{"id":15360,"date":"2022-03-17T08:23:39","date_gmt":"2022-03-17T08:23:39","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15360"},"modified":"2023-11-10T08:06:11","modified_gmt":"2023-11-10T08:06:11","slug":"5-actiuni-phygitale-de-marketing","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/ro\/stiri\/5-actiuni-phygitale-de-marketing\/","title":{"rendered":"Opera\u021biunile de marketing phygital - 5"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15360\" class=\"elementor elementor-15360\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fdb0936 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fdb0936\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8904d41 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8904d41\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fbe1e3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6fbe1e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The <b>phygital<\/b> 5 exemple de<b>opera\u021biuni de pia\u021b\u0103<\/b>g<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7373f05 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7373f05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#application\">1- Aplica\u021bii mobile \u0219i panouri publicitare<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#catalogue\">2- Catalogul imersiv<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#3d\">3- Reprezentare 3D<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#borne\">4- Chio\u0219c interactiv \u00een magazin<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#lettre\">5- Scrisori po\u0219tale<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a21ec8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2a21ec8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ae9eb46 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"ae9eb46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bf8093 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"1bf8093\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a4de845 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a4de845\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ed9c5b exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ed9c5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a7f94a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6a7f94a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Ce este phygital? Acest termen se refer\u0103 la combina\u021bia dintre <\/span>din lumea digital\u0103 \u00een lumea fizic\u0103<span style=\"font-weight: 400;\"> : fizical(sical)(di)gital. Aceast\u0103 tehnic\u0103 face parte dintr-o abordare <\/span>de omnichannelitate<span style=\"font-weight: 400;\">Acest lucru \u00eenseamn\u0103 c\u0103 trebuie utilizate mai multe canale. Este adev\u0103rat c\u0103 odat\u0103 cu \u00eenmul\u021birea <\/span>canale de distribu\u021bie<span style=\"font-weight: 400;\"> \u0219i <\/span>materiale de comunicare<span style=\"font-weight: 400;\">companiile trebuie s\u0103 se adapteze pentru a oferi o <\/span>experien\u021b\u0103 bogat\u0103 pentru clien\u021bi <span style=\"font-weight: 400;\">\u0219i<\/span> atractiv<span style=\"font-weight: 400;\">. \u00cen plus, \u00een cadrul <\/span>obiceiuri de consum <span style=\"font-weight: 400;\">\u0219i <\/span>cump\u0103rare<span style=\"font-weight: 400;\"> se schimb\u0103. Astfel, pentru <\/span>s\u0103 satisfac\u0103 nevoile <span style=\"font-weight: 400;\">clien\u021bilor lor, companiile se adapteaz\u0103, \u00een special prin oferirea de <\/span>servicii suplimentare<span style=\"font-weight: 400;\">. Dar cum se materializeaz\u0103 \u00een realitate \u0219i ce pun \u00een aplicare companiile de ast\u0103zi? Noi v\u0103 spunem totul!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-afcfe11 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"afcfe11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-685c5ba exad-glass-effect-no exad-sticky-section-no\" data-id=\"685c5ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b74d49c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"b74d49c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"application\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1) Cerere \u0219i afi\u0219 publicitar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d88fe44 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d88fe44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"427\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-768x427.png\" class=\"attachment-medium_large size-medium_large wp-image-15369\" alt=\"poster-br\u00e2nz\u0103-aplica\u021bie-urger-kng\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-768x427.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-600x333.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-300x167.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-18x10.