{"id":2389173,"date":"2023-08-02T19:19:00","date_gmt":"2023-08-02T19:19:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=2389173"},"modified":"2023-11-09T15:32:18","modified_gmt":"2023-11-09T15:32:18","slug":"exemplos-de-marcas-alimentares-que-utilizam-realidade-aumentada","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pt\/noticias\/exemplos-de-marcas-alimentares-que-utilizam-realidade-aumentada\/","title":{"rendered":"Exemplos de marcas de produtos alimentares que utilizam a realidade aumentada"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2389173\" class=\"elementor elementor-2389173\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf9d5f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bf9d5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62550bb exad-glass-effect-no exad-sticky-section-no\" data-id=\"62550bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4021ba9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4021ba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Uma revolu\u00e7\u00e3o culin\u00e1ria: a realidade aumentada est\u00e1 a transformar as marcas de produtos alimentares<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a7b26b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a7b26b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9368c75 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9368c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd3de8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"afd3de8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-18abf95 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"18abf95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86d5baf exad-glass-effect-no exad-sticky-section-no\" data-id=\"86d5baf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed24767 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ed24767\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As marcas alimentares est\u00e3o a tomar a liberdade de inovar e integrar a realidade aumentada na sua estrat\u00e9gia de marketing. Desde a cria\u00e7\u00e3o de aplica\u00e7\u00f5es at\u00e9 \u00e0 cria\u00e7\u00e3o de filtros, a realidade aumentada est\u00e1 a transformar a forma como consumimos e compramos. Descubra estas marcas que est\u00e3o a utilizar a RA para se destacarem da multid\u00e3o e aumentarem o seu p\u00fablico. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-48231b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"48231b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c5f6e8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5c5f6e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9613850 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9613850\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Filtros de realidade aumentada: uma nova estrat\u00e9gia para as marcas de produtos alimentares<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d41df27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d41df27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Barilla: uma nova gama para promover<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d1e12f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d1e12f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3e67d65 exad-glass-effect-no exad-sticky-section-no\" data-id=\"3e67d65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37fe92d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"37fe92d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"usecasecasto-exemple\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/825743432?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b13502a exad-glass-effect-no exad-sticky-section-no\" data-id=\"b13502a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56761e3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"56761e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Barilla, a marca italiana de produtos alimentares, esteve presente no sal\u00e3o <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/paris.tastefestivals.com\/\" target=\"_blank\" rel=\"noopener\">Sabor de Paris 2023<\/a><\/span> para apresentar a sua nova gama de massas Al Bronzo. Para este dia especial, o stand foi ocupado por v\u00e1rios chefes para oferecer um espet\u00e1culo culin\u00e1rio e uma experi\u00eancia de degusta\u00e7\u00e3o excecional aos participantes. Mas a Barilla decidiu ir mais longe, recorrendo \u00e0 nossa ag\u00eancia especializada para criar um filtro de realidade aumentada para eles nas redes sociais. Baseado no tema da Bela e do Vagabundo, o objetivo do filtro era destacar o seu novo produto e apresent\u00e1-lo a um p\u00fablico mais vasto. Ao optar pela realidade aumentada, a Barilla est\u00e1 a posicionar-se como uma marca na vanguarda da inova\u00e7\u00e3o, oferecendo uma experi\u00eancia \u00fanica e moderna aos maiores defensores do <\/span><i><span style=\"font-weight: 400;\">massa<\/span><\/i><span style=\"font-weight: 400;\"> Italiano.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4458021 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"4458021\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contato<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/woRrlO?