{"id":17931,"date":"2022-04-29T07:08:00","date_gmt":"2022-04-29T07:08:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=17931"},"modified":"2023-11-10T07:57:12","modified_gmt":"2023-11-10T07:57:12","slug":"studiul-gen-z-realitatea-augmentata","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/ro\/stiri\/studiul-gen-z-realitatea-augmentata\/","title":{"rendered":"Snapchat public\u0103 un studiu despre rela\u021bia dintre realitatea augmentat\u0103 \u0219i GenZ"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"17931\" class=\"elementor elementor-17931\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-921fd9d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"921fd9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72821fd exad-glass-effect-no exad-sticky-section-no\" data-id=\"72821fd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cde5965 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"cde5965\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Care sunt tendin\u021bele GenZ \u00een ceea ce prive\u0219te AR?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f620b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2f620b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-808d5cc elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"808d5cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e319ca9 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"e319ca9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-82f2bd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"82f2bd7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9135d99 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9135d99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ffabd1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9ffabd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\">De ceva timp, Snapchat a publicat numeroase studii privind importan\u021ba realit\u0103\u021bii augmentate pentru branduri. Acesta dore\u0219te s\u0103 demonstreze c\u0103 aceast\u0103 tehnologie reprezint\u0103 un avantaj pentru \u00eentreprinderi \u0219i este foarte popular\u0103 \u00een r\u00e2ndul noilor genera\u021bii, cunoscute \u0219i sub numele de GenZ. <a style=\"color: #000000;\" href=\"https:\/\/forbusiness.snapchat.com\/blog\/how-gen-z-is-reshaping-communication-and-redefining-the-shopping-experience-with-ar\" target=\"_blank\" rel=\"noopener\">Noul studiu<\/a> a fost realizat \u00een mai multe \u021b\u0103ri cu 19 000 de utilizatori ai platformei.\u00a0<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\">Av\u00e2nd \u00een vedere c\u0103 Snapchat este at\u00e2t de utilizat de genera\u021bia t\u00e2n\u0103r\u0103, este important s\u0103 \u00een\u021belegem c\u0103 GenZ sunt consumatorii de m\u00e2ine. A\u0219adar, pentru a se conecta cu aceast\u0103 genera\u021bie, m\u0103rcile trebuie s\u0103 \u00een\u021beleag\u0103 valorile \u0219i ambi\u021biile foarte diferite ale genera\u021biilor mai \u00een v\u00e2rst\u0103.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-778efd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"778efd2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f116449 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f116449\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8eead61 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8eead61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Valori \u00eemp\u0103rt\u0103\u0219ite de majoritatea GenZ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca7186 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4ca7186\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">F\u0103r\u0103 \u00eendoial\u0103, cea mai important\u0103 valoare \u00een acest studiu este distrac\u021bia. De\u0219i acest lucru poate suna reductiv, este important s\u0103 \u00een\u021belegem c\u0103 aceast\u0103 genera\u021bie dore\u0219te s\u0103 interac\u021bioneze cu ceilal\u021bi \u00eentr-un mod distractiv \u0219i mai pu\u021bin conven\u021bional.<\/span><\/p><p><span style=\"font-weight: 400;\">Cu toate acestea, chiar dac\u0103 divertismentul se afl\u0103 \u00een fruntea listei, valori precum bun\u0103starea \u0219i \u00eemplinirea sunt foarte prezente \u00een r\u00e2ndul GenZ.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00cen cele din urm\u0103, prieteniile sunt, de asemenea, foarte importante \u0219i o mare parte a acestei genera\u021bii le consider\u0103 o prioritate.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8191e35 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8191e35\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b27fa0a exad-glass-effect-no exad-sticky-section-no\" data-id=\"b27fa0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de76f9d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"de76f9d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O tendin\u021b\u0103 c\u0103tre o comunicare mai vizual\u0103<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78e4f62 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"78e4f62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un alt aspect important de remarcat este tendin\u021ba de a prefera comunicarea vizual\u0103 \u00een locul discu\u021biilor cu ceilal\u021bi. Acest tip de comunicare se afl\u0103 \u00een centrul utiliz\u0103rii Snapchat, deoarece Snapchatterii pot trimite fotografii cu text pentru a comunica.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">95% din GenZ sunt obi\u0219nui\u021bi s\u0103 foloseasc\u0103 comunicarea vizual\u0103 atunci c\u00e2nd vorbesc cu prietenii lor. \u00cen plus, pentru 2 din 3 persoane, comunicarea vizual\u0103 creeaz\u0103 o leg\u0103tur\u0103 mai bun\u0103 \u00eentre oameni.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-82d85b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"82d85b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60b85d0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"60b85d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af77ac9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"af77ac9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cump\u0103r\u0103turile cu realitate augmentat\u0103 sunt populare \u00een r\u00e2ndul GenZ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34447ea exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"34447ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Genera\u021bia Z s-a n\u0103scut \u00een era digital\u0103 \u0219i nu se teme de noile tehnologii. De fapt, tinerii sunt din ce \u00een ce mai pasiona\u021bi de noile experien\u021be imersive pe care le pot avea. Posibilitatea de a \u00eencerca Snapchat le ofer\u0103 o nou\u0103 experien\u021b\u0103 care i-a cucerit. \u00centr-adev\u0103r, 93% dintre Snapchatteri sunt interesa\u021bi s\u0103 foloseasc\u0103 realitatea augmentat\u0103 pentru cump\u0103r\u0103turi. <\/span><span style=\"font-weight: 400;\">\u00cen studiul realizat de Snapchat, 4 motive justific\u0103 dorin\u021ba acestora de a utiliza AR Shopping:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c9fc0a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c9fc0a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0167c76 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0167c76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97a58bc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"97a58bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"460\" height=\"295\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/snapchat-ar-shopping-genz.jpg\" class=\"attachment-medium_large size-medium_large wp-image-17935\" alt=\"snapchat-realite-augmentee-try-on-genz\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/snapchat-ar-shopping-genz.jpg 460w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/snapchat-ar-shopping-genz-300x192.