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1.png 1017w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c51075e exad-glass-effect-no exad-sticky-section-no\" data-id=\"c51075e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Acest lucru poate fi comparat cu <span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/www.burgerking.fr\/\" target=\"_blank\" rel=\"noopener\">Burger King<\/a><\/strong><\/span> la \u0219eful de la <\/span>opera\u021biuni de marketing<span style=\"font-weight: 400;\">. Celebrul lan\u021b de fast-food-uri abund\u0103 \u00een creativitate pentru a oferi \u00eentotdeauna <\/span>concepte noi, inovatoare \u0219i interesante<span style=\"font-weight: 400;\">. Dintre diferitele opera\u021biuni implementate, compania a folosit \u00een 2019 <\/span>realitate augmentat\u0103 <span style=\"font-weight: 400;\">pentru a-\u0219i... \"arde\" concuren\u021bii, da, a\u021bi auzit bine!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-efd23b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"efd23b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dbb4fa6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"dbb4fa6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bb69f7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"5bb69f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"676\" height=\"696\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2.png\" class=\"attachment-medium_large size-medium_large wp-image-15370\" alt=\"aplica\u021bie-burger-king phygital\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2.png 676w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2-600x618.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2-291x300.png 291w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2-12x12.png 12w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7231d21 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7231d21\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-994fc89 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"994fc89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pentru a realiza acest lucru, Burger King a integrat \u00een aplica\u021bia sa un buton care permite capturarea \u0219i arderea afi\u0219ului unui concurent. Scopul final este acela de a c\u00e2\u0219tiga pentru consumatorii actuali \u0219i poten\u021biali un voucher pentru un whopper gratuit. Ca urmare, 500.000 de<\/span> <span style=\"font-weight: 400;\"> sunt distribuite, \u0219i doar c\u00e2te una pentru fiecare consumator.\u00a0<\/span><\/p><p>Campania, care se nume\u0219te \"Burn This Ad<span style=\"font-weight: 400;\"> se bazeaz\u0103 pe un element puternic al m\u0103rcii: focul. Acesta a fost introdus \u00een Brazilia doar pentru a promova noul instrument tehnologic<\/span> Burger King Express <span style=\"font-weight: 400;\">Precomanda\u021bi \u0219i ridica\u021bi comanda f\u0103r\u0103 prea mult\u0103 a\u0219teptare, ideal!<\/span><\/p><p><span style=\"font-weight: 400;\">Pentru aceast\u0103 campanie, Burger King a folosit la perfec\u021bie realitatea augmentat\u0103. Aceasta a fost realizat\u0103 prin combinarea <\/span>afi\u0219e publicitare<span style=\"font-weight: 400;\"> \u0219i realitatea augmentat\u0103 prin intermediul aplica\u021biei sale, c\u0103 Burger King a pus la cale o ac\u021biune phygital\u0103 atractiv\u0103 \u0219i inovatoare.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6336382 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6336382\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8be5aa8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8be5aa8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0c45c9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"a0c45c9\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/mKx7vX?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_ro\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4217a1a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4217a1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20f2982 exad-glass-effect-no exad-sticky-section-no\" data-id=\"20f2982\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80255aa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"80255aa\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"catalogue\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4397cc4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4397cc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2) Catalogul imersiv<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-070dd55 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"070dd55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9d7806d exad-glass-effect-no exad-sticky-section-no\" data-id=\"9d7806d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c93f1c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"8c93f1c\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=LlqNdiZ3eeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-joueclub.png&quot;,&quot;id&quot;:15587,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;mute&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/logo-joueclub.