{"id":19899,"date":"2022-10-05T07:30:00","date_gmt":"2022-10-05T07:30:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=19899"},"modified":"2023-11-09T16:26:19","modified_gmt":"2023-11-09T16:26:19","slug":"eshop-trends","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/eshop-trends\/","title":{"rendered":"Com\u00e9rcio electr\u00f3nico e tend\u00eancias futuras de compras"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19899\" class=\"elementor elementor-19899\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8575106 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8575106\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e23680 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7e23680\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8675daf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8675daf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Como \u00e9 que \u00e9 o com\u00e9rcio electr\u00f3nico de amanh\u00e3? Perspectivas sobre o futuro dos nossos padr\u00f5es de compras<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-fcd43e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fcd43e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2df596a elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"2df596a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08a0238 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"08a0238\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-eabec34 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"eabec34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c06e2e exad-glass-effect-no exad-sticky-section-no\" data-id=\"3c06e2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58caf51 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"58caf51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">As novas tecnologias continuam a desenvolver-se e a ocupar o seu lugar na nossa vida quotidiana. O consumo e os h\u00e1bitos de compra est\u00e3o a mudar e a evoluir juntamente com a tecnologia. Conduzir, Clicar e Recolher, com\u00e9rcio electr\u00f3nico, encaixe virtual, compras em redes sociais... Tantas coisas novas est\u00e3o a chegar ao mercado. Mas quais s\u00e3o as principais tend\u00eancias? E como \u00e9 que elas est\u00e3o a ser implementadas?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-eb46096 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"eb46096\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abbf0a8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"abbf0a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-154288a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"154288a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O mercado do com\u00e9rcio electr\u00f3nico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d1efba exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6d1efba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">A pandemia amplificou e encorajou o consumo em linha, que j\u00e1 estava gradualmente a tornar-se parte dos h\u00e1bitos de consumo. Vender em linha tornou-se um pilar fundamental para muitas marcas, e tornou-se indispens\u00e1vel, mesmo necess\u00e1rio, para satisfazer as expectativas dos consumidores. O sector da moda continua a ser o mais popular: vestu\u00e1rio, cal\u00e7ado, acess\u00f3rios, etc. As compras online est\u00e3o a conquistar cada vez mais utilizadores da Internet, em particular gra\u00e7as \u00e0 sua simplicidade, rapidez, fluidez e \u00e0 oferta completa apresentada. A qualidade dos servi\u00e7os ao cliente e os recursos postos em pr\u00e1tica conseguiram tranquilizar at\u00e9 os clientes mais c\u00e9pticos. De facto, agora \u00e9 f\u00e1cil devolver um produto se este n\u00e3o couber ou mesmo escolher o tamanho certo de roupa gra\u00e7as aos guias fornecidos. O sector da beleza e o sector do lazer e dos jogos s\u00e3o tamb\u00e9m bem sucedidos. O sector retalhista est\u00e1 assim a passar por uma verdadeira transi\u00e7\u00e3o e transforma\u00e7\u00e3o tecnol\u00f3gica.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Em termos de n\u00fameros, 82% da popula\u00e7\u00e3o francesa utiliza agora a Internet diariamente. Este n\u00famero reflecte a influ\u00eancia das novas tecnologias na nossa vida quotidiana. A utiliza\u00e7\u00e3o de smartphones e redes sociais (<a style=\"color: #000000;\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a style=\"color: #000000;\" href=\"https:\/\/twitter.com\/home\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>...) tornou-se um lugar-comum. Tornaram-se as ferramentas perfeitas para as compras online.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-241dd76 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"241dd76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3de75cb exad-glass-effect-no exad-sticky-section-no\" data-id=\"3de75cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a9c250 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9a9c250\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mistura f\u00edsica e digital: \u00e9 poss\u00edvel?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6134f0a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6134f0a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54f1fa1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"54f1fa1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-871db1c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"871db1c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"405\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--768x405.png\" class=\"attachment-medium_large size-medium_large wp-image-19952\" alt=\"figital\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--768x405.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--600x316.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--300x158.