{"id":5922,"date":"2021-03-23T11:25:43","date_gmt":"2021-03-23T11:25:43","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=5922"},"modified":"2023-11-10T08:48:11","modified_gmt":"2023-11-10T08:48:11","slug":"filter-games-in-reality-augmented","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/filter-games-in-reality-augmented\/","title":{"rendered":"Jogos RA: os filtros que fazem o burburinho"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5922\" class=\"elementor elementor-5922\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c25694a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c25694a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a533e5e exad-glass-effect-no exad-sticky-section-no\" data-id=\"a533e5e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89a4b5d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"89a4b5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Filtros de jogo: o novo parque infantil para as marcas<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3497843 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3497843\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d2f3b4d elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"d2f3b4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ed816f elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"9ed816f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-46a9ba7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"46a9ba7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a6029d exad-glass-effect-no exad-sticky-section-no\" data-id=\"4a6029d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05fb341 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"05fb341\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\">De todas as possibilidades criativas para os seus filtros, algumas ir\u00e3o interagir mais com a sua comunidade. \u00c9 o caso de <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/portfolio\/filtro-jogos-ra\/\">jogos de realidade aumentada<\/a> a sua comunidade em <a style=\"color: #000000;\" href=\"https:\/\/fr-fr.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> ou Snapchat. <\/span><span style=\"color: #000000;\">Sugerimos que voc\u00ea descubra como funcionam os jogos mais populares dispon\u00edveis nestas plataformas e o que eles podem fazer pela sua estrat\u00e9gia de comunica\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8185615 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8185615\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2514d7a exad-glass-effect-no exad-sticky-section-no\" data-id=\"2514d7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8fef4b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f8fef4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A nossa selec\u00e7\u00e3o dos jogos mais populares<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8768c9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a8768c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nesta categoria encontramos jogos que interagem principalmente com movimentos faciais: virar a cabe\u00e7a, piscar, abrir a boca.<\/p><p>Cada uma \u00e9 diferente, por\u00e9m, e corresponde \u00e0 imagem da empresa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b210d8e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b210d8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'OREAL: um jogo imersivo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f5fbe6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7f5fbe6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A L'Or\u00e9al, por sua vez, confiou no princ\u00edpio de uma corrida cronometrada com uma decora\u00e7\u00e3o 3D imergindo o usu\u00e1rio no ambiente do xampu Els\u00e8ve da linha.<br \/>O jogador encontra-se imerso num videojogo com as cores da marca onde tem de recuperar o frasco de champ\u00f4 para ganhar pontos, evitando os obst\u00e1culos no seu caminho para n\u00e3o perder as suas vidas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f2b44 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d2f2b44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jennyfer e Lacoste: jogos desportivos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7842d8f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7842d8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Outras marcas quiseram desenvolver o lado desportivo desta caracter\u00edstica: \u00e9 o caso da Lacoste e da marca Jennyfer, que lan\u00e7aram um filtro nas suas respectivas contas Instagram relacionadas com o t\u00e9nis e o basquetebol.\u00a0<\/p><p>A Lacoste baseou o seu design no princ\u00edpio de uma partida de t\u00e9nis onde o utilizador tem de apanhar a bola de t\u00e9nis com a raquete ligada \u00e0s rota\u00e7\u00f5es da cabe\u00e7a. O crocodilo queria propor uma nova forma de conte\u00fado com um sistema que reminiscente da hist\u00f3ria da marca.<\/p><p>Jennyfer escolheu um jogo com um aro de basquetebol onde as bolas caem do topo da tela, e o usu\u00e1rio guia o aro com a cabe\u00e7a para recuper\u00e1-las. Foi criado para promover o lan\u00e7amento da nova gama de produtos em parceria com a NBA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b604d7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1b604d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jogos interactivos de RA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-937aa09 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"937aa09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Puma tamb\u00e9m quis promover seus produtos com um filtro \"catch the shoes\", com o objetivo de capturar o sapato em sua cole\u00e7\u00e3o, piscando no momento certo. Um desafio para alguns que gostam de desafiar seus amigos neste tipo de jogo bastante atraente e f\u00e1cil de usar.<\/p><p>Alguns jogos tamb\u00e9m s\u00e3o baseados na altura do telefone, como no caso do filtro de m\u00fasica Sony no Chile, que publicou um filtro baseado no princ\u00edpio do jogo \"doodle jump\", onde o usu\u00e1rio deve mover um personagem para cima e para baixo de diferentes andares, piscando.