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/snapchat-ar-shopping-genz-18x12.jpg 18w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-da38fd1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"da38fd1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c1f122 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9c1f122\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">S\u0103 identifice m\u0103rimea \u0219i stilul unui produs care li se potrive\u0219te<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pentru a avea un proces de cump\u0103r\u0103turi online mai rapid<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pentru o experien\u021b\u0103 mai distractiv\u0103<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u0103 le cear\u0103 p\u0103rerea \u0219i sfatul prietenilor \u0219i familiei lor<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b695283 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b695283\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c52924 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6c52924\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4b7be1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"d4b7be1\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/mKx7vX?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_ro\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2f35ce3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2f35ce3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25f4b7e exad-glass-effect-no exad-sticky-section-no\" data-id=\"25f4b7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1022263 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1022263\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O conexiune real\u0103 cu brandurile este \u00eencurajat\u0103 de GenZ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-49af50f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"49af50f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c5b5373 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c5b5373\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef630ec exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"ef630ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"211\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/efficacite\u0301-filtre-snapchat-768x211.jpg\" class=\"attachment-medium_large size-medium_large wp-image-18509\" alt=\"eficien\u021b\u0103-filtre-snapchat-ad\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/efficacite\u0301-filtre-snapchat-768x211.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/efficacite\u0301-filtre-snapchat-600x165.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/efficacite\u0301-filtre-snapchat-300x82.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/efficacite\u0301-filtre-snapchat-1024x281.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/efficacite\u0301-filtre-snapchat-18x5.jpg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/efficacite\u0301-filtre-snapchat.jpg 1110w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d88fe44 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d88fe44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"470\" height=\"309\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/snapchat-genz-realite-augmentee.jpg\" class=\"attachment-medium_large size-medium_large wp-image-17936\" alt=\"genz-snapchat-realitate-augmentat\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/snapchat-genz-realite-augmentee.jpg 470w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/snapchat-genz-realite-augmentee-300x197.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/snapchat-genz-realite-augmentee-18x12.jpg 18w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-55dae4f exad-glass-effect-no exad-sticky-section-no\" data-id=\"55dae4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d00e10d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d00e10d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Nu mai este timpul pentru comunicarea de baz\u0103 pentru m\u0103rci. \u00centr-adev\u0103r, valorile genera\u021biei Z oblig\u0103 m\u0103rcile s\u0103 \u00ee\u0219i schimbe strategia de comunicare pentru a se apropia de ele. De mult timp, nu mai este suficient s\u0103 comunici despre un produs pentru ca acesta s\u0103 fie cump\u0103rat. Marca trebuie s\u0103 construiasc\u0103 o rela\u021bie de \u00eencredere cu consumatorii pentru a-\u0219i atinge obiectivele.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Astfel, 1 din 2 tineri consider\u0103 c\u0103 este important ca m\u0103rcile s\u0103 stabileasc\u0103 o leg\u0103tur\u0103 cu ei.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b824d5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1b824d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Pe Snapchat, GenZ este foarte creativ\u0103, a\u0219a c\u0103 firmele trebuie s\u0103 ofere con\u021binut inovator \u0219i captivant. De exemplu, filtrele Snapchat sunt foarte apreciate de utilizatorii care le folosesc foarte des. Pentru ei, este o modalitate foarte bun\u0103 de a comunica cu brandurile \u0219i se simt mai aproape de acestea.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">\u00centr-adev\u0103r, un <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/creare-filtre-pentru-retele-sociale\/filtre-snapchat-3\/\" target=\"_blank\" rel=\"noopener\">Filtru Snapchat<\/a> permite un con\u021binut original \u0219i mai pu\u021bin intruziv dec\u00e2t alt con\u021binut tradi\u021bional. Acest lucru face ca experien\u021ba s\u0103 fie mai captivant\u0103 pentru utilizatori, care se implic\u0103 mai u\u0219or \u0219i \u00eemp\u0103rt\u0103\u0219esc con\u021binutul cu un public mai larg.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Care sunt tendin\u021bele AR ale GenZ? Contacta\u021bi-ne De ceva timp, Snapchat a publicat o mul\u021bime de studii despre importan\u021ba realit\u0103\u021bii augmentate pentru branduri. Vrea s\u0103 demonstreze c\u0103 aceast\u0103 tehnologie reprezint\u0103 un avantaj pentru companii \u0219i este foarte popular\u0103 \u00een r\u00e2ndul noilor genera\u021bii, cunoscute \u0219i sub numele de GenZ. Noul studiu a fost [...]<\/p>","protected":false},"author":1,"featured_media":470580,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-17931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe title=\"LACMA \u00d7 Snapchat: Monumental Perspectives | No Finish Line by Glenn Kaino\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Sejo5qMu6IY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_1c4190c0745b43368d1b37b47c8cf275":"","_oembed_1d1cca0e0d0c23910a827c3da7a3df82":"","_oembed_1fe28654d69bfdf11db92e669c9d66c5":"","_oembed_218af4a3dee8d3451730883eb225f792":"","_oembed_227c3f890c3864d9e6a1fdb10c66e97c":"","_oembed_2329a75ed2dc161617cfdc5959b195ae":"","_oembed_235c9b334844555bcb20b31adb6871a6":"","_oembed_24f7a3d176998f500bdd06576764c72e":"<iframe title=\"Pizza Hut brings arcade game Pac Man to life on a pizza box\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/5k6D5FSjusc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_2aad5e6ac3626f9bbb9d60c3de6a95a4":"","_oembed_2ba49e38fdc949074d9f6a97c523cc9d":"","_oembed_3c7859dc85d46600880635f919400b9a":"<iframe title=\"WebXR Experiments: AR and VR made for the web\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ttDyimAk88Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_4749525b170905627f44a7746f1a7d88":"","_oembed_4c54929ac1b6592d72828757d5e5893a":"","_oembed_4cbe0206028ed558fb333da0be36a8c8":"","_oembed_505358fd5e0933f205f561274e3414fc":"","_oembed_54c55e3f542c47da742c732515998a4e":"","_oembed_556bd7b3003c86d4faaf776a957c08c8":"","_oembed_557e9459c07e1f477386c64f74a05439":"","_oembed_5625aa6f7c33da95707e65126528ccf7":"","_oembed_59ca591c7658e934a2236f4b5b52ccea":"<iframe title=\"Google d\u00e9ploie ses armes dans le secteur de la r\u00e9alit\u00e9 augment\u00e9e\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/F_C_DgLNkhE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_6221688a397b060677337ecd31aebfe3":"","_oembed_63ca3a25b1e145444b553c317c007240":"","_oembed_64bf16e4f6088d5fb5447a248f11b897":"","_oembed_68855bf9ba91f5e92ed99a78c5bd9086":"<iframe title=\"Stranger Things World