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--1024x540.png 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--1536x810.png 1536w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--18x9.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital-.png 1590w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5d40592 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5d40592\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-492db51 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"492db51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Um ecossistema <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/noticias\/5-acoes-figital-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">figital<\/span><\/a><span style=\"font-weight: 400;\"> est\u00e1, portanto, a desenvolver-se para ocupar um lugar pleno no sistema de desenvolvimento da marca. No entanto, o aspecto f\u00edsico n\u00e3o \u00e9 deixado de lado e torna-se mesmo uma for\u00e7a ao combin\u00e1-lo com o digital. Estamos a assistir ao surgimento de modelos fitogen\u00e9ticos que misturam lojas f\u00edsicas e digitais. Ao expandir as possibilidades de compra e os pontos de contacto, as empresas est\u00e3o a abrir novas oportunidades de crescimento. Por exemplo, as pessoas fazem compras atrav\u00e9s de uma aplica\u00e7\u00e3o no seu telefone e v\u00e3o buscar as suas compras a tempo na loja. Podem tamb\u00e9m pagar com o seu telefone e o seu rel\u00f3gio ou encomendar num restaurante, utilizando um c\u00f3digo QR. Est\u00e1 a surgir uma coabita\u00e7\u00e3o entre os pontos de contacto f\u00edsicos e digitais.\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6545577 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6545577\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5c2a0f exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5c2a0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51800d1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"51800d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">As experi\u00eancias est\u00e3o a tornar-se cada vez mais orientadas para a experi\u00eancia do cliente, particularmente atrav\u00e9s da oferta de servi\u00e7os complementares. <\/span><span style=\"font-weight: 400;\">Todas estas ferramentas permitem \u00e0s empresas criar opera\u00e7\u00f5es filogenitais para servir os seus clientes. Aparecem in\u00fameras vantagens, tais como economia de tempo, energia, compreens\u00e3o ou mesmo organiza\u00e7\u00e3o.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c8f696a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c8f696a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08ad922 exad-glass-effect-no exad-sticky-section-no\" data-id=\"08ad922\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9027a5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"e9027a5\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contato<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/woRrlO?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_pt\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c290f82 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c290f82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d5b167 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0d5b167\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9be2e6a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9be2e6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Um modelo sustent\u00e1vel atrav\u00e9s do com\u00e9rcio electr\u00f3nico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff3595 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4ff3595\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">A pandemia amplificou e encorajou o consumo em linha, que j\u00e1 estava gradualmente a tornar-se parte dos h\u00e1bitos de consumo. Vender em linha tornou-se um pilar fundamental para muitas marcas, e tornou-se indispens\u00e1vel, mesmo necess\u00e1rio, para satisfazer as expectativas dos consumidores. O sector da moda continua a ser o mais popular: vestu\u00e1rio, cal\u00e7ado, acess\u00f3rios, etc. As compras online est\u00e3o a conquistar cada vez mais utilizadores da Internet, em particular gra\u00e7as \u00e0 sua simplicidade, rapidez, fluidez e \u00e0 oferta completa apresentada. A qualidade dos servi\u00e7os ao cliente e os recursos postos em pr\u00e1tica conseguiram tranquilizar at\u00e9 os clientes mais c\u00e9pticos. De facto, agora \u00e9 f\u00e1cil devolver um produto se este n\u00e3o couber ou mesmo escolher o tamanho certo de roupa gra\u00e7as aos guias fornecidos. O sector da beleza e o sector do lazer e dos jogos s\u00e3o tamb\u00e9m bem sucedidos. O sector retalhista est\u00e1 assim a passar por uma verdadeira transi\u00e7\u00e3o e transforma\u00e7\u00e3o tecnol\u00f3gica.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Em termos de n\u00fameros, 82% da popula\u00e7\u00e3o francesa utiliza agora a Internet diariamente. Este n\u00famero reflecte a influ\u00eancia das novas tecnologias na nossa vida quotidiana. A utiliza\u00e7\u00e3o de smartphones e redes sociais (<a style=\"color: #000000;\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a style=\"color: #000000;\" href=\"https:\/\/twitter.com\/home\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>...) tornou-se um lugar-comum. Tornaram-se as ferramentas perfeitas para as compras online.