{"id":3207314,"date":"2023-10-11T07:25:00","date_gmt":"2023-10-11T07:25:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=3207314"},"modified":"2023-11-09T15:18:24","modified_gmt":"2023-11-09T15:18:24","slug":"4-ideias-filtros-marketing-snapchat","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/4-ideias-filtros-marketing-snapchat\/","title":{"rendered":"4 ideias de filtros Snapchat para as suas campanhas de marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3207314\" class=\"elementor elementor-3207314\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c9fe59c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c9fe59c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f70de6e exad-glass-effect-no exad-sticky-section-no\" data-id=\"f70de6e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-091a0e6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"091a0e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">4 ideias de filtros Snapchat para as suas campanhas e estrat\u00e9gias de marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-104f77d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"104f77d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7ead92c elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ead92c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09e978c elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"09e978c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ad4a491 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ad4a491\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f030ae exad-glass-effect-no exad-sticky-section-no\" data-id=\"6f030ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0abb07 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b0abb07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/creation-filter-social-networks\/filter-snapchat\/\">Filtros Snapchat<\/a><\/span> s\u00e3o utilizadas diariamente pelos utilizadores da plataforma, o que prova a sua aposta neste tipo de conte\u00fados. De um modo geral, a realidade aumentada permite criar experi\u00eancias imersivas \u00fanicas e personaliz\u00e1veis que os utilizadores do Snapchat apreciam. \u00c9 por isso que as marcas podem tirar partido dos filtros do Snapchat, oferecendo uma experi\u00eancia que reflicta a marca e os seus produtos. Mas, antes de mais, \u00e9 necess\u00e1rio saber que tipos de filtros Snapchat criar para garantir o seu sucesso e utiliza\u00e7\u00e3o. \u00c9 por isso que neste artigo vai encontrar 4 ideias de filtros Snapchat para as suas campanhas de marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6e381e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6e381e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8e74556 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8e74556\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f51455 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"2f51455\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"video1\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/805048881?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0e96680 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0e96680\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08671ad exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"08671ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A primeira ideia de filtro do Snapchat: permitir que os utilizadores se divirtam, sejam educados e inspirados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9f29df exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f9f29df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A maioria dos utilizadores do Snapchat utiliza os filtros para se divertir, entreter os seus amigos e\/ou comunidades, inspirar-se e aprender coisas novas. \u00c9 muito importante conhecer este aspeto dos filtros para poder oferecer filtros que sejam cativantes e utilizados. As marcas podem criar um filtro Snapchat marcante e positivo que permita aos utilizadores divertirem-se de uma forma l\u00fadica. Ao faz\u00ea-lo, os utilizadores do Snapchat viver\u00e3o um momento positivo e jovial que permanecer\u00e1 nas suas mentes durante muito tempo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-52c2a26 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"52c2a26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6ee001 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c6ee001\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38b5a75 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"38b5a75\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contato<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/woRrlO?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_pt\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-07d132d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"07d132d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a37526d exad-glass-effect-no exad-sticky-section-no\" data-id=\"a37526d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a6ba07 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"6a6ba07\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"video1\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/601128904?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61f8861 exad-glass-effect-no exad-sticky-section-no\" data-id=\"61f8861\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8b5fd9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a8b5fd9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2\u00aa ideia: dar \u00e0s pessoas a oportunidade de se exprimirem e partilharem os seus sentimentos e lealdades<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aff5bac exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"aff5bac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As novas gera\u00e7\u00f5es aprenderam a partilhar nas redes sociais o que sentem e porque lutam. \u00c9 por isso que criar um filtro que lhes permita fazer isso ser\u00e1 muito popular entre os snapchatters. Por exemplo, durante um evento desportivo mundial, criar um filtro com a cor de um pa\u00eds pode funcionar muito bem. Al\u00e9m disso, um filtro que realce os valores e as lutas das gera\u00e7\u00f5es mais jovens permitir\u00e1 \u00e0 marca aproximar-se delas, apoiando as mesmas causas (luta contra o aquecimento global, desigualdade social, etc.). No entanto, \u00e9 muito importante que estas quest\u00f5es sejam realmente importantes para a marca, porque a transpar\u00eancia \u00e9 muito importante e o contr\u00e1rio poderia criar uma rea\u00e7\u00e3o negativa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-364f03b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"364f03b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dff23ab exad-glass-effect-no exad-sticky-section-no\" data-id=\"dff23ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c5a810 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"1c5a810\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"video1\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/776900034?