{"id":3207772,"date":"2023-12-22T07:27:00","date_gmt":"2023-12-22T07:27:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=3207772"},"modified":"2023-11-13T09:33:22","modified_gmt":"2023-11-13T09:33:22","slug":"inovacao-snapchat-realidade-aumentada","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pt\/noticias\/inovacao-snapchat-realidade-aumentada\/","title":{"rendered":"O Snapchat continua a inovar na realidade aumentada"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3207772\" class=\"elementor elementor-3207772\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf9d5f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bf9d5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62550bb exad-glass-effect-no exad-sticky-section-no\" data-id=\"62550bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4021ba9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4021ba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tudo o que precisa de saber sobre a realidade aumentada no Snapchat<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a7b26b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a7b26b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9368c75 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9368c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd3de8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"afd3de8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"https:\/\/filtermaker.fr\/pt\/quote-online\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e79ecf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e79ecf8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b05583 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6b05583\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab5b6b7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ab5b6b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A realidade aumentada (RA) transformou radicalmente a forma como interagimos com o mundo digital. Neste contexto, o Snapchat, uma das plataformas de redes sociais mais populares, est\u00e1 na vanguarda da reformula\u00e7\u00e3o da defini\u00e7\u00e3o de experi\u00eancia digital. Com as suas inova\u00e7\u00f5es cont\u00ednuas, o Snapchat pretende democratizar a RA para todos os utilizadores.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a5361d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a5361d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b2446a exad-glass-effect-no exad-sticky-section-no\" data-id=\"4b2446a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d776727 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d776727\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Snapchat e realidade aumentada: uma combina\u00e7\u00e3o vencedora<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b255765 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b255765\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O Snapchat n\u00e3o \u00e9 apenas uma rede social para partilhar momentos fugazes. Com a sua <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/estudio-optometria\/\">Lens Studio<\/a><\/span> e as suas outras ferramentas, a empresa est\u00e1 a oferecer \u00e0 comunidade criativa formas poderosas de desenvolver experi\u00eancias de RA. Ao oferecer estas ferramentas, o Snapchat gerou mais de 300 000 criadores de lentes e apresentou aos seus utilizadores mais de 3 milh\u00f5es de lentes, demonstrando o enorme potencial da RA no mundo das redes sociais.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bb863fb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"bb863fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08f7636 exad-glass-effect-no exad-sticky-section-no\" data-id=\"08f7636\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feccda9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"feccda9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AR no Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-160527c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"160527c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O Snapchat oferece uma variedade de formatos de RA para enriquecer a experi\u00eancia do utilizador:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Lente: Trata-se de <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/filtros-snapchat\/\">Filtros Snapchat<\/a><\/span> que pode transformar rostos ou paisagens em tempo real.<\/span><\/li><li><span style=\"font-weight: 400;\">World Lens: interagem com o ambiente do utilizador, permitindo a introdu\u00e7\u00e3o de elementos 3D no mundo real.<\/span><\/li><li><span style=\"font-weight: 400;\">Snap Ads em AR: oferecem \u00e0s marcas a oportunidade de envolver os utilizadores atrav\u00e9s de experi\u00eancias imersivas.<\/span><\/li><li><span style=\"font-weight: 400;\">Landmarkers: Estes Lens reconhecem monumentos reais e d\u00e3o-lhes vida de uma forma \u00fanica.