{"id":20557,"date":"2022-06-15T15:31:00","date_gmt":"2022-06-15T15:31:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=20557"},"modified":"2023-11-09T16:41:29","modified_gmt":"2023-11-09T16:41:29","slug":"amazon-shoes-try-on","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pt\/noticias\/amazon-shoes-try-on\/","title":{"rendered":"Amazon lan\u00e7a Virtual Try-On for Shoes em realidade aumentada"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"20557\" class=\"elementor elementor-20557\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-82b23c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"82b23c5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3b0033 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e3b0033\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a06a698 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a06a698\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Amazon oferece uma funcionalidade de experimenta\u00e7\u00e3o para experimentar sapatos em realidade aumentada\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-50fe502 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"50fe502\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-daf4885 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"daf4885\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbf58ee elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"fbf58ee\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a688b41 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a688b41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4d4a65 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f4d4a65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4401622 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4401622\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Numa tentativa de atrair os adeptos das sapatilhas, a Amazon est\u00e1 a lan\u00e7ar uma nova funcionalidade denominada \"Virtual Try-On for Shoes\", que permitir\u00e1 aos utilizadores experimentar pares de sapatos em realidade aumentada, sob a forma de um provador virtual.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0e51616 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0e51616\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04c3c83 exad-glass-effect-no exad-sticky-section-no\" data-id=\"04c3c83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d990bba exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d990bba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Melhores possibilidades de convers\u00e3o para marcas na Amazon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2ea8e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ad2ea8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A experimenta\u00e7\u00e3o \u00e9 caracterizada pela experimenta\u00e7\u00e3o de produtos 3D a partir de um smartphone utilizando a realidade aumentada. A Amazon n\u00e3o \u00e9, contudo, a primeira a oferecer tal funcionalidade, uma vez que em <span style=\"color: #000000;\">efeito,\u00a0<a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/noticias\/filter-try-on-snapchat\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a>\u00a0pro<\/span>tem vindo a fazer isto h\u00e1 algum tempo.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-18ce12d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"18ce12d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-33421f0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"33421f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ac3652 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4ac3652\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"434\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-1024x556.jpg\" class=\"attachment-large size-large wp-image-20559\" alt=\"amazon-try-on-shoes\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-1024x556.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-600x326.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-300x163.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-768x417.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-1536x834.jpg 1536w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-18x10.jpg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes.jpg 1953w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0482377 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0482377\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8240142 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8240142\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O Virtual Try-On for Shoes est\u00e1 actualmente dispon\u00edvel apenas nos EUA e Canad\u00e1 directamente na aplica\u00e7\u00e3o IOS da Amaz\u00f3nia. Oferece milhares de sapatilhas de marcas conhecidas como New Balance, Adidas, Reebok, Puma e Lacoste. <\/span><span style=\"font-weight: 400;\">Este encaixe virtual permite \u00e0s marcas oferecer um tipo diferente de cat\u00e1logo de produtos e, portanto, uma experi\u00eancia imersiva qualitativa que aumenta muito a taxa de convers\u00e3o. <\/span><span style=\"font-weight: 400;\">De facto, para al\u00e9m de oferecer uma experi\u00eancia \u00fanica, a experi\u00eancia torna mais f\u00e1cil convencer os consumidores. De facto, o utilizador poder\u00e1 experimentar o par de sapatos e observar os detalhes e cores oferecidos pela marca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ef33020 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ef33020\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2b86a6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f2b86a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb66d1a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"cb66d1a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contato<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/woRrlO?