{"id":18567,"date":"2022-05-13T07:00:00","date_gmt":"2022-05-13T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=18567"},"modified":"2023-11-09T16:47:22","modified_gmt":"2023-11-09T16:47:22","slug":"interesul-pentru-media-sociale-strategie","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/interesul-pentru-media-sociale-strategie\/","title":{"rendered":"Valoarea unei strategii de social media"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18567\" class=\"elementor elementor-18567\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0869e2a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0869e2a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27bea6a exad-glass-effect-no exad-sticky-section-no\" data-id=\"27bea6a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-791abca exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"791abca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pa\u0219i de urmat pentru a v\u0103 crea strategia de social media<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-97eb879 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"97eb879\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-26e1f99 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"26e1f99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a143d1 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"3a143d1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3ed9cb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3ed9cb9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a28831 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a28831\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2e5ff4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e2e5ff4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Re\u021belele sociale devin din ce \u00een ce mai importante \u00een via\u021ba noastr\u0103 de zi cu zi. Fiind un loc de schimb, de \u00eemp\u0103rt\u0103\u0219ire, de tendin\u021be \u0219i de inspira\u021bie, este important ca m\u0103rcile s\u0103 \u00ee\u0219i adapteze comunicarea \u0219i s\u0103 implementeze ac\u021biuni digitale. Prin urmare, trebuie pus\u0103 \u00een aplicare o strategie de marketing adaptat\u0103 la re\u021belele sociale. Dar cum se creeaz\u0103 o strategie pentru re\u021belele sociale? \u00cen ce const\u0103 aceasta? \u0218i care sunt avantajele sale? Noi v\u0103 spunem mai multe!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-05cf560 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"05cf560\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc967a3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fc967a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d3402e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8d3402e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce este o strategie de social media?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-718ef9f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"718ef9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a992df0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a992df0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c592f6c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"c592f6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/strategie-social-media-min.jpg\" class=\"attachment-large size-large wp-image-2406038\" alt=\"strategie social media\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/strategie-social-media-min.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/strategie-social-media-min-300x300.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/strategie-social-media-min-150x150.jpg 150w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/strategie-social-media-min-768x768.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/strategie-social-media-min-12x12.jpg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bef4da4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"bef4da4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f20848 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5f20848\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cu peste 4 miliarde de utilizatori activi, adic\u0103 aproximativ 55% din popula\u021bia lumii, re\u021belele sociale au devenit un element cheie de dezvoltare pentru m\u0103rci. \u00centr-adev\u0103r, comercializarea unui produs\/serviciu calitativ \u0219i eficient este un lucru, dar transmiterea mesajului corect c\u0103tre persoanele potrivite prin mijloacele potrivite este la fel de important\u0103! Companiile au luat \u00een considerare aceast\u0103 provocare \u0219i \u00ee\u0219i dezvolt\u0103 prezen\u021ba online prin implementarea unei strategii coerente \u0219i eficiente de social media.