{"id":28100,"date":"2023-01-23T07:00:00","date_gmt":"2023-01-23T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=28100"},"modified":"2023-11-09T16:08:10","modified_gmt":"2023-11-09T16:08:10","slug":"what-is-gamification-marketing","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/what-is-gamification-marketing\/","title":{"rendered":"O que \u00e9 a gamifica\u00e7\u00e3o no marketing?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"28100\" class=\"elementor elementor-28100\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-605553d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"605553d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da420a1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"da420a1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32ad091 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"32ad091\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tudo sobre a gamifica\u00e7\u00e3o<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc272f0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dc272f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#definition\">Defini\u00e7\u00e3o<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#support\">Tipo de apoio<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#examples\">Exemplos<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-81f1972 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"81f1972\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9ee312a elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ee312a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83e47b3 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"83e47b3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-da81c8c elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"da81c8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-565def8 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"565def8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38844a1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"38844a1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"definition\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5fe04d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d5fe04d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qual \u00e9 a sua defini\u00e7\u00e3o?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-699c192 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"699c192\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A gamifica\u00e7\u00e3o \u00e9 a aplica\u00e7\u00e3o de <\/span><b>mec\u00e2nica dos jogos<\/b><span style=\"font-weight: 400;\"> numa estrat\u00e9gia de <\/span><b>marketing digital<\/b><span style=\"font-weight: 400;\"> para alcan\u00e7ar objectivos espec\u00edficos. Tamb\u00e9m conhecido como o <\/span><b>gamifica\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">Esta pr\u00e1tica \u00e9 baseada no <\/span><b>jogos<\/b><span style=\"font-weight: 400;\"> que \u00e9 muito popular entre a gera\u00e7\u00e3o mais jovem. De facto, os jovens est\u00e3o cada vez mais a evitar a publicidade exagerada e est\u00e3o a tornar-se cada vez mais resistentes \u00e0 publicidade tradicional.<\/span><\/p><p><span style=\"font-weight: 400;\">A gamifica\u00e7\u00e3o \u00e9 uma t\u00e9cnica de marketing que lhe permite<\/span><b>atingir um p\u00fablico mais jovem, mais dif\u00edcil de alcan\u00e7ar com conte\u00fados promocionais<\/b><span style=\"font-weight: 400;\"> demasiado simples. A gamifica\u00e7\u00e3o \u00e9, portanto, o acto de oferecer conte\u00fado promocional, mas num <\/span><b>mundo do jogo l\u00fadico<\/b><span style=\"font-weight: 400;\">. O utilizador sentir-se-\u00e1 mais envolvido e gra\u00e7as a um jogo, ser\u00e1 capaz de interagir com a marca que o oferece. Na maioria das vezes, a gamifica\u00e7\u00e3o \u00e9 conseguida atrav\u00e9s de <\/span><b>recompensando os participantes<\/b><span style=\"font-weight: 400;\"> que est\u00e3o dispostos a jogar o jogo. As recompensas podem ser na forma de presentes, mas tamb\u00e9m podem ser sob a forma de crach\u00e1s para cada <\/span><b>desafio<\/b><span style=\"font-weight: 400;\"> inqu\u00e9rito.<\/span><\/p><p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/wandsparis.com\/la-gamification-dans-le-marketing-effet-de-mode-ou-reel-levier-strategique\/#:~:text=Quand%20les%20%C3%A9tudes%20r%C3%A9v%C3%A8lent%20un,les%20marques%20et%20leurs%20audiences.\" target=\"_blank\" rel=\"noopener\">Estudos<\/a><\/span> mostrar que <\/span><b>a taxa de compromisso \u00e9 100% superior<\/b><span style=\"font-weight: 400;\"> logo que um mecanismo de jogo seja integrado numa campanha digital.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4226b7f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4226b7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fb1d9f exad-glass-effect-no exad-sticky-section-no\" data-id=\"9fb1d9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-228f13f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"228f13f\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contato<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/woRrlO?