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_pt\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-84724f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"84724f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce7e1a7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ce7e1a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f817cc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2f817cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Melhores possibilidades de convers\u00e3o para marcas na Amaz\u00f3nia, a besta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c2a719 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2c2a719\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O try-on caracteriza-se pela experimenta\u00e7\u00e3o de produtos em 3D a partir de um smartphone, utilizando a realidade aumentada. Os try-ons permitem que os utilizadores experimentem objectos virtuais para visualizar os produtos sem terem de visitar pontos de venda em lojas f\u00edsicas. No entanto, a Amazon n\u00e3o \u00e9 a primeira a oferecer esta funcionalidade, uma vez que<span style=\"color: #000000;\">, <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/noticias\/filter-try-on-snapchat\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a><\/span> tem vindo a oferecer isto h\u00e1 algum tempo.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O Virtual Try-On for Shoes est\u00e1 actualmente dispon\u00edvel apenas nos EUA e Canad\u00e1 directamente na aplica\u00e7\u00e3o Amazon Shopping IOS Realidade Aumentada. Oferece milhares de sapatilhas de marcas conhecidas como New Balance, Adidas, Reebok, Puma e Lacoste. <\/span><span style=\"font-weight: 400;\">Este encaixe virtual permite \u00e0s marcas oferecer um tipo diferente de cat\u00e1logo de produtos e, portanto, uma experi\u00eancia imersiva qualitativa que aumenta muito a taxa de convers\u00e3o. <\/span><span style=\"font-weight: 400;\">De facto, para al\u00e9m de oferecer uma experi\u00eancia \u00fanica, a experi\u00eancia torna mais f\u00e1cil convencer os consumidores. De facto, o utilizador poder\u00e1 experimentar o par de sapatos e observar os detalhes e cores oferecidos pela marca, bem como escolher o tamanho certo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5be474d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5be474d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b80fc9d exad-glass-effect-no exad-sticky-section-no\" data-id=\"b80fc9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-036116a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"036116a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Um caminho de compra simplificado e r\u00e1pido<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3498191 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3498191\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/www.amazon.com\/virtualtryon\" target=\"_blank\" rel=\"noopener\">Virtual Try-On para sapatos<\/a> de Ama<\/span>A zon permite aos consumidores simplificar o percurso de compra e de cliente no mercado e melhorar a experi\u00eancia do cliente. De facto, um dos principais obst\u00e1culos \u00e0 compra online \u00e9 a impossibilidade de experimentar ou tocar num produto antes de o comprar. Consequentemente, os consumidores podem desistir antes do pagamento por receio de cometer um erro ou de se arrependerem da encomenda. Gra\u00e7as a esta funcionalidade, os consumidores poder\u00e3o experimentar os sapatos (virtualmente) e ver por si pr\u00f3prios se o par de sapatos lhes conv\u00e9m. <\/span><span style=\"font-weight: 400;\">Quando experimentarem sapatos, os consumidores poder\u00e3o ver v\u00e1rias cores diferentes, guardar uma imagem de ecr\u00e3 e partilh\u00e1-la. As marcas ser\u00e3o capazes de oferecer aos seus clientes um novo ponto de venda digital e interactivo para pronto-a-vestir e retalho.