{"id":18504,"date":"2022-05-11T07:00:00","date_gmt":"2022-05-11T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=18504"},"modified":"2023-11-09T16:47:46","modified_gmt":"2023-11-09T16:47:46","slug":"calcularea-roas-ului-pentru-filtre-snapchat","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/calcularea-roas-ului-pentru-filtre-snapchat\/","title":{"rendered":"Calcula\u021bi ROAS-ul unui filtru Snapchat"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18504\" class=\"elementor elementor-18504\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-271fada elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"271fada\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-214d779 exad-glass-effect-no exad-sticky-section-no\" data-id=\"214d779\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a7ebd1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8a7ebd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cum se calculeaz\u0103 ROAS-ul unei campanii cu filtre Snapchat?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cbfaf8c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cbfaf8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-86bf738 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"86bf738\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab2081c elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"ab2081c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bf6c85a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"bf6c85a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13731ad exad-glass-effect-no exad-sticky-section-no\" data-id=\"13731ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58ef65e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"58ef65e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Multe companii se mut\u0103 \u00een <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/filtre-snapchat-2\/\">Filtre Snapchat<\/a><\/span> dar unii sunt \u00eenc\u0103 nedumeri\u021bi de performan\u021b\u0103 din cauza lipsei de vizibilitate. \u00centr-adev\u0103r, analiza ROAS-ului unui filtru se face datorit\u0103 unor KPI diferi\u021bi fa\u021b\u0103 de alte campanii digitale.<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Pentru a ajuta brandurile s\u0103 \u00een\u021beleag\u0103 cum func\u021bioneaz\u0103 acest lucru, Snapchat a f\u0103cut <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/forbusiness.snapchat.com\/blog\/a-case-for-analyzing-ar-investments-within-marketing-mix-models\" target=\"_blank\" rel=\"noopener\">un studiu<\/a><\/span> de c\u0103tre Nielsen pe cele aproximativ cincisprezece m\u0103rci care au produs deja un filtru Snapchat sponsorizat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-29e8b1f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"29e8b1f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0974cc exad-glass-effect-no exad-sticky-section-no\" data-id=\"c0974cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d874de6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d874de6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Despre filtrele Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25dff03 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25dff03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00cenainte de a vorbi despre ROAS, vom aborda un aspect mai practic. \u00cen primul r\u00e2nd, trebuie s\u0103 \u00een\u021belegem care sunt cheile unui filtru de succes.<\/span><\/p><p><span style=\"font-weight: 400;\">Pentru fiecare marc\u0103, obiectivele unei astfel de campanii sunt diferite. Unele m\u0103rci caut\u0103 s\u0103 creasc\u0103 gradul de con\u0219tientizare sau de implicare a comunit\u0103\u021bii, \u00een timp ce altele caut\u0103 s\u0103 creasc\u0103 gradul de con\u0219tientizare a produsului prin probe.<\/span><\/p><p><span style=\"font-weight: 400;\">Pentru a r\u0103spunde la aceast\u0103 \u00eentrebare, iat\u0103 c\u00e2teva \u00eentreb\u0103ri pe care trebuie s\u0103 vi le pune\u021bi pentru a realiza un filtru care s\u0103 v\u0103 \u00eendeplineasc\u0103 obiectivele:\u00a0<br \/><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ave\u021bi o modalitate amuzant\u0103 de a cre\u0219te gradul de con\u0219tientizare a brandului dumneavoastr\u0103?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exist\u0103 momente culturale la care pute\u021bi participa?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pl\u0103nui\u021bi o campanie specific\u0103 cu un nou mod de comunicare?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sunt p\u0103r\u021bi ale c\u0103l\u0103toriei de cump\u0103r\u0103turi fizice (accesorii de realitate augmentat\u0103)<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Nielsen \u0219i-a bazat cercetarea pe 15 branduri care au avut peste 1 miliard de impresii \u0219i au cheltuit peste 20 de milioane de dolari pe publicitatea Snapchat. Cele 3 \u00eentreb\u0103ri pe care echipele firmei le-au analizat au fost:<br \/><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Este realitatea augmentat\u0103 o modalitate bun\u0103 de a \u00eembun\u0103t\u0103\u021bi percep\u021bia consumatorilor asupra m\u0103rcii?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e2t de eficient\u0103 este investi\u021bia \u00een AR \u00een c\u0103l\u0103toria de cump\u0103rare?