{"id":5061,"date":"2021-02-17T18:02:41","date_gmt":"2021-02-17T18:02:41","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=5061"},"modified":"2023-11-10T08:52:16","modified_gmt":"2023-11-10T08:52:16","slug":"guia-do-filtro-instagrama","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/guia-do-filtro-instagrama\/","title":{"rendered":"O guia definitivo para os filtros Instagram"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5061\" class=\"elementor elementor-5061\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0202885 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0202885\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-512cab9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"512cab9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7acdb05 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7acdb05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">O guia dos filtros Instagram<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c9107e5 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c9107e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a37bccf exad-glass-effect-no exad-sticky-section-no\" data-id=\"a37bccf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82abeb9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"82abeb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre1\">As caracter\u00edsticas de um filtro Instagram: defini\u00e7\u00e3o, dados, tipologia<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre2\">As vantagens dos filtros instagram para a sua comunica\u00e7\u00e3o<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre3\">Erros a n\u00e3o cometer ao criar um filtro<\/a>\u00a0<\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre4\">Elementos para a cria\u00e7\u00e3o de um filtro viral<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d78d33f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d78d33f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3ee57b2 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"3ee57b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fca99c elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"0fca99c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e64be80 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e64be80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4075159 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4075159\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b103f42 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b103f42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introdu\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d931d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"28d931d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Desde 2020, surgiu um novo instrumento de marketing: o <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/instagram-efeito-filtro\/\">Filtros Instagram<\/a><\/span>.<\/p><p>Cada vez mais marcas est\u00e3o a utilizar este tipo de visual para comunicar nas suas contas. No entanto, para algumas pessoas, a utilidade dos filtros Instagram ainda \u00e9 um pouco obscura, e \u00e9 por isso que estamos a partilhar o nosso guia para tudo o que precisa de saber sobre filtros. Falaremos sobre as suas caracter\u00edsticas, a sua tipologia e as suas vantagens para a sua comunica\u00e7\u00e3o, e depois sobre o que fazer e o que n\u00e3o fazer para criar um filtro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3aa3c7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"a3aa3c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"358\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-filtres-animes-612x358-1.jpg\" class=\"attachment-large size-large wp-image-12682\" alt=\"filter-instagram-filtermaker\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-filtres-animes-612x358-1.jpg 612w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-filtres-animes-612x358-1-600x351.