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A realidade aumentada d\u00e1 aos utilizadores a possibilidade de testarem virtualmente produtos e experimentarem roupas que se adaptam realisticamente \u00e0 sua forma corporal. Para al\u00e9m disso, os produtos podem ser personalizados. Os consumidores poder\u00e3o alterar a cor das arma\u00e7\u00f5es dos seus \u00f3culos de sol e \u00f3culos graduados. Os potenciais clientes poder\u00e3o tirar fotografias das suas provas e envi\u00e1-las a amigos para que d\u00eaem a sua opini\u00e3o antes de comprarem o produto e o adicionarem ao seu guarda-roupa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-66e09ea elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"66e09ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6bfcca7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bfcca7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3057347 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3057347\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"434\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-1024x556.jpg\" class=\"attachment-large size-large wp-image-20559\" alt=\"amazon-try-on-shoes\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-1024x556.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-600x326.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-300x163.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-768x417.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-1536x834.jpg 1536w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-18x10.jpg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes.jpg 1953w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9256c39 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9256c39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-669dfb8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"669dfb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\"\u00a0<\/span><i><span style=\"font-weight: 400;\">O objectivo da Amazon Fashion \u00e9 criar experi\u00eancias inovadoras que tornem as compras de moda online mais f\u00e1ceis e agrad\u00e1veis para os clientes<\/span><\/i><span style=\"font-weight: 400;\">\" Muge Erdirik Dogan, presidente da Amazon Fashion, disse numa declara\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-519148a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"519148a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82ad2e8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"82ad2e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6265356 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6265356\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Amazon est\u00e1 um passo atr\u00e1s na prova<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5526f96 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5526f96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Embora a Amazon seja o primeiro mercado a oferecer uma prova para sapatos, n\u00e3o \u00e9 o primeiro a oferecer esta caracter\u00edstica. Na verdade, \u00e9 do lado das redes sociais que esta tecnologia \u00e9 mais utilizada. Inicialmente, a realidade aumentada era vista como um gimmick ou uma nova forma de se divertir. Mas o precursor, Snapchat, foi r\u00e1pido a ver o potencial desta tecnologia para as marcas. O pequeno fantasma amarelo permite aos utilizadores experimentar maquilhagem, \u00f3culos, acess\u00f3rios e sapatos directamente na aplica\u00e7\u00e3o, que \u00e9 um dos canais digitais para o com\u00e9rcio electr\u00f3nico. Al\u00e9m disso, um cat\u00e1logo \u00e9 oferecido pela marca e os consumidores podem experimentar m\u00faltiplos produtos de uma determinada marca sem deixar o filtro de experimenta\u00e7\u00e3o. Snapchat afirma que mais de 250 milh\u00f5es de utilizadores demonstraram interesse por esta funcionalidade e j\u00e1 experimentaram produtos na aplica\u00e7\u00e3o.<\/span><\/p><p><span style=\"font-weight: 400;\">H\u00e1 um ano que a aplica\u00e7\u00e3o Pinterest oferece tamb\u00e9m o seu servi\u00e7o de experimenta\u00e7\u00e3o de maquilhagem e mobili\u00e1rio, e n\u00e3o tenciona ficar por aqui. Isto permitiu que as marcas e os retalhistas ganhassem uma posi\u00e7\u00e3o de relevo nesta rede social, que estava a perder popularidade junto das empresas, dado que o seu modelo de neg\u00f3cio se baseava em receitas de publicidade.<\/span><\/p><p><span style=\"font-weight: 400;\">De momento, os concorrentes da Amazon ainda n\u00e3o se lan\u00e7aram \u00e0 realidade aumentada. De facto, o Walmart oferece apenas a experimenta\u00e7\u00e3o de um avatar manequim modulado com as medidas em que o utilizador entrou. Embora esta caracter\u00edstica seja muito qualitativa, n\u00e3o pode competir com a experimenta\u00e7\u00e3o em realidade aumentada.<\/span><\/p><p><span style=\"font-weight: 400;\">A digitaliza\u00e7\u00e3o dos acess\u00f3rios garante a fidelidade do cliente e uma experi\u00eancia s\u00f3lida para o utilizador. Al\u00e9m disso, a taxa de devolu\u00e7\u00e3o de produtos \u00e9 reduzida, uma vez que os clientes podem ver o aspeto do produto antes de efectuarem a compra.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A Amazon oferece uma funcionalidade para experimentar sapatos em realidade aumentada Contacte-nos Numa tentativa de atrair os adeptos das sapatilhas, a Amazon est\u00e1 a lan\u00e7ar uma nova funcionalidade denominada \"Virtual Try-On for Shoes\" que permitir\u00e1 aos utilizadores experimentar pares de sapatos em realidade aumentada sob a forma de um provador virtual. Mais hip\u00f3teses de convers\u00e3o [...]