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Care sunt indicatorii de performan\u021b\u0103 care trebuie lua\u021bi \u00een considerare atunci c\u00e2nd se evalueaz\u0103 performan\u021ba unei investi\u021bii \u00een realitatea augmentat\u0103?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fe52446 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fe52446\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50917bc exad-glass-effect-no exad-sticky-section-no\" data-id=\"50917bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9df54e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"d9df54e\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/mKx7vX?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_ro\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1214b11 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1214b11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c34b1ad exad-glass-effect-no exad-sticky-section-no\" data-id=\"c34b1ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05a745a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"05a745a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Percep\u021bia consumatorilor asupra m\u0103rcii<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ffc0e9b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ffc0e9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-59d9168 exad-glass-effect-no exad-sticky-section-no\" data-id=\"59d9168\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0146791 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"0146791\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"211\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/efficacite\u0301-filtre-snapchat-768x211.jpg\" class=\"attachment-medium_large size-medium_large wp-image-18509\" alt=\"eficien\u021b\u0103-filtre-snapchat-ad\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/efficacite\u0301-filtre-snapchat-768x211.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/efficacite\u0301-filtre-snapchat-600x165.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/efficacite\u0301-filtre-snapchat-300x82.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/efficacite\u0301-filtre-snapchat-1024x281.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/efficacite\u0301-filtre-snapchat-18x5.jpg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/efficacite\u0301-filtre-snapchat.jpg 1110w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0c60a7b exad-glass-effect-no exad-sticky-section-no\" data-id=\"0c60a7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca32121 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ca32121\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Potrivit studiului, experien\u021bele cu filtre Snapchat dep\u0103\u0219esc alte canale de comunicare. \u00centr-adev\u0103r, este posibil s\u0103 se realizeze diferite variet\u0103\u021bi de filtre, ceea ce permite m\u0103rcilor s\u0103 ofere con\u021binut original \u0219i unic. De exemplu, ave\u021bi aspectul practic, datorit\u0103 fitingului AR, dar \u0219i aspectul ludic, datorit\u0103 jocurilor de realitate augmentat\u0103.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e02fc2a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e02fc2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58a8dd2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"58a8dd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6e0509 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f6e0509\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cump\u0103r\u0103turi mai rapide \u0219i mai eficiente cu ajutorul realit\u0103\u021bii augmentate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92fd287 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"92fd287\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00cen era digital\u0103, este esen\u021bial s\u0103 convertim foarte repede vizitatorii pentru a limita durata procesului de cump\u0103rare.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Dup\u0103 cum s-a explicat mai sus, un filtru Snapchat serve\u0219te \u00een diferite scopuri, inclusiv conversia. Astfel, pentru a \u00eencuraja un utilizator s\u0103 cumpere, este posibil s\u0103 pune\u021bi call to actions \u00een filtrele sponsorizate de Snapchat. Acest lucru face posibil\u0103 capturarea consumatorului \u00eentr-un moment \u00een care acesta este puternic implicat cu marca, \u00een timp ce folose\u0219te filtrul.<\/span><\/p><p><span style=\"font-weight: 400;\">De exemplu, filtrele Snapchat sunt de 6 ori mai eficiente pentru conversie \u00een compara\u021bie cu publicitatea TV. Mai mult, \u00een ceea ce prive\u0219te ROAS, eficien\u021ba sa dep\u0103\u0219e\u0219te randamentul investi\u021biilor unui simplu anun\u021b \u00een social media.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-453b60d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"453b60d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0882c5 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d0882c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b487b64 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b487b64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KPI de care trebuie s\u0103 \u021bine\u021bi cont atunci c\u00e2nd analiza\u021bi ROAS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab132d9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ab132d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00centrebarea final\u0103 a fost cum s\u0103 calcul\u0103m ROAS-ul filtrelor sponsorizate Snapchat.