{"id":19584,"date":"2022-06-20T07:00:00","date_gmt":"2022-06-20T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=19584"},"modified":"2023-11-09T16:40:43","modified_gmt":"2023-11-09T16:40:43","slug":"augmented-reality-cosmetics","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/augmented-reality-cosmetics\/","title":{"rendered":"AR em cosm\u00e9tica"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19584\" class=\"elementor elementor-19584\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9204f4f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9204f4f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cd341d exad-glass-effect-no exad-sticky-section-no\" data-id=\"9cd341d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb501fe exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fb501fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">O <b>realidade aumentada<\/b> no mundo de <b>cosm\u00e9tica<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e909c51 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e909c51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0fe4163 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"0fe4163\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-405c1b4 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"405c1b4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ee4ae3e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ee4ae3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1b28b6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a1b28b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80b3b79 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"80b3b79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">A realidade aumentada continua a desenvolver-se e est\u00e1 a tornar-se cada vez mais atractiva <\/span><b>marcas cosm\u00e9ticas<\/b><span style=\"font-weight: 400;\">. Esta tecnologia est\u00e1 mesmo a tornar-se a melhor amiga de muitas marcas. Mas quais s\u00e3o os benef\u00edcios? E o que \u00e9 que as marcas est\u00e3o a p\u00f4r em pr\u00e1tica? N\u00f3s dizemos-lhe mais!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9c1f7e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9c1f7e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5dd15a exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5dd15a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que significa a realidade aumentada nos cosm\u00e9ticos?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30143ef exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"30143ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9 necess\u00e1rio no sector da cosm\u00e9tica ver e testar produtos. De facto, a textura, as tonalidades, a utiliza\u00e7\u00e3o e mesmo o contentor s\u00e3o elementos tidos em conta pelos compradores. O <b>presen\u00e7a digital<\/b> \u00c9 portanto interessante para as marcas oferecer experi\u00eancias que s\u00e3o igualmente importantes. <b>imersivo e interactivo<\/b> via digital. O objectivo \u00e9 oferecer experi\u00eancias e propostas de produtos igualmente ricas e completas, mesmo sem contacto f\u00edsico. Para o conseguir, \u00e9 interessante utilizar o <b>realidade aumentada<\/b> a fim de oferecer e imergir os utilizadores da Internet numa experi\u00eancia \u00fanica.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-59dd1ad elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"59dd1ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c66c76d exad-glass-effect-no exad-sticky-section-no\" data-id=\"c66c76d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ad57e0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"9ad57e0\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contato<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/woRrlO?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_pt\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d1753c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d1753c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61705e8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"61705e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71cbdb7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"71cbdb7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"731\" height=\"454\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar.png\" class=\"attachment-large size-large wp-image-19598\" alt=\"ar-telefone\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar.png 731w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar-600x373.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar-300x186.