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b17e5a6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b17e5a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Pentru a reaminti, termenul de social media se refer\u0103 la platformele digitale prezente pe internet \u0219i care permit publicarea de con\u021binut, interac\u021biunea \u0219i schimbul \u00eentre utilizatorii de internet. Prin urmare, mediile sociale reprezint\u0103 un set de platforme pe care sunt oferite numeroase func\u021bii. Re\u021belele sociale sunt site-uri dedicate \u00een mod special conect\u0103rii utilizatorilor \u00eentre ei. \u00cen func\u021bie de fiecare re\u021bea social\u0103, anumite func\u021bii vor fi mai importante, cum ar fi videoclipurile pe <a style=\"color: #000000;\" href=\"https:\/\/www.tiktok.com\/fr\/\" target=\"_blank\" rel=\"noopener\">TikTok<\/a>fotografii\/video\/pove\u0219ti pe <a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> sau posta\u021bi pe <a style=\"color: #000000;\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> de exemplu. Prin urmare, re\u021belele sociale fac parte din social media, dar ele reprezint\u0103 doar o parte a social media, care include \u0219i blogurile, forumurile etc.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0a8cb32 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0a8cb32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99dfc3b exad-glass-effect-no exad-sticky-section-no\" data-id=\"99dfc3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b37563 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8b37563\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De ce este important\u0103 implementarea unei strategii de social media?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1b8438 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d1b8438\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Scopul principal al unei strategii de social media este de a v\u0103 eviden\u021bia marca, produsele \u0219i serviciile pentru a v\u0103 dezvolta brandul. \u00centr-adev\u0103r, prezen\u021ba digital\u0103 este \u00een zilele noastre foarte important\u0103 \u0219i necesar\u0103. Pot fi stabilite apoi diferite obiective:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crearea unei comunit\u0103\u021bi\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cre\u0219terea vizibilit\u0103\u021bii \u0219i a gradului de con\u0219tientizare\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00e2nzarea produselor \/ serviciilor sale<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cembun\u0103t\u0103\u021birea imaginii de marc\u0103\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Afirmarea pozi\u021biei dvs.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oferi\u021bi un serviciu calitativ pe re\u021belele sociale<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Prin urmare, implementarea unei strategii de social media ofer\u0103 numeroase avantaje. Prin \u00eembun\u0103t\u0103\u021birea vizibilit\u0103\u021bii \u0219i a notoriet\u0103\u021bii sale, o marc\u0103 \u00ee\u0219i va cre\u0219te popularitatea \u0219i, prin urmare, domeniul de ac\u021biune. Pe de alt\u0103 parte, prin crearea unei comunit\u0103\u021bi \u0219i prin unirea internau\u021bilor, marca dumneavoastr\u0103 va c\u00e2\u0219tiga legitimitate. Strategia de social media poate contribui, de asemenea, la atingerea obiectivelor de trafic c\u0103tre site-ul web.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Crearea unei strategii de social media ofer\u0103, a\u0219adar, numeroase beneficii pentru companii, at\u00e2t din punct de vedere al organiz\u0103rii \u0219i structur\u0103rii ac\u021biunilor, c\u00e2t \u0219i pentru m\u0103surarea performan\u021bei \u0219i eficien\u021bei ac\u021biunilor desf\u0103\u0219urate: ideal!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-557742e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"557742e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d2c4db exad-glass-effect-no exad-sticky-section-no\" data-id=\"3d2c4db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6f2671 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"e6f2671\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/mKx7vX?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_ro\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2878aaa elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2878aaa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-197d749 exad-glass-effect-no exad-sticky-section-no\" data-id=\"197d749\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a943fd3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a943fd3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Care sunt pa\u0219ii care trebuie urma\u021bi pentru a stabili o strategie eficient\u0103 de social media?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-517d6c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"517d6c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-59297b3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"59297b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d906410 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d906410\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Modele-TOMSTER-min-q7xv49jr06lvfup8iv62fyfzgtb05rflo1inzbjuo8.jpg\" title=\"Modelul TOMSTER-min\" alt=\"Modelul TOMSTER\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e970242 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e970242\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-318681c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"318681c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dup\u0103 ce v-a\u021bi dezvoltat strategia de marketing \u0219i comunicare, pute\u021bi s\u0103 v\u0103 stabili\u021bi strategia de social media. Aceasta se concentreaz\u0103 pe obiectivele dvs. de comunicare care necesit\u0103 ac\u021biuni \u00een social media. De exemplu, dori\u021bi s\u0103 ob\u021bine\u021bi vizibilitate \u0219i con\u0219tientizare pe Instagram, deoarece targetul dvs. principal se afl\u0103 pe aceast\u0103 re\u021bea de socializare, strategia de social media v\u0103 va permite s\u0103 stabili\u021bi ac\u021biunile care vor fi implementate \u00een mod organizat pentru a v\u0103 atinge obiectivul!