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-filtres-animes-612x358-1-300x175.jpg 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da0e6a1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"da0e6a1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c08028 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1c08028\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">As caracter\u00edsticas de um filtro Instagram: defini\u00e7\u00e3o, vocabul\u00e1rio, tipologia  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b6ede5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1b6ede5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por defini\u00e7\u00e3o, um filtro Instagram representa um modelo de cria\u00e7\u00e3o de hist\u00f3ria, alterando n\u00e3o s\u00f3 a apar\u00eancia de uma imagem, mas tamb\u00e9m o efeito que ela tem sobre o usu\u00e1rio que a visualiza. Atrav\u00e9s destes filtros, o usu\u00e1rio tamb\u00e9m pode incorporar o conte\u00fado de uma marca com uma mensagem, visuais ou um link conectando a conta Instagram da marca e o filtro criado.<\/p><p>A fim de saber se o seu filtro \u00e9 ou n\u00e3o utilizado, v\u00e1rios insights est\u00e3o dispon\u00edveis para medir a efic\u00e1cia do seu efeito. Aqui est\u00e3o as explica\u00e7\u00f5es para estas diferentes no\u00e7\u00f5es:<\/p><ul><li>Impress\u00f5es: mede o n\u00famero total de vezes que o efeito apareceu<\/li><li>Aberturas: refere-se ao n\u00famero de vezes que o efeito foi utilizado<\/li><li>Capturas: utilizadas para descobrir quantas vezes o efeito foi registado<\/li><li>Ac\u00e7\u00f5es: determina quantas vezes o efeito foi partilhado<\/li><\/ul><p>\u00a0<\/p><p>\u00c9 a partir dos dados de impress\u00e3o que o filtro pode ser categorizado e uma an\u00e1lise da sua efic\u00e1cia pode ser feita. Portanto, os efeitos podem ser divididos em 3 categorias:<\/p><ul><li>os efeitos que n\u00e3o descolaram demasiado t\u00eam uma m\u00e9dia de 5.000 impress\u00f5es\u00a0<\/li><li>efeitos que j\u00e1 apareceram cerca de 50.000 vezes mas s\u00f3 descolam atrav\u00e9s de actividades promocionais<\/li><li>Os efeitos com uma impress\u00e3o de mais de 50 mil impress\u00f5es s\u00e3o categorizados como efeitos virais.<\/li><\/ul><p>\u00a0<\/p><p>Assim, podemos ver que o objectivo de um filtro \u00e9 atingir 50.000 impress\u00f5es. Para conseguir isso, \u00e9 importante notar que normalmente \u00e9 a viralidade do filtro que o torna forte.<\/p><p>No entanto, tamb\u00e9m podemos ver que os filtros podem ser classificados de acordo com a sua tipologia. Na verdade, cada filtro \u00e9 \u00fanico e corresponde a um determinado funcionamento:<\/p><ul><li>Efeitos de seguimento facial: caracterizados por efeitos de c\u00e2mara que se centram no utilizador e no seu conte\u00fado, com efeitos no seu rosto ou \u00e0 sua volta.<\/li><li>Efeitos mais sofisticados baseados no reconhecimento de imagem: definidos por uma c\u00e2mara que coloca um objecto sobre uma superf\u00edcie plana, por exemplo, e que por isso requerem condi\u00e7\u00f5es de trabalho especiais (ilumina\u00e7\u00e3o normal, superf\u00edcie uniforme sem ofuscamento)<\/li><li>Jogos: um sistema atractivo que permite \u00e0 marca criar uma liga\u00e7\u00e3o interactiva com o utilizador. No entanto, \u00e9 de notar que algumas plataformas s\u00e3o menos adequadas para este tipo de filtro. Este \u00e9 particularmente o caso da Instagram, que \u00e9 uma rede social mais adequada para filtros de autofiltragem com conte\u00fado mais curto.<\/li><li>Efeitos 3D: permitindo a visualiza\u00e7\u00e3o dos produtos de uma marca em realidade aumentada ou visitas imersivas para lugares mais culturais. Este tipo de filtro \u00e9 mais utilizado para a promo\u00e7\u00e3o de um produto, a fim de dar ao comprador a possibilidade de experimentar e depois configurar um produto antes de o comprar.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b2ba6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"79b2ba6\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc2b231 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fc2b231\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">As vantagens dos filtros Instagram para a sua comunica\u00e7\u00e3o digital<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee0eb8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1ee0eb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gra\u00e7as \u00e0s muitas possibilidades, os filtros s\u00e3o verdadeiros trunfos a adoptar na sua comunica\u00e7\u00e3o. De facto, eles permitem-lhe :<\/p><ul><li>Crie conte\u00fados personalizados definindo o seu pr\u00f3prio estilo e de acordo com a imagem da sua marca. Um filtro que utilize as suas cores, o seu slogan ou o seu log\u00f3tipo ser\u00e1 mais f\u00e1cil de identificar pela sua comunidade e pelos seus alvos atrav\u00e9s destas pistas visuais. Note-se tamb\u00e9m que este tipo de filtro \u00e9 mais frequentemente utilizado para alimentar a conta Instagram da marca, uma vez que tem muitos elementos de marca, raz\u00e3o pela qual este tipo de filtro n\u00e3o \u00e9 muito viral, a menos que um dos seus utilizadores queira mostrar que pertence \u00e0 sua comunidade. \u00a0<\/li><li>Gerar visitas ao perfil para atingir novos clientes. Se oferecer um filtro que agrade ao maior n\u00famero poss\u00edvel de pessoas, isso far\u00e1 com que novos utilizadores descubram a sua marca, subscrevam a sua conta Instagram e ganhem visibilidade.