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_pt\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4fb8453 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4fb8453\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cc2572 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"0cc2572\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a806af3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"a806af3\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"support\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4cb29 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0c4cb29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Os diferentes tipos de gamifica\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c595958 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c595958\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Existem v\u00e1rios tipos de <\/span><b>apoio \u00e0 cria\u00e7\u00e3o de uma estrat\u00e9gia de gamifica\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">. Vamos desenvolver meios digitais, mas a gamifica\u00e7\u00e3o tamb\u00e9m pode ser conseguida atrav\u00e9s de meios f\u00edsicos. Acima de tudo, \u00e9 importante saber que cada meio lhe permite<\/span><b>alcan\u00e7ar diferentes objectivos<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-acf4629 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"acf4629\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3fa8c1a exad-glass-effect-no exad-sticky-section-no\" data-id=\"3fa8c1a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c364bc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3c364bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Os s\u00edtios Web <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1323af9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1323af9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Criar conte\u00fado gamificado em <\/span><b>um s\u00edtio web<\/b><span style=\"font-weight: 400;\"> permite a realiza\u00e7\u00e3o de objectivos <\/span><b>com\u00e9rcio electr\u00f3nico e SEO<\/b><span style=\"font-weight: 400;\">. De facto, gra\u00e7as \u00e0 gamifica\u00e7\u00e3o, o seu website ter\u00e1 um <\/span><b>aumento do tr\u00e1fego qualificado<\/b><span style=\"font-weight: 400;\"> uma vez que novos visitantes vir\u00e3o com a inten\u00e7\u00e3o de passar tempo no seu website (para interagir com o <\/span><b>conte\u00fado de entretenimento<\/b><span style=\"font-weight: 400;\">). O seu tempo m\u00e9dio por sess\u00e3o ser\u00e1 ent\u00e3o aumentado e o <\/span><b>n\u00famero de novos utilizadores<\/b><span style=\"font-weight: 400;\"> tamb\u00e9m.\u00a0<\/span><span style=\"color: var( --e-global-color-text );\">Um objectivo de convers\u00e3o tamb\u00e9m pode ser alcan\u00e7ado atrav\u00e9s da gamifica\u00e7\u00e3o. Com um conte\u00fado bem organizado e criado, \u00e9 poss\u00edvel <b>transformar um visitante num cliente<\/b>. Como o utilizador j\u00e1 se encontra numa p\u00e1gina de destino do seu website, tudo o que tem de fazer \u00e9 orient\u00e1-lo para descobrir os seus produtos e servi\u00e7os.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9fb3ae4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9fb3ae4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d73932b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d73932b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Redes sociais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dec3212 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dec3212\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O <\/span><b>redes sociais<\/b><span style=\"font-weight: 400;\"> s\u00e3o os meios mais adequados para a gamifica\u00e7\u00e3o. De facto, as gera\u00e7\u00f5es mais jovens est\u00e3o muito familiarizadas com estas aplica\u00e7\u00f5es e as redes sociais est\u00e3o a certificar-se de oferecer <\/span><b>uma experi\u00eancia digital completa<\/b><span style=\"font-weight: 400;\"> com muitas caracter\u00edsticas. Aqui, os objectivos que podem ser alcan\u00e7ados atrav\u00e9s da gamifica\u00e7\u00e3o ser\u00e3o muito mais baseados em torno do seu\u00a0<\/span><b>comunidade<\/b><span style=\"font-weight: 400;\">. Isto significa que o objectivo desta estrat\u00e9gia ser\u00e1 baseado em aumentar a sua comunidade ou melhorar a sua proximidade com ela. Assim, a gamifica\u00e7\u00e3o permitir-lhe-\u00e1<\/span><b>aumentar a sua visibilidade <\/b>para fazer crescer a sua comunidade<span style=\"font-weight: 400;\"> e a\u00a0<\/span><b>federar <\/b><span style=\"font-weight: 400;\">solidamente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5ee6780 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5ee6780\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28ba17e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"28ba17e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">As aplica\u00e7\u00f5es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e112e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"02e112e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Criar <\/span><b>uma aplica\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\"> para jogar o seu conte\u00fado requer que voc\u00ea fa\u00e7a um <\/span><b>mec\u00e2nica de jogo mais s\u00e9ria e avan\u00e7ada<\/b><span style=\"font-weight: 400;\"> do que em outros meios de comunica\u00e7\u00e3o social. De facto, pode