{"id":4694,"date":"2021-02-10T15:08:31","date_gmt":"2021-02-10T15:08:31","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=4694"},"modified":"2023-11-10T08:53:58","modified_gmt":"2023-11-10T08:53:58","slug":"escolha-rede-social-alvo","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/escolha-rede-social-alvo\/","title":{"rendered":"Clientes-alvo e redes sociais: n\u00f3s damos-lhe as chaves para uma estrat\u00e9gia de sucesso nas redes sociais"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4694\" class=\"elementor elementor-4694\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9a7a6a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9a7a6a6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-554271c exad-glass-effect-no exad-sticky-section-no\" data-id=\"554271c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18fa29a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"18fa29a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>P\u00fablico-alvo<\/b> e redes sociais: damos-lhe as chaves do sucesso <b>a sua estrat\u00e9gia<\/b> redes sociais<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d0233d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d0233d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f8b0f26 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f8b0f26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b178f4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8b178f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre1\">Facebook a rede social mais antiga<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#instagram\">Instagram a rede social cool para os jovens <\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#snapchat\">Snapchat a rede social ef\u00e9mera para adolescentes<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-35c3c2c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"35c3c2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fd68938 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd68938\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffb09c6 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"ffb09c6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-62972bb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"62972bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-601f5d4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"601f5d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1857b04 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1857b04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">O Facebook, o Instagram, o Snapchat e o Linkedin t\u00eam atualmente milhares de milh\u00f5es de utilizadores em todo o mundo. Como empresa, \u00e9 importante ter uma presen\u00e7a nas redes sociais. D\u00e1-lhe maior visibilidade junto do seu p\u00fablico-alvo e ajuda-o a encontrar novos clientes! No entanto, se quiser comunicar eficazmente nestas plataformas, tem de adaptar a sua estrat\u00e9gia de redes sociais de acordo com o meio que escolher. Cada aplica\u00e7\u00e3o tem a sua pr\u00f3pria especialidade, p\u00fablico-alvo e tend\u00eancias. A escolha da plataforma certa para a sua comunica\u00e7\u00e3o depende tamb\u00e9m da sua atividade, dos seus objectivos, do seu p\u00fablico-alvo e das suas tend\u00eancias. <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/creation-filter-social-networks\/\" target=\"_blank\" rel=\"noopener\">conte\u00fado que voc\u00ea quer compartilhar<\/a>. <\/span>O Filter Maker d\u00e1-lhe algumas dicas e figuras-chave para uma campanha de comunica\u00e7\u00e3o bem sucedida sobre estas ferramentas digitais que assegurar\u00e3o a sua imagem de marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5766172 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5766172\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97e13a1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"97e13a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dfa126 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"7dfa126\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd56b5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6bd56b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facebook: a rede social mais antiga com um vasto p\u00fablico alvo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b0cdbc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b0cdbc9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2f0263e exad-glass-effect-no exad-sticky-section-no\" data-id=\"2f0263e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd233e6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"dd233e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"475\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/facebook-page.jpg\" class=\"attachment-large size-large wp-image-12603\" alt=\"imagem facebook telefone - target\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/facebook-page.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/facebook-page-600x371.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/facebook-page-300x186.