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a7ec3c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a7ec3c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63cc266 exad-glass-effect-no exad-sticky-section-no\" data-id=\"63cc266\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afff76d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"afff76d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u021aint\u0103<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144cbbb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"144cbbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Strategia de marketing stabilit\u0103 \u00een prealabil v\u0103 permite s\u0103 v\u0103 identifica\u021bi \u00een mod clar \u021binta, adic\u0103 pe cine ar trebui s\u0103 vizeze comunicarea dumneavoastr\u0103. Acum este momentul s\u0103 rafina\u021bi aceast\u0103 \u021bint\u0103 cu informa\u021bii suplimentare, cum ar fi hobby-urile, obiceiurile, caracterele, tehnologiile utilizate... Aceasta este etapa Persona! Acest personaj imaginar v\u0103 permite s\u0103 v\u0103 face\u021bi o reprezentare mental\u0103 a ceea ce ar dori \u021binta dumneavoastr\u0103 tipic\u0103 \u0219i, astfel, s\u0103 oferi\u021bi solu\u021bii la problemele acesteia.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Acesta este un pas foarte important pentru a v\u0103 cunoa\u0219te publicul din interior, astfel \u00eenc\u00e2t s\u0103 v\u0103 pute\u021bi adresa acestuia \u00een cel mai bun mod posibil. \u00centr-adev\u0103r, nu ve\u021bi crea acela\u0219i con\u021binut \u00een B2B ca \u00een B2C sau adres\u00e2ndu-v\u0103 unui public de 18-25 de ani sau de 45-65 de ani, de exemplu. Aceast\u0103 etap\u0103 v\u0103 va ajuta s\u0103 identifica\u021bi mediile cele mai potrivite, temele care trebuie abordate \u0219i formatul con\u021binutului pentru a atrage aten\u021bia publicului \u021bint\u0103.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2ba5112 exad-glass-effect-no exad-sticky-section-no\" data-id=\"2ba5112\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7206c67 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7206c67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mesaj<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1ad653 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c1ad653\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Trebuie s\u0103 alege\u021bi cu grij\u0103 mesajul pe care dori\u021bi s\u0103 \u00eel transmite\u021bi publicului \u021bint\u0103. Este o idee bun\u0103 s\u0103 efectua\u021bi \u00een prealabil un audit \u0219i o analiz\u0103 comparativ\u0103. Acest lucru v\u0103 va permite s\u0103 vede\u021bi ce face\u021bi deja \u00een social media \u0219i apoi s\u0103 face\u021bi recomand\u0103ri cu privire la ceea ce ar fi interesant de pus \u00een aplicare. Alegerea subiectelor este foarte important\u0103 pentru a produce un con\u021binut inovator \u0219i de \u00eenalt\u0103 calitate. Pentru a v\u0103 afirma imaginea de marc\u0103, trebuie s\u0103 adopta\u021bi un ton adecvat \u00een textele dvs. pentru a atrage aten\u021bia \u021bintei dvs., a le trezi interesul, a le provoca dorin\u021ba \u0219i a le determina s\u0103 ac\u021bioneze: aceasta este metoda AIDA. Mai mult, trebuie s\u0103 crea\u021bi un con\u021binut care s\u0103 corespund\u0103 a\u0219tept\u0103rilor utilizatorilor de internet. Prin urmare, forma pe care o ia mesajul dumneavoastr\u0103 este important\u0103. Video, carusel, fotografie, poveste, filtru... Multe lucruri pot fi prev\u0103zute \u0219i puse \u00een aplicare. Realitatea augmentat\u0103 este deosebit de popular\u0103 \u00een r\u00e2ndul utilizatorilor de internet. Aceast\u0103 nou\u0103 tehnologie ofer\u0103 utilizatorilor web o experien\u021b\u0103 imersiv\u0103 unic\u0103: un format foarte interesant pe care \u00eel pute\u021bi \u00eencorpora \u00een linia dvs. editorial\u0103, de exemplu.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6506480 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6506480\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bb75e49 exad-glass-effect-no exad-sticky-section-no\" data-id=\"bb75e49\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52b6c61 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"52b6c61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Obiective<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b856baa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b856baa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Definirea unor obiective precise este foarte important\u0103. \u00centr-adev\u0103r, acestea justific\u0103 motivele pentru care ac\u021biona\u021bi \u00een social media: cre\u0219terea vizibilit\u0103\u021bii, con\u0219tientizarea, cre\u0219terea traficului, implicarea, generarea de lead-uri calificate. Pentru aceasta, v\u0103 sf\u0103tuim s\u0103 folosi\u021bi tehnica SMART. Obiectivele