{"id":15680,"date":"2022-04-04T10:00:00","date_gmt":"2022-04-04T10:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15680"},"modified":"2023-11-10T08:02:58","modified_gmt":"2023-11-10T08:02:58","slug":"certificare-snapchat-realitate-augmentata","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/ro\/stiri\/certificare-snapchat-realitate-augmentata\/","title":{"rendered":"Realitatea augmentat\u0103: o certificare pentru Snapchat"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15680\" class=\"elementor elementor-15680\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bfa8931 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"bfa8931\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3346148 exad-glass-effect-no exad-sticky-section-no\" data-id=\"3346148\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50465fb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"50465fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Snapchat lanseaz\u0103 certificarea realit\u0103\u021bii augmentate<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-bdae03b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"bdae03b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f612fa3 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"f612fa3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08fa308 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"08fa308\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-026619f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"026619f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d9eeed exad-glass-effect-no exad-sticky-section-no\" data-id=\"9d9eeed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a461427 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a461427\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/forbusiness.snapchat.com\/resources\/snapfocus?utm_source=GoogleSEM&amp;utm_medium=PAIDB2B&amp;utm_campaign=FR_G_Search_Brand_Alpha-snapchatfocus&amp;utm_term=FR&amp;utm_content=snapfocus&amp;gclid=Cj0KCQjw5-WRBhCKARIsAAId9FlrIVeSLkB_fjL1ynU6mXl7PCkE5oFQTqlM330kJ3BMhnIMgKYv61YaAuYqEALw_wcB\" target=\"_blank\" rel=\"noopener\">Snap Focus<\/a> este un portal educa\u021bional. Acesta \u00ee\u0219i propune s\u0103 ajute agen\u021biile \u0219i comercian\u021bii \u00een implementarea produselor publicitare \u0219i, \u00een general, \u00een ceea ce prive\u0219te func\u021bionalitatea general\u0103 a aplica\u021biei. De exemplu, Snapchat a introdus prima sa certificare de realitate augmentat\u0103.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-59eb99d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"59eb99d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78517f3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"78517f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcf32db exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fcf32db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beneficiile certific\u0103rii realit\u0103\u021bii augmentate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20fe436 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"20fe436\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Re\u021beaua ofer\u0103 un curs de formare \u00eemp\u0103r\u021bit \u00een 5 p\u0103r\u021bi:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-18e0792 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"18e0792\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1b6a1d9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1b6a1d9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5609ddf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5609ddf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. RA potrivit pentru scopul potrivit<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9202e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3b9202e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Utilizarea AR pentru a urm\u0103ri tendin\u021bele actuale este un lucru, dar \u00een\u021belegerea faptului c\u0103 aceast\u0103 tehnologie face parte dintr-o strategie global\u0103 este un alt lucru. A\u0219adar, acest al doilea modul ajut\u0103 cu adev\u0103rat la \u00een\u021belegerea modului \u00een care AR ajut\u0103 la cre\u0219terea implic\u0103rii clien\u021bilor \u0219i cum se poate realiza acest lucru (cum se face corect, alegerea formatului potrivit...). Obiectivul companiilor este de a \u00eencuraja snapchatterii s\u0103 interac\u021bioneze pentru a transforma lead-urile \u00een clien\u021bi.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e77a845 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e77a845\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8b9adb0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8b9adb0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e6f08c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0e6f08c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Amplificarea obiectivelor cu ajutorul mijloacelor media pl\u0103tite<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7b63f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7b7b63f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sunt propuse exerci\u021bii practice. La final, situa\u021bia le va permite participan\u021bilor s\u0103 \u0219tie care este cea mai bun\u0103 investi\u021bie pe care s\u0103 o cumpere sau distribu\u021bia de Lens pe care s\u0103 o selecteze pentru a-\u0219i atinge obiectivele campaniei.