{"id":18106,"date":"2022-04-28T14:09:36","date_gmt":"2022-04-28T14:09:36","guid":{"rendered":"https:\/\/filtermaker.fr\/?page_id=18106"},"modified":"2023-05-31T07:18:31","modified_gmt":"2023-05-31T07:18:31","slug":"avantajele-metaverse-pentru-branduri","status":"publish","type":"page","link":"https:\/\/filtermaker.fr\/ro\/ce-este-web3\/metavers\/avantajele-metaverse-pentru-branduri\/","title":{"rendered":"Valoarea metaversului pentru m\u0103rci"},"content":{"rendered":"
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The beneficii<\/b> metaversul pentru m\u0103rci<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Descoperi\u021bi oportunit\u0103\u021bile pe care metaversul le ofer\u0103 m\u0103rcilor.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Defini\u021bie<\/a><\/span><\/p>

Beneficiile metaversului<\/a><\/span><\/span><\/p>

Exemple de branduri pe The SandBox<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Metaversul: defini\u021bie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un concept care s-a dezvoltat \u0219i s-a extins \u00een ultimii ani, conceptul de\u00a0metavers<\/span><\/span><\/a>\u00a0reune\u0219te universuri virtuale comune \u00een care juc\u0103torii se pot g\u0103si unii pe al\u021bii prin intermediul unor avatare. Aceste spa\u021bii virtuale le permit utilizatorilor s\u0103 fac\u0103 schimburi, s\u0103 \u00eemp\u0103rt\u0103\u0219easc\u0103, s\u0103 lucreze sau s\u0103 se joace \u00eempreun\u0103. Prin urmare, se pot face multe lucruri. Metaversul este similar cu jocurile video existente, cum ar fi\u00a0Fortnite<\/a><\/span><\/span>,\u00a0Minecraft<\/a><\/span><\/span>\u00a0sau chiar\u00a0A doua via\u021b\u0103<\/span><\/span><\/a>. \u00centr-adev\u0103r, aceste lumi virtuale \u0219i partajate sunt permanente \u0219i continu\u0103 s\u0103 existe chiar \u0219i atunci c\u00e2nd utilizatorii p\u0103r\u0103sesc platforma.<\/p>

Metaversul este, prin urmare, o tehnologie foarte popular\u0103, care are succes \u00een r\u00e2ndul genera\u021biilor tinere. Aceste noi tendin\u021be \u0219i tehnologii trebuie s\u0103 fie luate \u00een considerare de c\u0103tre m\u0103rci pentru a se adapta \u0219i a comunica \u00een cel mai bun mod.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"metavers-sandbox\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cutia de nisip<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Beneficiile metaversului<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Beneficiile metaversului pentru consumatorii sunt multipli<\/b>. \u00centr-adev\u0103r, aceast\u0103 tehnologie care ofer\u0103 o experien\u021b\u0103 digital\u0103 unic\u0103 pentru utilizatorii de internet<\/b> prin intermediul unui imersiune total\u0103<\/b>. Utilizatorii au posibilitatea de a vedea produsele \u00een aceste lumi virtuale conectate: o modalitate bun\u0103 de a vizualiza un produs \u00eenainte de a face o eventual\u0103 achizi\u021bie. Astfel, grani\u021ba dintre lumea fizic\u0103 \u0219i cea virtual\u0103 devine din ce \u00een ce mai neclar\u0103, \u00een beneficiul m\u0103rcilor \u0219i al dezvolt\u0103rii acestora.<\/p>