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-126cca8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"126cca8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dacc336 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dacc336\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/fr-fr.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/span> continua a ser a mais antiga das redes sociais. Isto d\u00e1-lhe o p\u00fablico-alvo mais vasto poss\u00edvel, embora se deva notar que a aplica\u00e7\u00e3o est\u00e1 a perder valor junto dos jovens, que est\u00e3o mais presentes em redes como o Instagram e o Snapchat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd07e1e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fd07e1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No entanto, oferece \u00e0s empresas a oportunidade de<b>interagir com os seus clientes<\/b> e dar-lhes a sua opini\u00e3o sobre os seus produtos e servi\u00e7os. Tamb\u00e9m lhe permite<b>organizar eventos privados<\/b> dentro de uma comunidade e lev\u00e1-los a partilhar as suas opini\u00f5es sobre os inqu\u00e9ritos.<\/p><p>Al\u00e9m disso, o Facebook foi tamb\u00e9m a primeira rede social a oferecer <b>emoticons diferentes<\/b> na barra de \"gostos\" para dar nuances e<b> diversificar a opini\u00e3o dos utilizadores<\/b>.<\/p><p>O Facebook tamb\u00e9m conquistou os seus utilizadores com a sua <b>mercado<\/b>\u00a0 e <b>grupo privado<\/b>. Para a maioria das pessoas, o Facebook \u00e9 utilizado para fins informativos ou como meio de comunica\u00e7\u00e3o atrav\u00e9s do Messenger. Para as empresas, \u00e9 necess\u00e1rio saber jogar com as suas v\u00e1rias funcionalidades e explor\u00e1-las ao m\u00e1ximo.<\/p><p>Apesar de o Facebook estar a perder popularidade entre os utilizadores mais jovens, continua a ser um ator-chave na <b>principal rede social dominante<\/b> este tipo de sector.\u00a0<span style=\"color: var( --e-global-color-text );\">Por conseguinte, \u00e9 essencial dispor de <b>p\u00e1gina da empresa no Facebook<\/b> porque ser\u00e1 capaz de atingir um grande n\u00famero de utilizadores com um <b>p\u00fablico vasto e diferenciado<\/b> e chegar ao maior n\u00famero poss\u00edvel de pessoas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-947f5d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"947f5d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aeea931 exad-glass-effect-no exad-sticky-section-no\" data-id=\"aeea931\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fd9204 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"3fd9204\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"instagram\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cda027 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9cda027\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Instagram: a rede social da moda para os jovens<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-00b5f2d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"00b5f2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0e40252 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0e40252\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-003ba58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"003ba58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"475\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram.jpg\" class=\"attachment-large size-large wp-image-12605\" alt=\"aplica\u00e7\u00e3o para telem\u00f3vel do instagram - target\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-600x371.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-300x186.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b468cc3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b468cc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50132e8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"50132e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comprado pelo Facebook, <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/span> tem registado um crescimento exponencial nos \u00faltimos tempos, oferecendo a muitas marcas a oportunidade de partilhar o seu conte\u00fado visual sob a forma de um pequeno v\u00eddeo ou fotografia. Uma poderosa ferramenta de marketing que est\u00e1 a chegar a cada vez mais utilizadores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b60686a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b60686a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Enquanto empresa, esta ferramenta pode ajud\u00e1-lo a construir ou a expandir a sua atividade. <b>consolidar a sua imagem de marca<\/b>Por isso, \u00e9 importante partilhar o conte\u00fado digital certo para criar uma identidade visual em linha com o que o Instagram representa. Por outras palavras, conte\u00fado digital com foco em fotografias e imagens que est\u00e3o na vanguarda das tend\u00eancias.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">No entanto, com o Instagram, \u00e9 preciso ter cuidado para n\u00e3o cair no esquecimento, porque h\u00e1 muitas contas na plataforma. Por isso, \u00e9 preciso ter uma boa <b>estrat\u00e9gia de conte\u00fados<\/b> para descobrir <b>destacar-se da multid\u00e3o<\/b> de forma inteligente e <b>fora do comum<\/b>.