{"id":20221,"date":"2022-10-03T07:30:00","date_gmt":"2022-10-03T07:30:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=20221"},"modified":"2023-11-09T16:26:42","modified_gmt":"2023-11-09T16:26:42","slug":"phygital-strategies-retailers","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/phygital-strategies-retailers\/","title":{"rendered":"Estrat\u00e9gia do retalhista para combinar f\u00edsica e virtual"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"20221\" class=\"elementor elementor-20221\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1ea7c40 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1ea7c40\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf02953 exad-glass-effect-no exad-sticky-section-no\" data-id=\"cf02953\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f6ced1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5f6ced1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Phygital: desenvolvimento de estrat\u00e9gias complementares de retalho<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-08554b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"08554b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a5d627e elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"a5d627e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a279c9 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"4a279c9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a739b02 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a739b02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49eb6d1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"49eb6d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2046239 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2046239\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\">Um estudo realizado por <a style=\"color: #000000;\" href=\"https:\/\/about.facebook.com\/fr\/meta\/\" target=\"_blank\" rel=\"noopener\">Meta<\/a> em Junho de 2021 anuncia que 75 % de l\u00edderes empresariais desejam implementar sistemas de realidade aumentada e de realidade virtual na sua estrat\u00e9gia empresarial at\u00e9 2023. De facto, a revolu\u00e7\u00e3o e a transi\u00e7\u00e3o digitais, bem como a chegada de novas tecnologias (NFT metavers, web 3.0...) est\u00e3o a virar as estrat\u00e9gias dos retalhistas de pernas para o ar. Phygital aparece como a estrat\u00e9gia ideal e mais completa para as marcas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b78bc7a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b78bc7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9291c27 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9291c27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7ffe3e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d7ffe3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RA e f\u00edgital: uma experi\u00eancia m\u00e1gica de imers\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5362d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2a5362d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">O com\u00e9rcio retalhista tem sido uma das \u00e1reas mais afectadas e teve de se transformar a par dos desenvolvimentos tecnol\u00f3gicos. Modelos h\u00edbridos que combinam f\u00edsica e digital desenvolveram-se um ap\u00f3s o outro. Decora\u00e7\u00e3o, moda, <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/augmented-reality-cosmetics\/\" target=\"_blank\" rel=\"noopener\">maquilhagem<\/a>... H\u00e1 muitas coisas que podem ser implementadas em m\u00faltiplos sectores de actividade. Proporcionar uma experi\u00eancia imersiva para que os utilizadores possam projectar-se a si pr\u00f3prios tornou-se um factor importante para os utilizadores da Internet, e mesmo a chave para fazer uma compra.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b404ab7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b404ab7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b5e2745 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b5e2745\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8764fb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"f8764fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Iphone-site-internet-q3lukzbyj9hr6svp3dg5l9o68xguau6yj3s68w04pe.png\" title=\"phygital-filter-insta\" alt=\"filter-phygital\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-592f0e4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"592f0e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Iphone-site-internet-1-q3luko1w992bbhc2x8kmrcin4b0fqgy6hjychkgus2.png\" title=\"filter-phygital\" alt=\"filter-casto\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36fdfc4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"36fdfc4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-974f9e0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"974f9e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">A realidade aumentada \u00e9 a ferramenta ideal para o conseguir. Os utilizadores da Internet podem simplesmente levar o seu smartphone sem sequer sa\u00edrem de casa e visualizar os produtos que desejam. O RA pode ser utilizado de diferentes formas dependendo do produto e das necessidades dos utilizadores: visualiza\u00e7\u00e3o 3D, experimenta\u00e7\u00e3o, embalagem imersiva, jogos de realidade aumentada.... Muitas coisas podem ser postas em pr\u00e1tica para seduzir os utilizadores da web. Estes <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/creation-filter-social-networks\/\" target=\"_blank\" rel=\"noopener\">filtros nas redes sociais<\/a> s\u00e3o particularmente populares pelo seu entretenimento e conveni\u00eancia. Ao combinar o virtual e o f\u00edsico, as empresas est\u00e3o a oferecer experi\u00eancias omnichannel completas. Por exemplo, \u00e9 poss\u00edvel experimentar o batom dos sonhos gra\u00e7as \u00e0 realidade aumentada e depois ir \u00e0 loja para o comprar na vida real, se os utilizadores o desejarem.<\/span><\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Isto \u00e9 nomeadamente o que os principais intervenientes no campo da cosm\u00e9tica, como a L'Or\u00e9al, puseram em pr\u00e1tica. Estas pr\u00e1ticas filogenitais foram amplificadas durante o confinamento e desde ent\u00e3o tornaram-se parte dos h\u00e1bitos de consumo. A empresa <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.lsa-conso.fr\/castorama-s-appuie-sur-la-realite-augmentee-pour-doper-ses-ventes-en-ligne,407871\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Castorama<\/span><\/a><span style=\"font-weight: 400;\"> tamb\u00e9m utilizou a realidade aumentada. Muito \u00fateis, os filtros colocados online nas redes sociais permitem projectar mobili\u00e1rio, posicion\u00e1-lo no interior ou no exterior e ver o resultado final. Este conte\u00fado \u00e9 um sucesso, uma vez que houve 2,5 vezes mais compras e 40 an\u00fancios % mais memor\u00e1veis. Este tipo de conte\u00fado parece ser uma verdadeira ajuda no processo de tomada de decis\u00e3o, enquanto acompanha os utilizadores da Internet no seu processo de compra.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8803801 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8803801\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2df5f3c exad-glass-effect-no exad-sticky-section-no\" data-id=\"2df5f3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ba9f91 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"2ba9f91\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contato<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/woRrlO?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_pt\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32b68ea elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32b68ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-005ba28 exad-glass-effect-no exad-sticky-section-no\" data-id=\"005ba28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35ec740 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"35ec740\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O metaverso: a emerg\u00eancia de novos mundos virtuais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92f29f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c92f29f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">O <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/o-que-e-a-web3\/o-metaverso\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">metaverso <\/span><\/a><span style=\"font-weight: 400;\">permite aos utilizadores viajar em mundos virtuais partilhados, nos quais podem vaguear e trocar livremente. Para se moverem dentro do metaverso, os utilizadores da Internet utilizam os seus avatares. Assim, as marcas tamb\u00e9m se podem colocar neste novo universo criando o seu espa\u00e7o virtual dentro do metaverso. Muitas coisas podem ent\u00e3o ser postas em pr\u00e1tica, que s\u00e3o de interesse para muitas marcas. The Sandbox, Decentraland, Roblox, Horizon Worlds... Existem diferentes plataformas onde as marcas podem criar a sua experi\u00eancia virtual. Acima de tudo, as marcas querem criar experi\u00eancias \u00fanicas e conte\u00fados exclusivos. Em particular, as colec\u00e7\u00f5es de NFTs criadas pelas marcas podem estar presentes no metaverso. Os utilizadores da Internet podem ent\u00e3o compr\u00e1-los, se assim o desejarem. Este \u00e9 nomeadamente o caso das marcas de moda que oferecem artigos para vestir avatares no metaverso. Algumas marcas chegam ao ponto de criar o seu pr\u00f3prio metaverso, como a Nike com o seu espa\u00e7o virtual especial: Nikeland. As marcas est\u00e3o, portanto, tamb\u00e9m a integrar novos acessos e espa\u00e7os para distribuir os seus conte\u00fados.