{"id":29112,"date":"2023-03-13T07:23:00","date_gmt":"2023-03-13T07:23:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=29112"},"modified":"2023-11-09T15:56:29","modified_gmt":"2023-11-09T15:56:29","slug":"tendencias-instagram-2023","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pt\/noticias\/tendencias-instagram-2023\/","title":{"rendered":"As 10 tend\u00eancias Instagram de 2023"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"29112\" class=\"elementor elementor-29112\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf9d5f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bf9d5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62550bb exad-glass-effect-no exad-sticky-section-no\" data-id=\"62550bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4021ba9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4021ba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Top 10 tend\u00eancias para 2023<\/b> sobre Instagram <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a7b26b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a7b26b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9368c75 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9368c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd3de8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"afd3de8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6545577 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6545577\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5c2a0f exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5c2a0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-622b189 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"622b189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Instagram, a plataforma de partilha de fotos e v\u00eddeos, lan\u00e7ou recentemente um<span style=\"color: #000000;\">\u00a0<a style=\"color: #000000;\" href=\"https:\/\/about.instagram.com\/blog\/announcements\/instagram-trends-2023\" target=\"_blank\" rel=\"noopener\">relat\u00f3rio<\/a><\/span> sobre as tend\u00eancias para 2023. Concebido com a ajuda da WGSN (uma ag\u00eancia de inqu\u00e9ritos), o relat\u00f3rio, que est\u00e1 dispon\u00edvel nas redes sociais, baseia-se nas opini\u00f5es de mais de 1200 pessoas da Gera\u00e7\u00e3o Z, com idades compreendidas entre os 16 e os 24 anos, nos Estados Unidos.<\/p><p>Este relat\u00f3rio cont\u00e9m todos os t\u00f3picos e temas de interesse para a Gera\u00e7\u00e3o Z, incluindo a utiliza\u00e7\u00e3o de redes sociais como o Instagram. Trata-se de uma verdadeira mina de ouro para as empresas, que a est\u00e3o a utilizar para melhorar a sua presen\u00e7a em linha, concentrando-se em t\u00f3picos relevantes abordados pelo seu p\u00fablico-alvo. As ag\u00eancias de marketing social tamb\u00e9m est\u00e3o a utiliz\u00e1-lo para ajudar as marcas a otimizar a sua estrat\u00e9gia de conte\u00fados e a sua presen\u00e7a nas redes sociais, utilizando as \u00faltimas tend\u00eancias identificadas pelo inqu\u00e9rito do Instagram.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd8def exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"5bd8def\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/tendance-instagram-2023-q2fvuaqsyxzbnqtokacbc69025gx3909iiu4esge80.jpg\" title=\"programa de inser\u00e7\u00e3o de tend\u00eancias-2023\" alt=\"as tend\u00eancias no instagram 2023 - os registos de tend\u00eancias\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d91052f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d91052f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f828a36 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f828a36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6234588 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"6234588\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contato<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/woRrlO?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_pt\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-311d60b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"311d60b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a190ced exad-glass-effect-no exad-sticky-section-no\" data-id=\"a190ced\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d819476 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d819476\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reciclagem, segunda m\u00e3o e cria\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da3c3d1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"da3c3d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O primeiro grande tema deste relat\u00f3rio do Instagram mostra que as altera\u00e7\u00f5es clim\u00e1ticas e a polui\u00e7\u00e3o s\u00e3o quest\u00f5es s\u00e9rias para esta gera\u00e7\u00e3o. A gera\u00e7\u00e3o Z interessa-se muito por moda, mas est\u00e1 cada vez mais consciente do impacto ambiental da fast fashion. Por isso, os jovens entre os 16 e os 24 anos est\u00e3o a recorrer a produtos em segunda m\u00e3o para limitar o seu impacto ambiental.