utilizar a sua aplica\u00e7\u00e3o existente ou criar uma nova aplica\u00e7\u00e3o dedicada. Este tipo de apoio permitir-lhe-\u00e1 criar um verdadeiro <\/span><b>envolvimento da comunidade e um verdadeiro burburinho<\/b><span style=\"font-weight: 400;\"> para a sua aplica\u00e7\u00e3o gamificada. De facto, a utiliza\u00e7\u00e3o deste meio poderia criar uma esp\u00e9cie de <\/span><b>uma nova marca<\/b><span style=\"font-weight: 400;\"> ao qual os utilizadores estar\u00e3o muito mais pr\u00f3ximos. Isto \u00e9 poss\u00edvel porque os participantes n\u00e3o ir\u00e3o associar esta candidatura a um an\u00fancio de uma determinada marca, mas sim a<\/span><b> uma aplica\u00e7\u00e3o criada exclusivamente para jogar<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d1f499e elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d1f499e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf88b9f elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"cf88b9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8290b8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"f8290b8\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"examples\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-117c181 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"117c181\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exemplos de gamifica\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce0552 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2ce0552\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/jeu-concours-filtre-subway-pw5li0afuod5rpkw743xwph7qpv70vraxo8r5fcn42.jpg\" title=\"concurso-filtro-subway\" alt=\"ilustra\u00e7\u00e3o do concurso de metro - gamifica\u00e7\u00e3o\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-078ca2a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"078ca2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a64ca6e exad-glass-effect-no exad-sticky-section-no\" data-id=\"a64ca6e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e9ca1b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7e9ca1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concursos em s\u00edtios Web<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-181f478 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"181f478\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O exemplo mais comum de gamifica\u00e7\u00e3o \u00e9 um <\/span><b>concurso numa p\u00e1gina de desembarque<\/b><span style=\"font-weight: 400;\">. H\u00e1 muitos concursos que permitem que as marcas se destaquem. Aqui, a ideia \u00e9 fazer com que os participantes passem por fases, pedindo-lhes para <\/span><b>enfrentar desafios<\/b><span style=\"font-weight: 400;\"> diferente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-725dba2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"725dba2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c29bd95 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c29bd95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Filtros em redes sociais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c3ef47 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8c3ef47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O <\/span><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\"><b>filtros nas redes sociais<\/b><\/a><\/span><span style=\"font-weight: 400;\"> s\u00e3o os conte\u00fados que mais se prestam \u00e0 gamifica\u00e7\u00e3o. Isto \u00e9 porque, <\/span><b>realidade aumentada<\/b><span style=\"font-weight: 400;\"> que cria os filtros \u00e9 uma tecnologia que faz o <\/span><b>experi\u00eancias imersivas<\/b><span style=\"font-weight: 400;\">. Assim, pode ser criado um efeito para oferecer um jogo AR nas redes sociais. Os filtros nas redes sociais s\u00e3o muito l\u00fadicos e permitem o transporte de participantes em <\/span><b>mundos virtuais exclusivos da marca<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-57e8dc3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"57e8dc3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8f62a6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e8f62a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jogos baseados em aplica\u00e7\u00f5es\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03b2ed7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"03b2ed7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As aplica\u00e7\u00f5es mais comuns de gamifica\u00e7\u00e3o s\u00e3o as <\/span><b>desafios di\u00e1rios<\/b><span style=\"font-weight: 400;\"> ou <\/span><b>desafios desportivos<\/b><span style=\"font-weight: 400;\">. Por exemplo, h\u00e1 aplica\u00e7\u00f5es que contam o n\u00famero de passos e voc\u00ea <\/span><b>recompensa com crach\u00e1s ou pontos<\/b><span style=\"font-weight: 400;\"> quando se atinge n\u00edveis diferentes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-98ae54b elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"98ae54b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1c470d elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"f1c470d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd280ba exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dd280ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como pode ver, a gamifica\u00e7\u00e3o \u00e9 essencial e deve ser integrada na sua estrat\u00e9gia de marketing a fim de atingir um alvo mais jovem. Em <b>Criador de filtros<\/b>criamos o <b>filtros para Snapchat, Instagram e TikTok<\/b>. Contacte-nos para mais informa\u00e7\u00f5es!