Lens\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/QehwOg6n3JQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_68b6da5c9dc987d55f82c701b2160a59":"","_oembed_6b04b8c3dc3b34b46af3571d3c559540":"","_oembed_6e60995708a5f446c98b0db0c0410378":"","_oembed_72a4eb3f6e89b9f56e22e43c217c54b7":"","_oembed_72a8f9c47c7c0682dd529b459bd759e5":"","_oembed_73b51e78e5e5eaec4e11d15bf8dcd4f7":"","_oembed_7bb0363f1d330f8850cf2e3c7b970bd5":"<iframe title=\"Pepsi Max&#039;s Bus Shelter commercial explained - Click - BBC News\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/V5bC4hnrPkg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_8099de3d4816802901a2797670ce202e":"<iframe title=\"Pizza Hut x Bosh\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/O2zNjoQ7OI0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_825c9c57fa13dc74a679c976e65db211":"","_oembed_826e90979c1e30ab645ec16ebf3c17fc":"","_oembed_85e23c5fb9186a34e2e6e56a576ac3d4":"","_oembed_8780b6ae78841c839dece01a258eff85":"","_oembed_87e8fcc1ecb4cd6a60c9acf7e01e7180":"","_oembed_891d1b8607a44861ac79a8bcec7dfa73":"","_oembed_8b9077ba7aa5ef97e09ba2afc7f8b341":"","_oembed_8e1178d62ca7f5ffc7aefd977c257ab8":"","_oembed_94b96c931893774c218d36c22fc258a5":"<iframe title=\"Lay\u2019s\u00ae a le plaisir de te pr\u00e9senter la Crispy Puffer Jacket!\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/FXSuTbGhBBo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_9c6953b2c7b13e7488be524fde1e07b6":"","_oembed_9d3a251c645b0f546739b1f7fd886c86":"","_oembed_9db10ec3423e2719b773ef814cc826fc":"","_oembed_9ff4c278e518a3598aa51364d3df35ad":"<iframe title=\"Tuto r\u00e9alit\u00e9 augment\u00e9e Catalogue Jou\u00e9Club 2019\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Rhhp2RJtkAs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_ab55bc51dbc59be9d73f934f0a91b6bb":"","_oembed_abe20c78dcc3e710669efcad23bf1d11":"","_oembed_b08d32d25fdaa3857089f0d62e1544f1":"","_oembed_b390d29659ce26650caeacc0a081e2ac":"","_oembed_ba442c0c7b4e8b29fa2e268cc62dfc63":"","_oembed_be3b6715c1140bbd5ca0f2fbe01a82be":"<iframe title=\"One of the most innovative Augmented Reality ADs - &quot;Burn That Ad&quot; by Burger King\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/nGU3Z-1zwDM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_bead4a1599fb92348098d41772cfd2e9":"","_oembed_c798e4759b1269b9726a5635bdcfd294":"","_oembed_cdee5d2ccb4b72861f40bf7b0a49c787":"","_oembed_d381323909fc29f061b0130598655411":"","_oembed_d7cfdf1430463c01fb54d5a276b84677":"","_oembed_db145f92fc9f05142cdad6ba531e86f0":"","_oembed_dc7020fa6b2f70279eabdfbd4b626536":"","_oembed_dda6f56c64ca226dc719a923801b428d":"","_oembed_de49de54ba49959fd59cdf9011a6f340":"","_oembed_e2ba93bcd434ed874979ce94ac92bd10":"","_oembed_f29eeae3da2c475ef69933d1be546969":"","_oembed_f42901a5f1106e86bcf7a11959ec43c6":"","_oembed_f489b75b257c506d64da24977bcd9182":"<iframe title=\"Introducing Local Lenses | Snap Partner Summit 2020\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/4jA1RM5_WMc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_f4c1a833ac9e5899589977fdb6f5bf2a":"","_oembed_f4de8ede679f4a4c1db630d80dfcc9cd":"","_oembed_f5a7f7b518d49d1574843ae66b002314":"","_oembed_fab9b9c3e902a194f6696181a17da817":"","_oembed_fc7eff42093b9cb936bc0e475f7d078c":"<iframe title=\"WebXR Experiments: AR and VR made for the web\" width=\"238\" height=\"134\" src=\"https:\/\/www.youtube.com\/embed\/ttDyimAk88Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_ff4208306ebf7fbc9b89fc89854ba0bd":"","_oembed_time_03d885375ad6453f1fe115961a86cc4a":"","_oembed_time_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_time_064a0419bb564377dbdb3201f568c408":"","_oembed_time_0d357a831bfcea92be3b5565c083b836":"","_oembed_time_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_time_19080feaefc74a1cbc2e299463544704":"","_oembed_time_1b36688543d4d62a4a94550f822b61eb":"","_oembed_time_1b8bc1db4b0141814d3e2b44b387643d":"1619010015","_oembed_time_1c4190c0745b43368d1b37b47c8cf275":"","_oembed_time_1d1cca0e0d0c23910a827c3da7a3df82":"","_oembed_time_1fe28654d69bfdf11db92e669c9d66c5":"","_oembed_time_218af4a3dee8d3451730883eb225f792":"","_oembed_time_227c3f890c3864d9e6a1fdb10c66e97c":"","_oembed_time_2329a75ed2dc161617cfdc5959b195ae":"","_oembed_time_235c9b334844555bcb20b31adb6871a6":"","_oembed_time_24f7a3d176998f500bdd06576764c72e":"1640943186","_oembed_time_2aad5e6ac3626f9bbb9d60c3de6a95a4":"","_oembed_time_2ba49e38fdc949074d9f6a97c523cc9d":"","_oembed_time_3c7859dc85d46600880635f919400b9a":"1618474938","_oembed_time_4749525b170905627f44a7746f1a7d88":"","_oembed_time_4c54929ac1b6592d72828757d5e5893a":"","_oembed_time_4cbe0206028ed558fb333da0be36a8c8":"","_oembed_time_54c55e3f542c47da742c732515998a4e":"","_oembed_time_556bd7b3003c86d4faaf776a957c08c8":"","_oembed_time_557e9459c07e1f477386c64f74a05439":"","_oembed_time_5625aa6f7c33da95707e65126528ccf7":"","_oembed_time_59ca591c7658e934a2236f4b5b52ccea":"1618576978","_oembed_time_6221688a397b060677337ecd31aebfe3":"","_oembed_time_63ca3a25b1e145444b553c317c007240":"","_oembed_time_64bf16e4f6088d5fb5447a248f11b897":"","_oembed_time_68855bf9ba91f5e92ed99a78c5bd9086":"1640943186","_oembed_time_68b6da5c9dc987d55f82c701b2160a59":"","_oembed_time_6b04b8c3dc3b34b46af3571d3c559540":"","_oembed_time_6e60995708a5f446c98b0db0c0410378":"","_oembed_time_72a4eb3f6e89b9f56e22e43c217c54b7":"","_oembed_time_72a8f9c47c7c0682dd529b459bd759e5":"","_oembed_time_73b51e78e5e5eaec4e11d15bf8dcd4f7":"","_oembed_time_7bb0363f1d330f8850cf2e3c7b970bd5":"1640943186","_oembed_time_8099de3d4816802901a2797670ce202e":"1641458965","_oembed_time_825c9c57fa13dc74a679c976e65db211":"","_oembed_time_826e90979c1e30ab645ec16ebf3c17fc":"","_oembed_time_85e23c5fb9186a34e2e6e56a576ac3d4":"","_oembed_time_8780b6ae78841c839dece01a258eff85":"","_oembed_time_87e8fcc1ecb4cd6a60c9acf7e01e7180":"","_oembed_time_891d1b8607a44861ac79a8bcec7dfa73":"","_oembed_time_8b9077ba7aa5ef97e09ba2afc7f8b341":"","_oembed_time_8e1178d62ca7f5ffc7aefd977c257ab8":"","_oembed_time_94b96c931893774c218d36c22fc258a5":"1643706842","_oembed_time_9c6953b2c7b13e7488be524fde1e07b6":"","_oembed_time_9d3a251c645b0f546739b1f7fd886c86":"","_oembed_time_9db10ec3423e2719b773ef814cc826fc":"","_oembed_time_9ff4c278e518a3598aa51364d3df35ad":"1617178289","_oembed_time_ab55bc51dbc59be9d73f934f0a91b6bb":"","_oembed_time_abe20c78dcc3e710669efcad23bf1d11":"","_oembed_time_b08d32d25fdaa3857089f0d62e1544f1":"","_oembed_time_b390d29659ce26650caeacc0a081e2ac":"","_oembed_time_ba442c0c7b4e8b29fa2e268cc62dfc63":"","_oembed_time_be3b6715c1140bbd5ca0f2fbe01a82be":"1640943186","_oembed_time_bead4a1599fb92348098d41772cfd2e9":"","_oembed_time_c798e4759b1269b9726a5635bdcfd294":"","_oembed_time_cdee5d2ccb4b72861f40bf7b0a49c787":"","_oembed_time_d381323909fc29f061b0130598655411":"","_oembed_time_d7cfdf1430463c01fb54d5a276b84677":"","_oembed_time_db145f92fc9f05142cdad6ba531e86f0":"","_oembed_time_dc7020fa6b2f70279eabdfbd4b626536":"","_oembed_time_dda6f56c64ca226dc719a923801b428d":"","_oembed_time_de49de54ba49959fd59cdf9011a6f340":"","_oembed_time_e2ba93bcd434ed874979ce94ac92bd10":"","_oembed_time_f29eeae3da2c475ef69933d1be546969":"","_oembed_time_f42901a5f1106e86bcf7a11959ec43c6":"","_oembed_time_f489b75b257c506d64da24977bcd9182":"1618395666","_oembed_time_f4c1a833ac9e5899589977fdb6f5bf2a":"","_oembed_time_f5a7f7b518d49d1574843ae66b002314":"","_oembed_time_fab9b9c3e902a194f6696181a17da817":"","_oembed_time_fc7eff42093b9cb936bc0e475f7d078c":"1618474896","_oembed_time_ff4208306ebf7fbc9b89fc89854ba0bd":"","_pingme":null,"_seopress_robots_primary_cat":"none","_wp_desired_post_slug":"","article-20650-author":"","article-20650-author-fieldtype":"","article-20650-author-url":"","article-20650-author-url-fieldtype":"","article-20650-description":"","article-20650-description-fieldtype":"","article-20650-image":"","article-20650-image-fieldtype":"","article-20650-main-entity":"","article-20650-main-entity-fieldtype":"","article-20650-modified-date":"","article-20650-modified-date-fieldtype":"","article-20650-name":"","article-20650-name-fieldtype":"","article-20650-orgnization-name":"","article-20650-orgnization-name-fieldtype":"","article-20650-published-date":"","article-20650-published-date-fieldtype":"","article-20650-schema-type":"","article-20650-schema-type-fieldtype":"","article-20650-site-logo":"","article-20650-site-logo-fieldtype":"","enclosure":"","how-to-24049-description":"","how-to-24049-description-fieldtype":"","how-to-24049-name":"","how-to-24049-name-fieldtype":"","how-to-24049-steps":"","how-to-24049-steps-fieldtype":"","how-to-24049-supply":"","how-to-24049-supply-fieldtype":"","how-to-24049-tool":"","how-to-24049-tool-fieldtype":"","how-to-24049-total-time":"","how-to-24049-total-time-fieldtype":"","how-to-24738-description":"","how-to-24738-description-fieldtype":"","how-to-24738-name":"","how-to-24738-name-fieldtype":"","how-to-24738-steps":"","how-to-24738-steps-fieldtype":"","how-to-24738-supply":"","how-to-24738-supply-fieldtype":"","how-to-24738-tool":"","how-to-24738-tool-fieldtype":"","how-to-24738-total-time":"","how-to-24738-total-time-fieldtype":"","product-24044-avail":"","product-24044-avail-fieldtype":"","product-24044-brand-name":"","product-24044-brand-name-fieldtype":"","product-24044-currency":"","product-24044-currency-fieldtype":"","product-24044-description":"","product-24044-description-fieldtype":"","product-24044-image":"","product-24044-image-fieldtype":"","product-24044-mpn":"","product-24044-mpn-fieldtype":"","product-24044-name":"","product-24044-name-fieldtype":"","product-24044-price":"","product-24044-price-fieldtype":"","product-24044-price-valid-until":"","product-24044-price-valid-until-fieldtype":"","product-24044-product-review":"","product-24044-product-review-fieldtype":"","product-24044-rating":"","product-24044-rating-fieldtype":"","product-24044-review-count":"","product-24044-review-count-fieldtype":"","product-24044-sku":"","product-24044-sku-fieldtype":"","product-24044-url":"","product-24044-url-fieldtype":"","rank_math_description":"D\u00e9couvrez 5 \u00e9tapes pour cr\u00e9er un filtre Snapchat gr\u00e2ce au logiciel Lens Studio ! ","rank_math_focus_keyword":"cr\u00e9er un filtre Snapchat,lens studio","rank_math_internal_links_processed":"1","rank_math_pillar_content":"","rank_math_primary_category":"37","rank_math_seo_score":"80","rank_math_title":"5 \u00e9tapes pour cr\u00e9er un filtre Snapchat","saswp_article_image_20412_detail":"","saswp_article_organization_logo_20412_detail":"","saswp_modify_this_schema_20412":"","_backorders":null,"_crosssell_ids":null,"_download_expiry":null,"_download_limit":null,"_downloadable":null,"_manage_stock":null,"_price":null,"_product_version":null,"_regular_price":null,"_sold_individually":null,"_stock":null,"_stock_status":null,"_tax_class":null,"_tax_status":null,"_virtual":null,"_wc_average_rating":null,"_wc_review_count":null,"_wsform_woocommerce_meta_data":null,"total_sales":null,"data_group_array":null,"saswp_article_author_description_20412":null,"saswp_article_author_name_20412":null,"saswp_article_author_type_20412":null,"saswp_article_author_url_20412":null,"saswp_article_body_20412":null,"saswp_article_date_modified_20412":null,"saswp_article_date_published_20412":null,"saswp_article_description_20412":null,"saswp_article_editor_name_20412":null,"saswp_article_headline_20412":null,"saswp_article_image_20412":null,"saswp_article_inlanguage_20412":null,"saswp_article_keywords_20412":null,"saswp_article_main_entity_of_page_20412":null,"saswp_article_organization_logo_20412":null,"saswp_article_organization_name_20412":null,"saswp_article_section_20412":null,"saswp_article_url_20412":null,"saswp_attached_collection":null,"saswp_attahced_reviews":null,"saswp_business_type":null,"saswp_custom_meta_field":null,"saswp_enable_itemlist_schema":null,"saswp_enable_speakable_schema":null,"saswp_event_type":null,"saswp_fixed_image":null,"saswp_fixed_text":null,"saswp_item_list_custom":null,"saswp_item_list_tags":null,"saswp_itemlist_item_type":null,"saswp_meta_list_val":null,"saswp_review_item_reviewed_20412":null,"saswp_taxonomy_term":null,"schema_options":null,"schema_type":null,"_schema_article_type":null,"_schema_categories":null,"_schema_post_types":null,"_schema_type":null,"data":null,"user_id":null,"user_ip":null,"user_login":null,"_billing_address_1":null,"_billing_address_2":null,"_billing_address_index":null,"_billing_city":null,"_billing_company":null,"_billing_country":null,"_billing_email":null,"_billing_first_name":null,"_billing_last_name":null,"_billing_phone":null,"_billing_postcode":null,"_cart_hash":null,"_completed_date":null,"_created_via":null,"_customer_ip_address":null,"_customer_user":null,"_customer_user_agent":null,"_date_completed":null,"_date_paid":null,"_download_permissions_granted":null,"_new_order_email_sent":null,"_order_key":null,"_order_stock_reduced":null,"_paid_date":null,"_payment_method":null,"_payment_method_title":null,"_recorded_coupon_usage_counts":null,"_recorded_sales":null,"_shipping_address_index":null,"_stripe_charge_captured":null,"_stripe_currency":null,"_stripe_customer_id":null,"_stripe_fee":null,"_stripe_intent_id":null,"_stripe_net":null,"_stripe_refund_id":null,"_stripe_source_id":null,"_transaction_id":null,"_xlwcty_thankyou_page":null,"is_vat_exempt":null,"trp_language":null,"_refund_amount":null,"_refund_reason":null,"_refunded_by":null,"_refunded_payment":null,"_wpcode_auto_insert":null,"_wpcode_auto_insert_number":null,"_wpcode_conditional_logic":null,"_wpcode_conditional_logic_enabled":null,"_wpcode_library_id":null,"_wpcode_library_version":null,"_wpcode_location_extra":null,"_wpcode_note":null,"_wpcode_priority":null,"_xlwcty_additional_info_border_color":null,"_xlwcty_additional_info_border_style":null,"_xlwcty_additional_info_border_width":null,"_xlwcty_additional_info_component_bg":null,"_xlwcty_additional_info_enable":null,"_xlwcty_builder_layout":null,"_xlwcty_builder_template":null,"_xlwcty_chosen_order_preview":null,"_xlwcty_customer_information_after_customer_information_desc_alignment":null,"_xlwcty_customer_information_after_heading_desc_alignment":null,"_xlwcty_customer_information_border_color":null,"_xlwcty_customer_information_border_style":null,"_xlwcty_customer_information_border_width":null,"_xlwcty_customer_information_component_bg":null,"_xlwcty_customer_information_enable":null,"_xlwcty_customer_information_heading":null,"_xlwcty_customer_information_heading_alignment":null,"_xlwcty_customer_information_heading_font_size":null,"_xlwcty_customer_information_layout":null,"_xlwcty_customer_information_show_billing":null,"_xlwcty_customer_information_show_shipping":null,"_xlwcty_google_map_address":null,"_xlwcty_google_map_border_color":null,"_xlwcty_google_map_border_style":null,"_xlwcty_google_map_border_width":null,"_xlwcty_google_map_built_in_icon":null,"_xlwcty_google_map_component_bg":null,"_xlwcty_google_map_desc_alignment":null,"_xlwcty_google_map_enable":null,"_xlwcty_google_map_heading_alignment":null,"_xlwcty_google_map_heading_font_size":null,"_xlwcty_google_map_icon":null,"_xlwcty_google_map_marker_text":null,"_xlwcty_google_map_style":null,"_xlwcty_google_map_zoom_level":null,"_xlwcty_image_border_color_1":null,"_xlwcty_image_border_style_1":null,"_xlwcty_image_border_width_1":null,"_xlwcty_image_btn_bg_color_1":null,"_xlwcty_image_btn_color_1":null,"_xlwcty_image_btn_font_size_1":null,"_xlwcty_image_btn_link_1":null,"_xlwcty_image_btn_text_1":null,"_xlwcty_image_component_bg_1":null,"_xlwcty_image_desc_alignment_1":null,"_xlwcty_image_enable_1":null,"_xlwcty_image_heading_alignment_1":null,"_xlwcty_image_heading_font_size_1":null,"_xlwcty_image_img_cont_ratio_1":null,"_xlwcty_image_img_l_link_1":null,"_xlwcty_image_img_r_link_1":null,"_xlwcty_image_layout_1":null,"_xlwcty_image_show_btn_1":null,"_xlwcty_is_default":null,"_xlwcty_menu_order":null,"_xlwcty_order_built_in":null,"_xlwcty_order_built_in_color":null,"_xlwcty_order_details_after_heading_desc_alignment":null,"_xlwcty_order_details_below_order_table_desc_alignment":null,"_xlwcty