<\/span><\/p><p><span style=\"font-weight: 400;\">Al\u00e9m disso, esta gera\u00e7\u00e3o gosta muito de bricolage, o que lhes permite reciclar ou criar objectos. Por exemplo, muitos estilistas mostram tutoriais sobre como criar e coser eles pr\u00f3prios roupas da moda, para que possam continuar a vestir-se de forma elegante sem consumir moda r\u00e1pida.<\/span><\/p><p><span style=\"font-weight: 400;\">As redes sociais e as plataformas digitais desempenham um papel fundamental na sensibiliza\u00e7\u00e3o e na a\u00e7\u00e3o desta gera\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-afbfcb1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"afbfcb1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb961c8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"bb961c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Em ac\u00e7\u00e3o e pol\u00edtica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd1c5bb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"cd1c5bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A gera\u00e7\u00e3o Gen Z \u00e9 uma gera\u00e7\u00e3o activista que quer fazer as coisas acontecerem rapidamente. Enquanto o 30% do Gen Z tem idade suficiente para votar, a outra parte ainda n\u00e3o pode fazer ouvir as suas vozes atrav\u00e9s do voto. Portanto, apoiam as suas causas na Instagram e est\u00e3o dispostos a doar dinheiro para ajudar empresas e associa\u00e7\u00f5es que partilham as mesmas ambi\u00e7\u00f5es que eles.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Al\u00e9m disso, esta gera\u00e7\u00e3o segue um grande n\u00famero de influenciadores da sua idade em v\u00e1rias redes sociais, como o Instagram, que est\u00e3o envolvidos na pol\u00edtica. Os jovens est\u00e3o muito envolvidos na pol\u00edtica e querem ver mais pol\u00edticos da sua idade, por exemplo, para poderem fazer ouvir a sua voz.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-333af0f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"333af0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f90391e exad-glass-effect-no exad-sticky-section-no\" data-id=\"f90391e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a0cb5c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2a0cb5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2023 : O ano da maquilhagem revisitado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83f1e4a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"83f1e4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A Gen Z \u00e9 uma gera\u00e7\u00e3o altamente conectada influenciada pela comunica\u00e7\u00e3o digital e gest\u00e3o comunit\u00e1ria em redes sociais. Por conseguinte, para atingir os seus objectivos, as marcas de maquilhagem devem ter uma forte presen\u00e7a digital e trabalhar na sua notoriedade nestas plataformas. A maquilhagem j\u00e1 n\u00e3o \u00e9 sin\u00f3nimo de beleza para o Gen Z, mas tornou-se uma ferramenta para se expressarem. Cada vez mais jovens designers e utilizadores est\u00e3o interessados na maquilhagem art\u00edstica.<\/span><\/p><p><span style=\"font-weight: 400;\">Al\u00e9m disso, como uma gera\u00e7\u00e3o que cresceu num mundo com aquecimento global, os jovens preferem comprar maquilhagem que proteja a sua sa\u00fade. Por exemplo, preferem produtos cosm\u00e9ticos que protegem contra os raios UV, mas tamb\u00e9m contra o ar polu\u00eddo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bdf9ce2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"bdf9ce2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1401c65 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1401c65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O metaverso e os avatares: uma parcela de 2023<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-181a7d6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"181a7d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A Gera\u00e7\u00e3o Z v\u00ea a <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/o-que-e-a-web3\/o-metaverso\/\">metaverso<\/a><\/span> como uma oportunidade para construir um mundo melhor com valores comuns e respeito uns pelos outros. Assim, 67% do Gen Z pensa que os avatares devem representar melhor a diversidade de fisionomias (morfologia, vestu\u00e1rio, cores de pele) nos pr\u00f3ximos anos. Por conseguinte, os<\/span>rands est\u00e3o agora a desenvolver uma estrat\u00e9gia de marketing e comunica\u00e7\u00e3o digital apropriada para fidelizar o p\u00fablico e refor\u00e7ar a sua imagem de marca.<\/p><p><span style=\"font-weight: 400;\">Al\u00e9m disso, mais de metade desta gera\u00e7\u00e3o quer ser inspirada por avatares digitais e influenciadores sobre moda e beleza.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-88e2ecb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"88e2ecb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d3f69d2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d3f69d2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad9eede exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ad9eede\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">As finan\u00e7as no centro das tend\u00eancias de 2023<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0162e8f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0162e8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A Gera\u00e7\u00e3o Z compreendeu claramente que o Instagram \u00e9 uma plataforma onde \u00e9 f\u00e1cil iniciar um neg\u00f3cio e obter um rendimento. 