{"id":15182,"date":"2022-03-14T08:51:53","date_gmt":"2022-03-14T08:51:53","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15182"},"modified":"2023-11-10T08:06:36","modified_gmt":"2023-11-10T08:06:36","slug":"5-tendinte-retele-sociale-2022","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/ro\/stiri\/5-tendinte-retele-sociale-2022\/","title":{"rendered":"Top 5 tendin\u021be \u00een re\u021belele de socializare pentru 2022"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15182\" class=\"elementor elementor-15182\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-19caaa0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"19caaa0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bca7244 exad-glass-effect-no exad-sticky-section-no\" data-id=\"bca7244\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-522269e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"522269e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Raport Hootsuite: Care sunt cele mai importante 5 tendin\u021be \u00een social media \u00een 2022?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7871d52 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7871d52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-606af49 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"606af49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5936aa8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"5936aa8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c18c696 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c18c696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd21946 exad-glass-effect-no exad-sticky-section-no\" data-id=\"dd21946\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ab1290 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9ab1290\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.hootsuite.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a><span style=\"font-weight: 400;\"> a publicat cel de-al \u0219aselea raport care prezint\u0103 cele mai importante 5 tendin\u021be \u00een re\u021belele sociale \u00een 2022. Prin analiza a 18.000 de speciali\u0219ti \u00een marketing, acest raport eviden\u021biaz\u0103 comportamente \u0219i noi reguli. Dar care sunt aceste noi tendin\u021be? \u0218i cum s\u0103 ne adapt\u0103m la ele? Haide\u021bi s\u0103 arunc\u0103m o privire \u00eempreun\u0103!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d85a29b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d85a29b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c82e971 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c82e971\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d923579 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d923579\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-158c6e1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"158c6e1\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-no-translation=\"\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-158c6e1{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c386524 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c386524\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-da58d30 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"da58d30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b1486b exad-glass-effect-no exad-sticky-section-no\" data-id=\"4b1486b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6aff19f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6aff19f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Importan\u021ba lui Tik Tok<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69e87e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b69e87e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.tiktok.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Tik Tok<\/a><span style=\"font-weight: 400;\"> a devenit a \u0219aptea cea mai popular\u0103 re\u021bea social\u0103 din lume. <\/span>Aplica\u021bia<span style=\"font-weight: 400;\"> are mai mult de un miliard de utilizatori din septembrie 2021. Excluz\u00e2nd re\u021belele de mesagerie, Tik Tok este a patra cea mai popular\u0103 re\u021bea social\u0103 din lume, dup\u0103 <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> <span style=\"font-weight: 400;\">(2,7 miliarde de euro), <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">Youtube<\/a><span style=\"font-weight: 400;\"> (2,4 miliarde de euro) \u0219i<\/span><a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\"> Instagram<\/a><span style=\"font-weight: 400;\"> (1,2 miliarde de euro).\u00a0<\/span><\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Num\u0103rul de<\/span>utilizatori<span style=\"font-weight: 400;\"> continu\u0103 s\u0103 creasc\u0103. \u00centr-adev\u0103r, \u00een ianuarie 2021, <\/span>689 de milioane de utilizatori activi lunar<span style=\"font-weight: 400;\"> cu o cre\u0219tere de 45% \u00een mai pu\u021bin de un an. \u00cen compara\u021bie, Instagram a \u00eenregistrat o cre\u0219tere de <\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">num\u0103rul de abona\u021bi lunari<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">\u00a0cre\u0219te cu 6% \u00een 2020.