_order_details_border_color":null,"_xlwcty_order_details_border_style":null,"_xlwcty_order_details_border_width":null,"_xlwcty_order_details_component_bg":null,"_xlwcty_order_details_display_images":null,"_xlwcty_order_details_downloads":null,"_xlwcty_order_details_enable":null,"_xlwcty_order_details_heading":null,"_xlwcty_order_details_heading_alignment":null,"_xlwcty_order_details_heading_font_size":null,"_xlwcty_order_details_layout":null,"_xlwcty_order_enable":null,"_xlwcty_order_heading1":null,"_xlwcty_order_heading1_color":null,"_xlwcty_order_heading1_font_size":null,"_xlwcty_order_heading2":null,"_xlwcty_order_heading2_color":null,"_xlwcty_order_heading2_font_size":null,"_xlwcty_order_icon":null,"_xlwcty_simple_text_alignment_1":null,"_xlwcty_simple_text_border_color_1":null,"_xlwcty_simple_text_border_style_1":null,"_xlwcty_simple_text_border_width_1":null,"_xlwcty_simple_text_component_bg_1":null,"_xlwcty_simple_text_enable_1":null,"_xlwcty_simple_text_heading_alignment_1":null,"_xlwcty_simple_text_heading_font_size_1":null,"_xlwcty_simple_text_text_1":null,"_xlwcty_text_border_color_1":null,"_xlwcty_text_border_style_1":null,"_xlwcty_text_border_width_1":null,"_xlwcty_text_component_bg_1":null,"_xlwcty_text_enable_1":null,"_xlwcty_text_heading_alignment_1":null,"_xlwcty_text_heading_font_size_1":null,"_xlwcty_video_border_color_1":null,"_xlwcty_video_border_style_1":null,"_xlwcty_video_border_width_1":null,"_xlwcty_video_btn_bg_color_1":null,"_xlwcty_video_btn_color_1":null,"_xlwcty_video_btn_font_size_1":null,"_xlwcty_video_btn_link_1":null,"_xlwcty_video_btn_text_1":null,"_xlwcty_video_component_bg_1":null,"_xlwcty_video_desc_alignment_1":null,"_xlwcty_video_enable_1":null,"_xlwcty_video_heading_alignment_1":null,"_xlwcty_video_heading_font_size_1":null,"_xlwcty_video_show_btn_1":null,"_xlwcty_video_src_1":null,"xlwcty_rule":null,"_email_backgroundColor_settings":null,"_email_title_billing":null,"_email_title_shipping":null,"_yaymail_elements":null,"_yaymail_email_backgroundColor_settings":null,"_yaymail_email_order_item_download_title":null,"_yaymail_email_order_item_title":null,"_yaymail_email_textLinkColor_settings":null,"_yaymail_status":null,"_yaymail_template":null,"_edit_last":"3","_edit_lock":"1699603017:3","_trp_automatically_translated_slug_it_IT":"","_wp_old_slug":"snap-camera-twitch","ekit_post_views_count":"544","__elementor_forms_snapshot":null,"_aioseo_description":"D\u00e9couvrez les tendances de la GenZ en terme de r\u00e9alit\u00e9 augment\u00e9e dans cet article ! Depuis un certain temps, Snapchat publie beaucoup d'\u00e9tudes sur l\u2019importan...","_aioseo_keywords":"","_aioseo_og_article_section":"","_aioseo_og_article_tags":"","_aioseo_og_description":"","_aioseo_og_title":"","_aioseo_title":"Qu'en est-il de la GenZ et la r\u00e9alit\u00e9 augment\u00e9e ?","_aioseo_twitter_description":"","_aioseo_twitter_title":"","_bsf_item_review_type":"","_bsf_post_type":"","_cmplz_scanned_post":"1","_elementor_controls_usage":{"heading":{"count":5,"control_percent":2,"controls":{"content":{"section_title":{"title":5,"align":1,"header_size":1}},"style":{"section_title_style":{"title_color":5,"typography_typography":5,"typography_font_family":5,"typography_font_size":5,"typography_font_weight":5}},"advanced":{"_section_style":{"_margin":1}}}},"button":{"count":1,"control_percent":4,"controls":{"content":{"section_button":{"text":1,"align":1,"size":1,"link":1,"align_mobile":1}},"style":{"section_style":{"typography_typography":1,"typography_font_family":1,"typography_font_weight":1,"button_text_color":1,"background_color":1,"hover_animation":1,"border_border":1,"border_width":1,"border_color":1,"border_radius":1}}}},"column":{"count":12,"control_percent":0,"controls":{"layout":{"layout":{"_inline_size":12,"space_between_widgets":1,"content_position":5,"align":1}},"advanced":{"_section_responsive":{"hide_mobile":1},"section_advanced":{"margin":1}},"style":{"section_style":{"background_background":1}}}},"section":{"count":10,"control_percent":1,"controls":{"style":{"section_background":{"background_background":1,"background_color":1},"section_border":{"border_border":4,"border_width":4,"border_color":4,"border_radius":1}},"advanced":{"section_advanced":{"margin":5}},"layout":{"section_structure":{"structure":2}}}},"text-editor":{"count":7,"control_percent":2,"controls":{"content":{"section_editor":{"editor":7,"column_gap":1}},"style":{"section_style":{"text_color":7,"typography_typography":7,"typography_font_family":7,"typography_font_size":7,"typography_font_weight":7}},"advanced":{"_section_style":{"_padding":2},"_section_background":{"_background_background":2,"_background_color":2},"_section_border":{"_border_border":2,"_border_width":2,"_border_color":2,"_border_radius":2}}}},"image":{"count":3,"control_percent":1,"controls":{"content":{"section_image":{"image":3,"image_size":3,"image_custom_dimension":1}},"advanced":{"_section_style":{"_margin":3}}}},"shortcode":{"count":1,"control_percent":0,"controls":{"content":{"section_shortcode":{"shortcode":1}}}}},"_elementor_css":{"time":1751525126,"fonts":["Work Sans"],"icons":[""],"dynamic_elements_ids":[],"status":"inline","0":"","css":".elementor-17931 .elementor-element.elementor-element-921fd9d:not(.elementor-motion-effects-element-type-background), .elementor-17931 .elementor-element.elementor-element-921fd9d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FDC902;}.elementor-17931 .elementor-element.elementor-element-921fd9d{border-style:solid;border-width:0px 0px 2px 0px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;}.elementor-17931 .elementor-element.elementor-element-921fd9d, .elementor-17931 .elementor-element.elementor-element-921fd9d > .elementor-background-overlay{border-radius:0px 0px 0px 0px;}.elementor-17931 .elementor-element.elementor-element-921fd9d > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-bc-flex-widget .elementor-17931 .elementor-element.elementor-element-72821fd.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-17931 .elementor-element.elementor-element-72821fd.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-17931 .elementor-element.elementor-element-72821fd.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-17931 .elementor-element.elementor-element-72821fd > .elementor-element-populated{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:30px 0px 0px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;}.elementor-17931 .elementor-element.elementor-element-72821fd > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-17931 .elementor-element.elementor-element-cde5965 > .elementor-widget-container{margin:20px 0px 0px 0px;}.elementor-17931 .elementor-element.elementor-element-cde5965{text-align:left;}.elementor-17931 .elementor-element.elementor-element-cde5965 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:42px;font-weight:400;color:#000000;}.elementor-17931 .elementor-element.elementor-element-808d5cc > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-widget-button .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-17931 .elementor-element.elementor-element-e319ca9 .elementor-button{background-color:#FFFFFF;font-family:\"Work Sans\", Sans-serif;font-weight:500;fill:#000000;color:#000000;border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;border-radius:76px 76px 76px 76px;}.elementor-17931 .elementor-element.elementor-element-82f2bd7{margin-top:20px;margin-bottom:0px;}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-17931 .elementor-element.elementor-element-9ffabd1{column-gap:0px;font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-17931 .elementor-element.elementor-element-778efd2{margin-top:20px;margin-bottom:0px;}.elementor-17931 .elementor-element.elementor-element-8eead61 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:38px;font-weight:400;color:#000000;}.elementor-17931 .elementor-element.elementor-element-4ca7186{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-17931 .elementor-element.elementor-element-8191e35{border-style:solid;border-width:2px 0px 0px 0px;border-color:#000000;margin-top:50px;margin-bottom:0px;}.elementor-17931 .elementor-element.elementor-element-de76f9d .