64% deles planeiam mesmo monetizar um projecto sobre Instagram.<\/span><\/p><p><span style=\"font-weight: 400;\">Al\u00e9m disso, as finan\u00e7as voltaram a ser um tema central para os jovens utilizadores do Instagram. De facto, estes querem compreender e desenvolver as suas compet\u00eancias financeiras para melhor desenvolverem os seus neg\u00f3cios e o seu empreendedorismo. 85% da Gera\u00e7\u00e3o Z planeiam desenvolver uma nova compet\u00eancia em 2023, incluindo 1 em cada 4 que querem refor\u00e7ar os seus conhecimentos financeiros.<\/span><\/p><p>Por exemplo, o sector financeiro \u00e9 uma verdadeira alavanca para os jovens utilizadores do Instagram, permitindo-lhes construir uma s\u00f3lida reputa\u00e7\u00e3o eletr\u00f3nica na rede social.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-495743c exad-glass-effect-no exad-sticky-section-no\" data-id=\"495743c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9386dfb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9386dfb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cultura culin\u00e1ria estrangeira para que todos possam desfrutar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aacee6e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"aacee6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As receitas no Instagram s\u00e3o todas a raiva. Muitos jovens est\u00e3o interessados em cozinhar e 68% da gera\u00e7\u00e3o Z est\u00e3o interessados na cozinha tradicional de outros pa\u00edses e gostariam de experimentar cozinhar um prato depois de ver um v\u00eddeo sobre o mesmo.<\/span><\/p><p><span style=\"font-weight: 400;\">Instagram tornou-se um lugar onde todas as culturas se encontram e permite a GenZ aumentar a sua curiosidade sobre outros pa\u00edses e culturas e aprender mais.<\/span><\/p><p>A cultura culin\u00e1ria \u00e9 portanto um tema muito popular na Instagram e pode ser utilizada para implementar uma estrat\u00e9gia digital para atingir e reter este p\u00fablico interessado na cozinha.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f6a0cce elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"f6a0cce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aff2eee exad-glass-effect-no exad-sticky-section-no\" data-id=\"aff2eee\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e38bd77 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e38bd77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comunidade e interac\u00e7\u00e3o com os criadores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1cd5d1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c1cd5d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Os criadores em redes sociais constru\u00edram todos uma comunidade activa. Assim, a Gera\u00e7\u00e3o Z quer interagir com os seus designers favoritos na web e na vida real. Por exemplo, as vidas s\u00e3o muito importantes para eles e um ter\u00e7o deles gostaria de conhecer os seus designers em conven\u00e7\u00f5es.<\/span><\/p><p><span style=\"font-weight: 400;\">Finalmente, os utilizadores da Gen Z seguem os seus criadores em v\u00e1rias plataformas diferentes e gostariam de os encontrar em diferentes formatos de conte\u00fado. Por exemplo, mais de 40% deles gostariam de os encontrar em podcasts que cobrem diferentes t\u00f3picos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4af434d exad-glass-effect-no exad-sticky-section-no\" data-id=\"4af434d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f377d6f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f377d6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cria\u00e7\u00e3o musical e eventos musicais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abaca62 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"abaca62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A m\u00fasica \u00e9 uma das tend\u00eancias mais comuns de 2023 para esta gera\u00e7\u00e3o. De facto, os Gen Z utilizam a m\u00fasica para se expressarem e est\u00e3o interessados em todos os tipos de m\u00fasica mundial. Contudo, o KPOP e a m\u00fasica latina est\u00e3o muito presentes no Instagram.<\/span><\/p><p><span style=\"font-weight: 400;\">Al\u00e9m disso, esta gera\u00e7\u00e3o tamb\u00e9m quer tirar partido dos eventos musicais para se reunirem e voltarem a ligar. As ondas est\u00e3o a tornar-se cada vez mais comuns e 68% desta gera\u00e7\u00e3o querem participar neste tipo de eventos ao longo do ano 2023.