<\/li><li>Crie uma estrat\u00e9gia de conte\u00fado de marca digital com um concurso que inclua pr\u00e9mios promocionais ou um pr\u00e9mio a ganhar. Isto permitir-lhe-\u00e1 melhorar a sua reputa\u00e7\u00e3o eletr\u00f3nica com um retorno de investimento relevante.<\/li><\/ul><div>\u00a0<\/div><p>Assim, podemos dizer que os filtros Instagram s\u00e3o uma ferramenta muito espec\u00edfica para gerar e activar um novo p\u00fablico. Mas acima de tudo pode ajud\u00e1-lo a destacar-se dos seus concorrentes com uma estrat\u00e9gia de marketing digital que lhe permitir\u00e1 construir uma comunidade leal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5f066 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2e5f066\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"407\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-768x407.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12683\" alt=\"instagram-filtermaker\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-768x407.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-600x318.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-300x159.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-1024x542.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2.jpg 1188w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad516bd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"ad516bd\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b06ec9f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b06ec9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Erros que n\u00e3o devem ser cometidos ao criar um filtro :<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc90ca exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bcc90ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">No entanto, para tirar proveito desta ferramenta, \u00e9 importante listar os erros que n\u00e3o devem ser cometidos.\u00a0<\/p><p dir=\"ltr\">De fato, os filtros Instagram que dificilmente ganhar\u00e3o notoriedade se devem principalmente a erros de projeto destacando :\u00a0<\/p><ul><li dir=\"ltr\" role=\"presentation\">Uma marca demasiado intrusiva e omnipresente: apesar de os filtros representarem um forte instrumento publicit\u00e1rio que trabalha sobre o princ\u00edpio da personaliza\u00e7\u00e3o, \u00e9 preciso permanecer vigilante sobre a forma como deve ser feito, propondo, por exemplo, algo mais discreto<\/li><li dir=\"ltr\" role=\"presentation\">Uma t\u00e9cnica desleixada: a cria\u00e7\u00e3o de um filtro requer um certo conhecimento, que \u00e9 importante dominar para evitar qualquer tipo de erro. O filtro deve funcionar corretamente para n\u00e3o comprometer a imagem da marca.\u00a0<\/li><li dir=\"ltr\" role=\"presentation\">Demasiada criatividade: com tantos filtros nas redes sociais, \u00e9 necess\u00e1rio fazer algo criativo para se destacar do resto. Mas deve sempre colocar-se no lugar do p\u00fablico para n\u00e3o se arriscar a fazer algo demasiado ponderado\u00a0\u00a0\u00a0<\/li><li dir=\"ltr\" role=\"presentation\">Mec\u00e2nica complexa compreens\u00edvel para um p\u00fablico limitado\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d28c11c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"d28c11c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec4b4f2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ec4b4f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Os elementos para a cria\u00e7\u00e3o de um filtro viral :<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7fc060 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b7fc060\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por outro lado, quando esta ferramenta \u00e9 bem utilizada, pode criar uma verdadeira viralidade em torno da sua comunidade e, assim, tornar-se um verdadeiro trunfo para a sua estrat\u00e9gia de comunica\u00e7\u00e3o. Aqui est\u00e3o os principais elementos para fazer um filtro viral e utiliz\u00e1vel por todos.