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Tudo sobre a defini\u00e7\u00e3o de gamifica\u00e7\u00e3o Tipo de meio Exemplos Contacte-nos Qual \u00e9 a sua defini\u00e7\u00e3o? A gamifica\u00e7\u00e3o \u00e9 a aplica\u00e7\u00e3o de mecanismos de jogo numa estrat\u00e9gia de marketing digital para atingir objectivos espec\u00edficos. Tamb\u00e9m conhecida como gamifica\u00e7\u00e3o, esta pr\u00e1tica \u00e9 inspirada pelo jogo, que \u00e9 amplamente praticado pelos jovens 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.elementor-heading-title{font-size:22px;}}"},"_elementor_data":"[{\"id\":\"605553d\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"2\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"da420a1\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"content_position\":\"center\",\"align\":\"center\",\"background_background\":\"classic\",\"margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"32ad091\",\"elType\":\"widget\",\"settings\":{\"title\":\"Tout savoir sur la gamification \\\/ ludification\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"header_size\":\"h1\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"dc272f0\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#definition\\\">D\\u00e9finition<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#support\\\">Type de support<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#examples\\\">Exemples<\\\/a><\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":13,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"81f1972\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"9ee312a\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":0,\"_inline_size_tablet\":60,\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"83e47b3\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez-nous\",\"align\":\"left\",\"size\":\"md\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"button_text_color\":\"#000000\",\"background_color\":\"#FFFFFF\",\"hover_animation\":\"rotate\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"76\",\"right\":\"76\",\"bottom\":\"76\",\"left\":\"76\",\"isLinked\":true},\"__dynamic__\":[],\"link\":{\"url\":\"#contact\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"da81c8c\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"565def8\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"center\",\"content_position_tablet\":\"center\",\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"38844a1\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"definition\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"d5fe04d\",\"elType\":\"widget\",\"settings\":{\"title\":\"Quelle est sa d\\u00e9finition ?\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"699c192\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La gamification est le fait d\\u2019appliquer des <\\\/span><b>m\\u00e9canismes de jeu<\\\/b><span style=\\\"font-weight: 400;\\\"> dans une strat\\u00e9gie de <\\\/span><b>marketing digital<\\\/b><span style=\\\"font-weight: 400;\\\"> pour atteindre des objectifs sp\\u00e9cifiques. Aussi appel\\u00e9e la <\\\/span><b>ludification<\\\/b><span style=\\\"font-weight: 400;\\\">, cette pratique s\\u2019inspire du <\\\/span><b>gaming<\\\/b><span style=\\\"font-weight: 400;\\\"> qui est tr\\u00e8s pratiqu\\u00e9 par les jeunes g\\u00e9n\\u00e9rations. En effet, les jeunes fuient de plus en plus la sur-sollicitation publicitaire et deviennent de plus en plus herm\\u00e9tique aux publicit\\u00e9s traditionnelles.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">La gamification est une technique marketing qui permet donc d\\u2019<\\\/span><b>atteindre une audience jeune et plus difficile \\u00e0 toucher avec des contenus promotionnels<\\\/b><span style=\\\"font-weight: 400;\\\"> trop simple. La ludification est donc le fait de proposer un contenu promotionnel mais dans un <\\\/span><b>univers de jeu ludique<\\\/b><span style=\\\"font-weight: 400;\\\">. L\\u2019utilisateur va se sentir plus impliqu\\u00e9 et gr\\u00e2ce \\u00e0 un jeu, il pourra interagir avec la marque qui le propose. Le plus souvent, la gamification passe par le fait de <\\\/span><b>r\\u00e9compenser les participants<\\\/b><span style=\\\"font-weight: 400;\\\"> qui se pr\\u00eatent au jeu. Les r\\u00e9compensent peuvent se traduire par des cadeaux mais elles peuvent \\u00eatre aussi traduites par des badges \\u00e0 chaque <\\\/span><b>d\\u00e9fi<\\\/b><span style=\\\"font-weight: 400;\\\"> relev\\u00e9.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\"><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/wandsparis.com\\\/la-gamification-dans-le-marketing-effet-de-mode-ou-reel-levier-strategique\\\/#:~:text=Quand%20les%20%C3%A9tudes%20r%C3%A9v%C3%A8lent%20un,les%20marques%20et%20leurs%20audiences.\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Des \\u00e9tudes<\\\/a><\\\/span> montrent que <\\\/span><b>le taux d\\u2019engagement est 100% sup\\u00e9rieur<\\\/b><span style=\\\"font-weight: 400;\\\"> d\\u00e8s qu\\u2019une m\\u00e9canique de jeu est int\\u00e9gr\\u00e9e dans une campagne digitale.