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3\u00aa ideia: Permitir que os utilizadores experimentem os produtos da marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A possibilidade de ver e experimentar produtos em 3D utilizando os filtros do Snapchat \u00e9 chamada de <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/docs.snap.com\/lens-studio\/references\/templates\/object\/Try-On\/try-on-template\" target=\"_blank\" rel=\"noopener\">try-on<\/a><\/span>. Esta funcionalidade torna os produtos dispon\u00edveis para venda virtualmente acess\u00edveis, permitindo aos utilizadores verem os produtos sem sa\u00edrem de casa. Tamb\u00e9m \u00e9 poss\u00edvel adicionar uma chamada \u00e0 a\u00e7\u00e3o diretamente no filtro para redirecionar as pessoas para a ficha do produto no s\u00edtio Web. O try-on \u00e9 uma ferramenta muito eficaz para incentivar as compras nas redes sociais, e o seu aspeto imersivo e tecnol\u00f3gico torna a experi\u00eancia muito mais divertida para os consumidores.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8daf6f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8daf6f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e7aae90 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e7aae90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3577b5e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"3577b5e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"video1\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/605679973?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e1115db exad-glass-effect-no exad-sticky-section-no\" data-id=\"e1115db\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f955b32 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f955b32\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4\u00aa ideia de filtro Snapchat: mergulhar o utilizador num mundo virtual<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-391c084 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"391c084\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Os utilizadores do Snapchat gostam de ter experi\u00eancias que os transportem para um mundo diferente do mundo real. A realidade aumentada permite fazer exatamente isso, criando um mundo diferente e \u00fanico atrav\u00e9s da c\u00e2mara do Snapchat. Os Snapchatters podem descobrir um mundo inspirador enquanto passeiam pela sua sala de estar. Esta experi\u00eancia totalmente imersiva permite que as pessoas vivenciem algo m\u00e1gico e ter\u00e1 um impacto positivo na sua opini\u00e3o sobre a marca que a oferece. Por exemplo, uma marca pode criar um universo espec\u00edfico para partilhar a mensagem e a atmosfera de um novo produto ou gama.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>4 ideias de filtros Snapchat para as suas campanhas e estrat\u00e9gias de marketing Contacte-nos Os filtros Snapchat s\u00e3o utilizados diariamente pelos utilizadores da plataforma e comprovam o envolvimento com este tipo de conte\u00fado. Em termos gerais, a realidade aumentada permite criar experi\u00eancias imersivas \u00fanicas e personaliz\u00e1veis que os utilizadores do Snapchat apreciam. \u00c9 por isso que 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C\\u2019est pourquoi vous trouverez dans cet article 4 id\\u00e9es de filtres Snapchat pour vos campagnes marketing.<\\\/span><\\\/p>\",\"align\":\"center\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"6e381e2\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"8e74556\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"2f51455\",\"elType\":\"widget\",\"settings\":{\"html\":\"<\\\/script>\\n<div class=\\\"video1\\\">\\n\\n<iframe id=\\\"projectplayer\\\" src=\\\"https:\\\/\\\/player.vimeo.com\\\/video\\\/805048881\\n?api=1&background=1&autoplay=1&loop=1\\\"><\\\/iframe>\\n<\\\/div>\",\"custom_css\":\".video1{\\n    overflow:hidden;\\n    padding-bottom:80%;\\n    position:relative;\\n    height:0;\\n}\\n.video1 iframe{\\n    left:0;\\n    top:0;\\n    height:100%;\\n    width:100%;\\n    position:absolute;\\n}\",\"ekit_all_conditions_list\":[{\"_id\":\"79223fb\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"html\"}],\"isInner\":false},{\"id\":\"0e96680\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}],\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"90\",\"right\":\"10\",\"bottom\":\"90\",\"left\":\"10\",\"isLinked\":false}},\"elements\":[{\"id\":\"08671ad\",\"elType\":\"widget\",\"settings\":{\"title\":\"1\\u00e8re id\\u00e9e de filtre Snapchat : permettre aux utilisateurs de se divertir, de s\\u2019\\u00e9duquer et de s\\u2019inspirer\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_weight\":\"500\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"f9f29df\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La plupart des utilisateurs Snapchat utilisent des filtres afin de s\\u2019amuser, de divertir leurs amis et\\\/ou communaut\\u00e9s, de s\\u2019inspirer et d\\u2019apprendre de nouvelles choses. 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C\\u2019est pourquoi cr\\u00e9er un filtre qui leur permet de faire cela sera tr\\u00e8s appr\\u00e9ci\\u00e9 par les snapchateurs. Par exemple, lors d\\u2019un \\u00e9v\\u00e9nement sportif mondial, cr\\u00e9er un filtre au couleur d\\u2019un pays peut tr\\u00e8s bien fonctionner. De plus, un filtre qui met en lumi\\u00e8re les valeurs et combats des jeunes g\\u00e9n\\u00e9rations permettra \\u00e0 la marque de se rapprocher d\\u2019eux en soutenant les m\\u00eames causes (combat contre le r\\u00e9chauffement climatique, in\\u00e9galit\\u00e9s sociales\\u2026). 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Cette fonctionnalit\\u00e9 rend accessible virtuellement des produits disponibles en vente et permet aux utilisateurs de visualiser les produits sans sortir de chez eux. De plus, il est possible d\\u2019ajouter un call to action directement dans le filtre afin de rediriger les personnes sur la fiche produit sur le site internet. 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