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_pt\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6adf047 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6adf047\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. A pausa de Harry<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9121b55 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9121b55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a3e386c exad-glass-effect-no exad-sticky-section-no\" data-id=\"a3e386c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24b71a8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"24b71a8\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"usecasecasto-exemple\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/812317674?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cac3a44 exad-glass-effect-no exad-sticky-section-no\" data-id=\"cac3a44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24aff56 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"24aff56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para celebrar o anivers\u00e1rio do Harry <\/span><i><span style=\"font-weight: 400;\">Pausa Tendresse<\/span><\/i><span style=\"font-weight: 400;\"> em Paris, a marca francesa de viennoiserie recorreu ao Filtrer Maker para criar um filtro de realidade aumentada para utiliza\u00e7\u00e3o nas redes sociais. O filtro foi utilizado no \u00e2mbito de um concurso na conta Instagram da marca, onde mais de 100 participantes tentaram a sua sorte. Os utilizadores tinham de subscrever a conta <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/harrys_officiel\/\" target=\"_blank\" rel=\"noopener\">@harrys_officiel<\/a><\/span> e publicar um v\u00eddeo como uma hist\u00f3ria utilizando o filtro <\/span><i><span style=\"font-weight: 400;\">Pose de ternura.<\/span><\/i><span style=\"font-weight: 400;\"> No final do concurso, foram sorteados dois vencedores que ganharam 2 pufes FATBOY Slim Teddy e produtos Harry's.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca61acd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ca61acd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Promo\u00e7\u00e3o dos novos gelados de fruta H\u00e4agen-Dazs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cdf27a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cdf27a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8ead1ec exad-glass-effect-no exad-sticky-section-no\" data-id=\"8ead1ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-611fc44 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"611fc44\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"usecasecasto-exemple\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/722592024?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-730b093 exad-glass-effect-no exad-sticky-section-no\" data-id=\"730b093\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24eb5a6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"24eb5a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A H\u00e4agen-Dazs contactou a nossa ag\u00eancia para promover uma nova cole\u00e7\u00e3o de gelados de fruta atrav\u00e9s de um filtro de realidade aumentada. O filtro real\u00e7ava o aspeto natural e de alta qualidade da fruta no gelado, acrescentando um sabor e uma cremosidade extra ao produto. Estavam dispon\u00edveis duas combina\u00e7\u00f5es de fruta: melancia-morango e cereja-amora, ambas apresentadas de forma proeminente no filtro de realidade aumentada.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e69af39 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e69af39\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Joya deu uma dentada na ma\u00e7\u00e3<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-313fae9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"313fae9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4c1dcd4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4c1dcd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38dc1c8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"38dc1c8\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"usecasecasto-exemple\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/605672277?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-973f9fc exad-glass-effect-no exad-sticky-section-no\" data-id=\"973f9fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c727f4d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c727f4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Que melhor forma de promover um produto emblem\u00e1tico do que com um jogo de realidade aumentada? Foi esse o desafio que a Joya se prop\u00f4s quando chamou a nossa ag\u00eancia para promover a sua ma\u00e7\u00e3 Cripps Red. \u00c9 verdade que <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/portfolio\/filtro-jogos-ra\/\">Jogos de RA<\/a><\/span> s\u00e3o um grande sucesso nas redes sociais gra\u00e7as \u00e0 sua originalidade e criatividade. Quando o filtro abre, o utilizador tem de comer o maior n\u00famero poss\u00edvel de ma\u00e7\u00e3s Cripps Red sem deixar cair mais de tr\u00eas no fundo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe65764 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fe65764\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. A Madrange promove um novo produto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7fb99a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7fb99a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-899cb08 exad-glass-effect-no exad-sticky-section-no\" data-id=\"899cb08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5609a94 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5609a94\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"usecasecasto-exemple\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/770649970?