<\/span><\/p><p><span style=\"font-weight: 400;\">Pentru a face acest lucru, este necesar s\u0103 enumer\u0103m diferi\u021bii indicatori cheie de performan\u021b\u0103 care exist\u0103 pentru a analiza performan\u021ba filtrelor:<br \/><\/span><\/p><ul><li><span style=\"font-weight: 400;\">Impresii<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impresii pl\u0103tite<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impresii c\u00e2\u0219tigate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Timp de joac\u0103 cu ata\u0219ament<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Timp de joac\u0103<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salveaz\u0103<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salveaz\u0103 rata<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cota de ac\u021biuni<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ac\u021biuni<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ac\u021biuni unice<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impresii x Timp de joac\u0103<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impresii pl\u0103tite \/ Rata de distribuire<\/span><\/li><\/ul><p>\u00a0<\/p><p>Potrivit Nielsen, cei mai buni indicatori de luat \u00een considerare pentru filtrele Snapchat sunt:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impresii \/ (Impresii pl\u0103tite + Impresii c\u00e2\u0219tigate)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salveaz\u0103 rata<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impresii pl\u0103tite \/ Rata de distribuire<\/span><\/li><\/ul><p>\u00a0<\/p><p>Datorit\u0103 acestor trei parametri, ve\u021bi putea s\u0103 analiza\u021bi eficient ROAS \u0219i s\u0103 cunoa\u0219te\u021bi relevan\u021ba campaniei dumneavoastr\u0103 de comunicare digital\u0103.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b86a5b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b86a5b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9569295 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9569295\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9a90fd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d9a90fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"427\" height=\"338\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/roas-filtre-snapchat.jpg\" class=\"attachment-medium_large size-medium_large wp-image-18508\" alt=\"roas-filtreaz\u0103-snapchat-\u0219i-studiaz\u0103\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/roas-filtre-snapchat.jpg 427w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/roas-filtre-snapchat-300x237.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/roas-filtre-snapchat-15x12.jpg 15w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-06dc0bf exad-glass-effect-no exad-sticky-section-no\" data-id=\"06dc0bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40f2ee5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"40f2ee5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pentru a reveni la studiul Nielsen, performan\u021ba ROAS a unui filtru Snapchat este mult superioar\u0103 fa\u021b\u0103 de cea a altor media, cu 1,67, comparativ cu 1,04 pentru televiziune \u0219i 0,93 pentru digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Cum se calculeaz\u0103 ROAS-ul unei campanii cu filtre Snapchat? Contacta\u021bi-ne Multe companii \u00eencep s\u0103 utilizeze filtrele Snapchat, dar unele sunt \u00eenc\u0103 nedumerite de performan\u021ba acestora din cauza lipsei de vizibilitate. Acest lucru se datoreaz\u0103 faptului c\u0103 ROAS-ul unui filtru este analizat cu ajutorul unor KPI diferi\u021bi fa\u021b\u0103 de alte campanii digitale. Pentru a ajuta m\u0103rcile s\u0103 \u00een\u021beleag\u0103 [...]<\/p>","protected":false},"author":1,"featured_media":470617,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-18504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">Beaucoup d\\u2019entreprises se lancent dans les <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/filtres-snapchat\\\/\\\">filtres Snapchat<\\\/a><\\\/span> mais certaines sont encore perplexes face aux performances par manque de visibilit\\u00e9. En effet, l\\u2019analyse du ROAS d\\u2019un filtre se fait gr\\u00e2ce \\u00e0 des KPI diff\\u00e9rents des autres campagnes digitales.<\\\/span><\\\/p><p style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">Pour aider les marques \\u00e0 comprendre comment cela fonctionne, Snapchat a fait <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/forbusiness.snapchat.com\\\/blog\\\/a-case-for-analyzing-ar-investments-within-marketing-mix-models\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">une \\u00e9tude<\\\/a><\\\/span> par le biais du cabinet Nielsen sur une quinzaine de marques ayant d\\u00e9j\\u00e0 r\\u00e9alis\\u00e9 un filtre snapchat sponsoris\\u00e9.