<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Un alt indicator al succesului lui Tik Tok este num\u0103rul de c\u0103ut\u0103ri pe motoarele de c\u0103utare. \u00cen ultimele 12 luni, num\u0103rul de c\u0103ut\u0103ri a crescut cu 173%, \u00een timp ce cererea de c\u0103ut\u0103ri pentru Instagram Reels a crescut cu doar 22%, \u0219i chiar a sc\u0103zut cu 33% pentru Stories.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">\u00cen ciuda acestor cifre impresionante, companiile ezit\u0103 \u00eenc\u0103 s\u0103 investeasc\u0103 \u00een re\u021bea. \u00centreprinderile continu\u0103 s\u0103 investeasc\u0103 \u00een re\u021bele precum Instagram \u0219i Facebook, dar 35% dintre responden\u021bi spun c\u0103 inten\u021bioneaz\u0103 s\u0103 \u00ee\u0219i m\u0103reasc\u0103 investi\u021biile \u00een Tik Tok \u00een urm\u0103toarele 12 luni.<\/span><\/p><p><span style=\"font-weight: 400;\">Aceste cifre reflect\u0103 importan\u021ba lui Tik Tok \u0219i locul pe care aceast\u0103 re\u021bea \u00eel va ocupa \u00een strategia de marketing a companiilor. 24% dintre responden\u021bi consider\u0103 c\u0103 Tik Tok este cea mai eficient\u0103 re\u021bea social\u0103 pentru a-\u0219i atinge obiectivele, ceea ce reprezint\u0103 o cre\u0219tere de 700% fa\u021b\u0103 de 2020.<\/span><\/p><p><span style=\"font-weight: 400;\">A\u0219adar, pentru a r\u0103spunde acestei cereri \u00een cre\u0219tere, Tik Tok introduce noi instrumente de afaceri utile \u00een 2020 \u0219i 2021 pentru profiluri de afaceri, reclame \u0219i o pia\u021b\u0103 de designeri.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-62920bc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"62920bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ee47ae exad-glass-effect-no exad-sticky-section-no\" data-id=\"4ee47ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9034a37 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"9034a37\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/mKx7vX?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_ro\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-856b5bb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"856b5bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-710e936 exad-glass-effect-no exad-sticky-section-no\" data-id=\"710e936\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-753f730 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"753f730\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cheltuieli de publicitate orientate c\u0103tre re\u021belele sociale mici<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57439d7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"57439d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Impactul publicit\u0103\u021bii evolueaz\u0103 \u0219i devine din ce \u00een ce mai eficient pe re\u021bele precum Tik Tok, <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.pinterest.fr\/\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a> <span style=\"font-weight: 400;\">sau <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/l\/fr-fr\/download\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a><span style=\"font-weight: 400;\">. \u00centr-adev\u0103r, aceste re\u021bele sunt mai pu\u021bin saturate de reclame dec\u00e2t Instagram sau Facebook, de exemplu.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e9e4e5d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e9e4e5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76cae1d exad-glass-effect-no exad-sticky-section-no\" data-id=\"76cae1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d88fe44 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d88fe44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"399\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-Hootsuite.jpg\" class=\"attachment-large size-large wp-image-15205\" alt=\"Graficul Hootsuite care decripteaz\u0103 investi\u021biile \u00een social media \u00een 2022\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-Hootsuite.jpg 500w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-Hootsuite-300x239.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-Hootsuite-15x12.jpg 15w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-11b019e exad-glass-effect-no exad-sticky-section-no\" data-id=\"11b019e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57c1bba exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"57c1bba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Aceast\u0103 nou\u0103 tendin\u021b\u0103 este confirmat\u0103 \u00een special de urm\u0103toarele 3 studii:\u00a0<\/span><\/p><ul><li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Studiul <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.kantar.com\/fr\" target=\"_blank\" rel=\"noopener\">Kantar<\/a><span style=\"font-weight: 400;\">Un studiu comandat de Tik Tok a constatat c\u0103 utilizatorii au apreciat reclamele Tik Tok mai mult dec\u00e2t reclamele de pe alte re\u021bele \u0219i le-au considerat mai inspirate \u0219i mai pl\u0103cute.\u00a0<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Studiul de <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.nielsen.com\/fr\/fr\/\" target=\"_blank\" rel=\"noopener\">Nielsen<\/a><span style=\"font-weight: 400;\"><strong>,<\/strong> comandat de Snapchat, arat\u0103 c\u0103 reclamele de pe Snapchat au un efect mai mare dec\u00e2t cele de la televizor. Acest lucru se reflect\u0103 \u00een cre\u0219terea gradului de con\u0219tientizare \u0219i a inten\u021biei de cump\u0103rare.\u00a0<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Studiul <\/span><a style=\"color: #000000;\" href=\"https:\/\/business.pinterest.com\/fr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pinterest Business<\/span><\/a><span style=\"font-weight: 400;\"> indic\u0103 faptul c\u0103 anun\u021burile de pe Pinterest au un randament mai mare al investi\u021biei \u0219i rate de conversie mai mici dec\u00e2t anun\u021burile de pe alte re\u021bele sociale.<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1a043 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5c1a043\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Aceste studii confirm\u0103 tendin\u021ba de a utiliza re\u021bele mai mici pentru difuzarea de reclame, care par mai naturale, mai distractive \u0219i mai atractive pentru utilizatori.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dd4701a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"dd4701a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1628f9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c1628f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e30b1bf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e30b1bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tendin\u021ba de a cump\u0103ra direct din re\u021belele sociale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90560d6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"90560d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Perioada de telemunc\u0103 a generat o cre\u0219tere a utiliz\u0103rii re\u021belelor sociale. Ca urmare, achizi\u021biile prin intermediul re\u021belelor sociale au crescut. Potrivit <a style=\"color: #000000;\" href=\"https:\/\/www.emarketer.com\/\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a>Comer\u021bul social va fi o industrie de 80 de miliarde de dolari p\u00e2n\u0103 \u00een 2025.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">Majoritatea re\u021belelor sociale integreaz\u0103 solu\u021bii integrate de cump\u0103r\u0103turi \u00een platformele lor pentru a r\u0103spunde cererii \u00een cre\u0219tere.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2355e08 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2355e08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89a5cf4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"89a5cf4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ac9236 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1ac9236\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Succesul publicit\u0103\u021bii pl\u0103tite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b173aa4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b173aa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Publicitatea pl\u0103tit\u0103 vine \u00een completarea publicit\u0103\u021bii naturale, care este \u00een declin. \u00centr-adev\u0103r, 44% dintre responden\u021bi indic\u0103 faptul c\u0103 este nevoie de bugete publicitare mai mari pentru a aborda declinul \u00een ceea ce prive\u0219te atingerea natural\u0103 pe re\u021belele sociale.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Este \u00eenc\u0103 posibil s\u0103 devii viral f\u0103r\u0103 a aloca un buget, de exemplu, pe Tik Tok. Cu toate acestea, este totu\u0219i necesar ca \u00eentreprinderile s\u0103 \u00eenve\u021be cum s\u0103 \u00ee\u0219i dinamizeze con\u021binutul, indiferent de bugetul alocat, pentru a continua s\u0103 dezvolte comunit\u0103\u021bile dob\u00e2ndite pe diferitele re\u021bele sociale.\u00a0<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Pute\u021bi activa sponsorizarea pl\u0103tit\u0103 pe re\u021bele \u00een diferite moduri. De exemplu, este posibil s\u0103 <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/ro\/sfaturi-retele-sociale\/cum-sponsorizati-un-filtru-instagram-in-story\/\" target=\"_blank\" rel=\"noopener\">sponsorizeaz\u0103-\u021bi filtrul \u00eentr-o poveste pe Instagram \u0219i Facebook.<\/a><span style=\"font-weight: 400;\"> Astfel, prin sponsorizarea filtrului dvs., \u00eei ve\u021bi oferi mai mult\u0103 vizibilitate. Acesta apare \u00een fluxul de pove\u0219ti, pentru a asigura o distribu\u021bie larg\u0103 \u0219i un num\u0103r sporit de impresii.