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Ruleaz\u0103 videoul\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9ce41ab exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ce41ab\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e137204 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e137204\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/catalog-immersiv-realitate-augmentata\/\" target=\"_blank\" rel=\"noopener\">catalog imersiv<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> este un instrument din ce \u00een ce mai r\u00e2vnit. At\u00e2t pentru u\u0219urin\u021ba de utilizare, c\u00e2t \u0219i pentru experien\u021ba imersiv\u0103 unic\u0103 pe care o ofer\u0103, este benefic pentru branduri s\u0103 implementeze acest tip de catalog. \u00centr-adev\u0103r, consumatorii pot pur \u0219i simplu s\u0103 \u00ee\u0219i ia smartphone-ul sau tableta \u0219i s\u0103 vizualizeze produsele din catalog \u00een 3D. Aceast\u0103 tehnologie se bazeaz\u0103 pe realitatea augmentat\u0103. Ea permite m\u0103rcilor s\u0103 \u00eei cufunde pe consumatori \u00een lumea lor \u0219i s\u0103 \u00eei ia \u00eentr-o c\u0103l\u0103torie.\u00a0<\/span><span style=\"font-weight: 400;\">Acest lucru este ceea ce se face prin <span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/www.joueclub.fr\/\" target=\"_blank\" rel=\"noopener\">Jou\u00e9club<\/a><\/strong><\/span> pentru cataloagele sale de Cr\u0103ciun. Cu sloganul s\u0103u \"Magia Cr\u0103ciunului vine \u00een Jou\u00e9Club...\", marca dore\u0219te \u00een mod clar s\u0103 \u00eei fac\u0103 pe copii s\u0103 viseze. <\/span><\/p><p><span style=\"font-weight: 400;\">Cum reu\u0219esc? Tot ce trebuie s\u0103 fac\u0103 este s\u0103 scaneze paginile catalogului pentru a avea acces la fi\u0219ele de produs ale juc\u0103riilor, s\u0103 aib\u0103 anima\u021bii 3D, provoc\u0103ri \"de joc\" pe care s\u0103 le accepte, posibilitatea de a crea o list\u0103 de cadouri \u0219i chiar de a o \u00eemp\u0103rt\u0103\u0219i cu familia sau de a urma o v\u00e2n\u0103toare de comori Disney: func\u021bii multiple, fiecare mai inovatoare dec\u00e2t cealalt\u0103. Astfel, cataloagele imersive de acest tip estompeaz\u0103 grani\u021ba dintre lumea real\u0103 \u0219i cea virtual\u0103: o provocare acceptat\u0103!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4d91da3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4d91da3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6917e45 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6917e45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03e6a17 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"03e6a17\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"3d\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a642a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a642a90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3) Reprezentare 3D\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9cceaa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9cceaa1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1287107 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1287107\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a18073 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4a18073\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Digital-Box-Lego-q552frcwmudnem4v5ex7jjrslf7bwnly682tm97qn4.png\" title=\"digital-box-lego\" alt=\"Ddigital-box-lego\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1784dac exad-glass-effect-no exad-sticky-section-no\" data-id=\"1784dac\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14e946c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"14e946c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Criza din domeniul s\u0103n\u0103t\u0103\u021bii a avut un impact puternic asupra comer\u021bului electronic \u0219i a obiceiurilor de consum. Multe m\u0103rci au profitat de Covid ca de o oportunitate de a se reinventa \u0219i de a oferi servicii fizice \u0219i digitale complementare: acesta este \u00een special cazul <strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/ro\/stiri\/lentila-snapchat-lego-conectata\/\" target=\"_blank\" rel=\"noopener\">Lego<\/a> <\/span><\/strong>!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Potrivit grupului, <\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/viuz.com\/annonce\/2021\/03\/10\/lego-une-croissance-forte-le-signe-de-lomnicanal-et-de-la-transformation-numerique\/\" target=\"_blank\" rel=\"noopener\">V\u00e2nz\u0103rile de bunuri de consum au crescut \u00een 2020 cu 21%<\/a> <\/span><\/strong><span style=\"font-weight: 400;\">comparativ cu anul precedent. \u00centr-adev\u0103r, criza din domeniul s\u0103n\u0103t\u0103\u021bii a accelerat v\u00e2nzarea de c\u0103r\u0103mizi, \u00een special prin intermediul internetului. Aceste v\u00e2nz\u0103ri au compensat \u00eenchiderea magazinelor fizice \u0219i au ajutat s\u0103 fac\u0103 fa\u021b\u0103 numeroaselor schimb\u0103ri cauzate de criza din domeniul s\u0103n\u0103t\u0103\u021bii.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Marca dore\u0219te s\u0103 continue aceast\u0103 alian\u021b\u0103 \u00eentre fizic \u0219i digital prin diverse ac\u021biuni. \u00cen special, utilizeaz\u0103 realitatea augmentat\u0103 \u00een magazinele Lego. Pentru a face acest lucru, marca a \u00eenfiin\u021bat o <strong><span style=\"color: #ffffff;\">\"<\/span><\/strong><\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.youtube.com\/watch?v=-N85srjA-GQ\" target=\"_blank\" rel=\"noopener\">Digital Box\".