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7259e43 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7259e43\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f3d53a9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f3d53a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3318bd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"e3318bd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/AR--q3lunrwtpyhqlostrt2dhhhycczu3d4aplfn82ar9k.png\" title=\"reality-increase\" alt=\"realidade aumentada\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-62040cd exad-glass-effect-no exad-sticky-section-no\" data-id=\"62040cd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c60034b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c60034b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Podemos ent\u00e3o perguntar a n\u00f3s pr\u00f3prios quais ser\u00e3o as nossas tend\u00eancias de compra futuras. J\u00e1 estamos a ver emergir hoje grandes temas que ir\u00e3o orientar os h\u00e1bitos de amanh\u00e3. O metaverso \u00e9 particularmente central para as preocupa\u00e7\u00f5es actuais. Numerosos eventos podem ent\u00e3o ser criados dentro destes espa\u00e7os virtuais, tais como as compras, por exemplo. Esta \u00e9 uma nova oportunidade de desenvolvimento para as marcas aproveitarem, particularmente adaptando a sua presen\u00e7a digital a este novo universo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cde39 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"65cde39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">O <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\" target=\"_blank\" rel=\"noopener\">realidade aumentada<\/a> tornou-se tamb\u00e9m uma grande alavanca de ac\u00e7\u00e3o. Cada vez mais utilizada pelas marcas, esta ferramenta oferece uma experi\u00eancia de cliente de alta qualidade gra\u00e7as a uma imers\u00e3o total no universo da marca. Para destacar um novo produto, servi\u00e7o, evento ou mesmo o ambiente de uma marca, \u00e9 uma alavanca de compromisso eficaz para as marcas.<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">Por outro lado, a personaliza\u00e7\u00e3o de produtos e servi\u00e7os tornou-se um grande desafio para as marcas a fim de se diferenciarem e oferecerem um conte\u00fado superior. Com a recolha m\u00faltipla de dados na Internet, gra\u00e7as aos cookies e outros, as marcas s\u00e3o cada vez mais capazes de se aproximar e visar os utilizadores da Internet de acordo com os seus interesses. As marcas podem personalizar o seu conte\u00fado e visar os seus potenciais clientes de forma mais precisa, uma oportunidade real.<\/span><\/p><p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Finalmente, est\u00e1 a emergir uma nova consci\u00eancia, particularmente em termos da forma como consumimos e agimos. Espera-se um modelo de consumo mais respons\u00e1vel. Esta \u00e9 uma tend\u00eancia a ser tida em conta no conte\u00fado proposto. <\/span><span style=\"font-weight: 400;\">As tend\u00eancias dos consumidores e as inova\u00e7\u00f5es tecnol\u00f3gicas est\u00e3o a evoluir e est\u00e3o gradualmente a moldar as compras de amanh\u00e3. Novos desafios devem, portanto, ser tidos em conta. De facto, \u00e9 necess\u00e1rio que as marcas se adaptem e evoluam.<\/span><\/span><\/p><p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Se desejar informa\u00e7\u00f5es sobre a realidade aumentada ou outros t\u00f3picos, n\u00e3o hesite em<\/span> <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/quote-online\/\"><span style=\"font-weight: 400;\">entre em contato com nossos especialistas<\/span><\/a><span style=\"font-weight: 400;\"> !<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Como ser\u00e1 o com\u00e9rcio eletr\u00f3nico do futuro? Um vislumbre do futuro dos nossos h\u00e1bitos de compra Contacte-nos As novas tecnologias est\u00e3o constantemente a desenvolver-se e a ocupar o seu lugar na nossa vida quotidiana. Os h\u00e1bitos de consumo e de compra est\u00e3o a mudar e a evoluir ao mesmo tempo que a tecnologia. Drive, Click and Collect, com\u00e9rcio eletr\u00f3nico, acess\u00f3rios virtuais, compras em linha [...]<\/p>","protected":false},"author":1,"featured_media":470903,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-19899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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On voit alors appara\\u00eetre une cohabitation entre les points de contact physiques et les points de contact num\\u00e9riques.\\u00a0<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"6545577\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"c9c2f9c\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"d5c2a0f\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"18520c0\"}],\"content_position\":\"center\"},\"elements\":[{\"id\":\"51800d1\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Les exp\\u00e9riences deviennent de plus en plus tourn\\u00e9es vers l\\u2019exp\\u00e9rience client notamment en proposant des services compl\\u00e9mentaires. <\\\/span><span style=\\\"font-weight: 400;\\\">Tous ces outils permettent alors aux entreprises de cr\\u00e9er des op\\u00e9rations phygitales au service des clients. 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Le secteur du commerce op\\u00e8re donc une r\\u00e9elle transition et transformation technologique.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">C\\u00f4t\\u00e9 chiffres, 82 % des Fran\\u00e7ais utilisent aujourd\\u2019hui Internet au quotidien. Un chiffre qui refl\\u00e8te donc bien l\\u2019influence des nouvelles technologies dans notre quotidien. L\\u2019utilisation des smartphones et des r\\u00e9seaux sociaux (<a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.facebook.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Facebook<\\\/a>, <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.instagram.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Instagram<\\\/a>, <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/twitter.com\\\/home\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Twitter<\\\/a>\\u2026) est devenue chose courante. 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