Metaversul ofer\u0103, de asemenea, multe avantaje pentru m\u0103rci, printre care\u00a0Cutia de nisip<\/a><\/span><\/span>. Este un metavers reprezentat \u00een pixeli 3D, \u00een care utilizatorii de internet se pot plimba, \u00eenchiria \u0219i chiar cump\u0103ra elemente prin intermediul criptomonedelor. \u00centr-adev\u0103r, con\u021binutul poate fi monetizat pe platform\u0103 prin intermediul NFT-urilor<\/b>Acestea sunt a\u0219a-numitele jetoane nefungibile. Por\u021bile virtuale pot fi achizi\u021bionate sub form\u0103 de NFT (achizi\u021bie certificat\u0103 prin \u00eenregistrare \u00een blockchain) pentru a pentru a construi case, magazine etc.<\/b> Totul este posibil! Proprietarii \u00ee\u0219i pot folosi terenul a\u0219a cum doresc pentru a \"transmite jocuri, a crea experien\u021be multiplayer<\/b>Sandbox este primul proiect de acest gen din lume care ofer\u0103 o gam\u0103 larg\u0103 de servicii, de la locuin\u021be la comunit\u0103\u021bi. The Sandbox are \u00een prezent peste 200 de m\u0103rci din diverse sectoare, precum Adidas, Ubisoft, Warner Music, Gucci...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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M\u0103rcile prezente pe The SandBox<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"thesandbox-\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Warner Music: o lume virtual\u0103 dedicat\u0103 muzicii<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avantajele metaversului pentru grupul muzical\u00a0Warner<\/a><\/span><\/strong>\u00a0sunt multiple. \u00centr-adev\u0103r, marca a anun\u021bat parteneriatul cu The Sandbox la 27 ianuarie 2022. \"Warner Music Group LAND\" va cuprinde concerte \u0219i alte atrac\u021bii muzicale \u00een care utilizatorii vor putea interac\u021biona \u00eentre ei \u0219i vor putea participa la activit\u0103\u021bile oferite. Pe l\u00e2ng\u0103 joc, fanii vor putea, de asemenea, s\u0103 achizi\u021bioneze terenuri \u00eenvecinate de la Warner Music pentru a-\u0219i crea propriile experien\u021be virtuale. Obiectivul grupului este de a oferi o experien\u021b\u0103 inovatoare \u0219i captivant\u0103, cu concerte live, evenimente VIP etc., investind \u00een acela\u0219i timp \u00een propriet\u0103\u021bi imobiliare virtuale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Adidas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Adidas\u00a0<\/span>s-a \u00eenscris \u00een metaversul din 2021 pe platform\u0103. Brandul a investit \u00een 144 de parcele virtuale \u00een parteneriat cu compania de criptomonede Coinbase \u0219i Sandbox. Grupul german de articole sportive ofer\u0103 NFT-uri de produse digitale exclusive, cum ar fi tricouri, legate, de asemenea, de produse fizice. Clien\u021bii Adidas pot achizi\u021biona produse digitale pentru a avea acces la experien\u021be \u00een cadrul platformei, dar au acces \u0219i la o ofert\u0103 fizic\u0103 a diverselor beneficii multiple pe care le ofer\u0103 metaversul.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"adidas-metaverse\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"adidas-metaverse\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Adidas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Adidas<\/a><\/span><\/strong>\u00a0s-a \u00eenscris \u00een metaversul din 2021 pe platform\u0103. Brandul a investit \u00een 144 de parcele virtuale \u00een parteneriat cu compania de criptomonede Coinbase \u0219i Sandbox. Grupul german de articole sportive ofer\u0103 NFT-uri de produse digitale exclusive, cum ar fi tricouri, legate, de asemenea, de produse fizice. Clien\u021bii Adidas pot achizi\u021biona produse digitale pentru a avea acces la experien\u021be \u00een cadrul platformei, dar au acces \u0219i la o ofert\u0103 fizic\u0103 a diverselor beneficii multiple pe care le ofer\u0103 metaversul.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"metaverse-gucci-the-sandbox\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Gucci<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brandul italian de lux ofer\u0103 un concept store unic \u00een care pot fi achizi\u021bionate piese unice \u0219i istorice. Denumit \"Gucci Vault\", brandul de lux a dorit s\u0103 dea concept store-ului s\u0103u forma unei cutii. Comparabil cu o capsul\u0103 a timpului, acesta prezint\u0103 articole vintage din anii '60 \u0219i '80. \u00cen plus, marca lanseaz\u0103 o serie de NFT-uri speciale \u00een colaborare cu Superplastic. Personajele cheie ale brandului vor fi \u00eembr\u0103cate \u00een motive iconice din\u00a0Gucci<\/a><\/span><\/strong>. Ca un bonus suplimentar, fiecare NFT are propria sculptur\u0103 realizat\u0103 manual, care va fi trimis\u0103 proprietarilor, un avantaj suplimentar f\u0103cut posibil de metavers.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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AXA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A\u0219a cum am spus, toate sectoarele de activitate pot fi stabilite \u00een metavers. Asigur\u0103ri \u00een Fran\u021ba\u00a0Axa<\/span><\/strong><\/a>\u00a0a achizi\u021bionat prima sa poart\u0103 virtual\u0103 pe The Sandbox. Compania de asigur\u0103ri dore\u0219te s\u0103 creeze noi spa\u021bii pentru ca talentele \u0219i clien\u021bii s\u0103i s\u0103 aib\u0103 parte de aceast\u0103 lume virtual\u0103 paralel\u0103. \u00cen acest fel, Axa dore\u0219te s\u0103 \u00ee\u0219i eviden\u021bieze spiritul inovator, \u00een special prin participarea la progresele tehnologice majore. Noile servicii special adaptate la lumea virtual\u0103 ar putea fi apoi oferite prin intermediul unei agen\u021bii virtuale.