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">Atrav\u00e9s de v\u00e1rias atualiza\u00e7\u00f5es, a Instagram oferece novas ferramentas para manter um certo v\u00ednculo com o usu\u00e1rio e desenvolver o conhecimento da marca. \u00c9 o caso, nomeadamente, do aparecimento do Real, da hist\u00f3ria ou <strong><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/creation-filter-social-networks\/\">filtros<\/a>.<\/strong><\/span><\/p><p>Do ponto de vista do cliente: o Instagram est\u00e1 mais em sintonia com um <b>Objetivo BtoC<\/b>. De facto, a presen\u00e7a de influenciadores representa uma vantagem para as marcas com uma clientela BtoC, gra\u00e7as \u00e0s possibilidades de parceria e \u00e0 plataforma de loja do Instagram.<\/p><p><span style=\"color: var( --e-global-color-text );\">Se o seu p\u00fablico-alvo \u00e9 mais BtoB, aconselhamos a recorrer ao Linkedin, o que lhe permitir\u00e1 desenvolver uma rede profissional.<\/span><\/p><p><span style=\"color: var( --e-global-color-text );\">O Instagram tem uma base de utilizadores bastante jovem, com a grande maioria com menos de 35 anos e a viver em sub\u00farbios ou cidades. Por conseguinte, esta plataforma responde a um <b>grupo-alvo bastante jovem e na moda<\/b> com as \u00faltimas tend\u00eancias, acedendo v\u00e1rias vezes \u00e0 aplica\u00e7\u00e3o. Mas no Instagram, o importante \u00e9 adaptar a sua estrat\u00e9gia em fun\u00e7\u00e3o da visibilidade que pretende, para <b>seguir as tend\u00eancias e ser ativo<\/b>. Ter uma conta no Instagram como empresa continua a ser uma ferramenta que deve ser desenvolvida, pois \u00e9 uma rede social com uma forte influ\u00eancia para empresas com uma forte identidade visual e um p\u00fablico-alvo tendencialmente jovem e com vontade de experimentar algo novo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-17fba8b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"17fba8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0e49f1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b0e49f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9439966 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"9439966\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contato<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/woRrlO?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_pt\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d13c430 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d13c430\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d9bafc exad-glass-effect-no exad-sticky-section-no\" data-id=\"8d9bafc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcd7957 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"bcd7957\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"snapchat\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2693de9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2693de9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Snapchat: a rede social ef\u00e9mera para adolescentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7fc1937 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7fc1937\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0e8feea exad-glass-effect-no exad-sticky-section-no\" data-id=\"0e8feea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57b733f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"57b733f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"475\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snapchat.jpg\" class=\"attachment-large size-large wp-image-12606\" alt=\"snapchat no telem\u00f3vel - alvo\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snapchat.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snapchat-600x371.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snapchat-300x186.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b089877 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b089877\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd0240d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dd0240d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Atualmente, tem milh\u00f5es de utilizadores, <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/fr-FR\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a><\/span> tornou-se famoso com o seu conceito de partilha de fotografias e v\u00eddeos instant\u00e2neos. Entre os seus utilizadores, s\u00e3o os jovens adolescentes que mais o utilizam. Uma plataforma que se tornou mais segmentada e direccionada \u00e9 o federador do princ\u00edpio da hist\u00f3ria e do filtro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c75d7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d7c75d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De facto, esse \u00e9 o ponto forte do Snapchat. Mais de 60% dos Snaps enviados todos os dias s\u00e3o retocados gra\u00e7as \u00e0s muitas ferramentas criativas de edi\u00e7\u00e3o de fotos e v\u00eddeos. Como resultado, mais de<b>mil milh\u00f5es de Snaps abertos diariamente cont\u00eam filtros<\/b>. E mais de um ter\u00e7o dos utilizadores activos di\u00e1rios brincam com as Lentes (filtros animados).