<\\\/span><\\\/p>\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"4226b7f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"9fb1d9f\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"228f13f\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"4fb8453\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"0cc2572\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"center\",\"content_position_tablet\":\"center\",\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"a806af3\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"support\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"0c4cb29\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les diff\\u00e9rents types de gamification\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c595958\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Il existe plusieurs types de <\\\/span><b>support pour cr\\u00e9er une strat\\u00e9gie de gamification<\\\/b><span style=\\\"font-weight: 400;\\\">. Nous allons d\\u00e9velopper les supports digitaux mais la ludification est aussi r\\u00e9alisable en passant par des supports physiques. Avant tout, il faut savoir que chaque support permet d\\u2019<\\\/span><b>atteindre des objectifs diff\\u00e9rents<\\\/b><span style=\\\"font-weight: 400;\\\">.<\\\/span><\\\/p>\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"acf4629\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"structure\":\"30\",\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"3fa8c1a\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"3c364bc\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les sites internet \",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_line_height\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"1323af9\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Cr\\u00e9er un contenu gamifi\\u00e9 sur <\\\/span><b>un site internet<\\\/b><span style=\\\"font-weight: 400;\\\"> permet d\\u2019atteindre des objectifs <\\\/span><b>e-commerce et SEO<\\\/b><span style=\\\"font-weight: 400;\\\">. En effet, gr\\u00e2ce \\u00e0 la ludification, votre site internet va avoir une <\\\/span><b>hausse de trafic qualifi\\u00e9<\\\/b><span style=\\\"font-weight: 400;\\\"> puisque les nouveaux visiteurs viendront avec une intention de passer du temps sur votre site internet (pour interagir avec le <\\\/span><b>contenu ludique<\\\/b><span style=\\\"font-weight: 400;\\\">). Votre temps moyen par session sera alors augment\\u00e9e et le <\\\/span><b>nombre de nouveaux utilisateurs<\\\/b><span style=\\\"font-weight: 400;\\\"> aussi.\\u00a0<\\\/span><span style=\\\"color: var( --e-global-color-text );\\\">Un objectif de conversion est aussi r\\u00e9alisable gr\\u00e2ce \\u00e0 la gamification. Gr\\u00e2ce \\u00e0 un contenu bien organis\\u00e9 et cr\\u00e9\\u00e9, il est possible de <b>transformer un simple visiteur en client<\\\/b>. L\\u2019utilisateur \\u00e9tant d\\u00e9j\\u00e0 sur une landing page de votre site internet, il vous suffira de l\\u2019aiguiller pour l\\u2019inciter \\u00e0 d\\u00e9couvrir vos produits et services.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"35df22a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"9fb3ae4\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"top\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"d73932b\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les R\\u00e9seaux sociaux\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_line_height\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"dec3212\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Les <\\\/span><b>r\\u00e9seaux sociaux<\\\/b><span style=\\\"font-weight: 400;\\\"> sont les supports les plus adapt\\u00e9s pour la gamification. En effet, les jeunes g\\u00e9n\\u00e9rations maitrisent parfaitement bien ces applications et les r\\u00e9seaux sociaux font en sorte de proposer <\\\/span><b>une exp\\u00e9rience digitale et compl\\u00e8te<\\\/b><span style=\\\"font-weight: 400;\\\"> avec de nombreuses fonctionnalit\\u00e9s. Ici, les objectifs qui peuvent \\u00eatre atteint gr\\u00e2ce \\u00e0 la ludification seront bien plus bas\\u00e9s autour de votre\\u00a0<\\\/span><b>communaut\\u00e9<\\\/b><span style=\\\"font-weight: 400;\\\">. C\\u2019est \\u00e0 dire que le but de cette strat\\u00e9gie sera bas\\u00e9 sur l\\u2019augmentation de votre communaut\\u00e9 ou l\\u2019am\\u00e9lioration de votre proximit\\u00e9 avec elle. Ainsi, la gamification vous permettra de d\\u2019<\\\/span><b>augmenter votre visibilit\\u00e9 <\\\/b>afin d'agrandir votre communaut\\u00e9<span style=\\\"font-weight: 400;\\\"> et de la\\u00a0<\\\/span><b>f\\u00e9d\\u00e9rer <\\\/b><span style=\\\"font-weight: 400;\\\">solidement.