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-141cabe elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"141cabe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef06652 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ef06652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d745225 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d745225\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sincroniza\u00e7\u00e3o de mundos diferentes <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3344548 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3344548\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcd1336 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fcd1336\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52e4e59 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"52e4e59\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/decentraland-q3lut3nv8axixrjewwd9dmxky8q9yb5367y6v9te8y.png\" title=\"descentralizado e\" alt=\"dencentraland-visu\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-911162a exad-glass-effect-no exad-sticky-section-no\" data-id=\"911162a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b3cf02 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6b3cf02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Ao abrir-se \u00e0 digitaliza\u00e7\u00e3o e \u00e0s novas ferramentas de hoje, as marcas est\u00e3o tamb\u00e9m a abordar novos alvos em novos espa\u00e7os. Este \u00e9 particularmente o caso dos jogos de v\u00eddeo. Este \u00e9, por exemplo, o caso com <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/reality-augmented-art\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">arte<\/span><\/a><span style=\"font-weight: 400;\">. Por exemplo, obras do artista Kaws, expostas na Serpentine Gallery, foram integradas na Fortnite, uma forma de introduzir os jogadores numa \u00e1rea com a qual est\u00e3o menos familiarizados, mas provando que ainda \u00e9 acess\u00edvel a todos. \u00c9 tamb\u00e9m uma oportunidade de ver colabora\u00e7\u00f5es improv\u00e1veis como a LVMH que desenvolveu uma colec\u00e7\u00e3o de peles para Fortnite. Estes novos espa\u00e7os digitais permitem-nos assim estar presentes em novos mundos, casar mundos e criar colabora\u00e7\u00f5es que por vezes n\u00e3o s\u00e3o inesperadas.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e8f1bed elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e8f1bed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7fb2f1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d7fb2f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4583f0f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4583f0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Apoiar-se em compet\u00eancias e conhecimentos complementares<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58be379 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"58be379\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">Para criar experi\u00eancias virtuais \u00f3ptimas, \u00e9 necess\u00e1rio ter os conhecimentos e compet\u00eancias t\u00e9cnicas. De facto, \u00e9 necess\u00e1rio saber como utilizar o software Spark AR para criar um filtro Instagram, por exemplo. Assim, quer seja para criar experi\u00eancias figitais combinando a realidade e ferramentas virtuais ou para evoluir num mundo totalmente virtual, \u00e9 importante recorrer a profissionais. Por conseguinte, recorrer a uma ag\u00eancia de realidade aumentada \u00e9 uma boa solu\u00e7\u00e3o para a cria\u00e7\u00e3o de conte\u00fados AR de qualidade.<\/span><\/p><p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Para qualquer conselho sobre realidade aumentada ou para solicitar um or\u00e7amento, por favor contacte <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/quote-online\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">contacte um dos nossos peritos <\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>O phygital: desenvolver estrat\u00e9gias de retalho complementares Contacte-nos Um estudo realizado pela Meta em Junho de 2021 anuncia que 75 % dos l\u00edderes empresariais querem implementar sistemas de realidade aumentada e de realidade virtual na sua estrat\u00e9gia empresarial at\u00e9 2023. De facto, a revolu\u00e7\u00e3o e a transi\u00e7\u00e3o digitais, bem como a chegada de novas tecnologias, [...]<\/p>","protected":false},"author":1,"featured_media":470900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-20221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe title=\"LACMA \u00d7 Snapchat: Monumental Perspectives | No Finish Line by Glenn Kaino\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Sejo5qMu6IY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_1c4190c0745b43368d1b37b47c8cf275":"","_oembed_1d1cca0e0d0c23910a827c3da7a3df82":"","_oembed_1fe28654d69bfdf11db92e669c9d66c5":"","_oembed_218af4a3dee8d3451730883eb225f792":"","_oembed_227c3f890c3864d9e6a1fdb10c66e97c":"<iframe title=\"New KAWS Art Exhibit in Fortnite! 