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"column_gap\":{\"unit\":\"px\",\"size\":0,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"29e8b1f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"c0974cc\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"d874de6\",\"elType\":\"widget\",\"settings\":{\"title\":\"\\u00c0 propos des filtres Snapchat\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"25dff03\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Avant de parler ROAS, nous aborderons un aspect plus pratique. Tout d\\u2019abord, il faut comprendre quelles sont les cl\\u00e9s de succ\\u00e8s d\\u2019un filtre.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Pour chaque marque les objectifs d\\u2019une telle campagne sont diff\\u00e9rents. En effet, certaines cherchent \\u00e0 augmenter sa notori\\u00e9t\\u00e9 ou l\\u2019engagement de sa communaut\\u00e9 et d\\u2019autres de faire conna\\u00eetre les produits gr\\u00e2ce au try-on.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Pour r\\u00e9pondre \\u00e0 tout cela, voici quelques questions \\u00e0 vous poser afin de r\\u00e9aliser un filtre qui r\\u00e9ponde \\u00e0 vos objectifs :\\u00a0<br \\\/><\\\/span><\\\/p><ul><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Avez-vous un moyen fun d\\u2019augmenter votre notori\\u00e9t\\u00e9 de marque ?<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Existe-t-il des moments culturels auxquels vous pouvez participer ?<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Pensez-vous r\\u00e9aliser une campagne sp\\u00e9cifique avec une nouvelle fa\\u00e7on de communiquer ?<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Certaines parties du parcours d\\u2019achat sont-elles physiques ? (essayage en r\\u00e9alit\\u00e9 augment\\u00e9e)<\\\/span><\\\/li><\\\/ul><p>\\u00a0<\\\/p><p><span style=\\\"font-weight: 400;\\\">Nielsen s\\u2019est bas\\u00e9e sur 15 marques ayant eu plus d\\u20191 milliard d\\u2019impressions et ayant d\\u00e9pens\\u00e9 plus de 20 millions de dollars dans la publicit\\u00e9 Snapchat. 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En effet, il est possible de r\\u00e9aliser diff\\u00e9rentes vari\\u00e9t\\u00e9s de filtres, ce qui permet aux marques de proposer des contenus originaux et uniques. Par exemple vous avez l\\u2019aspect pratique gr\\u00e2ce \\u00e0 l\\u2019essayage AR mais aussi ludique gr\\u00e2ce aux jeux en r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"e02fc2a\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"58a8dd2\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"f6e0509\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le parcours d\\u2019achat plus rapide et efficace gr\\u00e2ce \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"92fd287\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Dans l\\u2019\\u00e8re du digital, il est essentiel de convertir les visiteurs tr\\u00e8s rapidement pour limiter la longueur du parcours d\\u2019achat.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Comme expliqu\\u00e9 pr\\u00e9c\\u00e9demment, un filtre Snapchat r\\u00e9pond \\u00e0 diff\\u00e9rents objectifs dont la conversion. Ainsi, pour inciter un utilisateur \\u00e0 acheter, il est possible de mettre des call to action dans les filtres sponsoris\\u00e9s de Snapchat. Cela permet de capturer le consommateur dans un moment o\\u00f9 il est fortement engag\\u00e9 avec la marque puisqu\\u2019il est en train d\\u2019utiliser le filtre.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Par exemple, les filtres Snapchat sont 6 fois plus efficaces pour la conversion compar\\u00e9 \\u00e0 la publicit\\u00e9 sur la t\\u00e9l\\u00e9vision. De plus, en termes de ROAS, son efficacit\\u00e9 d\\u00e9passe le retour sur investissement d\\u2019une simple publicit\\u00e9 sur les r\\u00e9seaux sociaux.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work 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ROAS\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"ab132d9\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La derni\\u00e8re question \\u00e9tait de d\\u00e9terminer comment calculer le ROAS des filtres Snapchat sponsoris\\u00e9s.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Pour cela il faut lister les diff\\u00e9rents KPIs qui existent pour analyser la performance des filtres :<br \\\/><\\\/span><\\\/p><ul><li><span style=\\\"font-weight: 400;\\\">Impressions<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Paid impressions<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Earned impressions<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Attachment play time<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Play Time<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Saves<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Save rate<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Share rate<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Shares<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Unique shares<\\\/span><\\\/li><li 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pertinence de votre campagne de communication digitale.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work 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