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar-18x12.png 18w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0225235 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0225235\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text );\">A utiliza\u00e7\u00e3o de <b>digital<\/b> e a realidade aumentada acelerou com a crise sanit\u00e1ria e as restri\u00e7\u00f5es sanit\u00e1rias que j\u00e1 n\u00e3o permitem que as pessoas v\u00e3o \u00e0s lojas. J\u00e1 de actualidade, \u00e9 aqui que <b>tecnologias<\/b> baseados na realidade aumentada tornaram-se ainda mais difundidos e come\u00e7aram a ser utilizados por cada vez mais utilizadores. Marcas como Benef\u00edcio, Lanc\u00f4me, Make Up For Ever, Urban Decay e muitas outras adaptaram-se directamente, oferecendo solu\u00e7\u00f5es digitais aos clientes. Esta proposta \u00e9 poss\u00edvel gra\u00e7as a <b>para prova virtual<\/b>Este efeito consiste em integrar elementos 2D\/3D com a realidade. Em termos concretos, \u00e9 poss\u00edvel a uma pessoa experimentar a nova gama de batons que uma marca acaba de lan\u00e7ar, simplesmente usando <b>o seu smartphone<\/b>Esta \u00e9 uma caracter\u00edstica muito pr\u00e1tica. Por exemplo, isto \u00e9 o que \u00e9 oferecido por <\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/pt\/portfolio\/\" target=\"_blank\" rel=\"noopener\">Yves-Saint Laurent<\/a><\/span><\/strong><span style=\"color: var( --e-global-color-text );\"> com um <\/span><strong><span style=\"color: #ffffff;\"><a style=\"background-color: #90a8ed; color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/pt\/creation-filter-social-networks\/filtro-instagrama\/\" target=\"_blank\" rel=\"noopener\">Filtro Instagram<\/a><\/span><\/strong><span style=\"color: var( --e-global-color-text );\"> com diferentes tonalidades de batom. Com este efeito, os utilizadores podem ent\u00e3o ver qual a tonalidade que melhor lhes conv\u00e9m. O filtro torna-se ent\u00e3o uma verdadeira ajuda em <b>o processo de compra<\/b>.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6358ff4 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6358ff4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-998e91e exad-glass-effect-no exad-sticky-section-no\" data-id=\"998e91e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-135533d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"135533d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para al\u00e9m do digital, \u00e9 tamb\u00e9m poss\u00edvel ligar o f\u00edsico ao digital: este \u00e9 o\u00a0<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/noticias\/5-acoes-figital-marketing\/\" target=\"_blank\" rel=\"noopener\">figital<\/a><\/span>. Os clientes encontram ent\u00e3o no <b>pontos de venda f\u00edsicos<\/b> ferramentas que permitem a utiliza\u00e7\u00e3o cont\u00ednua do digital, que oferece muitas funcionalidades e \u00e9 portanto muito pr\u00e1tico, mantendo ao mesmo tempo a liga\u00e7\u00e3o e o contacto f\u00edsico na loja, se necess\u00e1rio. A utiliza\u00e7\u00e3o destes temas principais permite realmente <b>satisfazer as necessidades<\/b> de todos e de<b>enriquecendo a experi\u00eancia do cliente<\/b> do princ\u00edpio ao fim.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e2e80c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e2e80c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3664db exad-glass-effect-no exad-sticky-section-no\" data-id=\"a3664db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ed5a01 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6ed5a01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ac\u00e7\u00f5es implementadas pelas marcas \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-01c4960 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"01c4960\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2d272e4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"2d272e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b784aaf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"b784aaf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"509\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-768x509.png\" class=\"attachment-medium_large size-medium_large wp-image-19599\" alt=\"maquilhagem virtual\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-768x509.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-600x398.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-300x199.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-18x12.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface.png 925w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-79498ab exad-glass-effect-no exad-sticky-section-no\" data-id=\"79498ab\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c2a163 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9c2a163\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'Or\u00e9al<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f501f63 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f501f63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O grupo franc\u00eas de cosm\u00e9tica, <strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.loreal.com\/fr\/science-et-technologie-beaute\/beautytech\/deouvrez-modiface\/\" target=\"_blank\" rel=\"noopener\">l'Or\u00e9al<\/a><\/span><\/strong>est\u00e1 ancorado numa estrat\u00e9gia de digitaliza\u00e7\u00e3o atrav\u00e9s de v\u00e1rias ac\u00e7\u00f5es. Em particular, em 2018, o grupo comprou o arranque <\/span><span style=\"color: #fc411d;\"><a style=\"color: #fc411d;\" href=\"https:\/\/modiface.