{"id":95989,"date":"2023-04-10T07:43:00","date_gmt":"2023-04-10T07:43:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=95989"},"modified":"2023-11-09T15:52:53","modified_gmt":"2023-11-09T15:52:53","slug":"5-tendencias-marketing-digital-2023","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pt\/noticias\/5-tendencias-marketing-digital-2023\/","title":{"rendered":"5 tend\u00eancias de marketing digital para 2023"},"content":{"rendered":"
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As 5 tend\u00eancias de marketing digital para 2023<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEntre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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O marketing digital est\u00e1 constantemente a evoluir e a mudar, e isto deve-se \u00e0s novas tecnologias e ferramentas que evoluem regularmente. Assim, aqui est\u00e3o as 5 tend\u00eancias de marketing digital que ser\u00e3o importantes em 2023.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1- Tend\u00eancia do marketing digital : os novos \"KPIs<\/b> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Os utilizadores s\u00e3o cada vez mais envolvidos por an\u00fancios e marcas na Internet e nas redes sociais e as empresas querem transmitir mensagens mais humanas. Por conseguinte, as marcas devem criar rapidamente conte\u00fados cativantes e memor\u00e1veis. Assim, foram inventados dois novos KPI: medir a aten\u00e7\u00e3o e a capacidade de memoriza\u00e7\u00e3o dos conte\u00fados vistos pelos utilizadores, que s\u00e3o duas m\u00e9tricas centradas nos \"humanos\".\u00a0<\/span><\/p>

  • Aten\u00e7\u00e3o :<\/b> Trata-se de uma medida que mede a capacidade de uma pessoa se lembrar de ter visto um an\u00fancio.<\/span><\/li>
  • Memorabilidade :<\/b> Mede a medida em que o utilizador reteve o conte\u00fado e os elementos do an\u00fancio.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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