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8411614 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8411614\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bf8d05 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9bf8d05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c42680 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1c42680\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A revolu\u00e7\u00e3o das compras em RA no Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd21b27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bd21b27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O advento da tecnologia de realidade aumentada redefiniu a forma como os consumidores interagem com os produtos em linha. O Snapchat, uma das plataformas sociais mais populares, tem estado na vanguarda desta inova\u00e7\u00e3o. Desde 2021, mais de 250 milh\u00f5es de utilizadores do Snapchat interagiram com <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/noticias\/virtual-shooping-snapchat\/\">Lente de compras AR<\/a><\/span> mais de 5 mil milh\u00f5es de vezes. Um n\u00famero surpreendente que atesta o impacto crescente desta tecnologia.<\/span><\/p><p><span style=\"font-weight: 400;\">Mais interessante ainda \u00e9 o facto de mais de metade dos compradores no Snapchat afirmarem que a tecnologia AR lhes d\u00e1 mais confian\u00e7a na qualidade dos produtos. Este \u00e9 um ponto de viragem importante para o retalho em linha, onde a hesita\u00e7\u00e3o em comprar um produto se deve frequentemente \u00e0 incapacidade de o ver ou experimentar pessoalmente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a718903 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a718903\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1a02e7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c1a02e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-401cf23 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"401cf23\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"435\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/ar-shopping-snapchat.png\" class=\"attachment-large size-large wp-image-3207775\" alt=\"lente ar shopping snapchat\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/ar-shopping-snapchat.png 942w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/ar-shopping-snapchat-300x163.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/ar-shopping-snapchat-768x417.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/ar-shopping-snapchat-18x10.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4637c3a exad-glass-effect-no exad-sticky-section-no\" data-id=\"4637c3a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05063e2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"05063e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O Snapchat compreendeu esta tend\u00eancia e oferece agora ferramentas como a tecnologia de processamento de imagens de RA e o gestor de activos 3D. Estas ferramentas permitem \u00e0s empresas criar e distribuir experi\u00eancias de compras de RA na plataforma. O separador \"Dress Up\", por exemplo, permite aos utilizadores \"vestir\" virtualmente roupas e acess\u00f3rios, proporcionando uma experi\u00eancia de compra imersiva atrav\u00e9s de <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/creation-filter-social-networks\/filter-snapchat\/\">Lente do Snapchat<\/a><\/span>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-01953b4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"01953b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Foram apresentados produtos que v\u00e3o desde sapatos e casacos Gucci a rel\u00f3gios Piaget, demonstrando a gama de possibilidades oferecidas por esta tecnologia. Ao combinar moda, tecnologia e experi\u00eancia do utilizador, o Snapchat est\u00e1 a abrir caminho para uma nova era nas compras online.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b22bb87 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b22bb87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a786527 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a786527\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1a295a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c1a295a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kit de c\u00e2maras: A solu\u00e7\u00e3o SDK para uma experi\u00eancia de AR sem precedentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c13945 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4c13945\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O Snapchat est\u00e1 constantemente a ultrapassar os limites da inova\u00e7\u00e3o com as suas tecnologias de realidade aumentada. A introdu\u00e7\u00e3o do\u00a0<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/ar.snap.com\/camera-kit\">Kit de c\u00e2mara<\/a><\/span>\u00a0\"\u00e9 um exemplo concreto disso mesmo. Esta solu\u00e7\u00e3o SDK multiplataforma foi concebida para transferir o melhor do ecossistema de RA do Snapchat para aplica\u00e7\u00f5es de parceiros.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4818e11 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4818e11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-92d9b69 exad-glass-effect-no exad-sticky-section-no\" data-id=\"92d9b69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cb0eb6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"6cb0eb6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/camera-kit-snapchat.png\" class=\"attachment-large size-large wp-image-3207774\" alt=\"kit de c\u00e2mara para snapchat\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/camera-kit-snapchat.png 818w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/camera-kit-snapchat-300x195.