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-849245e exad-glass-effect-no exad-sticky-section-no\" data-id=\"849245e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76d4051 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"76d4051\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. M\u0103surarea \u0219i optimizarea campaniilor AR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f46dc20 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f46dc20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Deoarece toate ac\u021biunile au un impact, este de asemenea important s\u0103 cunoa\u0219te\u021bi \u0219i s\u0103 urm\u0103ri\u021bi rapoartele Ads Manager, testele A\/B \u0219i diferitele p\u00e2rghii de \u00eembun\u0103t\u0103\u021bire oferite de Snapchat.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-19d1f60 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"19d1f60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9c7784d exad-glass-effect-no exad-sticky-section-no\" data-id=\"9c7784d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408cb98 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"408cb98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Crea\u021bi obiective la scar\u0103 larg\u0103<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaa98e6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"eaa98e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Prin aceast\u0103 ultim\u0103 parte, Snapchat dore\u0219te s\u0103 ofere profesioni\u0219tilor perspective de dezvoltare, ar\u0103t\u00e2ndu-le c\u0103 multe lucruri pot fi puse \u00een aplicare. Obiectivul final este de a da via\u021b\u0103 campaniei pentru a le oferi utilizatorilor o experien\u021b\u0103 unic\u0103.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8a20303 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8a20303\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-600e0de exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"600e0de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Introducere \u00een AR pentru \u00eentreprinderi\u00a0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1706cb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b1706cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Aceast\u0103 parte ne permite s\u0103 descoperim lumea realit\u0103\u021bii augmentate \u0219i s\u0103 vedem impactul pozitiv pe care \u00eel poate avea. Prin aceast\u0103 introducere, Snap AR dore\u0219te s\u0103 \u00ee\u0219i demonstreze expertiza \u0219i statutul de lider \u00een domeniul realit\u0103\u021bii augmentate.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b17d1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e2b17d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Astfel, Snap Focus \u00ee\u0219i bazeaz\u0103 certificarea pe practic\u0103 \u0219i studii de caz pentru a utiliza c\u00e2t mai bine realitatea augmentat\u0103. Utilizarea Lens permite m\u0103rcilor s\u0103 atrag\u0103 publicul, s\u0103 c\u00e2\u0219tige vizibilitate \u0219i s\u0103 continue s\u0103 se dezvolte.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1265927 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1265927\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5577aa exad-glass-effect-no exad-sticky-section-no\" data-id=\"f5577aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abcf729 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"abcf729\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/mKx7vX?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_ro\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3953c88 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3953c88\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fc9656 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5fc9656\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39e078b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"39e078b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Snapchat \u0219i realitatea augmentat\u0103<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0bb816 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d0bb816\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Prin urmare, Snapchat continu\u0103 s\u0103 \u00ee\u0219i dezvolte domeniul de ac\u021biune \u00een domeniul realit\u0103\u021bii augmentate. De exemplu, marca ofer\u0103 deja <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/stiri\/cumparaturi-snapchat-ar\/\"><span style=\"font-weight: 400;\">Cump\u0103r\u0103turi AR<\/span><\/a><span style=\"font-weight: 400;\">. De exemplu, din ianuarie, cataloagele de m\u0103rci sunt disponibile ca filtre \"Try-On\". M\u0103rcile nu trebuie dec\u00e2t s\u0103 \u00ee\u0219i conecteze cataloagele de produse la experien\u021ba AR Lens de pe Snapchat pentru a vedea mai multe produse din acela\u0219i catalog care apar \u00eentr-un singur Lens. Propunerea unui catalog imersiv este foarte important\u0103 pentru o marc\u0103. \u00centr-adev\u0103r, este un fundament al prezen\u021bei digitale, mai ales pentru ca experien\u021ba s\u0103 fie dinamic\u0103, scalabil\u0103 \u0219i, mai ales, personalizat\u0103.