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c77d3b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8c77d3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jogos originais<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b456f5d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b456f5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">No entanto, alguns jogos podem ser mais originais e menos vistos:<\/span><\/p><p>A Pringles criou um filtro bastante vanguardista que combina uma embalagem imersiva e um jogo de realidade aumentada. Quando o utilizador digitaliza o tubo de Pringles, a caixa 3D aparece diretamente no telem\u00f3vel, com o jogo em quest\u00e3o no ambiente real. O utilizador tem ent\u00e3o de clicar nos alimentos indicados pela caixa e ir o mais depressa poss\u00edvel para os recolher, a fim de ganhar o m\u00e1ximo de pontos poss\u00edvel.<\/p><p>A conta spotify UK lan\u00e7ou um filtro duet, que testa o conhecimento m\u00fatuo entre duas pessoas atrav\u00e9s de um quiz. Cada utilizador responde \u00e0 pergunta inclinando a cabe\u00e7a ao mesmo tempo. Como resultado, o filtro detecta se os dois usu\u00e1rios estiveram ou n\u00e3o na mesma dire\u00e7\u00e3o. Uma ideia bastante engenhosa que junta duas pessoas e faz do filtro um filtro viral que chega a mais utilizadores.<\/p><p>Por fim, a marca de produtos de beleza Ulta Beauty lan\u00e7ou recentemente o seu filtro sob a forma de um refugo. Um jogo de adivinha\u00e7\u00e3o raramente visto nas redes sociais, que desafia os utilizadores a descobrir qual a marca que est\u00e1 por detr\u00e1s do trocadilho. Uma nova iniciativa do g\u00e9nero, que traz diversidade a este tipo de conte\u00fado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-139ed44 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"139ed44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d68227f exad-glass-effect-no exad-sticky-section-no\" data-id=\"d68227f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38a989f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"38a989f\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contato<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c9a7539 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c9a7539\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30bb359 exad-glass-effect-no exad-sticky-section-no\" data-id=\"30bb359\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ecf9fe exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0ecf9fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Porqu\u00ea optar por um filtro de jogos de realidade aumentada?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86786f7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"86786f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Diferencie-se dos seus concorrentes entretendo os seus utilizadores<\/b> :\u00a0<\/li><\/ul><p>Cada vez mais marcas est\u00e3o criando seus pr\u00f3prios filtros Instagram, por\u00e9m na maioria das vezes ainda s\u00e3o anima\u00e7\u00f5es de rosto, com efeitos no rosto.  Oferecer novos conte\u00fados, como jogos RA, pode ajudar a diferenciar da concorr\u00eancia e interagir com a sua comunidade. O seu p\u00fablico vai procurar divers\u00e3o e surpresa atrav\u00e9s deste tipo de filtro. Aproveite para difundir uma nova imagem para este p\u00fablico e os valores que lhe s\u00e3o caros.<\/p><ul><li><b>Aumente o seu perfil chegando a mais pessoas<\/b> :<\/li><\/ul><p>Ao criar os seus filtros, \u00e9 importante ter em mente o seu prop\u00f3sito. Na verdade, deve ser utiliz\u00e1vel por qualquer um. Uma meta que lhe permite alcan\u00e7ar mais pessoas e alargar o seu alvo. No entanto, \u00e9 importante criar um filtro que esteja de acordo com as expectativas da sua comunidade, a fim de torn\u00e1-lo o mais eficaz poss\u00edvel. Como empresa, voc\u00ea deve, portanto, oferecer algo ousado e original. Quanto mais apela \u00e0 sua comunidade principal, mais ser\u00e1 partilhada e utilizada por outros utilizadores. Um filtro semelhante ao jogo tende a ser mais viral, pois \u00e9 mais desafiante e desperta a curiosidade. Uma vantagem a ser usada por empresas que querem ganhar notoriedade e aumentar a sua popularidade.<\/p><ul><li><b>Algumas op\u00e7\u00f5es podem ser adicionadas aos seus filtros para obter uma viralidade ainda maior<\/b> :<\/li><\/ul><p>Para obter ainda mais visibilidade nos seus filtros, voc\u00ea precisa agregar valor ao seu conte\u00fado. Competi\u00e7\u00f5es, c\u00f3digos promocionais, desafios e temas s\u00e3o elementos a serem implementados ao criar os seus jogos AR. Na verdade, voc\u00ea pode associar o engajamento de um desafio com as a\u00e7\u00f5es que ele ir\u00e1 gerar, empurrar o usu\u00e1rio para jogar seus concursos gra\u00e7as \u00e0s recompensas estabelecidas, ou mesmo criar um link com seu p\u00fablico, usando certos per\u00edodos do ano. Isso permitir\u00e1 que seus usu\u00e1rios se sintam preocupados e seduzidos pelo que voc\u00ea oferece.<\/p><p>\u00a0<\/p><p>Jogos de realidade aumentada s\u00e3o, portanto, boas alavancas para propor um filtro viral, mas acima de tudo para se diferenciar dos seus concorrentes. Estes diferentes exemplos mostraram-lhe que muitas possibilidades s\u00e3o poss\u00edveis em termos de cria\u00e7\u00e3o. Depende de voc\u00ea escolher que tipo de jogo voc\u00ea quer ter ou criar para seus projetos futuros.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Filtros de jogos: o novo parque de divers\u00f5es das marcas Contacte-nos Entre todas as possibilidades criativas para os seus filtros, algumas ir\u00e3o interagir mais com a sua comunidade. \u00c9 o caso dos jogos de realidade aumentada que animam a sua comunidade no Facebook, Instagram ou Snapchat. 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Lorsque l'utilisateur scanne le tube de Pringles, cela fait appara\\u00eetre la bo\\u00eete en 3D directement sur le t\\u00e9l\\u00e9phone avec le jeu en question dans l'environnement r\\u00e9el. L\\u2019utilisateur doit alors cliquer sur les aliments que la boite lui a indiqu\\u00e9, et aller le plus vite possible pour les r\\u00e9cup\\u00e9rer afin de r\\u00e9colter un maximum de points.<\\\/p><p>Le compte spotify UK a sorti un filtre en duo, qui teste la connaissance mutuelle entre deux personnes au travers d\\u2019un quizz. Chaque utilisateur r\\u00e9pond \\u00e0 la question en inclinant la t\\u00eate au m\\u00eame moment. De ce fait, le filtre d\\u00e9tecte si les deux utilisateurs ont \\u00e9t\\u00e9 dans le m\\u00eame sens ou non. 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