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong><span style=\"text-decoration: underline;\"><span style=\"color: #ffffff; text-decoration: underline;\">ModiFace<\/span><\/span><\/strong><\/span><\/a><\/span><span style=\"font-weight: 400;\">uma empresa canadiana especializada em realidade aumentada. Ao fazer esta aquisi\u00e7\u00e3o, o grupo pode oferecer <\/span><b>Acess\u00f3rios de maquilhagem virtual 3D<\/b><span style=\"font-weight: 400;\">A tecnologia est\u00e1 dispon\u00edvel atrav\u00e9s da Amazon, Google e Youtube, entre outros. A tecnologia ModiFace AR \u00e9 acess\u00edvel atrav\u00e9s da Amazon, Google e Youtube. Os utilizadores da Internet utilizam simplesmente a c\u00e2mara frontal do seu smartphone para experimentar virtualmente os produtos da sua escolha: a forma ideal de se projectarem e escolherem o produto que corresponde perfeitamente \u00e0s suas necessidades. A L'or\u00e9al continua assim a desenvolver a sua estrat\u00e9gia digital e a aperfei\u00e7oar as suas propostas ao longo dos anos.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fd4eed7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd4eed7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b478165 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b478165\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7674ce4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7674ce4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">S\u00e9fora<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd64b4a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fd64b4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.sephora.fr\/\" target=\"_blank\" rel=\"noopener\">S\u00e9fora<\/a><\/span> tamb\u00e9m lan\u00e7ado <\/span><b>uma campanha de realidade aumentada<\/b><span style=\"font-weight: 400;\">. A marca quis investir nesta tecnologia e oferecer aos seus clientes uma experi\u00eancia \u00fanica e divertida, ajudando-os a projectarem-se a si pr\u00f3prios. Os consumidores podem ent\u00e3o experimentar as m\u00e1scaras faciais da colec\u00e7\u00e3o Sephora. Esta op\u00e7\u00e3o foi lan\u00e7ada em 2018 em v\u00e1rios s\u00edtios como Au F\u00e9minin, Grazia, Vanity Faire e Marie Claire.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-439de64 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"439de64\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ec684e exad-glass-effect-no exad-sticky-section-no\" data-id=\"4ec684e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e5ce72 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9e5ce72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nuxe<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2814a0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d2814a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A realidade aumentada \u00e9 uma ferramenta muito interessante para o lan\u00e7amento de um produto. \u00c9 isto que a marca Nuxe tem posto recentemente em pr\u00e1tica para o seu creme fresco 3 em 1. Este creme \u00e9 promovido <\/span><b>via Snapchat<\/b><span style=\"font-weight: 400;\"> para os introduzir no produto e no seu <\/span><b>v\u00e1rios benef\u00edcios<\/b><span style=\"font-weight: 400;\">. O efeito apresenta as 3 utiliza\u00e7\u00f5es do creme: hidratante, desmaquilhante e m\u00e1scara. Para mostrar os benef\u00edcios do produto, um <\/span><b>Filtro Snapchat<\/b><span style=\"font-weight: 400;\"> antes\/depois aparece no ecr\u00e3 dos utilizadores para ver o aspecto do produto <\/span><b>praticamente<\/b><span style=\"font-weight: 400;\">. Com o lan\u00e7amento da sua Lente Snapchat, Nuxe quer concentrar-se numa comunica\u00e7\u00e3o totalmente digital com activa\u00e7\u00f5es inovadoras e de impacto.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c85d997 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c85d997\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclus\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84426aa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"84426aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A realidade aumentada continua a desenvolver-se, particularmente no sector da cosm\u00e9tica. Ao digitalizar a sua estrat\u00e9gia, as marcas do sector est\u00e3o a oferecer caracter\u00edsticas novas e inovadoras, cada uma mais interessante do que a anterior, para acompanhar e ajudar os utilizadores da Internet nas suas decis\u00f5es. Se tiver alguma d\u00favida ou precisar de aconselhamento, n\u00e3o hesite em contactar os nossos especialistas!