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-74f7315 exad-glass-effect-no exad-sticky-section-no\" data-id=\"74f7315\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5edcdc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c5edcdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tal como Joya, Madrange aposta nos jogos de realidade aumentada com o apoio de Filter Maker. O objetivo do filtro \u00e9 promover o novo produto da marca: Knacks Balls. A miss\u00e3o foi um sucesso, com os utilizadores a divertirem-se com o filtro nas redes sociais e a aumentarem a visibilidade do produto.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-db91433 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"db91433\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3d4143 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b3d4143\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d64a457 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d64a457\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">As marcas de produtos alimentares enganam-se a si pr\u00f3prias ao combinarem aplica\u00e7\u00f5es e realidade aumentada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4a2f7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"dc4a2f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A aplica\u00e7\u00e3o Bonduelle Food Service<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c91ce4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2c91ce4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Atrav\u00e9s da sua aplica\u00e7\u00e3o <\/span><i><span style=\"font-weight: 400;\">Bonduelle Food Service<\/span><\/i><span style=\"font-weight: 400;\">O grupo est\u00e1 a integrar a realidade aumentada nas suas funcionalidades. O grupo acertou em cheio em termos de chegar a um p\u00fablico diversificado e reter os clientes existentes, gra\u00e7as ao seu compromisso com a evolu\u00e7\u00e3o e o dinamismo. Ao abrir a aplica\u00e7\u00e3o, os utilizadores n\u00e3o s\u00f3 t\u00eam a oportunidade de descobrir todos os produtos do grupo, como tamb\u00e9m podem desencadear experi\u00eancias de realidade aumentada para descobrir os produtos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dcfe27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9dcfe27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kinder para uma surpresa de realidade aumentada<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e0b4e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"18e0b4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A Kinder Surpresa est\u00e1 a lan\u00e7ar a sua aplica\u00e7\u00e3o Applaydu, desenvolvida em colabora\u00e7\u00e3o com a Gameloft for Brands, para proporcionar uma experi\u00eancia de realidade aumentada divertida e educativa para crian\u00e7as dos 4 aos 9 anos. A aplica\u00e7\u00e3o oferece uma grande variedade de jogos, hist\u00f3rias interactivas e actividades para fazer utilizando a realidade aumentada. O jogo mais fascinante \u00e9 a anima\u00e7\u00e3o dos objectos ganhos numa surpresa Kinder ao digitalizar o c\u00f3digo no folheto. Este jogo n\u00e3o s\u00f3 incentiva as crian\u00e7as a lerem as instru\u00e7\u00f5es do folheto, como tamb\u00e9m desperta a sua curiosidade. Mas n\u00e3o \u00e9 tudo: a aplica\u00e7\u00e3o tamb\u00e9m permite criar um avatar, ler, inventar hist\u00f3rias, desenhar e at\u00e9 desfrutar de jogos multijogador.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Uma revolu\u00e7\u00e3o culin\u00e1ria: a realidade aumentada est\u00e1 a transformar as marcas alimentares Contacte-nos As marcas alimentares est\u00e3o a tomar a liberdade de inovar e integrar a realidade aumentada na sua estrat\u00e9gia de marketing. Desde a cria\u00e7\u00e3o de aplica\u00e7\u00f5es at\u00e9 \u00e0 realiza\u00e7\u00e3o de filtros, a realidade aumentada est\u00e1 a transformar a forma como consumimos e compramos. Descubra as marcas que est\u00e3o a utilizar a realidade aumentada para 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Pour ce jour sp\\u00e9cial, le stand \\u00e9tait anim\\u00e9 par de nombreux chefs afin d\\u2019offrir un spectacle culinaire et une d\\u00e9gustation exceptionnelle aux participants. Mais Barilla a d\\u00e9cid\\u00e9 d\\u2019aller plus loin en faisant appel \\u00e0 notre agence sp\\u00e9cialis\\u00e9e pour lui confectionner un filtre en r\\u00e9alit\\u00e9 augment\\u00e9e sur les r\\u00e9seaux sociaux. Sur le th\\u00e8me de la Belle et le Clochard, ce filtre avait pour but de mettre en avant leur nouveau produit et de le faire d\\u00e9couvrir a un public plus large. 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Les utilisateurs devaient s\\u2019abonner au compte <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.instagram.com\\\/harrys_officiel\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">@harrys_officiel<\\\/a><\\\/span> et poster une vid\\u00e9o en story en utilisant le filtre <\\\/span><i><span style=\\\"font-weight: 400;\\\">Pose Tendresse.<\\\/span><\\\/i><span style=\\\"font-weight: 400;\\\"> \\u00c0 l\\u2019issue du concours, deux gagnants \\u00e9taient tir\\u00e9s au sort pour remporter 2 poufs FATBOY Slim Teddy et les produits de la marque Harry\\u2019s.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"17\",\"right\":\"17\",\"bottom\":\"6\",\"left\":\"17\",\"isLinked\":false},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"ca61acd\",\"elType\":\"widget\",\"settings\":{\"title\":\"3. 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