<\/p><p>De acordo com a defini\u00e7\u00e3o acima, \u00e9 \u00f3bvio que os filtros s\u00e3o utilizados pelo p\u00fablico em geral. Por conseguinte, quando uma marca pretende criar um filtro, deve pensar no facto de que o filtro deve ser apreciado pelo seu p\u00fablico e responder \u00e0s caracter\u00edsticas do seu alvo. Os filtros Instagram s\u00e3o alavancas para uma estrat\u00e9gia de conte\u00fado envolvente.<\/p><p>N\u00f3s damos-lhe alguns crit\u00e9rios que contribuem para esta viralidade:\u00a0<\/p><ul><li>Deve tornar o utilizador mais atractivo, para que o utilizador obtenha feedback dos seus seguidores sobre a sua apar\u00eancia e imagem<\/li><li>Deve fazer o utilizador sorrir, permitindo-lhe mostrar o seu sentido de humor e fazer rir o seu p\u00fablico.<\/li><li>Deve ter um impacto na forma como o utilizador se sente em rela\u00e7\u00e3o \u00e0 sua imagem e, ao utilizar o filtro, o utilizador deve sentir-se melhor. Por exemplo, pode identificar-se com um grupo ou expressar o seu apoio a uma quest\u00e3o atual.<\/li><li>Pode tamb\u00e9m dar ao utilizador a oportunidade de jogar, de se manter ocupado ou de ganhar um pr\u00e9mio atrav\u00e9s de um filtro.<\/li><li>Deve ajudar o utilizador a sentir-se nost\u00e1lgico<\/li><li>Deve ajudar o utilizador a sentir-se criativo com conte\u00fados que reflictam a sua imagem e sejam sin\u00f3nimos de novidade<\/li><li>Deve permitir que o utilizador fa\u00e7a parte da tend\u00eancia actual\u00a0<\/li><\/ul><p>Em suma, o utilizador far\u00e1 com que um filtro se torne viral se isso o fizer sentir-se melhor, aumentar a sua confian\u00e7a e atrair a aten\u00e7\u00e3o da sua comunidade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd72454 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"fd72454\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"435\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple-768x435.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12686\" alt=\"instagram-filtermaker\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple-768x435.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple-600x340.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple-300x170.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple.jpg 883w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24fff56 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"24fff56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclus\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aac2b43 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"aac2b43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Criar um filtro para a conta Instagram da sua marca pode, portanto, ser uma verdadeira mais-valia a explorar na sua estrat\u00e9gia de comunica\u00e7\u00e3o nas redes sociais. No entanto, deve ser utilizado de forma inteligente e ponderada pela equipa de gest\u00e3o da comunidade.&nbsp;<\/p>\n<p>Quer o filtro criado seja uma altera\u00e7\u00e3o da colorimetria da imagem ou seja criado com recurso \u00e0 realidade aumentada, \u00e9 importante definir uma estrat\u00e9gia digital vi\u00e1vel e conciliar as expectativas da sua comunidade com a qualidade do resultado. Um filtro s\u00f3 \u00e9 apreciado, utilizado e distribu\u00eddo quando agrada ao seu p\u00fablico. As vantagens que podem ser enumeradas s\u00e3o as seguintes: fideliza\u00e7\u00e3o da sua comunidade, melhor taxa de convers\u00e3o dos potenciais clientes no Instagram.<\/p>\n<p>No entanto, esta ferramenta ainda est\u00e1 a ser desenvolvida e novas funcionalidades s\u00e3o regularmente adicionadas para optimizar o software de cria\u00e7\u00e3o de filtros <span style=\"color: #000000;\">: <a style=\"color: #000000;\" href=\"https:\/\/sparkar.facebook.com\/ar-studio\/\" target=\"_blank\" rel=\"noopener\">Spark AR<\/a>.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2e98781 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2e98781\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-653b46d exad-glass-effect-no exad-sticky-section-no\" data-id=\"653b46d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d55dc13 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"d55dc13\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contato<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/woRrlO?