103 sub numele Makeup Genius. Aplica\u021bia analizeaz\u0103 caracteristicile faciale ale utilizatorului \u0219i aplic\u0103 produsele selectate \u00een realitate augmentat\u0103. Mai mult, aplica\u021bia ofer\u0103, de asemenea, op\u021biunea de a scana un cod QR, astfel \u00eenc\u00e2t clien\u021bii din magazin s\u0103 poat\u0103 vedea produsul scanat pe fa\u021ba lor folosind oglinda digital\u0103.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6adf047 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6adf047\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00cencercare virtual\u0103 de Yves Saint Laurent<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d2663 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c0d2663\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Brandul Yves Saint Laurent cedeaz\u0103 \u0219i el tenta\u021biei probelor virtuale \u0219i le lanseaz\u0103 pe site-ul s\u0103u. Clien\u021bii trebuie doar s\u0103 acceseze site-ul <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.yslbeauty.fr\/essai-virtuel.html\" target=\"_blank\" rel=\"noopener\">Yves Saint Laurent<\/a><\/span> \u0219i s\u0103 importe o fotografie a lor sau a cuiva care le seam\u0103n\u0103. Apoi, dintr-o gam\u0103 larg\u0103 de produse, tot ce trebuie s\u0103 fac\u0103 este s\u0103 \u00eel selecteze pe cel pe care dore\u0219te s\u0103 \u00eel probeze \u0219i s\u0103 lase magia realit\u0103\u021bii augmentate s\u0103 \u00ee\u0219i fac\u0103 efectul. Aceast\u0103 caracteristic\u0103 face posibil\u0103 explorarea diferitelor nuan\u021be \u0219i texturi \u0219i ob\u021binerea unei previzualiz\u0103ri realiste a rezultatului final, totul f\u0103r\u0103 a fi nevoie s\u0103 mearg\u0103 la magazin.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca61acd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ca61acd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MAC Cosmetics \u00ee\u0219i une\u0219te for\u021bele cu realitatea augmentat\u0103<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9121b55 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9121b55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a3e386c exad-glass-effect-no exad-sticky-section-no\" data-id=\"a3e386c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29213e7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"29213e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/miroirs-mac-realite-augmentee-min.jpeg\" class=\"attachment-full size-full wp-image-1891444\" alt=\"\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/miroirs-mac-realite-augmentee-min.jpeg 1200w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/miroirs-mac-realite-augmentee-min-300x200.jpeg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/miroirs-mac-realite-augmentee-min-1024x683.jpeg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/miroirs-mac-realite-augmentee-min-768x512.jpeg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/miroirs-mac-realite-augmentee-min-18x12.jpeg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cac3a44 exad-glass-effect-no exad-sticky-section-no\" data-id=\"cac3a44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24aff56 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"24aff56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00cen colaborare cu Valtech, <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.maccosmetics.fr\/\" target=\"_blank\" rel=\"noopener\">MAC Cosmetics<\/a><\/span> ofer\u0103 clien\u021bilor s\u0103i o experien\u021b\u0103 unic\u0103 de realitate augmentat\u0103. Sub masca unui design elegant \u0219i hiper-glorios, brandul canadian a instalat peste 20 de oglinzi interactive \u00een interiorul magazinelor sale, astfel \u00eenc\u00e2t clien\u021bii pot \u00eencerca sute de produse noi f\u0103r\u0103 s\u0103 le ating\u0103 \u0219i \u00een doar c\u00e2teva secunde. Tot ce trebuie s\u0103 fac\u0103 este s\u0103 selecteze produsele pe care doresc s\u0103 le \u00eencerce \u00een magazin \u0219i s\u0103 se pozi\u021bioneze \u00een fa\u021ba oglinzii. Dac\u0103 rezultatul este satisf\u0103c\u0103tor, clientul poate salva look-ul pe profilul s\u0103u digital numit MAC Pass \u0219i \u00eel poate accesa oric\u00e2nd \u0219i oriunde.