<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Tot \u00een aceast\u0103 perspectiv\u0103 de dezvoltare \u0219i integrare a realit\u0103\u021bii augmentate \u00een aplica\u021bie, Snapchat tocmai a lansat o nou\u0103 op\u021biune: \"Custom Landmarkers\". Aceasta permite crearea de filtre AR pe monumente dintr-un cartier, statui, vitrine, magazine etc. Astfel, creatorii pot crea ei \u00een\u0219i\u0219i experien\u021be AR prin intermediul Lens Studio. Este suficient s\u0103 lua\u021bi repere pentru a crea o experien\u021b\u0103 AR axat\u0103 pe monumentele locale pe care creatorii doresc s\u0103 le eviden\u021bieze. \"Acest lucru va permite celor 250.000 de creatori de filtre s\u0103 plaseze Lenses pe locurile locale pe care le iubesc pentru a spune pove\u0219ti mai bogate comunit\u0103\u021bii lor prin intermediul realit\u0103\u021bii augmentate\", explic\u0103 Snapchat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-db6133f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"db6133f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6c9c06 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c6c9c06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5989d68 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5989d68\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Re\u021belele sociale se \u00eendreapt\u0103 spre realitatea augmentat\u0103<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6b6b49e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6b6b49e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-78d4969 exad-glass-effect-no exad-sticky-section-no\" data-id=\"78d4969\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d985ae exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"9d985ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"582\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping-768x582.png\" class=\"attachment-medium_large size-medium_large wp-image-15698\" alt=\"ar-shopping-pinterest\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping-768x582.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping-600x455.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping-300x227.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping-1024x776.png 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping-16x12.png 16w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping.png 1340w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ba2e909 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ba2e909\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2da110 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b2da110\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Re\u021belele investesc \u0219i \u00ee\u0219i dezvolt\u0103 experien\u021ba de realitate augmentat\u0103 una dup\u0103 alta. Acesta este \u00een special cazul Pinterest, care \u0219i-a lansat experien\u021ba de realitate augmentat\u0103 \u00een luna februarie. Foarte popular\u0103 pentru idei de design interior, re\u021beaua a implementat aplica\u021bia <\/span><a style=\"color: #000000;\" href=\"https:\/\/newsroom.pinterest.com\/fr\/pinterest--nouvelle-fonctionnalite-de-realite-augmentee-try-on-for-home-decor\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\"\u00cencerca\u021bi pentru decorarea casei<\/span><\/a><span style=\"font-weight: 400;\">. Utilizatorii de internet pot plasa virtual mobilierul \u0219i obiectele decorative \u00een locuin\u021ba lor: modalitatea ideal\u0103 de a vizualiza \u00een prealabil rezultatul final \u0219i de a face o achizi\u021bie!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1c811b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d1c811b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Facebook ofer\u0103 cu <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/filtre-instagram-spark-ar\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Spark AR<\/span><\/a><span style=\"font-weight: 400;\"> posibilitatea de a crea filtre gratuite de realitate augmentat\u0103, cum ar fi anima\u021bii faciale, jocuri AR, produse 3D sau ambalaje imersive. Aceste filtre pot fi apoi difuzate pe Facebook \u0219i Instagram. Spark AR este un instrument foarte complet, disponibil gratuit. Realitatea augmentat\u0103 a devenit astfel o adev\u0103rat\u0103 ax\u0103 de dezvoltare pentru re\u021belele sociale Meta \u0219i, de asemenea, un atu major pentru m\u0103rci.\u00a0<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Tik Tok a pornit \u0219i el \u00een aventura realit\u0103\u021bii augmentate, odat\u0103 cu deschiderea TikTok Effect Studio \u00een 2021. Re\u021beaua testeaz\u0103 \u00een versiune beta acest nou instrument. Site-ul \"Effect House\" ofer\u0103 creatorilor \u0219i dezvoltatorilor o multitudine de instrumente pentru a crea filtre de realitate augmentat\u0103. Acest proiect este \u00een prezent \u00eenc\u0103 un \"experiment timpuriu\", potrivit platformei, dar ar permite m\u0103rcilor s\u0103 adauge o doz\u0103 de realitate augmentat\u0103, stimul\u00e2nd \u00een acela\u0219i timp creativitatea con\u021binutului lor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Snapchat lanseaz\u0103 certificarea realit\u0103\u021bii augmentate Contacta\u021bi-ne Snap Focus este un portal educa\u021bional. Scopul s\u0103u este de a ajuta agen\u021biile \u0219i marketerii s\u0103 configureze produse publicitare \u0219i s\u0103 afle mai multe despre func\u021biile generale ale aplica\u021biei. De exemplu, Snapchat a introdus prima sa certificare de realitate augmentat\u0103. Beneficiile 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Cr\\u00e9er des objectifs \\u00e0 grande \\u00e9chelle\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":23,\"sizes\":[]},\"typography_font_weight\":\"500\",\"header_size\":\"h3\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"eaa98e6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Avec cette derni\\u00e8re partie, Snapchat veut offrir aux professionnels des perspectives de d\\u00e9veloppement en leur montrant que de nombreuses choses peuvent \\u00eatre mises en place. 