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_pt\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Um guia com tudo o que precisa de saber sobre os filtros do Instagram As caracter\u00edsticas de um filtro do Instagram: defini\u00e7\u00e3o, dados, tipologia Os benef\u00edcios dos filtros do Instagram para a sua comunica\u00e7\u00e3o Erros a n\u00e3o cometer ao criar um filtro Os elementos para criar um filtro viral Contacte-nos Introdu\u00e7\u00e3o Desde 2020, uma nova ferramenta de marketing 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Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":31,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"d78d33f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"3ee57b2\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":0,\"_inline_size_tablet\":60,\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"0fca99c\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez-nous\",\"align\":\"left\",\"size\":\"md\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"button_text_color\":\"#000000\",\"background_color\":\"#FFFFFF\",\"hover_animation\":\"rotate\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"76\",\"right\":\"76\",\"bottom\":\"76\",\"left\":\"76\",\"isLinked\":true},\"__dynamic__\":[],\"link\":{\"url\":\"#contact\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"e64be80\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"34\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"4075159\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"b103f42\",\"elType\":\"widget\",\"settings\":{\"title\":\"Introduction\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"28d931d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Depuis 2020, un nouvel outil marketing a fait son apparition : les <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/instagram-effet-filtre\\\/\\\">filtres Instagram<\\\/a><\\\/span>.<\\\/p><p>De plus en plus de marques ont fait appel \\u00e0 ce type de visuel pour communiquer sur leurs comptes. Cependant pour certains, l\\u2019utilit\\u00e9 des filtres instagram reste encore un peu floue, c\\u2019est pourquoi on vous partage notre guide pour tout savoir sur les filtres. On \\u00e9voquera alors ses caract\\u00e9ristiques, sa typologie et ses atouts pour votre communication, puis les do\\u2019s et dont\\u2019 \\u00e0 ne pas reproduire pour la cr\\u00e9ation d\\u2019un filtre.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"a3aa3c7\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/instagram-filtres-animes-612x358-1.jpg\",\"id\":12682,\"alt\":\"filtre-instagram-filtermaker\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"74f4398\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"da0e6a1\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"titre1\",\"ekit_all_conditions_list\":[{\"_id\":\"3e52f69\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"1c08028\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les caract\\u00e9ristiques d\\u2019un filtre instagram : d\\u00e9finition, vocabulaire, typologie  \",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"1b6ede5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>De par sa d\\u00e9finition, un filtre Instagram repr\\u00e9sente un mod\\u00e8le de cr\\u00e9ation d'histoires, il modifie non seulement l'apparence d'une image, mais aussi l'effet qu'elle produit sur l'utilisateur qui la regarde. Au travers ces filtres, l\\u2019utilisateur peut aussi int\\u00e9grer le contenu d'une marque gr\\u00e2ce \\u00e0 un message, des \\u00e9l\\u00e9ments visuels ou un lien reliant le compte Instagram de la marque et le filtre cr\\u00e9\\u00e9.<\\\/p><p>Afin de savoir si votre filtre est utilis\\u00e9 ou pas, plusieurs insights sont mis \\u00e0 votre disposition dans le but de mesurer l\\u2019efficacit\\u00e9 de votre effet. Voici les explications\\u00a0 de ces diff\\u00e9rentes notions:<\\\/p><ul><li>Impressions : cela mesure le nombre total de fois o\\u00f9 l'effet est apparu<\\\/li><li>Ouvertures : d\\u00e9signe\\u00a0 le nombre de fois o\\u00f9 l\\u2019effet a \\u00e9t\\u00e9 utilis\\u00e9<\\\/li><li>Captures :\\u00a0 sert \\u00e0 savoir le nombre de fois o\\u00f9 l\\u2019effet \\u00a0a \\u00e9t\\u00e9 enregistr\\u00e9<\\\/li><li>Partages :\\u00a0 d\\u00e9termine combien de fois l\\u2019effet \\u00a0a \\u00e9t\\u00e9 partag\\u00e9<\\\/li><\\\/ul><p>\\u00a0<\\\/p><p>C\\u2019est \\u00e0 partir des donn\\u00e9es de l'impression que l\\u2019on peut cat\\u00e9goriser le filtre et ainsi d\\u00e9gager une analyse sur son efficacit\\u00e9. De ce fait, les effets peuvent \\u00eatre divis\\u00e9s en 3 cat\\u00e9gories :<\\\/p><ul><li>les effets n\\u2019ayant pas trop d\\u00e9coll\\u00e9 comptabilisent en moyenne 5 000 impressions\\u00a0<\\\/li><li>les effets qui sont apparu environ 50 000 fois mais qui d\\u00e9collent uniquement gr\\u00e2ce \\u00e0 une activit\\u00e9 promotionnelle<\\\/li><li>les effets ayant une impression sup\\u00e9rieure \\u00e0 50 mille impressions, quant \\u00e0 eux sont cat\\u00e9goris\\u00e9s comme des effets viraux.