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9a6c0c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9a6c0c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-005e6d7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"005e6d7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c7fe1c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7c7fe1c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data\u00e7\u00e3o no Instagram<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8230379 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8230379\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O Instagram tornou-se um ponto de encontro para muitos jovens, e cada vez mais jovens est\u00e3o a utiliz\u00e1-lo para encontrar as suas almas g\u00e9meas ou rela\u00e7\u00f5es tempor\u00e1rias. Come\u00e7am a conversar com outros utilizadores e ficam a conhecer-se atrav\u00e9s da aplica\u00e7\u00e3o.<\/p><p>Al\u00e9m disso, as marcas podem tamb\u00e9m comunicar em redes sociais utilizando esta tend\u00eancia para desenvolver uma estrat\u00e9gia de marketing relevante para atingir este p\u00fablico interessado em namorar na Instagram.<\/p><p>A presen\u00e7a nas redes sociais de jovens utilizadores \u00e9, portanto, uma b\u00ean\u00e7\u00e3o para as marcas que utilizam as redes para melhorar a sua estrat\u00e9gia de redes sociais.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ab66076 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ab66076\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>As 10 principais tend\u00eancias do Instagram para 2023 Contacte-nos O Instagram, a plataforma de partilha de fotografias e v\u00eddeos, publicou recentemente um relat\u00f3rio sobre as tend\u00eancias a observar para 2023. Concebido com a ajuda da WGSN (uma ag\u00eancia de inqu\u00e9ritos), o relat\u00f3rio sobre as redes sociais baseia-se nas opini\u00f5es de mais de 1200 pessoas 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Con\\u00e7u avec l\\u2019aide de WGSN (une agence d\\u2019enqu\\u00eate), le rapport pr\\u00e9sent sur les r\\u00e9seaux sociaux est bas\\u00e9 sur les opinions de plus de 1200 personnes de la g\\u00e9n\\u00e9ration Z, \\u00e2g\\u00e9es de 16 \\u00e0 24 ans aux Etats-Unis.<\\\/p><p>Ce rapport contient tous les sujets et th\\u00e8mes qui int\\u00e9ressent la g\\u00e9n\\u00e9ration Z notamment l'utilisation des m\\u00e9dias sociaux comme Instagram. V\\u00e9ritable mine d\\u2019or pour les entreprises, elles s'en servent pour am\\u00e9liorer leur pr\\u00e9sence en ligne en se concentrant sur des sujets pertinents porter par leur public cible. 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En effet, la Gen Z s\\u2019int\\u00e9resse beaucoup \\u00e0 la mode mais est de plus en plus consciente de l'impact environnemental de la fast fashion. Ainsi, les jeunes de 16 \\u00e0 24 ans vont donc privil\\u00e9gier des produits de seconde main afin de limiter leur impact environnemental.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">De plus, cette g\\u00e9n\\u00e9ration est tr\\u00e8s friande des DIY qui leur permettent de recycler ou cr\\u00e9er des objects. 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Ainsi, pour atteindre leurs cibles, les marques de maquillage doivent avoir une pr\\u00e9sence digitale forte et travailler leur notori\\u00e9t\\u00e9 sur ces plateformes. Le maquillage n\\u2019est plus synonyme de beaut\\u00e9 pour la Gen Z mais est devenu un outil pour s\\u2019exprimer. De plus en plus de jeunes cr\\u00e9ateurs et utilisateurs s\\u2019int\\u00e9ressent aux maquillages artistiques.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">De plus, \\u00e9tant une g\\u00e9n\\u00e9ration qui a grandit dans un monde subissant le r\\u00e9chauffement climatique, les jeunes pr\\u00e9f\\u00e8rent acheter du maquillage qui permet de prot\\u00e9ger leur sant\\u00e9. 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Par cons\\u00e9quent, l<\\\/span>es marques d\\u00e9veloppent maintenant d\\u00e9finir une strat\\u00e9gie de communication et de marketing digitale adapt\\u00e9e afin de fid\\u00e9liser leur audience et renforcer leur image de marque.<\\\/p><p><span style=\\\"font-weight: 400;\\\">De plus, plus de la moiti\\u00e9 de cette g\\u00e9n\\u00e9ration veut s\\u2019inspirer des avatars et influenceurs digitaux au sujet de la mode et du monde de la beaut\\u00e9.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"88e2ecb\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"d3f69d2\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"12\",\"right\":\"12\",\"bottom\":\"12\",\"left\":\"12\",\"isLinked\":true}},\"elements\":[{\"id\":\"ad9eede\",\"elType\":\"widget\",\"settings\":{\"title\":\"La finance au coeur des tendances 2023\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":29,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"0162e8f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La g\\u00e9n\\u00e9ration Z a tr\\u00e8s bien compris qu\\u2019Instagram \\u00e9tait une plateforme o\\u00f9 il \\u00e9tait facile d\\u2019entreprendre et d\\u2019avoir un revenu. 64% d\\u2019entre-eux ont m\\u00eame pr\\u00e9vu de mon\\u00e9tiser un projet sur Instagram.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">De plus, la finance est redevenue un sujet au centre des pr\\u00e9occupations des jeunes utilisateurs d'Instagram. 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