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4e009f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4e009f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a06092 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6a06092\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea97399 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ea97399\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Serviciul clien\u021bi prin telefon are tendin\u021ba de a disp\u0103rea<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c6a07 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b9c6a07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Potrivit unui studiu Nielsen comandat de Facebook, 64% dintre responden\u021bi au declarat c\u0103 prefer\u0103 s\u0103 trimit\u0103 un mesaj dec\u00e2t s\u0103 sune la o firm\u0103. \u00cen plus, <a style=\"color: #000000;\" href=\"https:\/\/www.gartner.com\/en\" target=\"_blank\" rel=\"noopener\">Gartner<\/a> afirm\u0103 c\u0103 60% din toate solicit\u0103rile de servicii pentru clien\u021bi vor fi tratate prin canale digitale p\u00e2n\u0103 \u00een 2023. Prin urmare, un serviciu eficient de asisten\u021b\u0103 pentru clien\u021bi pe re\u021belele de socializare devine o necesitate pentru a r\u0103spunde cererii \u00een cre\u0219tere a utilizatorilor.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cad0933 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cad0933\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cde5957 exad-glass-effect-no exad-sticky-section-no\" data-id=\"cde5957\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4bf088 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"c4bf088\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"620\" height=\"620\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite.jpg\" class=\"attachment-medium_large size-medium_large wp-image-15206\" alt=\"Grafic de afaceri Hootsuite\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite.jpg 620w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite-300x300.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite-100x100.jpg 100w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite-600x600.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite-150x150.jpg 150w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite-12x12.jpg 12w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1ad017f exad-glass-effect-no exad-sticky-section-no\" data-id=\"1ad017f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-491452f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"491452f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Potrivit raportului Trends 2022 Hootsuite, 36% de organiza\u021bii nu au \u00eenceput \u00eenc\u0103 s\u0103 investeasc\u0103 \u00een serviciul clien\u021bi pe social media, iar 34% nici m\u0103car nu inten\u021bioneaz\u0103 s\u0103 fac\u0103 acest lucru. Raportul sugereaz\u0103, de asemenea, c\u0103 aceast\u0103 tendin\u021b\u0103 evolueaz\u0103 \u0219i se schimb\u0103. \u00centr-adev\u0103r, 59% dintre responden\u021bi sunt de acord cu faptul c\u0103 serviciul pentru clien\u021bi pe re\u021belele sociale a crescut \u00een valoare pentru organiza\u021bia lor.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Astfel, importan\u021ba lui Tik Tok, cre\u0219terea cheltuielilor de publicitate pe re\u021belele sociale mici, cre\u0219terea num\u0103rului de achizi\u021bii prin intermediul re\u021belelor, succesul publicit\u0103\u021bii pl\u0103tite sau serviciul clien\u021bi prin telefon care tinde s\u0103 dispar\u0103 sunt principalele tendin\u021be ale re\u021belelor sociale care trebuie re\u021binute pentru 2022.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7c49e67 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7c49e67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f611118 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f611118\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1744493 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"1744493\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e5b3dd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0e5b3dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa08ebc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fa08ebc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default translation-block\">Ne vom \u00eentoarce \u00een <b>c\u00e2teva minute \u2714<\/b> cu un r\u0103spuns.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Raport Hootsuite: Care sunt cele mai importante 5 tendin\u021be \u00een social media pentru 2022? Contacta\u021bi-ne Hootsuite a publicat cel de-al \u0219aselea raport care prezint\u0103 cele mai importante 5 tendin\u021be \u00een re\u021belele sociale pentru 2022. Gra\u021bie analizei a 18.000 de speciali\u0219ti \u00een marketing, acest raport eviden\u021biaz\u0103 comportamente \u0219i noi reguli. A\u0219adar, care sunt [...]