<\/p><p>O alvo t\u00edpico do Snapchat \u00e9, portanto, essencialmente uma popula\u00e7\u00e3o bastante jovem. <b>os jovens que gostam do conceito ef\u00e9mero e divertido<\/b> da rede social e a no\u00e7\u00e3o de \"momento\". Para poder comunicar neste tipo de plataforma, torne os c\u00f3digos do Snapchat seus, tendo em conta o aspeto \"peculiar\" da rede social.<\/p><p>Os Snapchatters gostam de conte\u00fados curtos e instant\u00e2neos que causem uma impress\u00e3o imediata. Para os seus Snap Ads, tire partido do ecr\u00e3 inteiro para transmitir an\u00fancios de qualidade em formato de v\u00eddeo, GIF ou Cinemagraph. Para as suas Hist\u00f3rias, tire partido de todas as ferramentas criativas oferecidas pelo Snapchat. O objetivo \u00e9 criar intera\u00e7\u00e3o com a sua comunidade, por exemplo, lan\u00e7ando <b>jogos nas suas Hist\u00f3rias<\/b>.\u00a0<\/p><p><span style=\"color: var( --e-global-color-text );\">Como empresa, pode utilizar estas ferramentas para criar uma verdadeira comunidade em torno da sua marca, mantendo-se ao mesmo tempo consistente com a sua imagem. No entanto, com Snapchat, \u00e9 necess\u00e1rio definir previamente as prefer\u00eancias do seu alvo e os seus objectivos de comunica\u00e7\u00e3o para n\u00e3o esquecer o princ\u00edpio tempor\u00e1rio da aplica\u00e7\u00e3o e assim enviar a mensagem apropriada \u00e0 pessoa certa no momento ideal, a fim de captar toda a sua aten\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a4e3129 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a4e3129\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed7fbd6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ed7fbd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62400eb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"62400eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Conclus\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85376a0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"85376a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como voc\u00ea pode ver, seja no Facebook, Instagram ou Snapchat, \u00e9 importante usar seus meios de comunica\u00e7\u00e3o de acordo com seu alvo e seus objetivos.<\/p><p>Mais comunica\u00e7\u00e3o na moda ser\u00e1 compartilhada no Instagram, comunica\u00e7\u00e3o de informa\u00e7\u00f5es factuais no Facebook e algumas coisas mais tempor\u00e1rias e criativas no Snapchat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a5db9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f1a5db9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\">Marque uma reuni\u00e3o com um dos nossos especialistas para criar um dos seus futuros filtros como parte da sua estrat\u00e9gia de redes sociais.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Clientes-alvo e redes sociais: damos-lhe as chaves para uma estrat\u00e9gia de sucesso nas redes sociais Facebook, a rede social mais antiga Instagram, a rede social mais moderna para os jovens Snapchat, a rede social ef\u00e9mera para os adolescentes Contacte-nos Facebook, Instagram, Snapchat e Linkedin t\u00eam agora milhares de milh\u00f5es de utilizadores em todo o mundo. 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C'est-\\u00e0-dire un contenu digital, ax\\u00e9 sur la photographie, des visuels travaill\\u00e9s \\u00e0 la pointe de la tendance.\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">Cependant, avec instagram, il faut tout de m\\u00eame faire attention \\u00e0 ne pas tomber dans l\\u2019oubli, car il y a quand m\\u00eame une multitude de comptes pr\\u00e9sents sur la plateforme. C\\u2019est pourquoi, il faut avoir une bonne <b>strat\\u00e9gie de contenu<\\\/b> afin de savoir <b>se diff\\u00e9rencier<\\\/b> de mani\\u00e8re intelligente et de <b>sortir de l\\u2019ordinaire<\\\/b>.\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">Au travers de diverses mises \\u00e0 jour, Instagram propose de nouveaux outils pour garder un certain lien avec l'utilisateur et d\\u00e9velopper la notori\\u00e9t\\u00e9 des marques. 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Effectivement, gr\\u00e2ce \\u00e0 la pr\\u00e9sence d\\u2019influenceurs, cela repr\\u00e9sente un avantage pour les marques avec une client\\u00e8le en BtoC avec les possibilit\\u00e9s de partenariat et la plateforme Instagram shop.<\\\/p><p><span style=\\\"color: var( --e-global-color-text );\\\">Si votre cible est plus tourn\\u00e9e vers une client\\u00e8le en BtoB, nous vous conseillons de plus vous tourner vers Linkedin, qui vous permettra de d\\u00e9velopper un r\\u00e9seau professionnel.<\\\/span><\\\/p><p><span style=\\\"color: var( --e-global-color-text );\\\">Instagram, concerne des utilisateurs plut\\u00f4t jeunes avec une grande majorit\\u00e9 ayant entre moins de 35 ans vivant en banlieue ou en ville. Cette plateforme r\\u00e9pond donc \\u00e0 une <b>cible assez jeune plut\\u00f4t branch\\u00e9e<\\\/b> au courant des tendances se connectant plusieurs fois sur l\\u2019application. 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