dumneavoastr\u0103 trebuie s\u0103 fie specifice, m\u0103surabile, realizabile, realiste \u0219i limitate \u00een timp. Urm\u00e2nd acest cadru, pute\u021bi defini obiective clare \u0219i precise pentru a stabili ac\u021biuni eficiente \u0219i coerente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b2860aa exad-glass-effect-no exad-sticky-section-no\" data-id=\"b2860aa\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-471739a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"471739a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93e5bec exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"93e5bec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Utilizarea re\u021belelor de socializare necesit\u0103 s\u0103 v\u0103 stabili\u021bi un plan pentru a v\u0103 pune \u00een aplicare ac\u021biunile \u00een mod corespunz\u0103tor. Astfel, este interesant s\u0103 alternezi ac\u021biunile astfel \u00eenc\u00e2t acestea s\u0103 se completeze reciproc. De exemplu, pute\u021bi partaja con\u021binut cu obiectivul de a unifica o comunitate, altern\u00e2nd \u00een acela\u0219i timp cu publica\u021bii care eviden\u021biaz\u0103 reduceri \u0219i produse noi.... Pentru a genera noi lead-uri. Strategia v\u0103 permite astfel s\u0103 crea\u021bi un ecosistem digital complet, cu teme relevante, un vocabular adaptat \u0219i un ton coerent pentru a v\u0103 atinge obiectivele.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7fc2f45 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7fc2f45\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-44ec464 exad-glass-effect-no exad-sticky-section-no\" data-id=\"44ec464\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87eedb7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"87eedb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tehnologii \/ Puncte de contact<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f243406 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f243406\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dup\u0103 ce v-a\u021bi definit publicul \u021bint\u0103, obiectivele, mesajul \u0219i strategia general\u0103, pute\u021bi selecta acum cele mai potrivite mijloace de comunicare social\u0103. Scopul este de a investi \u00een social media care v\u0103 va permite s\u0103 ajunge\u021bi la publicul \u021bint\u0103 \u0219i, prin urmare, la poten\u021bialii dumneavoastr\u0103 clien\u021bi. Urm\u0103rind ultimele nout\u0103\u021bi \u0219i tendin\u021be \u0219i pe baza nevoilor \u0219i comportamentelor publicului dvs. \u021bint\u0103, ve\u021bi face cea mai potrivit\u0103 alegere dintre mediile sociale pe care le ave\u021bi la dispozi\u021bie: blog, Instagram, Facebook, Tik Tok, Snapchat...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ac45bdb exad-glass-effect-no exad-sticky-section-no\" data-id=\"ac45bdb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-820b3bb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"820b3bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Evalua\u021bi<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-122a007 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"122a007\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Deoarece toate ac\u021biunile au consecin\u021be, este necesar s\u0103 se evalueze ac\u021biunile desf\u0103\u0219urate pentru a le ajusta, dac\u0103 este necesar. Prin urmare, este necesar s\u0103 analiza\u021bi indicatorii de performan\u021b\u0103 \u00een func\u021bie de obiectivul dumneavoastr\u0103: cre\u0219terea num\u0103rului de urm\u0103ritori dac\u0103 dori\u021bi s\u0103 crea\u021bi o comunitate, rata de implicare a publica\u021biilor pentru a vedea interesul st\u00e2rnit de con\u021binut sau num\u0103rul de clicuri, de exemplu. Originea traficului este, de asemenea, interesant\u0103 pentru a vedea dac\u0103 publica\u021biile realizate cresc traficul.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-70536c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"70536c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ec7a97 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ec7a97\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-606532d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"606532d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Resurse<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f36a47d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f36a47d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00a0<\/strong><span style=\"font-weight: 400;\">\u00cen cele din urm\u0103, este necesar s\u0103 determina\u021bi resursele de care ve\u021bi avea nevoie pentru a v\u0103 stabili strategia de social media. Buget, termene limit\u0103, competen\u021be interne, nivel de personal... To\u021bi ace\u0219ti factori trebuie lua\u021bi \u00een considerare pentru a lua decizii adaptate la obiectivele dumneavoastr\u0103.