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Via cette introduction, Snap AR souhaite d\\u00e9montrer son expertise et son statut de leader dans le domaine de la r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"400\",\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"e2b17d1\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Ainsi, Snap Focus base sa certification sur la pratique et la r\\u00e9alisation d\\u2019\\u00e9tude de cas afin d\\u2019utiliser de la meilleure des fa\\u00e7ons la r\\u00e9alit\\u00e9 augment\\u00e9e. 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La marque propose d\\u00e9j\\u00e0 par exemple <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/snapchat-ar-shopping\\\/\\\"><span style=\\\"font-weight: 400;\\\">l\\u2019AR Shopping<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">. Ainsi, depuis janvier, des catalogues de marques sont disponibles sous forme de filtres \\u201cTry-On\\u201d. Il suffit aux marques de connecter leurs catalogues de produits \\u00e0 l\\u2019exp\\u00e9rience AR Lens sur Snapchat pour voir appara\\u00eetre plusieurs produits du m\\u00eame catalogue dans une seule Lens. La proposition d\\u2019un catalogue immersif est tr\\u00e8s importante pour une marque. En effet, c\\u2019est un fondement de la pr\\u00e9sence num\\u00e9rique, notamment afin de rendre l\\u2019exp\\u00e9rience dynamique, \\u00e9volutive et surtout personnalis\\u00e9e.<\\\/span><\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Toujours dans cette optique de d\\u00e9veloppement et d\\u2019int\\u00e9gration de la r\\u00e9alit\\u00e9 augment\\u00e9e \\u00e0 l\\u2019application, Snapchat vient de sortir une nouvelle option : la \\u201cCustom Landmarkers\\u201d. Elle permet de cr\\u00e9er des filtres en AR sur les monuments d\\u2019un quartier, des statues, des vitrines, des magasins... Ainsi, les cr\\u00e9ateurs peuvent \\u00e9laborer par eux-m\\u00eames des exp\\u00e9riences en AR via Lens Studio. Il suffit de prendre des points de rep\\u00e8re pour cr\\u00e9er une exp\\u00e9rience AR focalis\\u00e9e sur des monuments locaux que veulent mettre en avant les cr\\u00e9ateurs. \\u201cCela va permettre aux 250 000 cr\\u00e9ateurs de filtres de placer des Lenses sur des lieux locaux qu\\u2019ils affectionnent afin de raconter des histoires plus riches \\u00e0 leur communaut\\u00e9 via la r\\u00e9alit\\u00e9 augment\\u00e9e\\u201d explique Snapchat.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"db6133f\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"c6c9c06\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"5989d68\",\"elType\":\"widget\",\"settings\":{\"title\":\"Des r\\u00e9seaux sociaux qui s'orientent vers la r\\u00e9alit\\u00e9 augment\\u00e9e\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"6b6b49e\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"78d4969\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"9d985ae\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/pinterest-AR-shopping.png\",\"id\":15698,\"alt\":\"AR Shopping Pinterest\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"6775eb1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"medium_large\",\"image_custom_dimension\":{\"width\":\"600\",\"height\":\"400\"},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"ba2e909\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"b2da110\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Les r\\u00e9seaux investissent et d\\u00e9veloppent tour apr\\u00e8s tour leur exp\\u00e9rience de r\\u00e9alit\\u00e9 augment\\u00e9e. C\\u2019est notamment le cas pour Pinterest qui s\\u2019est lanc\\u00e9 dans l\\u2019exp\\u00e9rience de la r\\u00e9alit\\u00e9 augment\\u00e9e en f\\u00e9vrier. Tr\\u00e8s pris\\u00e9e pour les id\\u00e9es d\\u00e9coration d\\u2019int\\u00e9rieur, le r\\u00e9seau a d\\u00e9ploy\\u00e9 aux Etats-Unis le <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/newsroom.pinterest.com\\\/fr\\\/pinterest--nouvelle-fonctionnalite-de-realite-augmentee-try-on-for-home-decor\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">\\u201cTry On for Home Decor\\u201d<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">. Les internautes peuvent placer virtuellement les meubles et articles de d\\u00e9coration dans leur int\\u00e9rieur : l\\u2019id\\u00e9al pour visualiser \\u00e0 l\\u2019avance le rendu final et passer \\u00e0 l\\u2019achat !<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"d1c811b\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Facebook propose avec <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/spark-ar-filtre-instagram\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">Spark AR<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\"> la possibilit\\u00e9 de cr\\u00e9er gratuitement des filtres en r\\u00e9alit\\u00e9 augment\\u00e9e tels que le face animation, le AR game, des produits en 3D ou encore des packaging immersifs. Ces filtres peuvent \\u00eatre ensuite diffus\\u00e9s sur Facebook et Instagram. Spark AR est un outil tr\\u00e8s complet et accessible gratuitement. La r\\u00e9alit\\u00e9 augment\\u00e9e est donc devenue un r\\u00e9el axe de d\\u00e9veloppement pour les r\\u00e9seaux sociaux de Meta, et \\u00e9galement un atout majeur pour les marques.\\u00a0<\\\/span><\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Tik Tok s\\u2019est \\u00e9galement lanc\\u00e9 dans l\\u2019aventure de la r\\u00e9alit\\u00e9 augment\\u00e9e avec l\\u2019ouverture de TikTok Effect Studio en 2021. Le r\\u00e9seau teste ce nouvel outil en version b\\u00eata. Le site \\u201cEffect House\\u201d propose aux cr\\u00e9ateurs et aux d\\u00e9veloppeurs une multitude d\\u2019outils afin de r\\u00e9aliser des filtres en r\\u00e9alit\\u00e9 augment\\u00e9e. 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