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/camera-kit-snapchat-768x499.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/camera-kit-snapchat-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6903cd2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6903cd2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8123c30 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8123c30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Com o Camera Kit, os parceiros j\u00e1 n\u00e3o est\u00e3o limitados \u00e0 simples integra\u00e7\u00e3o de filtros de RA. Podem agora criar, planear e gerir as suas pr\u00f3prias experi\u00eancias de RA personalizadas para as suas aplica\u00e7\u00f5es e utilizadores. Isto oferece uma flexibilidade sem precedentes, permitindo que cada marca ou empresa personalize totalmente a intera\u00e7\u00e3o de RA com os seus clientes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d6a04a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6d6a04a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Um aspeto essencial do Camera Kit \u00e9 o acesso a um poderoso conjunto de ferramentas e an\u00e1lises. Estes recursos fornecem \u00e0s empresas informa\u00e7\u00f5es valiosas sobre o envolvimento dos utilizadores, optimizando as suas campanhas de marketing e aumentando a fidelidade dos clientes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-12119a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"12119a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1c6534 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a1c6534\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a805883 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a805883\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Investir no futuro da realidade aumentada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee5824 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2ee5824\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O Snapchat acredita firmemente que o futuro da intera\u00e7\u00e3o digital reside na realidade aumentada (RA). A plataforma acredita que as experi\u00eancias imersivas enraizadas no mundo real, partilhadas com amigos e integradas na vida quotidiana dos utilizadores do Snapchat, ser\u00e3o os principais motores da ado\u00e7\u00e3o da RA.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cf4dcd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cf4dcd4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a06a144 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a06a144\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6124b20 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6124b20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cria\u00e7\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5028b22 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5028b22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lens Studio: O Snapchat est\u00e1 empenhado em democratizar a cria\u00e7\u00e3o de RA. Para tal, a plataforma est\u00e1 a disponibilizar \u00e0 sua vasta comunidade de criadores as mesmas ferramentas utilizadas internamente no Snap para desenvolver Lentes de RA. Com acesso gratuito ao Lens Studio, os criadores podem dar vida \u00e0s suas vis\u00f5es, seja para entretenimento, educa\u00e7\u00e3o ou marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-97c6e70 exad-glass-effect-no exad-sticky-section-no\" data-id=\"97c6e70\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-019fee1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"019fee1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Distribui\u00e7\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6a1bd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7c6a1bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat, Camera Kit e Spectacles: Estes tr\u00eas elementos formam os pilares da distribui\u00e7\u00e3o de RA do Snapchat. Enquanto o Snapchat \u00e9 a principal aplica\u00e7\u00e3o para a descoberta e intera\u00e7\u00e3o com o Lens, o Camera Kit alarga estas funcionalidades a aplica\u00e7\u00f5es de parceiros. Al\u00e9m disso, com os Spectacles, os utilizadores podem experimentar a RA diretamente a partir dos seus \u00f3culos de RA.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a7ca795 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a7ca795\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a720d5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3a720d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Backend<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89b24a2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"89b24a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lens Cloud: Para suportar a vasta gama de experi\u00eancias de RA oferecidas, o Snapchat desenvolveu a Lens Cloud. Trata-se de um conjunto de servi\u00e7os de backend constru\u00eddos na mesma infraestrutura que alimenta o Snapchat. Esta plataforma de nuvem permite uma expans\u00e3o significativa do que os programadores podem criar em realidade aumentada, garantindo que os limites da inova\u00e7\u00e3o s\u00e3o constantemente ultrapassados.