<\/a> <\/span><\/strong><span style=\"font-weight: 400;\">determin\u00e2nd apari\u021bia unui \"verde\" pe ecran. <\/span>Reprezentare 3D<span style=\"font-weight: 400;\"> a cutiei Lego selectate de client. Vizualizarea \u00een avans a produsului \u0219i punerea \u00een practic\u0103 a acestuia permite <\/span>s\u0103 reasigure clientul<span style=\"font-weight: 400;\"> privind achizi\u021bia sa viitoare. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fff2b9e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fff2b9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dae58fe exad-glass-effect-no exad-sticky-section-no\" data-id=\"dae58fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9653846 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"9653846\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"borne\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf14f9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"eaf14f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> 4) Chio\u0219c interactiv \u00een magazin<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3fdc39e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3fdc39e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9f967e3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9f967e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36d2531 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"36d2531\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Shoowroom-Decathlon-q552f1zh3yyf8usj6vut29fuu3enzaqphfnkrznir0.png\" title=\"shoowroom-decathlon\" alt=\"decathlon-showrooming\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6fe798b exad-glass-effect-no exad-sticky-section-no\" data-id=\"6fe798b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-714fd56 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"714fd56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/thunderstone.io\/\" target=\"_blank\" rel=\"noopener\"><strong>Thunderstone<\/strong><\/a> <\/span>este o pia\u021b\u0103 care permite magazinelor multibrand s\u0103 se asigure c\u0103 clien\u021bii lor g\u0103sesc produsul pe care \u00eel doresc, iar m\u0103rcile nu rateaz\u0103 nicio v\u00e2nzare!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00cen special, brandul a amenajat un showroom \u00een magazinul Decathlon din Limoges: un spa\u021biu de expunere i<\/span>Ini\u021biativ\u0103 unic\u0103 \u00een domeniul digital<span style=\"font-weight: 400;\"> care nu a mai fost \u00eenfiin\u021bat\u0103 p\u00e2n\u0103 acum de c\u0103tre companie. Acest spa\u021biu de <\/span><span style=\"font-weight: 400;\">15 m2<\/span><span style=\"font-weight: 400;\"> reune\u0219te 7 m\u0103rci sportive franceze cu valori eco-responsabile. Mostre de articole, niciodat\u0103 prezentate de <span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/www.decathlon.fr\/\" target=\"_blank\" rel=\"noopener\">Decathlon<\/a> <\/strong><\/span>sunt puse la dispozi\u021bia clien\u021bilor pentru a completa gama de produse comercializate de companie.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d858a74 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d858a74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb0457c exad-glass-effect-no exad-sticky-section-no\" data-id=\"bb0457c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4196966 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4196966\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Terminalul interactiv pus la dispozi\u021bia clien\u021bilor este legat de stocul de comer\u021b electronic al m\u0103rcilor. Acest lucru le permite clien\u021bilor s\u0103 comande direct produsul pe care l-au selectat. Astfel, ace\u0219tia au acces la \u00eentregul catalog al m\u0103rcilor expuse \u00een showroom. Aceast\u0103 experien\u021b\u0103 phygital\u0103 100% permite optimizarea spa\u021biului, deoarece nu exist\u0103 constr\u00e2ngeri de depozitare, trimi\u021b\u00e2nd \u00een acela\u0219i timp produsul comandat direct la domiciliul clientului.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Acest nou aranjament permite Decathlon s\u0103 primeasc\u0103 noi m\u0103rci \u00een cadrul m\u0103rcii sale, s\u0103 \u00ee\u0219i creasc\u0103 volumul de v\u00e2nz\u0103ri, permi\u021b\u00e2nd \u00een acela\u0219i timp m\u0103rcilor s\u0103 dob\u00e2ndeasc\u0103 un nou canal de distribu\u021bie.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b35a5cc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b35a5cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e353b24 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e353b24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c880bd7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"c880bd7\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"lettre\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1ccb76 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e1ccb76\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5) Scrisori po\u0219tale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-045b9b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"045b9b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a14741c exad-glass-effect-no exad-sticky-section-no\" data-id=\"a14741c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bbec34 