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-caaef8b exad-glass-effect-no exad-sticky-section-no\" data-id=\"caaef8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba1a3a6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ba1a3a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Implementarea unei strategii de social media este, prin urmare, un proces gradual care urmeaz\u0103 diferite etape. Mediile sociale reprezint\u0103 un mijloc de exprimare foarte interesant de integrat \u00een comunicarea dumneavoastr\u0103, \u00een special dac\u0103 v\u0103 g\u00e2ndi\u021bi \u00een prealabil la relevan\u021ba, caracteristicile \u0219i impactul acestora. Modelul TOMSTER v\u0103 va ajuta s\u0103 v\u0103 desf\u0103\u0219ura\u021bi strategia de social media \u00een cel mai bun mod posibil, ajust\u00e2nd-o \u00een acela\u0219i timp \u00een func\u021bie de rezultate. Acum c\u0103 \u0219ti\u021bi cum s\u0103 implementa\u021bi o strategie, pute\u021bi \u00eencepe.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Pa\u0219i de urmat pentru a v\u0103 crea strategia de social media Contacta\u021bi-ne Re\u021belele sociale devin o parte din ce \u00een ce mai important\u0103 a vie\u021bii noastre de zi cu zi. Fiind un loc de schimb \u0219i de \u00eemp\u0103rt\u0103\u0219ire a ideilor, tendin\u021belor \u0219i inspira\u021biei, este important ca brandurile s\u0103 \u00ee\u0219i adapteze comunicarea \u0219i s\u0103 implementeze ini\u021biative digitale. O strategie de marketing adaptat\u0103 la re\u021belele sociale 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Par exemple, vous souhaitez gagner en visibilit\\u00e9 et en notori\\u00e9t\\u00e9 sur Instagram, car votre c\\u0153ur de cible est sur ce r\\u00e9seau social, la strat\\u00e9gie social media vous permettra justement de poser les actions \\u00e0 mettre en place de fa\\u00e7on organis\\u00e9e afin d\\u2019atteindre votre objectif !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"a7ec3c1\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"15\",\"right\":0,\"bottom\":\"15\",\"left\":0,\"isLinked\":true}},\"elements\":[{\"id\":\"63cc266\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#27A094\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"10\",\"bottom\":\"0\",\"left\":\"10\",\"isLinked\":false},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[{\"id\":\"afff76d\",\"elType\":\"widget\",\"settings\":{\"title\":\"Target\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":23,\"sizes\":[]},\"typography_font_weight\":\"500\",\"header_size\":\"h3\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"144cbbb\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Votre strat\\u00e9gie marketing \\u00e9tablit au pr\\u00e9alable vous permet d\\u2019identifier clairement votre cible, soit vers qui votre communication doit se diriger. 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Il est int\\u00e9ressant de r\\u00e9aliser au pr\\u00e9alable un audit et benchmark. Cette partie vous permettra de constater ce que vous faites d\\u00e9j\\u00e0 sur les m\\u00e9dias sociaux et par la suite faire des recommandations sur ce qui serait int\\u00e9ressant de mettre en place. Le choix des th\\u00e8mes abord\\u00e9s est tr\\u00e8s important afin de produire un contenu de qualit\\u00e9 et novateur. Pour affirmer votre image de marque, il est n\\u00e9cessaire d\\u2019adopter un ton adapt\\u00e9 dans vos textes afin d\\u2019attirer l\\u2019attention de votre cible, susciter son int\\u00e9r\\u00eat, provoquer le d\\u00e9sir et la voir passer \\u00e0 l\\u2019action : c\\u2019est la m\\u00e9thode AIDA. De plus, il est n\\u00e9cessaire de cr\\u00e9er un contenu correspondant aux attentes des internautes. La forme que prendra votre message est donc importante. Vid\\u00e9o, carrousel, photo, story, filtre\\u2026 Beaucoup de choses peuvent \\u00eatre envisag\\u00e9es et mises en place. La r\\u00e9alit\\u00e9 augment\\u00e9e est notamment un contenu tr\\u00e8s appr\\u00e9ci\\u00e9 par les internautes. En effet, cette nouvelle technologie offre une exp\\u00e9rience immersive unique aux internautes : un format tr\\u00e8s int\\u00e9ressant que vous pouvez int\\u00e9grer dans votre ligne \\u00e9ditoriale par exemple.\\u00a0<\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"400\",\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"6506480\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"bb75e49\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#27A094\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"10\",\"bottom\":\"0\",\"left\":\"10\",\"isLinked\":false},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[{\"id\":\"52b6c61\",\"elType\":\"widget\",\"settings\":{\"title\":\"Objectives\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":23,\"sizes\":[]},\"typography_font_weight\":\"500\",\"header_size\":\"h3\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b856baa\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La d\\u00e9finition d\\u2019objectifs pr\\u00e9cis est tr\\u00e8s importante. 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Ainsi, il est int\\u00e9ressant d\\u2019alterner vos actions afin qu\\u2019elles se compl\\u00e8tent. Par exemple, vous pouvez partager du contenu avec pour objectif la f\\u00e9d\\u00e9ration d\\u2019une communaut\\u00e9 tout en alternant avec des publications mettant en avant des r\\u00e9ductions, de nouveaux produits\\u2026. Pour g\\u00e9n\\u00e9rer de nouveaux leads. 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Le but est d'investir dans les m\\u00e9dias sociaux vous permettant d'atteindre votre cible, et donc vos clients potentiels. 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