{"id":8385,"date":"2021-08-09T10:00:00","date_gmt":"2021-08-09T08:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=8385"},"modified":"2023-11-10T08:32:22","modified_gmt":"2023-11-10T08:32:22","slug":"filtro-promovido","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/filtro-promovido\/","title":{"rendered":"5 coisas a n\u00e3o fazer ao promover o seu filtro"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8385\" class=\"elementor elementor-8385\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1e0fe40 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1e0fe40\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5cb2aa exad-glass-effect-no exad-sticky-section-no\" data-id=\"f5cb2aa\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-170115f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"170115f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">5 coisas para evitar fazer ao promover o seu filtro<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-06cd4fc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"06cd4fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fcd561d elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"fcd561d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ffb45a elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"2ffb45a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1ac5065 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1ac5065\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-051fde0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"051fde0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-836d433 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"836d433\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Depois de mencionar 5 coisas a fazer quando se promove um filtro, eis 5 coisas a n\u00e3o fazer quando se promove um filtro. Certas ac\u00e7\u00f5es n\u00e3o s\u00e3o recomendadas e podem arruinar toda a sua promo\u00e7\u00e3o. <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/interest-social-media-brand\/\">estrat\u00e9gia de comunica\u00e7\u00e3o<\/a><\/span>. Neste artigo, encontrar\u00e1 as ac\u00e7\u00f5es (ou n\u00e3o ac\u00e7\u00f5es) mais simples a evitar e que o ajudar\u00e3o a promover o seu filtro com \u00eaxito.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d5f78e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5f78e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e3a247 exad-glass-effect-no exad-sticky-section-no\" data-id=\"2e3a247\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4192477 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4192477\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. N\u00e3o fazer nada durante a promo\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6f260 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6c6f260\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A primeira coisa a n\u00e3o fazer \u00e9 n\u00e3o fazer nada. Um filtro de realidade aumentada \u00e9 uma ferramenta de marketing muito eficaz para as marcas, mas se n\u00e3o for comunicado, \u00e9 in\u00fatil.\u00a0<\/p><p>\u00c9 como uma empresa que sai com um novo produto, mas n\u00e3o se comunica sobre ele e espera ter bons resultados. Al\u00e9m disso, existem milh\u00f5es de filtros no Snapchat, Instagram e Facebook. Portanto, os usu\u00e1rios precisam ser guiados atrav\u00e9s do processo de descoberta do filtro em quest\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-41ebb1c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"41ebb1c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edceadb exad-glass-effect-no exad-sticky-section-no\" data-id=\"edceadb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-803c725 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"803c725\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contato<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/woRrlO?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_pt\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-53ef467 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"53ef467\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-748f784 exad-glass-effect-no exad-sticky-section-no\" data-id=\"748f784\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c5a643 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3c5a643\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Negligenciando a qualidade da comunica\u00e7\u00e3o <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b313b9f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b313b9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ao promover um filtro, \u00e9 importante ter cuidado com a comunica\u00e7\u00e3o, para n\u00e3o frustrar os usu\u00e1rios. De facto, se o aspecto visual n\u00e3o estiver limpo ou em linha com o tema do filtro, n\u00e3o atrair\u00e1 a curiosidade dos utilizadores. O objectivo desta comunica\u00e7\u00e3o \u00e9 transportar o p\u00fablico para o mundo do filtro e faz\u00ea-los querer experimentar o efeito.\u00a0<\/p><p>Como qualquer estrat\u00e9gia de comunica\u00e7\u00e3o, as palavras devem ser precisas, as frases curtas e o visual cintilante. Sem tudo isso, voc\u00ea pode ter certeza de que a promo\u00e7\u00e3o do filtro n\u00e3o ser\u00e1 t\u00e3o eficaz quanto poderia ter sido.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ba3ab3c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ba3ab3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4944850 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4944850\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e35e202 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e35e202\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Dando demasiadas instru\u00e7\u00f5es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9611e07 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9611e07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Na maioria das vezes, os filtros criados pelas marcas s\u00e3o acompanhados por um concurso com instru\u00e7\u00f5es sobre como participar. \u00c9 nestas instru\u00e7\u00f5es que voc\u00ea n\u00e3o deve ser muito ganancioso. Os participantes devem ser convidados a cumprir um m\u00e1ximo de 3 condi\u00e7\u00f5es, tais como :\u00a0<\/p><ul><li>partilhar o filtro numa hist\u00f3ria (e mencionar a marca)\u00a0<\/li><li>subscrever a conta da marca\u00a0<\/li><li>mencionar uma pessoa<\/li><\/ul><p>Estas instru\u00e7\u00f5es s\u00e3o muito simples, mas eficazes para fazer uma competi\u00e7\u00e3o de sucesso e envolver a sua comunidade.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1f3bc48 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1f3bc48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15bbc78 exad-glass-effect-no exad-sticky-section-no\" data-id=\"15bbc78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfac8d6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"bfac8d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. N\u00e3o utilizar todas as caracter\u00edsticas das redes sociais para comunicar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5777988 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5777988\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c68a183 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c68a183\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2572696 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2572696\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/filtermaker.io\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"498\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-768x498.