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"35df22a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"5ee6780\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"top\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"28ba17e\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les applications\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_line_height\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"02e112e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Cr\\u00e9er <\\\/span><b>une application<\\\/b><span style=\\\"font-weight: 400;\\\"> pour gamifier votre contenu demande de r\\u00e9aliser une <\\\/span><b>m\\u00e9canique de jeu plus s\\u00e9rieuse et pouss\\u00e9e<\\\/b><span style=\\\"font-weight: 400;\\\"> que sur les autres supports. En effet, vous pouvez passer par votre application d\\u00e9j\\u00e0 existante ou alors cr\\u00e9er une nouvelle application d\\u00e9di\\u00e9e. Ce type de support vous permettra de cr\\u00e9er une vraie <\\\/span><b>communaut\\u00e9 engag\\u00e9e et un vrai engouement<\\\/b><span style=\\\"font-weight: 400;\\\"> envers votre application gamifi\\u00e9e. En effet, le fait d\\u2019utiliser ce support pourrait cr\\u00e9er en quelque sorte <\\\/span><b>une nouvelle marque<\\\/b><span style=\\\"font-weight: 400;\\\"> \\u00e0 laquelle les utilisateurs seront beaucoup plus proche. Ceci est possible puisque les participants n\\u2019associeront pas cette application \\u00e0 une publicit\\u00e9 d\\u2019une certaine marque mais plut\\u00f4t \\u00e0<\\\/span><b> une application uniquement cr\\u00e9\\u00e9e pour jouer<\\\/b><span style=\\\"font-weight: 400;\\\">.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"35df22a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d1f499e\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"cf88b9f\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"center\",\"content_position_tablet\":\"center\",\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"f8290b8\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"examples\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"117c181\",\"elType\":\"widget\",\"settings\":{\"title\":\"Exemples de gamification\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"2ce0552\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/jeu-concours-filtre-subway.jpg\",\"id\":23590,\"alt\":\"illustration jeu concours de subway - gamification\",\"source\":\"library\"},\"image_size\":\"custom\",\"image_custom_dimension\":{\"width\":\"600\",\"height\":\"\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"078ca2a\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"structure\":\"30\",\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"a64ca6e\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"top\",\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"7e9ca1b\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les jeux concours sur les sites internet\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_line_height\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"181f478\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">L\\u2019exemple le plus commun d\\u2019une gamification est un <\\\/span><b>jeu concours se trouvant sur une landing page<\\\/b><span style=\\\"font-weight: 400;\\\">. Il existe de nombreux jeux concours qui permettent aux marques de se d\\u00e9marquer. Ici, l\\u2019id\\u00e9e est de faire passer des \\u00e9tapes aux participants en leur demandant de <\\\/span><b>relever des d\\u00e9fis<\\\/b><span style=\\\"font-weight: 400;\\\"> diff\\u00e9rents.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"35df22a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"725dba2\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"top\",\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"c29bd95\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les filtres sur les r\\u00e9seaux sociaux\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_line_height\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"8c3ef47\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Les <\\\/span><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/\\\"><b>filtres sur les r\\u00e9seaux sociaux<\\\/b><\\\/a><\\\/span><span style=\\\"font-weight: 400;\\\"> sont les contenus qui se pr\\u00eatent le plus \\u00e0 la ludification. En effet, <\\\/span><b>la r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/b><span style=\\\"font-weight: 400;\\\"> qui permet de cr\\u00e9er les filtres est une technologie qui rend les <\\\/span><b>exp\\u00e9riences immersives<\\\/b><span style=\\\"font-weight: 400;\\\">. Ainsi, un effet peut \\u00eatre cr\\u00e9\\u00e9 pour proposer un jeu AR sur les r\\u00e9seaux sociaux. Les filtres sur les r\\u00e9seaux sociaux sont tr\\u00e8s ludiques et permettent de transporter les participants dans <\\\/span><b>des univers virtuels uniques \\u00e0 la marque<\\\/b><span style=\\\"font-weight: 400;\\\">.\\u00a0<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"35df22a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"57e8dc3\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"top\",\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"e8f62a6\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les jeux sur application\\n\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_line_height\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"03b2ed7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Le plus commun des applications de ludification sont les <\\\/span><b>d\\u00e9fis \\u00e0 relever quotidiennement<\\\/b><span style=\\\"font-weight: 400;\\\"> ou des <\\\/span><b>d\\u00e9fis sportifs<\\\/b><span style=\\\"font-weight: 400;\\\">. 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