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"axa-metaverse-the-sandbox\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"axa-metaverse-the-sandbox\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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AXA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A\u0219a cum am spus, toate sectoarele de activitate pot fi stabilite \u00een metavers. Asigur\u0103ri \u00een Fran\u021ba\u00a0Axa<\/span><\/strong><\/a>\u00a0a achizi\u021bionat prima sa poart\u0103 virtual\u0103 pe The Sandbox. Compania de asigur\u0103ri dore\u0219te s\u0103 creeze noi spa\u021bii pentru ca talentele \u0219i clien\u021bii s\u0103i s\u0103 aib\u0103 parte de aceast\u0103 lume virtual\u0103 paralel\u0103. \u00cen acest fel, Axa dore\u0219te s\u0103 \u00ee\u0219i eviden\u021bieze spiritul inovator, \u00een special prin participarea la progresele tehnologice majore. Noile servicii special adaptate la lumea virtual\u0103 ar putea fi apoi oferite prin intermediul unei agen\u021bii virtuale.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"horizon-worlds-metavers\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Orizont<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Personalit\u0103\u021bi publice<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Personalit\u0103\u021bi de renume mondial sunt, de asemenea, prezente \u00een metavers. Este cazul c\u00e2nt\u0103re\u021bului Snoop Dogg, care \u0219i-a recreat propriul conac \u00een The Sandbox. C\u00e2nt\u0103re\u021bul \u0219i-a lansat recent \u00een The Sandbox propria colec\u021bie cu cei 10.000 de Doggies, avataruri care \u00eel reprezint\u0103 pe c\u00e2nt\u0103re\u021b. Ace\u0219tia le permit proprietarilor s\u0103 mearg\u0103 la concerte, s\u0103 exploreze metaversul, s\u0103 completeze misiuni sau pur \u0219i simplu s\u0103 petreac\u0103 timpul cu prietenii.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Beneficiile metaversului pentru m\u0103rci Descoperi\u021bi oportunit\u0103\u021bile pe care metaversul le ofer\u0103 m\u0103rcilor. 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.elementor-widget-wrap{align-items:center;}.elementor-18106 .elementor-element.elementor-element-2a70977.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18106 .elementor-element.elementor-element-2a70977.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-18106 .elementor-element.elementor-element-2a70977 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-18106 .elementor-element.elementor-element-6f94738 > .elementor-container{max-width:1331px;}.elementor-18106 .elementor-element.elementor-element-6f94738{margin-top:50px;margin-bottom:50px;}.elementor-bc-flex-widget .elementor-18106 .elementor-element.elementor-element-1285d26.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-18106 .elementor-element.elementor-element-1285d26.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18106 .elementor-element.elementor-element-1285d26.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-18106 .elementor-element.elementor-element-1285d26 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-18106 .elementor-element.elementor-element-3a1db97:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-widget-wrap > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#90A8ED;}.elementor-bc-flex-widget .elementor-18106 .elementor-element.elementor-element-3a1db97.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-18106 .elementor-element.elementor-element-3a1db97.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:0px 0px 0px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;}.elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-element-populated, .elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-element-populated > .elementor-background-overlay, .elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-18106 .elementor-element.elementor-element-5a7041e > .elementor-widget-container{margin:10px 0px 5px 10px;}.elementor-18106 .elementor-element.elementor-element-5a7041e{text-align:left;}.elementor-18106 .elementor-element.elementor-element-5a7041e .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:20px;font-weight:600;color:#000000;}.elementor-18106 .elementor-element.elementor-element-e3c56b0 > .elementor-widget-container{margin:19px 0px 10px 10px;padding:0px 0px 0px 0px;}.elementor-18106 .elementor-element.elementor-element-e3c56b0{font-family:\"Work Sans\", Sans-serif;font-size:16px;font-weight:400;color:#000000;}.elementor-18106 .elementor-element.elementor-element-3fa7f72 > .elementor-container{max-width:1331px;}.elementor-18106 .elementor-element.elementor-element-3fa7f72{margin-top:50px;margin-bottom:20px;}.elementor-bc-flex-widget .elementor-18106 .elementor-element.elementor-element-c216676.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-18106 .elementor-element.elementor-element-c216676.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18106 .elementor-element.elementor-element-c216676.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-18106 .elementor-element.elementor-element-c216676 > .elementor-widget-wrap > 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.elementor-element.elementor-element-14d7c9a > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:20px 0px 62px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;}.elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-element-populated, .elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-element-populated > .elementor-background-overlay, .elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-element-populated > 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D\\u00e9finition<\\\/a><\\\/span><\\\/p>