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12439\" alt=\"filtro-instagrama de comunica\u00e7\u00e3o\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-768x498.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-scaled-600x389.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-300x194.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-1024x664.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-1536x996.jpg 1536w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-2048x1327.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5e40182 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5e40182\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-363945c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"363945c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Instagram e Snapchat disponibilizaram muitos recursos em suas aplica\u00e7\u00f5es para oferecer diversos conte\u00fados. Assim, no Instagram, por exemplo, voc\u00ea pode encontrar posts, hist\u00f3rias, hist\u00f3rias de primeira p\u00e1gina e at\u00e9 bobinas. N\u00e3o usar todos os canais para comunicar no seu filtro \u00e9 realmente um grande erro, pois limita as suas chances de alcan\u00e7ar um grande p\u00fablico. De facto, cada utilizador tem os seus pr\u00f3prios h\u00e1bitos nas redes sociais, alguns ir\u00e3o preferir ver principalmente hist\u00f3rias, outros ir\u00e3o mais facilmente percorrer posts, etc... N\u00e3o se deve limitar a uma simples hist\u00f3ria no lan\u00e7amento do filtro para chegar a todo o seu p\u00fablico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1b9763a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1b9763a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0dbea9b exad-glass-effect-no exad-sticky-section-no\" data-id=\"0dbea9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc04579 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"dc04579\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. N\u00e3o interagir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dab2ee1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dab2ee1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quando voc\u00ea lan\u00e7a um filtro, o objetivo principal \u00e9 encorajar sua comunidade a usar esse filtro e compartilh\u00e1-lo com outras pessoas. Quando um filtro \u00e9 popular ou um concurso \u00e9 realizado para promover um filtro, muitas pessoas ir\u00e3o compartilhar o efeito em uma hist\u00f3ria, mencionando voc\u00ea sobre ela. O que o usu\u00e1rio est\u00e1 procurando \u00e9 uma esp\u00e9cie de cumplicidade com a marca. Eles mencionam isso para obter uma resposta da marca e se sentirem pr\u00f3ximos a ela. Assim, para incentivar os usu\u00e1rios a compartilhar sua experi\u00eancia em realidade aumentada, a marca precisa reposicion\u00e1-los em uma hist\u00f3ria.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>5 coisas a n\u00e3o fazer ao promover o seu filtro Contacte-nos Depois de mencionar 5 coisas a fazer ao promover um filtro, eis 5 coisas a n\u00e3o fazer ao promover um filtro. Certas ac\u00e7\u00f5es n\u00e3o s\u00e3o recomendadas e podem arruinar toda a sua estrat\u00e9gia de comunica\u00e7\u00e3o. Encontrar\u00e1 [...]<\/p>","protected":false},"author":1,"featured_media":470141,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-8385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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style=\\\"text-align: center;\\\">Apr\\u00e8s avoir cit\\u00e9 5 choses \\u00e0 faire durant la promotion d\\u2019un filtre, voici 5 choses \\u00e0 ne surtout pas faire lors de la promotion d\\u2019un filtre. Certaines actions ne sont pas recommand\\u00e9es et peuvent ruiner toute votre <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/interet-social-media-strategie\\\/\\\">strat\\u00e9gie de communication<\\\/a><\\\/span>. Vous retrouverez dans cet article les actions (ou non-action) les plus simple \\u00e0 \\u00e9viter et qui vous aidera \\u00e0 r\\u00e9ussir la promotion de votre filtre.\\u00a0<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d5f78e8\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"2e3a247\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"4192477\",\"elType\":\"widget\",\"settings\":{\"title\":\"1. Ne rien faire pendant la promotion\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"6c6f260\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>La premi\\u00e8re chose \\u00e0 ne pas faire, c\\u2019est de ne rien faire. Un filtre en r\\u00e9alit\\u00e9 augment\\u00e9e est un levier marketing tr\\u00e8s efficace pour les marques mais si aucune communication n\\u2019est faite dessus, cela ne sert \\u00e0 rien.\\u00a0<\\\/p><p>C\\u2019est comme si une entreprise sortait un nouveau produit mais qu\\u2019elle ne faisait aucune communication dessus et qu\\u2019elle s\\u2019attendait \\u00e0 avoir de bons r\\u00e9sultats. De plus, il existe des millions de filtres sur Snapchat, Instagram et Facebook. Il faut donc bien guider les utilisateurs pour qu\\u2019ils puissent d\\u00e9couvrir le filtre en question.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"41ebb1c\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"edceadb\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"803c725\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"53ef467\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"748f784\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"3c5a643\",\"elType\":\"widget\",\"settings\":{\"title\":\"2. N\\u00e9gliger la qualit\\u00e9 de la communication \",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b313b9f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Lors de la promotion d\\u2019un filtre, il faut tout de m\\u00eame soigner sa communication pour ne pas frustrer les utilisateurs. En effet, si les visuels ne sont pas soign\\u00e9s ou en accord avec le th\\u00e8me du filtre, cela n\\u2019attirera pas la curiosit\\u00e9 des utilisateurs. Le but de cette communication est de transporter le public dans l\\u2019univers du filtre et de lui donner envie d\\u2019essayer l\\u2019effet.\\u00a0<\\\/p><p>Comme toute strat\\u00e9gie de communication, les mots doivent \\u00eatre pr\\u00e9cis, les phrases courtes et les visuels tape \\u00e0 l\\u2019oeil. Sans tout cela, vous pouvez \\u00eatre s\\u00fbr que la promotion du filtre ne sera pas aussi efficace qu\\u2019elle aurai pu l\\u2019\\u00eatre.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ba3ab3c\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"4944850\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"e35e202\",\"elType\":\"widget\",\"settings\":{\"title\":\"3. Donner trop d\\u2019instructions\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"9611e07\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Le plus souvent les filtres cr\\u00e9es par des marques s\\u2019accompagnent d\\u2019un jeu concours avec des instructions \\u00e0 suivre pour participer. C\\u2019est dans ces instructions qu\\u2019il ne faut pas \\u00eatre trop gourmand. 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