<\\\/li><\\\/ul><p>\\u00a0<\\\/p><p>Nous pouvons donc constater que le but d\\u2019un filtre est d\\u2019atteindre les 50 milles impressions. Pour y parvenir il est important de noter que c\\u2019est normalement\\u00a0 la viralit\\u00e9 du filtre qui en fait sa force.<\\\/p><p>N\\u00e9anmoins nous pouvons aussi voir que les filtres peuvent \\u00eatre class\\u00e9s selon leurs typologies. En effet chaque filtre est unique et correspond \\u00e0 un fonctionnement particulier :<\\\/p><ul><li>Les effets face tracker : caract\\u00e9ris\\u00e9 par des effets de cam\\u00e9ra mettent l\\u2019accent sur l'utilisateur et son contenu avec notamment des effets sur son visage ou autour de lui<\\\/li><li>Les effets plus travaill\\u00e9s\\u00a0 bas\\u00e9 sur la reconnaissance d\\u2019image : d\\u00e9fini par une cam\\u00e9ra\\u00a0 pla\\u00e7ant par exemple un objet sur une surface plane et, par cons\\u00e9quent, n\\u00e9cessitant des conditions de travail particuli\\u00e8res (\\u00e9clairage normal, surface uniforme sans \\u00e9blouissement)<\\\/li><li>Les jeux : un syst\\u00e8me attrayant permettant \\u00e0 la marque de cr\\u00e9er un lien interactif avec l\\u2019utilisateur. Cependant il faut noter que certaines plateformes sont moins adapt\\u00e9es pour ce type de filtre. C\\u2019est notamment le cas d\\u2019Instagram, qui est un r\\u00e9seau social plus adapt\\u00e9 pour les filtres de type selfie avec un contenu plus court.<\\\/li><li>Les effets 3D : permettant de visualiser notamment des produits d\\u2019une marque en r\\u00e9alit\\u00e9 augment\\u00e9e ou encore des visites immersives pour des lieux plus culturels. Ce type de filtre est plus utilis\\u00e9 pour la promotion d\\u2019un produit afin de donner la possibilit\\u00e9 \\u00e0 l\\u2019acheteur d\\u2019essayer, puis de configurer un produit avant de l\\u2019acheter<\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"79b2ba6\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"titre2\",\"ekit_all_conditions_list\":[{\"_id\":\"3e52f69\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"fc2b231\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les atouts des filtres Instagram pour votre communication digitale\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"1ee0eb8\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Gr\\u00e2ce aux multitudes possibilit\\u00e9s, les filtres sont de vrais atouts pertinents \\u00e0 adopter dans votre communication. En effet, ils permettent de :<\\\/p><ul><li>G\\u00e9n\\u00e9rer du contenu personnalis\\u00e9 en d\\u00e9finissant votre propre style et selon votre image de marque. En effet un filtre qui reprend vos couleurs, votre slogan, ou votre logo sera plus facile \\u00e0 identifier par votre communaut\\u00e9 et vos cibles au travers de ces indices visuels. Notez aussi que ce type de filtre est plus utilis\\u00e9 pour alimenter le compte Instagram de la marque puisque il poss\\u00e8de de nombreux \\u00e9l\\u00e9ments de branding, c'est pourquoi ce genre de filtre n'est pas tr\\u00e8s viral, sauf si l'un de vos utilisateurs veut montrer son appartenance \\u00e0 votre communaut\\u00e9. \\u00a0<\\\/li><li>G\\u00e9n\\u00e9rer des visites de profil afin de cibler de nouveaux clients. Par cons\\u00e9quent, si vous proposez un filtre qui pla\\u00eet \\u00e0 un maximum de personnes, cela am\\u00e8nera des nouveaux utilisateurs \\u00e0 d\\u00e9couvrir votre marque, \\u00e0 s'abonner \\u00e0 votre compte Instagram et ainsi gagner en visibilit\\u00e9.<\\\/li><li>Cr\\u00e9er une strat\\u00e9gie digitale de contenu de marque gr\\u00e2ce \\u00e0 un jeu concours mettant en avant des gains promotionnels ou un prix \\u00e0 gagner. Cela vous permettra d'am\\u00e9liorer votre e-r\\u00e9putation avec un retour sur investissement pertinent.<\\\/li><\\\/ul><div>\\u00a0<\\\/div><p>Nous pouvons donc dire que les filtres Instagram constituent un outil tr\\u00e8s sp\\u00e9cifique pour g\\u00e9n\\u00e9rer et activer un nouveau public. Mais surtout cela peut vous aider \\u00e0 vous d\\u00e9marquer de vos concurrents gr\\u00e2ce \\u00e0 une strat\\u00e9gie marketing digital qui vous permettra de fid\\u00e9liser votre communaut\\u00e9.