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:38px;font-weight:400;color:#000000;}.elementor-17931 .elementor-element.elementor-element-78e4f62{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-17931 .elementor-element.elementor-element-82d85b3{border-style:solid;border-width:2px 0px 0px 0px;border-color:#000000;margin-top:50px;margin-bottom:0px;}.elementor-17931 .elementor-element.elementor-element-af77ac9 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:38px;font-weight:400;color:#000000;}.elementor-17931 .elementor-element.elementor-element-34447ea{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-bc-flex-widget .elementor-17931 .elementor-element.elementor-element-0167c76.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-17931 .elementor-element.elementor-element-0167c76.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-widget-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-17931 .elementor-element.elementor-element-97a58bc > .elementor-widget-container{margin:2px 2px 2px 2px;}.elementor-bc-flex-widget .elementor-17931 .elementor-element.elementor-element-da38fd1.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-17931 .elementor-element.elementor-element-da38fd1.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-17931 .elementor-element.elementor-element-9c1f122 > .elementor-widget-container{background-color:#90A8ED;padding:10px 10px 10px 10px;border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;border-radius:5px 5px 5px 5px;}.elementor-17931 .elementor-element.elementor-element-9c1f122{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-17931 .elementor-element.elementor-element-2f35ce3{border-style:solid;border-width:2px 0px 0px 0px;border-color:#000000;margin-top:50px;margin-bottom:0px;}.elementor-17931 .elementor-element.elementor-element-1022263 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:38px;font-weight:400;color:#000000;}.elementor-bc-flex-widget .elementor-17931 .elementor-element.elementor-element-c5b5373.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-17931 .elementor-element.elementor-element-c5b5373.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-17931 .elementor-element.elementor-element-ef630ec > .elementor-widget-container{margin:2px 2px 2px 2px;}.elementor-17931 .elementor-element.elementor-element-d88fe44 > .elementor-widget-container{margin:2px 2px 2px 2px;}.elementor-bc-flex-widget .elementor-17931 .elementor-element.elementor-element-55dae4f.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-17931 .elementor-element.elementor-element-55dae4f.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-17931 .elementor-element.elementor-element-d00e10d > .elementor-widget-container{background-color:#90A8ED;padding:10px 10px 10px 10px;border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;border-radius:5px 5px 5px 5px;}.elementor-17931 .elementor-element.elementor-element-d00e10d{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-17931 .elementor-element.elementor-element-1b824d5{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}@media(max-width:1024px) and (min-width:768px){.elementor-17931 .elementor-element.elementor-element-808d5cc{width:60%;}}@media(max-width:1024px){.elementor-17931 .elementor-element.elementor-element-cde5965 .elementor-heading-title{font-size:30px;}.elementor-17931 .elementor-element.elementor-element-e319ca9 .elementor-button{font-size:15px;}}@media(max-width:767px){.elementor-17931 .elementor-element.elementor-element-cde5965 .elementor-heading-title{font-size:28px;}}"},"_elementor_data":"[{\"id\":\"921fd9d\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"2\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"72821fd\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"content_position\":\"center\",\"align\":\"center\",\"background_background\":\"classic\",\"margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"cde5965\",\"elType\":\"widget\",\"settings\":{\"title\":\"Quelles sont les tendances des GenZ en terme d'AR ?\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"header_size\":\"h1\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"2f620b2\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"808d5cc\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":0,\"_inline_size_tablet\":60,\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"e319ca9\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez-nous\",\"align\":\"left\",\"size\":\"md\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"button_text_color\":\"#000000\",\"background_color\":\"#FFFFFF\",\"hover_animation\":\"rotate\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"76\",\"right\":\"76\",\"bottom\":\"76\",\"left\":\"76\",\"isLinked\":true},\"__dynamic__\":[],\"link\":{\"url\":\"#contact\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"82f2bd7\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"9135d99\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"9ffabd1\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">Depuis un certain temps, Snapchat publie beaucoup d'\\u00e9tudes sur l\\u2019importance de la r\\u00e9alit\\u00e9 augment\\u00e9e pour les marques. Elle veut prouver que cette technologie est un avantage pour les entreprises et est tr\\u00e8s appr\\u00e9ci\\u00e9e des nouvelles g\\u00e9n\\u00e9rations, aussi appel\\u00e9es GenZ. <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/forbusiness.snapchat.com\\\/blog\\\/how-gen-z-is-reshaping-communication-and-redefining-the-shopping-experience-with-ar\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">La nouvelle \\u00e9tude<\\\/a> a \\u00e9t\\u00e9 men\\u00e9e dans plusieurs pays aupr\\u00e8s de 19 000 personnes utilisant la plateforme.\\u00a0<\\\/span><\\\/p><p style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">Snapchat \\u00e9tant tr\\u00e8s utilis\\u00e9 par les plus jeunes, il est primordial de comprendre que les GenZ sont les consommateurs de demain. Ainsi, pour se rapprocher de cette g\\u00e9n\\u00e9ration, les marques doivent comprendre les valeurs et ambitions bien diff\\u00e9rentes des g\\u00e9n\\u00e9rations plus vieilles.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"column_gap\":{\"unit\":\"px\",\"size\":0,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"778efd2\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"f116449\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"8eead61\",\"elType\":\"widget\",\"settings\":{\"title\":\"Des valeurs partag\\u00e9es par la plus grande partie de la GenZ\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"4ca7186\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Sans trop de doute, la valeur la plus importante dans cette \\u00e9tude est de s'amuser. Bien que cela puisse para\\u00eetre r\\u00e9ducteur, il est important de comprendre que cette g\\u00e9n\\u00e9ration souhaite interagir avec les autres de mani\\u00e8re dr\\u00f4le et moins conventionnelle.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Cependant, m\\u00eame si le divertissement est en premi\\u00e8re place, des valeurs telles que le bien-\\u00eatre et l\\u2019accomplissement sont tr\\u00e8s pr\\u00e9sentes chez les GenZ.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Enfin, les relations d'amiti\\u00e9 sont aussi tr\\u00e8s importantes et une grande partie de cette g\\u00e9n\\u00e9ration en fait un priorit\\u00e9.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8191e35\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"b27fa0a\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"de76f9d\",\"elType\":\"widget\",\"settings\":{\"title\":\"Une tendance \\u00e0 communiquer de mani\\u00e8re plus visuelle\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"78e4f62\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Un autre point est important \\u00e0 relever, c\\u2019est la tendance \\u00e0 pr\\u00e9f\\u00e9rer la communication visuelle pour parler avec les autres. Ce type de communication est au c\\u0153ur de l\\u2019utilisation Snapchat puisque les Snapchatters peuvent envoyer des photos avec du texte pour communiquer.