<\/p>","protected":false},"author":1,"featured_media":470443,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-15182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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En excluant les r\\u00e9seaux de messagerie, Tik Tok est le 4\\u00e8me r\\u00e9seau social le plus populaire au monde, apr\\u00e8s <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.facebook.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Facebook<\\\/a> <span style=\\\"font-weight: 400;\\\">(2,7 milliards), <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.youtube.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Youtube<\\\/a><span style=\\\"font-weight: 400;\\\"> (2,4 milliards) et<\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.instagram.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"> Instagram<\\\/a><span style=\\\"font-weight: 400;\\\"> (1,2 milliards).\\u00a0<\\\/span><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Le nombre d\\u2019<\\\/span>utilisateurs<span style=\\\"font-weight: 400;\\\"> ne cesse d\\u2019augmenter. En effet, on comptait en janvier 2021, <\\\/span>689 millions d\\u2019utilisateurs actifs mensuels<span style=\\\"font-weight: 400;\\\"> avec une augmentation de 45% en moins d\\u2019un an. En comparaison, Instagram a vu son <\\\/span><span style=\\\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\\\">nombre d\\u2019abonn\\u00e9s mensuels<\\\/span><span style=\\\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\\\">\\u00a0augmenter de 6% en 2020.<\\\/span><\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Autre indicateur traduisant le succ\\u00e8s de Tik Tok : le nombre de recherches sur les moteurs de recherche. En effet, au cours des 12 derniers mois, le nombre de recherches a augment\\u00e9 de 173%, alors que la demande de recherches pour Instagram Reels a augment\\u00e9 de seulement 22%, et a m\\u00eame diminu\\u00e9 de 33% pour les Stories.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Malgr\\u00e9 ces chiffres impressionnants, les entreprises continuent d\\u2019h\\u00e9siter \\u00e0 investir sur ce r\\u00e9seau. Les entreprises continuent d\\u2019investir sur les r\\u00e9seaux comme Instagram et Facebook, mais 35% des personnes interrog\\u00e9es d\\u00e9clarent pr\\u00e9voir d'augmenter leur investissement dans Tik Tok dans les 12 prochains mois.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Ces chiffres refl\\u00e8tent donc l\\u2019importance de Tik Tok, et la place que va prendre ce r\\u00e9seau dans la strat\\u00e9gie marketing des entreprises. 24% des personnes interrog\\u00e9es pensent que Tik Tok est le r\\u00e9seau social le plus efficace pour atteindre leurs objectifs, c\\u2019est-\\u00e0-dire une hausse de 700% par rapport \\u00e0 2020.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Ainsi, afin de r\\u00e9pondre \\u00e0 cette demande croissante, Tik Tok met en place de nouveaux outils commerciaux utiles en 2020 et 2021 pour les profils commerciaux, les publicit\\u00e9s et un march\\u00e9 de cr\\u00e9ateurs.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"62920bc\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"4ee47ae\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"9034a37\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"856b5bb\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"710e936\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"753f730\",\"elType\":\"widget\",\"settings\":{\"title\":\"Des d\\u00e9penses publicitaires orient\\u00e9es vers les petits r\\u00e9seaux sociaux\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"57439d7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">L\\u2019impact des publicit\\u00e9s \\u00e9volue, et devient de plus en plus efficace sur les r\\u00e9seaux tels que Tik Tok, <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.pinterest.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Pinterest<\\\/a> <span style=\\\"font-weight: 400;\\\">ou <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.snapchat.com\\\/l\\\/fr-fr\\\/download\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Snapchat<\\\/a><span style=\\\"font-weight: 400;\\\">. En effet, ces r\\u00e9seaux sont moins satur\\u00e9s de publicit\\u00e9s que peuvent l\\u2019\\u00eatre Instagram ou Facebook par exemple.