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5b7736 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f5b7736\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00cen urma lans\u0103rii sale, marca raporteaz\u0103 c\u0103 MAC Pass a generat un angajament puternic din partea a peste o treime din clien\u021bii magazinului. Acesta este un rezultat foarte satisf\u0103c\u0103tor pentru marc\u0103, care se va baza pe el \u0219i va dezvolta alte instrumente de realitate augmentat\u0103 \u00een viitorul apropiat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6b70b3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e6b70b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Caracteristic\u0103 de realitate augmentat\u0103 pe site-ul NYX Professional Makeup<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c27913 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1c27913\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00cen acela\u0219i mod ca \u0219i principalii s\u0103i concuren\u021bi, <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.nyxcosmetics.fr\/\" target=\"_blank\" rel=\"noopener\">NYX Professional Makeup<\/a><\/span> a dezvoltat o nou\u0103 func\u021bie de realitate augmentat\u0103 pe site-ul s\u0103u web \u0219i pe aplica\u021bia mobil\u0103. Utilizatorii pot proba virtual produsele de machiaj ale m\u0103rcii folosind camera de pe dispozitivul lor. Ace\u0219tia pot testa diferite look-uri de machiaj \u0219i pot \u00eemp\u0103rt\u0103\u0219i rezultatele pe re\u021belele de socializare.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-db91433 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"db91433\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3d4143 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b3d4143\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d64a457 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d64a457\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Filtrele de realitate augmentat\u0103 sunt, de asemenea, un mare succes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c188833 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c188833\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1730cd3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1730cd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c1f5b8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"3c1f5b8\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"usecasecasto-exemple\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/666721273?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-85247b5 exad-glass-effect-no exad-sticky-section-no\" data-id=\"85247b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7728e19 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7728e19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Recent, <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/cazuri-de-utilizare\/studiu-de-caz-yves-saint-laurent\/\">Yves Saint Laurent a apelat la agen\u021bia noastr\u0103<\/a><\/span> pentru a crea un filtru de realitate augmentat\u0103 pentru ea. Scopul brandului a fost acela de a promova pe Instagram lansarea unei noi game de rujuri, Slim Velvet Radical. Scopul filtrului a fost acela de a permite utilizatorilor s\u0103 \u00eencerce virtual rujul \u0219i s\u0103 vad\u0103 cum arat\u0103 pe ei.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-15ad359 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"15ad359\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Aceast\u0103 campanie de comunicare s-a bucurat de un mare succes, cu peste 267.000 de impresii pe filtru \u0219i 15.200 de distribuiri. Ca urmare, v\u00e2nz\u0103rile rujului Slim Velvet Radical au crescut rata de conversie cu 27%.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Alte m\u0103rci de cosmetice au folosit, de asemenea, filtre de realitate augmentat\u0103 pentru a-\u0219i testa produsele \u0219i pentru a le promova pe cele noi.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0e0727c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0e0727c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57f31eb exad-glass-effect-no exad-sticky-section-no\" data-id=\"57f31eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9ea454 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"f9ea454\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/mKx7vX?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_ro\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6391b9a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6391b9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ac3f9e1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ac3f9e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c112e04 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"c112e04\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"169\" height=\"300\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/NYX-min-169x300.jpg\" class=\"attachment-medium size-medium wp-image-1891050\" alt=\"NYX filtru de realitate augmentat\u0103\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/NYX-min-169x300.jpg 169w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/NYX-min-576x1024.jpg 576w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/NYX-min-768x1365.