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">95% des GenZ ont l\\u2019habitude d\\u2019utiliser des communications visuelles lorsqu\\u2019ils discutent avec leurs amis. De plus, pour 2 personnes sur 3, la communication visuelle permet de cr\\u00e9er une meilleure connexion entre les personnes.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"82d85b3\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"60b85d0\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"af77ac9\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le shopping en r\\u00e9alit\\u00e9 augment\\u00e9e est tr\\u00e8s appr\\u00e9ci\\u00e9 par la GenZ\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"34447ea\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La g\\u00e9n\\u00e9ration Z est n\\u00e9e dans le digital et n\\u2019est pas effray\\u00e9e par les nouvelles technologies. En effet, les jeunes sont toujours plus friands des nouvelles exp\\u00e9riences immersives qu\\u2019ils peuvent vivre. Le fait de pouvoir faire du try-on sur Snapchat leur offre une nouvelle exp\\u00e9rience qui les a pratiquement tous conquis. En effet, 93% des Snapchatters sont int\\u00e9ress\\u00e9s par l\\u2019utilisation de la r\\u00e9alit\\u00e9 augment\\u00e9e pour le shopping. <\\\/span><span style=\\\"font-weight: 400;\\\">Dans l\\u2019\\u00e9tude men\\u00e9e par Snapchat, 4 raisons justifient leur envie d\\u2019utiliser l\\u2019AR Shopping :<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"c9fc0a0\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"0167c76\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"97a58bc\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/snapchat-ar-shopping-genz.jpg\",\"id\":17935,\"alt\":\"snapchat-realite-augmentee-try-on-genz\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"6775eb1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"medium_large\",\"_margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"da38fd1\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"9c1f122\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<ul><li><span style=\\\"font-weight: 400;\\\">Pour identifier la taille et le style d\\u2019un produit qui leur vont<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Pour avoir un processus d\\u2019achat en ligne plus rapide<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Pour vivre une exp\\u00e9rience plus dr\\u00f4le<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Pour demander l\\u2019opinion et avis \\u00e0 leurs amis et famille<\\\/span><\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"b695283\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"6c52924\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"d4b7be1\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"2f35ce3\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"25f4b7e\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"1022263\",\"elType\":\"widget\",\"settings\":{\"title\":\"Une r\\u00e9elle connexion avec les marques est favoris\\u00e9e par la GenZ\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"49af50f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"c5b5373\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"ef630ec\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/efficacite\\u0301-filtre-snapchat.jpg\",\"id\":18509,\"alt\":\"efficacite-filtre-snapchat-pub\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"6775eb1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"medium_large\",\"_margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"image_custom_dimension\":{\"width\":\"600\",\"height\":\"300\"}},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"d88fe44\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/snapchat-genz-realite-augmentee.jpg\",\"id\":17936,\"alt\":\"genz-snapchat-realite-augmentee\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"6775eb1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"medium_large\",\"_margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"55dae4f\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"d00e10d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">L\\u2019heure n\\u2019est plus \\u00e0 la communication basique pour les marques. En effet, les valeurs des GenZ obligent les marques \\u00e0 changer de strat\\u00e9gie de communication pour se rapprocher d'elles. Depuis longtemps, il ne suffit plus de communiquer sur son produit pour qu\\u2019il soit achet\\u00e9. La marque doit construire une relation de confiance avec les consommateurs pour atteindre ses objectifs.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Ainsi, 1 jeune sur 2 pense qu\\u2019il est important pour les marques de construire une connexion avec eux.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"1b824d5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">Sur Snapchat, la GenZ est tr\\u00e8s cr\\u00e9ative, c\\u2019est pourquoi les entreprises doivent proposer du contenu innovant et immersif. Par exemple, les filtres Snapchat sont tr\\u00e8s appr\\u00e9ci\\u00e9s par les utilisateurs qui les utilisent tr\\u00e8s souvent. Pour eux, c\\u2019est un tr\\u00e8s bon moyen de communication pour les marques et se sentent plus proches d\\u2019elles.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">En effet, un <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/creation-filtre-reseaux-sociaux\\\/filtre-snapchat\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">filtre Snapchat<\\\/a> permet de proposer un contenu original et moins intrusif que les autres contenus traditionnels. Cela rend l\\u2019exp\\u00e9rience plus immersive pour les utilisateurs qui se pr\\u00eatent plus facilement au jeu et partagent le contenu \\u00e0 un plus grand nombre de personnes.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false}]","_elementor_edit_mode":"builder","_elementor_page_assets":{"styles":["widget-heading","e-animation-rotate","widget-image"],"scripts":["elementor-frontend"]},"_elementor_page_settings":"","_elementor_pro_version":"3.16.1","_elementor_template_type":"wp-post","_elementor_version":"3.16.6","_seopress_analysis_data":{"title":"Dar GenZ \u0219i realitatea augmentat\u0103?","link_preview":"https:\/\/filtermaker.fr\/?p=17931&no_admin_bar=1&preview=true","meta_desc":"D\u00e9couvrez les tendances de la GenZ en terme de r\u00e9alit\u00e9 augment\u00e9e dans cet article ! Depuis un certain temps, Snapchat publie beaucoup d&#039;\u00e9tudes sur l\u2019importan...","og_title":{"count":1,"values":["Qu&#039;en est-il de la GenZ et la r\u00e9alit\u00e9 augment\u00e9e ?"]},"og_desc":{"count":1,"values":["D\u00e9couvrez les tendances de la GenZ en terme de r\u00e9alit\u00e9 augment\u00e9e dans cet article ! Depuis un certain temps, Snapchat publie beaucoup d&#039;\u00e9tudes sur l\u2019importan..."]},"og_img":{"count":0},"og_url":{"count":1,"values":["https:\/\/filtermaker.fr\/?p=17931"],"host":"filtermaker.fr"},"og_site_name":{"count":1,"values":["Filter Maker - Agence de cr\u00e9ation de filtres en r\u00e9alit\u00e9 augment\u00e9e"]},"tw_title":{"count":1,"values":["Qu&#039;en est-il de la GenZ et la r\u00e9alit\u00e9 augment\u00e9e ?"]},"tw_desc":{"count":1,"values":["D\u00e9couvrez les tendances de la GenZ en terme de r\u00e9alit\u00e9 augment\u00e9e dans cet article ! Depuis un certain temps, Snapchat publie beaucoup d&#039;\u00e9tudes sur l\u2019importan..."]},"tw_img":{"count":0},"canonical":"https:\/\/filtermaker.fr\/?p=17931","all_canonical":["https:\/\/filtermaker.fr\/?p=17931"],"h1":{"nomatches":{"count":1}},"img":{"images":{"without_alt":[],"with_alt":["https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/snapchat-ar-shopping-genz.jpg","https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/snapchat-genz-realite-augmentee.jpg","https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/Flag_of_France_bordered-1.svg","https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/us.svg","https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/spain.svg","https:\/\/filtermaker.