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"2e5f066\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/image1-2.jpg\",\"id\":12683,\"alt\":\"instagram-filtermaker\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"aed9ae6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"medium_large\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"ad516bd\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"titre3\",\"ekit_all_conditions_list\":[{\"_id\":\"8d4d624\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"b06ec9f\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les erreurs \\u00e0 ne pas reproduire lors de la cr\\u00e9ation d\\u2019un filtre :\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bcc90ca\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p dir=\\\"ltr\\\">Toutefois pour arriver \\u00e0 tirer avantage de cet outil, il est important de lister les erreurs \\u00e0 ne pas commettre.\\u00a0<\\\/p><p dir=\\\"ltr\\\">Effectivement les filtres Instagram qui ont peu de chances de gagner en notori\\u00e9t\\u00e9 sont principalement d\\u00fb \\u00e0 des erreurs de conception mettant en avant :\\u00a0<\\\/p><ul><li dir=\\\"ltr\\\" role=\\\"presentation\\\">Une marque trop intrusive et omnipr\\u00e9sente : malgr\\u00e9 le fait que les filtres repr\\u00e9sentent un fort outil publicitaire fonctionnant sur le principe de personnalisation, il faut tout de m\\u00eame rester vigilant sur la fa\\u00e7on dont cela doit \\u00eatre fait, en proposant par exemple quelques choses de plus discret<\\\/li><li dir=\\\"ltr\\\" role=\\\"presentation\\\">Une technique b\\u00e2cl\\u00e9e : cr\\u00e9er un filtre demande un certain savoir, qu\\u2019il est important de ma\\u00eetriser afin d'\\u00e9viter toute sorte de bug. Il faut donc que celui-ci marche correctement pour ne pas compromettre l\\u2019image de la marque\\u00a0<\\\/li><li dir=\\\"ltr\\\" role=\\\"presentation\\\">Une cr\\u00e9ativit\\u00e9 trop pouss\\u00e9e : vu la multitude de filtres pr\\u00e9sents sur les r\\u00e9seaux sociaux, il est n\\u00e9cessaire de faire quelque chose de cr\\u00e9atif pour se diff\\u00e9rencier des autres. Mais il faut toujours se mettre dans la peau du public pour ne pas risquer de faire quelque chose de trop r\\u00e9fl\\u00e9chi\\u00a0\\u00a0\\u00a0<\\\/li><li dir=\\\"ltr\\\" role=\\\"presentation\\\">Une m\\u00e9canique complexe compr\\u00e9hensible par un public restreint\\u00a0<\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"d28c11c\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"titre4\",\"ekit_all_conditions_list\":[{\"_id\":\"77105dd\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"ec4b4f2\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les \\u00e9l\\u00e9ments pour cr\\u00e9er un filtre viral :\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b7fc060\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>En revanche, d\\u00e8s que cet outil est bien utilis\\u00e9, il peut cr\\u00e9er une\\u00a0 v\\u00e9ritable viralit\\u00e9 autour de votre communaut\\u00e9 et ainsi\\u00a0 devenir un r\\u00e9el atout pour votre strat\\u00e9gie de communication. Voici les principaux \\u00e9l\\u00e9ments pour rendre un filtre viral et utilisable par tous.<\\\/p><p>Selon la d\\u00e9finition vue pr\\u00e9c\\u00e9demment, il est \\u00e9vident que les filtres sont utilis\\u00e9s par le grand public. C\\u2019est pourquoi, lorsqu\\u2019une marque veut cr\\u00e9er un filtre, elle doit penser au fait que le filtre doit surtout \\u00eatre appr\\u00e9ci\\u00e9 par son public et r\\u00e9pondre aux caract\\u00e9ristiques de sa cible. Les filtres Instagram sont des leviers qui permettent de mettre en place une strat\\u00e9gie de contenu engageante.<\\\/p><p>Nous vous donnons quelques crit\\u00e8res contribuant \\u00e0 cette viralit\\u00e9 :\\u00a0<\\\/p><ul><li>Il doit rendre l\\u2019utilisateur plus attrayant, de ce fait l\\u2019utilisateur va susciter des r\\u00e9actions de la part de ses abonn\\u00e9s sur son apparence et son image<\\\/li><li>Il doit faire sourire l'utilisateur, ce qui lui permettra de mettre en valeur son sens de l\\u2019humour et faire rire son public<\\\/li><li>Il doit impacter le ressenti de l\\u2019utilisateur sur son image, en utilisant le filtre l\\u2019utilisateur doit se sentir mieux. 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