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/NYX-min-864x1536.jpg 864w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/NYX-min-7x12.jpg 7w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/NYX-min.jpg 1080w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24263e0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"24263e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NYX Cosmetics filtre de realitate augmentat\u0103 pe Snapchat<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fcc4c7b exad-glass-effect-no exad-sticky-section-no\" data-id=\"fcc4c7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3df709 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"b3df709\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"169\" height=\"300\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/Mac-min-169x300.jpg\" class=\"attachment-medium size-medium wp-image-1891052\" alt=\"MAC Cosmetics filtru de realitate augmentat\u0103\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/Mac-min-169x300.jpg 169w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/Mac-min-576x1024.jpg 576w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/Mac-min-768x1365.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/Mac-min-864x1536.jpg 864w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/Mac-min-7x12.jpg 7w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/Mac-min.jpg 1080w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af50fab exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"af50fab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>MAC Cosmetics filtre de realitate augmentat\u0103 pe Snapchat<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6d50131 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6d50131\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-364ba15 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"364ba15\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"169\" height=\"300\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/LOreal-min-169x300.jpg\" class=\"attachment-medium size-medium wp-image-1891053\" alt=\"Realitatea augmentat\u0103 cu filtru lOreal\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/LOreal-min-169x300.jpg 169w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/LOreal-min-576x1024.jpg 576w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/LOreal-min-768x1365.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/LOreal-min-864x1536.jpg 864w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/LOreal-min-7x12.jpg 7w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/LOreal-min.jpg 1080w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46f59e3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"46f59e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Filtre de realitate augmentat\u0103 L'Or\u00e9al Paris pe Snapchat<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9b09e83 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9b09e83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d89560 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9d89560\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b57c71 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6b57c71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00cen general, campaniile de acest tip sunt foarte reu\u0219ite. De exemplu, cu filtrul s\u0103u Snapchat <\/span><i><span style=\"font-weight: 400;\">Lentile de cump\u0103r\u0103turi alimentate de catalog<\/span><\/i><span style=\"font-weight: 400;\">MAC Cosmetics a \u00eenregistrat 1,3 milioane de \u00eencerc\u0103ri ale produselor sale pe ecrane. Inten\u021biile de cump\u0103rare au crescut de 9 ori, iar gradul de con\u0219tientizare a m\u0103rcii de 2,4 ori.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ob\u021bine\u021bi o schimbare de look cu ajutorul realit\u0103\u021bii augmentate Contacta\u021bi-ne Evolu\u021bia tehnologiei a deschis noi perspective interesante pentru industria frumuse\u021bii \u0219i a machiajului. Brandurile de cosmetice investesc acum \u00een realitatea augmentat\u0103 at\u00e2t pe re\u021belele sociale, c\u00e2t \u0219i pe site-urile lor. \u00cen acest articol, vom eviden\u021bia [...]<\/p>","protected":false},"author":5,"featured_media":1895333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1889769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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style=\\\"font-weight: 400;\\\">L'\\u00e9volution de la technologie a ouvert de nouvelles perspectives passionnantes pour l'industrie de la beaut\\u00e9 et du maquillage. Dor\\u00e9navant, les marques de cosm\\u00e9tiques investissent dans la r\\u00e9alit\\u00e9 augment\\u00e9e tant sur les r\\u00e9seaux sociaux que sur leur site internet. Dans cet article, nous allons mettre en lumi\\u00e8res les plus grandes marques de cosm\\u00e9tiques ayant eu recours \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e ces derni\\u00e8res ann\\u00e9es et quelles en \\u00e9taient leurs motivations.