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/pt_PT.png","https:\/\/filtermaker.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/it_IT.png","https:\/\/filtermaker.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/de_DE.png","https:\/\/filtermaker.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/pl_PL.png","https:\/\/filtermaker.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/ja.png","https:\/\/filtermaker.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/nl_NL.png","https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/Flag_of_France_bordered-1.svg"]}},"meta_robots":[["max-image-preview:large"]],"outbound_links":{"0":{"https:\/\/forbusiness.snapchat.com\/blog\/how-gen-z-is-reshaping-communication-and-redefining-the-shopping-experience-with-ar":"La nouvelle \u00e9tude"},"2":{"https:\/\/www.instagram.com\/filter_maker_agency\/":"\n\t\t\t\t\t\tInstagram\n\t\t\t\t\t\t\t\t\t\t\t"},"3":{"https:\/\/www.linkedin.com\/company\/65313396":"\n\t\t\t\t\t\tLinkedin\n\t\t\t\t\t\t\t\t\t\t\t"},"4":{"https:\/\/twitter.com\/Filtermaker_io":"\n\t\t\t\t\t\tTwitter\n\t\t\t\t\t\t\t\t\t\t\t"},"6":{"https:\/\/www.instagram.com\/filter_maker_agency\/":"\n\t\t\t\t\t\tInstagram\n\t\t\t\t\t\t\t\t\t\t\t"},"7":{"https:\/\/www.linkedin.com\/company\/65313396":"\n\t\t\t\t\t\tLinkedin\n\t\t\t\t\t\t\t\t\t\t\t"},"8":{"https:\/\/twitter.com\/Filtermaker_io":"\n\t\t\t\t\t\tTwitter\n\t\t\t\t\t\t\t\t\t\t\t"},"10":{"https:\/\/www.instagram.com\/filter_maker_agency\/":"\n\t\t\t\t\t\tInstagram\n\t\t\t\t\t\t\t\t\t\t\t"},"11":{"https:\/\/www.linkedin.com\/company\/65313396":"\n\t\t\t\t\t\tLinkedin\n\t\t\t\t\t\t\t\t\t\t\t"},"12":{"https:\/\/twitter.com\/Filtermaker_io":"\n\t\t\t\t\t\tTwitter\n\t\t\t\t\t\t\t\t\t\t\t"}},"words_counter":658,"words_counter_unique":301,"score":false},"_trp_automatically_translated_slug_en_GB":"","_trp_automatically_translated_slug_es_ES":"","_wp_page_template":"default","_wp_old_date":"","_schema_json":"","_schema_json_timestamp":"","_schema_ref":"20536","_seopress_analysis_target_kw":"","_seopress_redirections_logged_status":"both","_seopress_redirections_type":"301","_seopress_redirections_value":"","_seopress_robots_canonical":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":"","_seopress_social_fb_img_height":"","_seopress_social_fb_img_width":"","_seopress_social_fb_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":"","_seopress_social_twitter_img_height":"","_seopress_social_twitter_img_width":"","_seopress_social_twitter_title":"","_seopress_titles_desc":"","_seopress_titles_title":"Niantic rach\u00e8te le studio de r\u00e9alit\u00e9 augment\u00e9e NZXR","_trp_automatically_translated_slug_de_DE":"","_trp_automatically_translated_slug_en_US":"","_trp_automatically_translated_slug_ja":"","_trp_automatically_translated_slug_nl_NL":"","_trp_automatically_translated_slug_pl_PL":"","_trp_automatically_translated_slug_pt_PT":"","_trp_automatically_translated_slug_ro_RO":"","_trp_translated_slug_de_DE":"study-genz-reality-augmented","_trp_translated_slug_en_GB":"study-genz-reality-augmented","_trp_translated_slug_en_US":"create-a-snapchat-lens","_trp_translated_slug_es_ES":"estudio-genz-realidad-aumentada","_trp_translated_slug_it_IT":"study-genz-reality-augmented","_trp_translated_slug_ja":"study-genz-reality-augmented","_trp_translated_slug_nl_NL":"study-genz-reality-augmented","_trp_translated_slug_pl_PL":"study-genz-reality-augmented","_trp_translated_slug_pt_PT":"study-genz-reality-augmented","_trp_translated_slug_ro_RO":"studiul-gen-z-realitatea-augmentata","_wpsso_head_info_og_desc":"","_wpsso_head_info_og_img_thumb":"","_wpsso_head_info_og_type":"","_wpsso_head_info_schema_type":"","_wpsso_head_info_schema_type_name":"","cmplz_hide_cookiebanner":"","product-24038-avail":"","product-24038-avail-fieldtype":"","product-24038-brand-name":"","product-24038-brand-name-fieldtype":"","product-24038-currency":"","product-24038-currency-fieldtype":"","product-24038-description":"","product-24038-description-fieldtype":"","product-24038-image":"","product-24038-image-fieldtype":"","product-24038-mpn":"","product-24038-mpn-fieldtype":"","product-24038-name":"","product-24038-name-fieldtype":"","product-24038-price":"","product-24038-price-fieldtype":"","product-24038-price-valid-until":"","product-24038-price-valid-until-fieldtype":"","product-24038-product-review":"","product-24038-product-review-fieldtype":"","product-24038-rating":"","product-24038-rating-fieldtype":"","product-24038-review-count":"","product-24038-review-count-fieldtype":"","product-24038-sku":"","product-24038-sku-fieldtype":"","product-24038-url":"","product-24038-url-fieldtype":"","product-24043-avail":"","product-24043-avail-fieldtype":"","product-24043-brand-name":"","product-24043-brand-name-fieldtype":"","product-24043-currency":"","product-24043-currency-fieldtype":"","product-24043-description":"","product-24043-description-fieldtype":"","product-24043-image":"","product-24043-image-fieldtype":"","product-24043-mpn":"","product-24043-mpn-fieldtype":"","product-24043-name":"","product-24043-name-fieldtype":"","product-24043-price":"","product-24043-price-fieldtype":"","product-24043-price-valid-until":"","product-24043-price-valid-until-fieldtype":"","product-24043-product-review":"","product-24043-product-review-fieldtype":"","product-24043-rating":"","product-24043-rating-fieldtype":"","product-24043-review-count":"","product-24043-review-count-fieldtype":"","product-24043-sku":"","product-24043-sku-fieldtype":"","product-24043-url":"","product-24043-url-fieldtype":"","wp_schema_pro_optimized_structured_data":"<!-- Schema optimized by Schema Pro --><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"BlogPosting\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\/\/filtermaker.fr\/ro\/stiri\/studiul-gen-z-realitatea-augmentata\/\"},\"headline\":\"Snapchat publie une \u00e9tude sur la relation entre la r\u00e9alit\u00e9 augment\u00e9e et la GenZ\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/01\/Genz-trends-in-terms-of-augmented-reality.jpg\",\"width\":1440,\"height\":1080},\"datePublished\":\"2022-04-29T07:08:00\",\"dateModified\":\"2023-05-30T15:58:55\",\"author\":{\"@type\":\"Person\",\"name\":\"Celia Albertone\",\"url\":\"http:\/\/filtermaker.fr\/ro\/author\/celia-albertone\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Filter Maker\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/09\/Fichier-1-1.svg\"}},\"description\":null}<\/script><!-- \/ Schema optimized by Schema Pro -->","_thumbnail_id":"470580","fpd_product_categories":"","fpd_product_categories_mobile":"","fpd_product_settings":"","fpd_products":"","fpd_products_mobile":"","fpd_source_type":"","fpd_source_type_mobile":"","_cart_discount":null,"_cart_discount_tax":null,"_order_currency":null,"_order_shipping":null,"_order_shipping_tax":null,"_order_tax":null,"_order_total":null,"_order_version":null,"_prices_include_tax":null,"_links":{"self":[{"href":"https:\/\/filtermaker.fr\/ro\/wp-json\/wp\/v2\/posts\/17931"}],"collection":[{"href":"https:\/\/filtermaker.fr\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/filtermaker.fr\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/ro\/wp-json\/wp\/v2\/comments?post=17931"}],"version-history":[{"count":0,"href":"https:\/\/filtermaker.fr\/ro\/wp-json\/wp\/v2\/posts\/17931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/ro\/wp-json\/wp\/v2\/media\/470580"}],"wp:attachment":[{"href":"https:\/\/filtermaker.fr\/ro\/wp-json\/wp\/v2\/media?parent=17931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/filtermaker.fr\/ro\/wp-json\/wp\/v2\/categories?post=17931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/filtermaker.fr\/ro\/wp-json\/wp\/v2\/tags?post=17931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}