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">Une \\u00e9tude men\\u00e9e par <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/about.facebook.com\\\/fr\\\/meta\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Meta<\\\/a> en juin 2021 annonce que 75 % des leaders d\\u2019entreprises souhaitent mettre en place des syst\\u00e8mes de r\\u00e9alit\\u00e9 augment\\u00e9e et de r\\u00e9alit\\u00e9 virtuelle dans leur strat\\u00e9gie d\\u2019entreprise d\\u2019ici 2023. 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Des mod\\u00e8les hybrides alliant physique et digital se sont d\\u00e9velopp\\u00e9s les uns apr\\u00e8s les autres. D\\u00e9coration, mode, <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/realite-augmentee-cosmetiques\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">maquillage<\\\/a>\\u2026 Beaucoup de choses peuvent \\u00eatre mises en place dans de multiples secteurs d\\u2019activit\\u00e9s. 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Il suffit alors aux internautes de prendre leur smartphone sans m\\u00eame bouger de chez eux et visualiser les produits qu\\u2019ils souhaitent. L\\u2019AR peut \\u00eatre utilis\\u00e9e sous diff\\u00e9rentes formes en fonction du produit et des besoins des internautes : visualisation 3D, try-on, packaging immersif, jeux en r\\u00e9alit\\u00e9 augment\\u00e9e\\u2026. De nombreuses choses peuvent \\u00eatre mises en place afin de s\\u00e9duire les internautes. Ces <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/creation-filtre-reseaux-sociaux\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">filtres sur les r\\u00e9seaux sociaux<\\\/a> sont notamment tr\\u00e8s populaires tant pour leur divertissement que leur praticit\\u00e9. En alliant justement le virtuel et le physique, les entreprises proposent des exp\\u00e9riences omnicanales compl\\u00e8tes. Il est par exemple possible d\\u2019essayer le rouge \\u00e0 l\\u00e8vre de ses r\\u00eaves gr\\u00e2ce \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e et par la suite se rendre en magasin pour l\\u2019acheter en vrai si les utilisateurs le souhaitent.<\\\/span><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">C\\u2019est notamment ce qu\\u2019on mis en place les acteurs principaux dans le domaine des cosm\\u00e9tiques comme par exemple L\\u2019Or\\u00e9al. Ces pratiques phygitales se sont amplifi\\u00e9es durant le confinement et sont depuis rentr\\u00e9es dans les habitudes de consommation. 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Ce type de contenu appara\\u00eet donc comme une r\\u00e9elle aide \\u00e0 la d\\u00e9cision tout en accompagnant les internautes dans leurs d\\u00e9marches d\\u2019achat.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8803801\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"2df5f3c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"2ba9f91\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"32b68ea\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"005ba28\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"35ec740\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le m\\u00e9taverse : l\\u2019\\u00e9mergence de nouveaux mondes virtuels\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\",\"align_mobile\":\"center\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c92f29f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Le <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/qu-est-ce-que-le-web3\\\/le-metaverse\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">m\\u00e9taverse <\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">permet de voyager dans des mondes virtuels partag\\u00e9s au sein desquels il est possible de se balader et d\\u2019\\u00e9changer librement. Pour \\u00e9voluer au sein du m\\u00e9taverse, les internautes utilisent leur avatars. Ainsi, les marques peuvent \\u00e9galement se placer dans ce nouvel univers en cr\\u00e9ant leur espace virtuel au sein du m\\u00e9taverse. De nombreuses choses peuvent alors \\u00eatre mises en place ce qui suscitent l\\u2019int\\u00e9r\\u00eat de nombreuses marques. The Sandbox, Decentraland, Roblox, Horizon Worlds\\u2026 Il existe diff\\u00e9rentes plateformes sur lesquelles les marques peuvent par exemple cr\\u00e9er leur exp\\u00e9rience virtuelle. Les marques veulent avant tout cr\\u00e9er des exp\\u00e9riences uniques et des contenus exclusifs. Des collections de NFT cr\\u00e9\\u00e9es par les marques peuvent notamment \\u00eatre pr\\u00e9sentes dans le m\\u00e9taverse. Les internautes peuvent alors les acheter s\\u2019ils le souhaitent. C\\u2019est notamment le cas de marques de mode qui proposent des \\u00e9l\\u00e9ments pour habiller les avatars dans le m\\u00e9taverse. Certaines marques vont jusqu\\u2019\\u00e0 cr\\u00e9er leur propre m\\u00e9taverse comme par exemple Nike avec son espace virtuel sp\\u00e9cial : Nikeland. 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