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"48231b1\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"5c5f6e8\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"9613850\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les marques de cosm\\u00e9tiques investissent dans l\\u2019essayage virtuel\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"982938e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Bien que les marques de cosm\\u00e9tiques soient toutes concurrentes, elles ont cependant adopt\\u00e9 pour la m\\u00eame strat\\u00e9gie : investir dans la r\\u00e9alit\\u00e9 augment\\u00e9e. Quoi de mieux que d\\u2019essayer un nouveau produit bien au chaud au fond de son lit ?<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"d41df27\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le cas de l\\u2019Or\\u00e9al Paris\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"f1c8cb3\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\"><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.loreal-paris.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">L\\u2019or\\u00e9al Paris<\\\/a><\\\/span> affirme sa place de leader mondial de la beaut\\u00e9 en s\\u2019implantant dans la r\\u00e9alit\\u00e9 augment\\u00e9e. En collaboration avec ModiFace, la marque de cosm\\u00e9tique Fran\\u00e7aise est la premi\\u00e8re \\u00e0 lancer un outil d\\u2019essayage virtuel de maquillage sur la plateforme Amazon. Gr\\u00e2ce \\u00e0 cette technologie r\\u00e9volutionnaire, les utilisateurs d'Amazon ont la possibilit\\u00e9 de tester virtuellement des produits de beaut\\u00e9 en prenant une vid\\u00e9o ou un selfie avec la cam\\u00e9ra de leur t\\u00e9l\\u00e9phone.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Cette technologie, h\\u00e9berg\\u00e9e sur Amazon Web Services, s\\u2019adapte automatiquement aux teintes de maquillage s\\u00e9lectionn\\u00e9es par les clients pour un rendu plus r\\u00e9aliste. Ainsi, gr\\u00e2ce \\u00e0 cet outil, il est plus facile pour l\\u2019Or\\u00e9al de vendre ses produits et participe pleinement \\u00e0 l'am\\u00e9lioration de l\\u2019exp\\u00e9rience d\\u2019achat en ligne des consommateurs.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"d1e12f8\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":true}},\"elements\":[{\"id\":\"3e67d65\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"27dd13d\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/makeup-genius-min.jpeg\",\"id\":1891104,\"size\":\"\",\"alt\":\"makeup genuis realite augmentee loreal\",\"source\":\"library\"},\"image_size\":\"custom\",\"image_custom_dimension\":{\"width\":\"600\",\"height\":\"600\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"b13502a\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"56761e3\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Quelque temps plus tard, l\\u2019Or\\u00e9al affine sa technologie et la rend disponible sur application mobile sous le nom de Makeup Genius. L'application analyse les traits du visage de l'utilisateur et lui applique les produits s\\u00e9lectionn\\u00e9s en r\\u00e9alit\\u00e9 augment\\u00e9e. En plus de cela, l\\u2019application donne la possibilit\\u00e9 de scanner un QR Code, les clients pr\\u00e9sents en magasin pourront alors visualiser le produit scann\\u00e9 sur leur visage gr\\u00e2ce au miroir digital.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"17\",\"right\":\"17\",\"bottom\":\"6\",\"left\":\"17\",\"isLinked\":false},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"6adf047\",\"elType\":\"widget\",\"settings\":{\"title\":\"L'essayage virtuel par Yves Saint Laurent\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c0d2663\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La marque Yves Saint Laurent se laisse elle aussi tenter par l\\u2019essayage virtuel et le d\\u00e9ploie sur son site internet. Les clients doivent simplement se rendre sur le site <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.yslbeauty.fr\\\/essai-virtuel.html\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Yves Saint Laurent<\\\/a><\\\/span> et importer une photo d\\u2019eux ou de quelqu\\u2019un qui leur ressemble. Ensuite, parmi un large choix de produits, il suffit de s\\u00e9lectionner celui qu\\u2019ils souhaitent essayer puis laisser la magie de la r\\u00e9alit\\u00e9 augment\\u00e9e op\\u00e9rer. Cette fonctionnalit\\u00e9 permet d'explorer diff\\u00e9rentes teintes et textures, et d'obtenir un aper\\u00e7u r\\u00e9aliste du r\\u00e9sultat final, le tout sans avoir \\u00e0 se rendre en magasin.