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A realidade aumentada no mundo da cosm\u00e9tica Contacte-nos A realidade aumentada continua a desenvolver-se e est\u00e1 a tornar-se cada vez mais popular entre as marcas de cosm\u00e9ticos. Esta tecnologia est\u00e1 mesmo a tornar-se a melhor amiga de muitas marcas. Mas quais s\u00e3o as suas vantagens? E o que \u00e9 que as marcas est\u00e3o a p\u00f4r em pr\u00e1tica? N\u00f3s contamos-lhe tudo!  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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">La r\\u00e9alit\\u00e9 augment\\u00e9e continue son d\\u00e9veloppement et s\\u00e9duit de plus en plus <\\\/span><b>les marques de cosm\\u00e9tiques<\\\/b><span style=\\\"font-weight: 400;\\\">. Cette technologie devient m\\u00eame le meilleur ami de nombreuses marques. Mais alors quels sont les b\\u00e9n\\u00e9fices ? Et qu\\u2019est-ce que les marques mettent en place? 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En effet, la texture, les teintes, l\\u2019utilisation et m\\u00eame le contenant sont des \\u00e9l\\u00e9ments pris en compte par les acheteurs. La <b>pr\\u00e9sence num\\u00e9rique<\\\/b> \\u00e9tant \\u00e9galement tr\\u00e8s importante, il est alors int\\u00e9ressant pour les marques de proposer des exp\\u00e9riences toutes autant <b>immersives et interactives<\\\/b> via le digital. L\\u2019objectif est de proposer des exp\\u00e9riences et propositions produits tout aussi riches et compl\\u00e8tes m\\u00eame sans contact physique. Pour cela, il est alors int\\u00e9ressant d\\u2019utiliser la <b>r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/b> afin de proposer et plonger les internautes dans une exp\\u00e9rience unique.\\u00a0<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"59dd1ad\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"c66c76d\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"9ad57e0\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d1753c3\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"61705e8\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":50,\"content_position\":\"center\"},\"elements\":[{\"id\":\"71cbdb7\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/lorealar.png\",\"id\":19598,\"alt\":\"ar-telephone\",\"source\":\"library\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"0225235\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":50,\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"25d7d27\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: var( --e-global-color-text );\\\">L'utilisation du <b>digital<\\\/b> et de la r\\u00e9alit\\u00e9 augment\\u00e9e s\\u2019est acc\\u00e9l\\u00e9r\\u00e9e avec la crise sanitaire et les restrictions sanitaires ne permettant plus d\\u2019aller en magasin. D\\u00e9j\\u00e0 d\\u2019actualit\\u00e9, c\\u2019est l\\u00e0 que <b>les technologies<\\\/b> tourn\\u00e9es autour de la r\\u00e9alit\\u00e9 augment\\u00e9e se sont encore plus d\\u00e9velopp\\u00e9es et ont commenc\\u00e9 \\u00e0 \\u00eatre utilis\\u00e9es par de plus en plus d\\u2019utilisateurs. Les marques telles que Benefit, Lanc\\u00f4me, Make up For Ever, Urban Decay et encore bien d\\u2019autres se sont directement adapt\\u00e9es en proposant aux clients des solutions digitalis\\u00e9es. Cette proposition est donc possible gr\\u00e2ce <b>aux virtual try-on<\\\/b>, un effet consistant \\u00e0 int\\u00e9grer des \\u00e9l\\u00e9ments 2D\\\/3D \\u00e0 la r\\u00e9alit\\u00e9. Concr\\u00e8tement, il est possible pour une personne d\\u2019essayer la nouvelle gamme de rouge \\u00e0 l\\u00e8vre qu\\u2019une marque vient de sortir simplement en utilisant <b>son smartphone<\\\/b>, une fonctionnalit\\u00e9 tr\\u00e8s pratique. C\\u2019est par exemple ce que propose <\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/portfolio\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Yves-Saint Laurent<\\\/a><\\\/span><\\\/strong><span style=\\\"color: var( --e-global-color-text );\\\"> avec un <\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"background-color: #90a8ed; color: #ffffff;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/creation-filtre-reseaux-sociaux\\\/filtre-instagram\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">filtre Instagram<\\\/a><\\\/span><\\\/strong><span style=\\\"color: var( --e-global-color-text );\\\"> mettant en avant diff\\u00e9rentes teintes de rouge \\u00e0 l\\u00e8vre. Avec l\\u2019effet, les utilisateurs peuvent alors se rendre compte la teinte qu\\u2019il leur convient le mieux. 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