Avantages du m\\u00e9taverse<\\\/a><\\\/span><\\\/span><\\\/p>

Exemples de marques sur The SandBox<\\\/a><\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":1,\"sizes\":[]},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":1.4,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false},{\"id\":\"be4ce5b\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":33.292,\"content_position_tablet\":\"center\",\"_inline_size_tablet\":30,\"_inline_size_mobile\":20},\"elements\":[],\"isInner\":false}],\"isInner\":false},{\"id\":\"97266e9\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"c63d366\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"238842e\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"definition\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"d3f15a6\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le m\\u00e9taverse : d\\u00e9finition\",\"align\":\"center\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"625f852\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Concept qui ne cesse de se d\\u00e9velopper et prendre de l\\u2019ampleur depuis ces derni\\u00e8res ann\\u00e9es, le\\u00a0m\\u00e9taverse<\\\/span><\\\/span><\\\/a>\\u00a0rassemble des univers virtuels partag\\u00e9s au sein desquels les joueurs peuvent se retrouver gr\\u00e2ce \\u00e0 des avatars. Ces espaces virtuels permettent aux utilisateurs d\\u2019\\u00e9changer, partager, travailler ou encore jouer ensemble. Beaucoup de choses peuvent donc \\u00eatre faites. Le m\\u00e9taverse se rapproche de jeux vid\\u00e9o d\\u00e9j\\u00e0 existants, tels que\\u00a0Fortnite<\\\/a><\\\/span><\\\/span>,\\u00a0Minecraft<\\\/a><\\\/span><\\\/span>\\u00a0ou encore\\u00a0Second Life<\\\/span><\\\/span><\\\/a>. En effet, ces univers virtuels et partag\\u00e9s sont permanents et restent existants m\\u00eame lorsque les utilisateurs quittent la plateforme.<\\\/p>

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The Sandbox<\\\/span><\\\/em><\\\/p>\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"92b2825\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":50,\"background_background\":\"classic\",\"background_color\":\"#27A094\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"content_position\":\"center\",\"space_between_widgets\":0,\"_inline_size_tablet\":55,\"margin_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"5\",\"isLinked\":false},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"5\",\"bottom\":\"0\",\"left\":\"5\",\"isLinked\":false}},\"elements\":[{\"id\":\"8931640\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"advantages\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"de28ad8\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les avantages du m\\u00e9taverse\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"600\",\"_margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"0\",\"bottom\":\"5\",\"left\":\"10\",\"isLinked\":false},\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"cfe39b3\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Les avantages du m\\u00e9taverse pour les consommateurs sont multiples<\\\/b>. En effet, cette technologie proposant une exp\\u00e9rience num\\u00e9rique unique aux internautes<\\\/b> gr\\u00e2ce \\u00e0 une immersion totale<\\\/b>. Les utilisateurs ont la possibilit\\u00e9 de voir des produits dans ces mondes virtuels connect\\u00e9s : un bon moyen de visualiser un produit avant de passer potentiellement \\u00e0 l\\u2019achat. La fronti\\u00e8re entre le monde physique et virtuel s\\u2019estompe donc encore davantage au profit des marques et leur d\\u00e9veloppement.<\\\/p>

Le m\\u00e9taverse offre \\u00e9galement de nombreux avantages pour les marques notamment avec\\u00a0The Sandbox<\\\/a><\\\/span><\\\/span>. C\\u2019est un m\\u00e9taverse repr\\u00e9sent\\u00e9 en pixels 3D au sein duquel les internautes peuvent se balader, louer, et m\\u00eame acheter des \\u00e9l\\u00e9ments via la crypto-monnaie. En effet, le contenu peut \\u00eatre mon\\u00e9tis\\u00e9 sur la plateforme gr\\u00e2ce aux NFT<\\\/b>, les fameux jetons non-fongibles. Des passerelles virtuelles peuvent \\u00eatre achet\\u00e9es sous forme de NFT (achat certifi\\u00e9 gr\\u00e2ce \\u00e0 l\\u2019inscription dans la blockchain) afin de construire par la suite des maisons, magasins\\u2026<\\\/b> Tout est possible ! Les propri\\u00e9taires peuvent exploiter leur terrain comme ils le souhaitent pour \\u201cdiffuser des jeux, cr\\u00e9er des exp\\u00e9riences multijoueur<\\\/b>, des logements, ou encore des communaut\\u00e9s\\u201d. 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