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"ca61acd\",\"elType\":\"widget\",\"settings\":{\"title\":\"MAC Cosmetics s\\u2019allie \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"9121b55\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"a3e386c\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"29213e7\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/miroirs-mac-realite-augmentee-min.jpeg\",\"id\":1891444,\"size\":\"\",\"alt\":\"mac miroirs realite augmentee dans les boutiques\",\"source\":\"library\"},\"image_size\":\"full\",\"image_custom_dimension\":{\"width\":\"450\",\"height\":\"\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"cac3a44\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\",\"align\":\"center\"},\"elements\":[{\"id\":\"24aff56\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">En collaboration avec Valtech, <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.maccosmetics.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">MAC Cosmetics<\\\/a><\\\/span> propose \\u00e0 sa client\\u00e8le une exp\\u00e9rience en r\\u00e9alit\\u00e9 augment\\u00e9e unique en son genre. Sous l\\u2019apparence d\\u2019un design hyper-glamour et \\u00e9pur\\u00e9, la marque Canadienne a implant\\u00e9 plus de 20 miroirs interactifs \\u00e0 l\\u2019int\\u00e9rieur de ses boutiques pour que les clients essayent des centaines de nouveaux produits sans contact et en quelques secondes. Ils ont simplement \\u00e0 s\\u00e9lectionner les produits qu\\u2019ils souhaitent essayer dans la boutique et \\u00e0 se positionner face au miroir. Si le r\\u00e9sultat est satisfaisant, le client peut sauvegarder le look sur son profil num\\u00e9rique appel\\u00e9 MAC Pass et pouvoir y acc\\u00e9der n\\u2019importe quand et n\\u2019importe o\\u00f9.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"17\",\"right\":\"17\",\"bottom\":\"6\",\"left\":\"17\",\"isLinked\":false},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"f5b7736\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Apr\\u00e8s son lancement, la marque t\\u00e9moigne que le MAC Pass \\u00e0 suscit\\u00e9 un fort engagement aupr\\u00e8s de plus d\\u2019un tiers de la client\\u00e8le du magasin. Ce r\\u00e9sultat est tr\\u00e8s satisfaisant pour la marque qui va en tirer parti et s\\u00fbrement d\\u00e9velopper d'autres outils en r\\u00e9alit\\u00e9 augment\\u00e9e d\\u2019ici quelque temps.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"e6b70b3\",\"elType\":\"widget\",\"settings\":{\"title\":\"Fonctionnalit\\u00e9 en r\\u00e9alit\\u00e9 augment\\u00e9e sur le site de NYX Professional Makeup\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"1c27913\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">De la m\\u00eame fa\\u00e7on que ses concurrents principaux, <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.nyxcosmetics.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">NYX Professional Makeup<\\\/a><\\\/span> a d\\u00e9velopp\\u00e9 une nouvelle fonctionnalit\\u00e9 de r\\u00e9alit\\u00e9 augment\\u00e9e sur son site Web et son application mobile. Les utilisateurs ont alors la possibilit\\u00e9\\u00a0 d\\u2019essayer virtuellement des produits de maquillage de la marque en utilisant la cam\\u00e9ra de leur appareil. Ils peuvent tester diff\\u00e9rents makeup et partager le rendu sur les r\\u00e9seaux sociaux.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"db91433\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"b3d4143\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"d64a457\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les filtres en r\\u00e9alit\\u00e9 augment\\u00e9e ont aussi beaucoup de succ\\u00e8s\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c188833\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":true}},\"elements\":[{\"id\":\"1730cd3\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"3c1f5b8\",\"elType\":\"widget\",\"settings\":{\"html\":\"<\\\/script>\\n<div class=\\\"usecasecasto-exemple\\\">\\n\\n<iframe id=\\\"projectplayer\\\" src=\\\"https:\\\/\\\/player.vimeo.com\\\/video\\\/666721273?api=1&background=1&autoplay=1&loop=1\\\"><\\\/iframe>\\n<\\\/div>\",\"custom_css\":\".usecasecasto-exemple{\\n    overflow:hidden;\\n    padding-bottom:80%;\\n    position:relative;\\n    height:0;\\n}\\n.usecasecasto-exemple iframe{\\n    left:0;\\n    top:0;\\n    height:100%;\\n    width:100%;\\n    position:absolute;\\n}\",\"ekit_all_conditions_list\":[{\"_id\":\"0b2f597\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"html\"}],\"isInner\":true},{\"id\":\"85247b5\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"7728e19\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">R\\u00e9cemment, <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/use-cases\\\/use-case-yves-saint-laurent\\\/\\\">Yves Saint Laurent \\u00e0 fait appel \\u00e0 notre agence<\\\/a><\\\/span> sp\\u00e9cialis\\u00e9e pour lui confectionner un filtre en r\\u00e9alit\\u00e9 augment\\u00e9e. 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