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4bbec34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/filtre-insta-carte-voeux-q552fyvn07tc0s2p5j1jvbwbzvfkfaakgtercuxnh0.png\" title=\"filtru-insta-card-dorin\u021be\" alt=\"filter-Instagram-qr-code\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55b8cda exad-glass-effect-no exad-sticky-section-no\" data-id=\"55b8cda\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1371d8c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1371d8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00cen prezent, \u00een epoca e-mailurilor \u0219i a coresponden\u021bei \u00een mas\u0103, este necesar s\u0103 te reinventezi \u0219i, \u00een special, s\u0103 \u00ee\u021bi p\u0103strezi <\/span>rela\u021bii cu clien\u021bii<span style=\"font-weight: 400;\">. <\/span><span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/www.manuscry.com\/\" target=\"_blank\" rel=\"noopener\">Manuscry<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> este o companie care se ofer\u0103 s\u0103 trimit\u0103 <\/span>c\u0103r\u021bi scrise de m\u00e2n\u0103<span style=\"font-weight: 400;\"> pentru clien\u021bii s\u0103i. <\/span><span style=\"font-weight: 400;\">Pentru <\/span>campanii de fidelizare<span style=\"font-weight: 400;\">sau chiar <\/span>achizi\u021bie<span style=\"font-weight: 400;\">Trimiterea acestui tip de felicitare permite cu adev\u0103rat s\u0103 <\/span>personalizarea experien\u021bei clien\u021bilor<span style=\"font-weight: 400;\">. Astfel, ve\u021bi g\u0103si aici o alternativ\u0103 real\u0103 la e-mail mult mai mult. <\/span>autentice, personalizate \u0219i, prin urmare, eficiente.\u00a0<\/p><p><span style=\"font-weight: 400;\">Pentru sezonul festiv, Filter Maker a lucrat cu <\/span>Manuscry<span style=\"font-weight: 400;\">. Scopul a fost acela de a trimite o felicitare clien\u021bilor no\u0219tri pentru a le mul\u021bumi pentru <\/span>colabor\u0103ri <span style=\"font-weight: 400;\">stabilit, iar <\/span>\u00eencredere <span style=\"font-weight: 400;\">acordate. Astfel, cardul con\u021bine o not\u0103 scris\u0103 de m\u00e2n\u0103, personalizat\u0103 pentru client, \u0219i un <\/span>Codul QR<span style=\"font-weight: 400;\"> \u00een dreapta jos.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The<\/span> Codul QR este un cod de bare bidimensional. Scanat de smartphone-uri \u0219i tablete<span style=\"font-weight: 400;\">Acesta v\u0103 permite s\u0103 fi\u021bi redirec\u021bionat c\u0103tre o pagin\u0103, de exemplu un site web, pentru a comunica informa\u021bii suplimentare. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a9b9f35 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a9b9f35\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aba8a0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4aba8a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-048e567 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"048e567\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Atunci c\u00e2nd clientul scaneaz\u0103 codul QR, apare un filtru Instagram cu diverse elemente dinamice pentru a le mul\u021bumi angaja\u021bilor pentru \u00eencrederea acordat\u0103: modalitatea ideal\u0103 de a combina<\/span> <span style=\"font-weight: 400;\">la<\/span> harta fizic\u0103<span style=\"font-weight: 400;\"> \u0219i <\/span>experien\u021ba AR.<span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3d081 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5b3d081\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Dac\u0103 dori\u021bi s\u0103 afla\u021bi mai multe despre crearea de filtre etc., nu ezita\u021bi s\u0103 v\u0103 adresa\u021bi la <\/span><span style=\"color: #000000;\">contacta\u021bi<\/span><span style=\"font-weight: 400;\"> exper\u021bii no\u0219tri.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Phygital: 5 exemple de opera\u021biuni de marketing 1- Aplica\u021bii mobile \u0219i afi\u0219e publicitare 2- Catalog imersiv 3- Reprezentare 3D 4- Chio\u0219c interactiv \u00een magazin 5- Scrisori po\u0219tale Contacta\u021bi-ne Ce este phygital? Acest termen se refer\u0103 la faptul de a combina lumea digital\u0103 cu cea fizic\u0103: phy(sic)(di)gital. Aceast\u0103 tehnic\u0103 face parte dintr-o abordare omnichannel, adic\u0103 din utilizarea unui 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marketin<\\\/b>g\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"header_size\":\"h1\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"7373f05\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#application\\\">1- Applications mobiles et affiches publicitaires<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#catalogue\\\">2- Catalogue immersif<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">Qu\\u2019est-ce-que le phygital ? Ce terme fait r\\u00e9f\\u00e9rence au fait d\\u2019allier le <\\\/span>monde digital au monde physique<span style=\\\"font-weight: 400;\\\"> : phy(sique)(di)gital. Cette technique s'inscrit dans une d\\u00e9marche <\\\/span>d\\u2019omnicanalit\\u00e9<span style=\\\"font-weight: 400;\\\">, soit le fait d\\u2019utiliser plusieurs canaux. Il est vrai qu\\u2019avec la multiplication des <\\\/span>canaux de distribution<span style=\\\"font-weight: 