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-888f4ef exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"888f4ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Em suma, o Snapchat n\u00e3o \u00e9 apenas uma plataforma de redes sociais, mas tamb\u00e9m um pioneiro no dom\u00ednio da realidade aumentada. Com as suas ferramentas criativas, de distribui\u00e7\u00e3o e de backend, a plataforma est\u00e1 na vanguarda da defini\u00e7\u00e3o do futuro da intera\u00e7\u00e3o digital.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-506f22b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"506f22b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b865451 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b865451\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fe62c8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7fe62c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A realidade aumentada n\u00e3o \u00e9 apenas uma moda passageira; est\u00e1 aqui para redefinir a forma como interagimos com o mundo digital. O Snapchat, com a sua vis\u00e3o e inova\u00e7\u00e3o, est\u00e1 a esculpir o futuro da RA, oferecendo a todos os utilizadores experi\u00eancias que antes eram consideradas futuristas. \u00c0 medida que avan\u00e7amos, \u00e9 evidente que a RA se tornar\u00e1 ainda mais omnipresente e o Snapchat continuar\u00e1 a ser um ator importante nesta revolu\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Tudo sobre a realidade aumentada no Snapchat Contacte-nos A realidade aumentada (RA) transformou radicalmente a forma como interagimos com o mundo digital. Neste contexto, o Snapchat, uma das plataformas de redes sociais mais populares, est\u00e1 na vanguarda da reformula\u00e7\u00e3o da defini\u00e7\u00e3o de experi\u00eancia digital. 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Avec ses <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/lens-studio\\\/\\\">Lens Studio<\\\/a><\\\/span> et ses autres outils, l'entreprise offre \\u00e0 la communaut\\u00e9 des cr\\u00e9ateurs des moyens puissants pour d\\u00e9velopper des exp\\u00e9riences en AR. En offrant ces outils, Snapchat a vu na\\u00eetre plus de 300 000 cr\\u00e9ateurs de lens et a pr\\u00e9sent\\u00e9 \\u00e0 ses utilisateurs plus de 3 millions de lens, d\\u00e9montrant ainsi l'\\u00e9norme potentiel de la AR dans l'univers des m\\u00e9dias sociaux.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"bb863fb\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"08f7636\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":10},\"elements\":[{\"id\":\"feccda9\",\"elType\":\"widget\",\"settings\":{\"title\":\"L'AR chez Snapchat\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"160527c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Snapchat offre une vari\\u00e9t\\u00e9 de formats en AR pour enrichir l'exp\\u00e9rience utilisateur :<\\\/span><\\\/p><ul><li><span style=\\\"font-weight: 400;\\\">Lens: Il s'agit de <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/filtres-snapchat\\\/\\\">filtres Snapchat<\\\/a><\\\/span> interactifs qui peuvent transformer des visages ou des paysages en temps r\\u00e9el.<\\\/span><\\\/li><li><span style=\\\"font-weight: 400;\\\">World Lens: Ceux-ci interagissent avec l'environnement de l'utilisateur, permettant d'introduire des \\u00e9l\\u00e9ments 3D dans le monde r\\u00e9el.<\\\/span><\\\/li><li><span style=\\\"font-weight: 400;\\\">Snap Ads en AR: Ils offrent aux marques la possibilit\\u00e9 d'engager les utilisateurs \\u00e0 travers des exp\\u00e9riences immersives.<\\\/span><\\\/li><li><span style=\\\"font-weight: 400;\\\">Landmarkers: Ces Lens reconnaissent des monuments r\\u00e9els et les animent d'une mani\\u00e8re unique.<\\\/span><\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8411614\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"9bf8d05\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":10},\"elements\":[{\"id\":\"1c42680\",\"elType\":\"widget\",\"settings\":{\"title\":\"La r\\u00e9volution du shopping AR sur Snapchat\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bd21b27\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">L'av\\u00e8nement de la technologie de r\\u00e9alit\\u00e9 augment\\u00e9e a red\\u00e9fini la fa\\u00e7on dont les consommateurs interagissent avec les produits en ligne. Snapchat, l'une des plateformes sociales les plus populaires, a \\u00e9t\\u00e9 \\u00e0 la pointe de cette innovation. Depuis 2021, plus de 250 millions d'utilisateurs de Snapchat ont interagi avec les <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/snapchat-shopping-virutel\\\/\\\">lens AR Shopping<\\\/a><\\\/span> \\u00e0 plus de 5 milliards de reprises. Un chiffre \\u00e9poustouflant qui atteste de l'impact grandissant de cette technologie.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Plus int\\u00e9ressant encore, plus de la moiti\\u00e9 des acheteurs sur Snapchat affirment que la technologie AR leur donne davantage confiance quant \\u00e0 la qualit\\u00e9 des produits. 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