<\/p>","protected":false},"author":1,"featured_media":470697,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-20557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe title=\"LACMA \u00d7 Snapchat: Monumental Perspectives | No Finish Line by Glenn Kaino\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Sejo5qMu6IY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_1c4190c0745b43368d1b37b47c8cf275":"","_oembed_1d1cca0e0d0c23910a827c3da7a3df82":"","_oembed_1fe28654d69bfdf11db92e669c9d66c5":"","_oembed_218af4a3dee8d3451730883eb225f792":"","_oembed_227c3f890c3864d9e6a1fdb10c66e97c":"<iframe title=\"New KAWS Art Exhibit in Fortnite! 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Le try-on permet d'essayer des objects virtuels afin de visualiser des produits sans pour autant se rendre dans des points de vente dans des magasins physiques. Amazon n\\u2019est pour autant pas le premier \\u00e0 proposer une telle fonctionnalit\\u00e9 puisqu\\u2019en effet<span style=\\\"color: #000000;\\\">, <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/filtre-try-on-snapchat\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Snapchat<\\\/a><\\\/span> propose d\\u00e9j\\u00e0 cela depuis un certain temps.&nbsp;<\\\/span><\\\/p>\\n<p><span style=\\\"font-weight: 400;\\\">Virtual Try-On for Shoes est pour l\\u2019instant disponible qu\\u2019aux Etats-Unis et au Canada directement sur l\\u2019application de r\\u00e9alit\\u00e9 augment\\u00e9e Amazon Shopping IOS. Elle propose des milliers de sneakers de marque connues telles que New Balance, Adidas, Reebok, Puma et Lacoste. <\\\/span><span style=\\\"font-weight: 400;\\\">Cet essayage virtuel permet aux marques de proposer un autre type de catalogue de produit et ainsi une exp\\u00e9rience immersive qualitative qui augmente fortement le taux de conversion. <\\\/span><span style=\\\"font-weight: 400;\\\">En effet, en plus de proposer une exp\\u00e9rience unique, le try-on permet de convaincre plus facilement les consommateurs. 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En effet, l\\u2019un des premiers freins \\u00e0 l\\u2019achat sur internet est l\\u2019impossibilit\\u00e9 d\\u2019essayer ou de toucher un produit avant l'achat. Ainsi, ils peuvent abandonner avant le paiement par peur de se tromper ou de regretter leur commande. Gr\\u00e2ce \\u00e0 cette fonctionnalit\\u00e9, les consommateurs vont pouvoir essayer (virtuellement) les chaussures et se rendre compte eux-m\\u00eames si la paire de chaussure leur convient. <\\\/span><span style=\\\"font-weight: 400;\\\">Lorsqu\\u2019ils vont essayer les chaussures, les consommateurs pourront voir plusieurs couleurs diff\\u00e9rentes, enregistrer une capture d\\u2019\\u00e9cran et la partager. Les marques vont pouvoir proposer \\u00e0 leurs clients un nouveau point de vente digital et interactif pour le pr\\u00eat-\\u00e0-porter et le retail.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">La r\\u00e9alit\\u00e9 augment\\u00e9e offre la possibilit\\u00e9 aux utilisateurs de tester virtuellement des produits et essayer des v\\u00eatements qui s'adapteront \\u00e0 la morphologie de fa\\u00e7on r\\u00e9aliste. De plus, la personnalisation des produits est disponibles. Ainsi un consommateur pourra modifier la couleur des montures de paire de lunettes de soleil et de lunettes de vue. 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En effet, c\\u2019est plut\\u00f4t du c\\u00f4t\\u00e9 des r\\u00e9seaux sociaux que cette technologie est la plus employ\\u00e9e. Au d\\u00e9part, la r\\u00e9alit\\u00e9 augment\\u00e9e \\u00e9tait consid\\u00e9r\\u00e9e comme un gadget ou une nouvelle mani\\u00e8re de s\\u2019amuser. Mais le pr\\u00e9curseur, Snapchat, a tr\\u00e8s vite su voir le potentiel de cette technologie pour les marques. Le petit fant\\u00f4me jaune permet aux utilisateurs d\\u2019essayer du maquillage, des lunettes, des accessoires et des chaussures directement sur l\\u2019application qui fait partie des canaux digitaux propices au e-commerce. En plus de cela, un catalogue est propos\\u00e9 par marque et les consommateurs peuvent ainsi essayer plusieurs produits d\\u2019une certaine marque sans quitter le filtre try-on. Snapchat a affirm\\u00e9 que plus de 250 millions d\\u2019utilisateurs ont marqu\\u00e9 de l\\u2019int\\u00e9r\\u00eat pour cette fonctionnalit\\u00e9 et ont d\\u00e9j\\u00e0 essay\\u00e9 des produits sur l\\u2019application.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">L'appli Pinterest propose aussi son try-on pour le maquillage et les meubles depuis un an et ne compte pas s\\u2019arr\\u00eater sur ces deux cat\\u00e9gories. Cela a permis aux marques et enseignes de s\\u2019implanter massivement sur ce r\\u00e9seau social qui perdait en popularit\\u00e9 pour les entreprises sachant que le business model \\u00e9tait bas\\u00e9 sur les revenus des publicit\\u00e9s.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Pour l\\u2019instant, les concurrents d\\u2019Amazon ne se sont pas encore lanc\\u00e9s dans la r\\u00e9alit\\u00e9 augment\\u00e9e. 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