400;\\\"> et des <\\\/span>supports de communication<span style=\\\"font-weight: 400;\\\">, les entreprises doivent s\\u2019adapter afin de proposer une <\\\/span>exp\\u00e9rience client riche <span style=\\\"font-weight: 400;\\\">et<\\\/span> attractive<span style=\\\"font-weight: 400;\\\">. De plus, les <\\\/span>habitudes de consommation <span style=\\\"font-weight: 400;\\\">et <\\\/span>d\\u2019achat<span style=\\\"font-weight: 400;\\\"> \\u00e9voluent. Ainsi, pour <\\\/span>r\\u00e9pondre aux besoins <span style=\\\"font-weight: 400;\\\">de leurs clients, les entreprises s\\u2019adaptent, notamment en proposant des <\\\/span>services compl\\u00e9mentaires<span style=\\\"font-weight: 400;\\\">. Mais alors comment se mat\\u00e9rialise le phygital dans la r\\u00e9alit\\u00e9, et qu\\u2019est-ce que mettent en place les entreprises d\\u2019aujourd\\u2019hui ? 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La c\\u00e9l\\u00e8bre cha\\u00eene de fast-food d\\u00e9borde de cr\\u00e9ativit\\u00e9 pour toujours proposer de <\\\/span>nouveaux concepts innovants et captivants<span style=\\\"font-weight: 400;\\\">. 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Tant pour sa simplicit\\u00e9 d\\u2019utilisation que pour l\\u2019exp\\u00e9rience immersive in\\u00e9dite qu\\u2019il propose, il est b\\u00e9n\\u00e9fique pour les marques de mettre en place ce type de catalogue. En effet, il suffit aux consommateurs de prendre leur smartphone, ou leur tablette, afin de visualiser les produits du catalogue en 3D. Cette technologie s\\u2019appuie sur la r\\u00e9alit\\u00e9 augment\\u00e9e. Elle permet aux marques de plonger les consommateurs dans leur univers, et de les faire voyager.\\u00a0<\\\/span><span style=\\\"font-weight: 400;\\\">C\\u2019est notamment ce que met en place <span style=\\\"color: #ffffff;\\\"><strong><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/www.joueclub.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Jou\\u00e9club<\\\/a><\\\/strong><\\\/span> pour ses catalogues de No\\u00ebl. Avec son slogan \\u201cLa magie de No\\u00ebl s\\u2019invite dans ton Jou\\u00e9Club\\u2026\\u201d, l\\u2019enseigne veut clairement faire r\\u00eaver les enfants. <\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Comment faire ? Il leur suffit de scanner les pages du catalogue pour avoir acc\\u00e8s aux fiches produits des jouets, avoir des animations 3D, des challenges \\u201cjeux\\u201d \\u00e0 relever, la possibilit\\u00e9 des cr\\u00e9er sa liste de cadeaux, et m\\u00eame la partager \\u00e0 sa famille, ou encore suivre une chasse au tr\\u00e9sor Disney : de multiples fonctions toutes plus innovantes les unes que les autres. Les catalogues immersifs de ce type font donc dispara\\u00eetre la fronti\\u00e8re entre le monde r\\u00e9el et le monde virtuel : un d\\u00e9fi relev\\u00e9 !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"18\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"4d91da3\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"6917e45\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"03e6a17\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"3d\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"a642a90\",\"elType\":\"widget\",\"settings\":{\"title\":\"3) Repr\\u00e9sentation 3D\\n\",\"ekit_all_conditions_list\":[{\"_id\":\"0b68a5d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"9cceaa1\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"structure\":\"20\",\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"1287107\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}],\"content_position\":\"center\"},\"elements\":[{\"id\":\"4a18073\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Digital-Box-Lego.png\",\"id\":15533,\"alt\":\"Digital box lego\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"6775eb1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"custom\",\"image_custom_dimension\":{\"width\":\"400\",\"height\":\"400\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"1784dac\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"e4bed35\"}],\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"14e946c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La crise sanitaire a eu un impact fort sur le e.commerce et les habitudes de consommation. De nombreuses marques ont saisi la Covid comme une opportunit\\u00e9 afin de se r\\u00e9inventer, et proposer des services physiques et digitaux compl\\u00e9mentaires : c\\u2019est notamment le cas de <strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/lego-snapchat-lens-connected\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Lego<\\\/a> <\\\/span><\\\/strong>!\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Selon le groupe, <\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/viuz.com\\\/annonce\\\/2021\\\/03\\\/10\\\/lego-une-croissance-forte-le-signe-de-lomnicanal-et-de-la-transformation-numerique\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">les ventes consommateurs de 2020 ont augment\\u00e9 de 21%<\\\/a> <\\\/span><\\\/strong><span style=\\\"font-weight: 400;\\\">par rapport \\u00e0 l\\u2019ann\\u00e9e pr\\u00e9c\\u00e9dente. 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