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"e9e4e5d\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"76cae1d\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"d88fe44\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/graphique-Hootsuite.jpg\",\"id\":15205,\"alt\":\"Graphique Hootsuite d\\u00e9cryptant l'investissement sur les r\\u00e9seaux sociaux en 2022\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"6775eb1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"11b019e\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"57c1bba\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">Cette nouvelle tendance se confirme notamment avec les 3 \\u00e9tudes suivantes :\\u00a0<\\\/span><\\\/p><ul><li><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">L\\u2019\\u00e9tude <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.kantar.com\\\/fr\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Kantar<\\\/a><span style=\\\"font-weight: 400;\\\">, command\\u00e9e par Tik Tok, met en avance l\\u2019app\\u00e9tence des utilisateurs pour les publicit\\u00e9s Tik Tok, les consid\\u00e9rant davantage inspirantes et agr\\u00e9ables par rapport aux publicit\\u00e9s d\\u2019autres r\\u00e9seaux.\\u00a0<\\\/span><\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">L\\u2019\\u00e9tude de <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.nielsen.com\\\/fr\\\/fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Nielsen<\\\/a><span style=\\\"font-weight: 400;\\\"><strong>,<\\\/strong> mandat\\u00e9e par Snapchat, prouve que les publicit\\u00e9s sur Snapchat ont plus d\\u2019effet que les publicit\\u00e9s t\\u00e9l\\u00e9vis\\u00e9es. Cela se traduit notamment par une plus grande notori\\u00e9t\\u00e9 et des intentions d\\u2019achat accrues.\\u00a0<\\\/span><\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">L\\u2019\\u00e9tude <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/business.pinterest.com\\\/fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">Pinterest Business<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\"> indique que les annonces sur Pinterest pr\\u00e9sentent un meilleur retour sur investissement et des taux de conversion moins \\u00e9lev\\u00e9s que les annonces diffus\\u00e9es sur d\\u2019autres r\\u00e9seaux sociaux.<\\\/span><\\\/span><\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"5c1a043\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\">Ces \\u00e9tudes confirment la tendance des plus petits r\\u00e9seaux pour la diffusion de publicit\\u00e9s, qui apparaissent plus naturelles, divertissantes et attractives pour les utilisateurs.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"dd4701a\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"c1628f9\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"e30b1bf\",\"elType\":\"widget\",\"settings\":{\"title\":\"Une tendance \\u00e0 acheter directement sur les r\\u00e9seaux sociaux\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"90560d6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\">La p\\u00e9riode de t\\u00e9l\\u00e9travail a g\\u00e9n\\u00e9r\\u00e9 une augmentation de l\\u2019utilisation des r\\u00e9seaux sociaux. Par cons\\u00e9quent, les achats via les r\\u00e9seaux sociaux ont augment\\u00e9. Selon le <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.emarketer.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">eMarketer<\\\/a>, le commerce social repr\\u00e9sentera une industrie de 80 milliards de dollars d\\u2019ici 2025.\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">La plupart des r\\u00e9seaux sociaux int\\u00e8grent \\u00e0 leur plateforme des solutions d\\u2019achats int\\u00e9gr\\u00e9s afin de r\\u00e9pondre aux attentes croissante de la demande.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"2355e08\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"89a5cf4\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"1ac9236\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le succ\\u00e8s de la publicit\\u00e9 payante\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b173aa4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">La publicit\\u00e9 payante vient compl\\u00e9ter la port\\u00e9e naturelle qui est en d\\u00e9clin. En effet, 44% des personnes interrog\\u00e9es indiquent qu\\u2019il est n\\u00e9cessaire d'augmenter les budgets publicitaires pour faire face au d\\u00e9clin de la port\\u00e9e naturelle sur les r\\u00e9seaux sociaux.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Il est toujours possible de devenir viral sans allouer de budget, sur Tik Tok par exemple. Cependant, il reste n\\u00e9cessaire pour les entreprises d'apprendre \\u00e0 booster leur contenus, quel que soit le budget allou\\u00e9, afin de continuer \\u00e0 d\\u00e9velopper les communaut\\u00e9s acquises sur les diff\\u00e9rents r\\u00e9seaux sociaux.\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Vous pouvez activer la sponsorisation payante sur les r\\u00e9seaux de diff\\u00e9rentes fa\\u00e7ons. Il est par exemple possible de <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/comment-sponsoriser-un-filtre-instagram-en-story\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">sponsoriser son filtre en story sur Instagram et Facebook.<\\\/a><span style=\\\"font-weight: 400;\\\"> Ainsi, en sponsorisant votre filtre vous lui donnerez davantage de visibilit\\u00e9. 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